I was at the point that I was beginning to wonder if I would ever be clear about what services I wanted to offer. I felt my "Signature Program" lacked something and I wanted to create a service at a lower price point, but I had no idea how to do that.
Then I see Marisa's email about EPM and I've been on her list for a couple of years, and this program resonated with me BIG TIME!!! I attended a webinar about it and signed up soon after.
The biggest shifts that I experienced were more internal than external. I was so proud of myself for building my sales page and receiving great feedback from my family, friends and peers!
This was the first time EVER that I feel like I had a successful launch! I talked about my program at my networking groups, I did my first ever FB Live and I posted about my program in FB Groups!
I did the Perfect Email Campaign and I was so proud of myself for not giving in to the feeling of "overwhelming" my list because I am so confident regarding my product! Heroic is an amazing site and I'm so grateful to have had access to it to build my sales page!
I loved the videos and the worksheets along with the Wednesday calls with my Coach Samara!! The Friday Tech calls were so helpful as well. I think the Bird's Eye View is the most valuable way to implement any product. The support from my coaching pod and the FB group was invaluable as well.
Overall I feel more confident about my business and I am so glad I got to experience this program! Working with Marisa and her Team has changed the way I now approach my coaching business and I am so proud of myself for having the courage to keep going when it was challenging!
What is your biggest takeaway from EPM?
Never give up! This is the first time I have ever launched and followed through on my Perfect Email Campaign with so many emails. It's also the first time I did a PUBLIC FB Live (I've done some for a private group where we were learning how to do them). I feel like I have a strong foundation and next I'll just have to figure out why my list didn't buy.
How did EPM help you become successful?
The training was so well done along with the great coaching calls! I feel like I have learned so much about how to create a great product and I did my own sales page (with Marisa's outline of course), but I am so proud of it. This program gave me the courage to reach out to people who had expressed interest in working with me.
How has EPM and your success impacted your life?
I feel more confident in what I have to offer and I feel like the sales page really up-leveled my brand! I made a sale from my email list and that felt good!
What has been the biggest change in your business?
Before, I had an idea of wanting to offer a lower price point service and this program helped to really lay it out in a way that I could explain to others that felt really comfortable.
What are you most excited about moving forward with your Experience Product?
Making more sales with it and possibly adding a bonus or two. Improving my copy and continuing to talk about it.
Your Mission Accomplished Story
After 20 years of success as a published novelist, I was stuck for 2 years transitioning from a writing instructor to a writing coach with my Hack Your Muse coaching brand. I spent too much time designing courses to help writers finish a book, but rarely launched or marketed them because I could feel there was something missing. The lightbulb would go on, I'd start designing, and then it would flicker off. I'd seen the disappointing drop off rates when I taught before. I'd been a student who didn't always finish a program myself.
I didn't want to create a program that would leave writers with unfinished books. With 40 years of experience, I knew anyone could finish a book, and that I could help them do it. But how to design a program that would impart 40 years of knowledge and still leave writers with time to write the book?
I joined the Experience Product Masterclass because Marisa expressly shared her own desire to design courses that people finished, and enjoyed. Through the EPM coaching and coursework, I realized three key things: I needed to simplify my offer, I needed to clarify my offer, and -- most importantly -- I needed to begin having conversations about how to finish the book with prospective members of the ""finish-the-book"" tribe I want to grow.
Unlike in my previous two years of struggle to design exactly the ""right"" offer (spoiler alert...there isn't one), I started asking my (small) email list questions about them, about their books, about their struggles. I reached out to writers I had talked to personally in the past.
As I reached out (definitely not in my personal comfort zone), I talked to everyone with a growing confidence that my program would allow writers to finish a book -- because I could help them do the one thing they most needed -- sweep all the mind clutter away and keep them focused on solving every problem and making every decision on the path between ""Once upon a time,"" and ""happily ever after."" I had (finally, with Marisa's help) designed a program that would speed a writer through her first draft. At last, the lightbulb had stopped flickering and was shining full on.
Ironically, I hit Mission Accomplished from a totally unexpected direction, but directly related to the Chatterbox outreach I did because of EPM. I'm confident that I'll be taking 1,000 writers through ""Win Your Writing Game: Finish Your Book"" in 2020. I know what to do to make it happen, and I'm ready to roll up my sleeves, stick my iPhone on my tripod, and get the necessary conversation between my finish-the-book tribe and me going.
Thanks, Marisa, Murray, Don, Coach Matthew, and all the generous members of EPM. I could have done it without you...in just about a hundred years from now.
What is your biggest takeaway from EPM?
I've been doing a lot, through Teachable and Ask, to make this coaching brand happen, and shift my mindset/focus to building a successful Hack Your Muse brand. But EPM helped me reframe my mindset in a game-centered way. We (my students, Marisa, and ME) all stick with what is both enjoyable and is clearly leading us to our objective for much longer than we stick with anything that leaves us confused or going up blind alleys in the dark trusting we're going to get where we want to do. So, in 2020, I'm focused on the most important two metrics -- are my students enjoying themselves while they make progress? If the answer is no to either of those questions...time for me to pull out the EPM core experience toolbox and get to work.
How did EPM help you become successful?
EPM helped me reach Mission Accomplished because it didn't let me off the hook. I needed to choose which campaigns I was going to run...and RUN them. EPM gave me very clear guidelines on what it looked like to run them, and how to know if a particular campaign was working for me or not. But I couldn't hit that little circle and hear the sound of success until I'd not only created, but RUN the campaign.
How has EPM and your success impacted your life?
Having developed so much that will help me build my Hack Your Muse branding during the 10 weeks of EPM, I feel a little gobsmacked. I have a brand new website, two brand new lead magnets, a sales page, six marketing campaigns, and a value-added curriculum built that I can use now and in the future. I didn't just create a program, I created a machine. Best of all, I can visualize my goals for Hack Your Muse for 2020 and I can believe in them, so I'm finding it easier to share my goals with my husband, friends, and family (something I've rarely been willing to do before).
What has been the biggest change in your business?
The biggest change in Hack Your Muse is that it is now real, instead of hidden away on my author website. It has its own brand website and soon Google will know it is a force to be reckoned with.
What are you most excited about moving forward with your Experience Product?
The Core Experience elements of my Experience Product have me really excited. I look forward to developing more of them. This kind of program development aligns with my core beliefs (from raising two unique children with unique learning challenges, and other life experiences). We can all finish our books, meet our goals, or make our dreams come true. Discouragement and confusion are the true enemies of dreams, not time and money.
Is there anything else you would like to add?
I didn't have the time or money to take EPM. But I'm so glad I did it anyway. I want writer who take my programs to feel exactly the same way I do, as I hit mission accomplished, and look to the future.
Your Graduation Story
When I started this program I had ZERO confidence to do any kind of an online business. I've been out of the work force for nearly two decades as a stay at home mom and so much has changed! On top of that I had spent 5 years dealing with severely debilitating illness but doctors could find nothing wrong with me so I was labeled depressed and told I needed anti-depressants and that I was causing all my illness. After so many years I started to believe them. My husband left me, and my family and children all believed the doctors. I lost all motivation to do anything. Finally a well known naturopath discovered I had toxic mold poisoning and I was able to heal myself, but left feeling betrayed, resentful, insecure, and with no idea what to do next.
The psychological messages you deliver in this program have brought me to tears countless times! Every time I feel like giving up, ""There You Are"" inspiring me and ""normalizing challenges"" and helping to make us all less afraid to try and fail and keep going even when we're not perfect. I am believing in myself again and that is the greatest gift you have given me. Thank you!!
Understanding all the internet marketing techniques, learning social media, learning all the new technology is definitely my biggest challenge. It is very slow going but I am perservering and looking forward to learning Heroic this month and Xperiencify and continuing to gain clarity around my super powers!! I still feel awkward marketing myself and continually second guess myself. I know once I get traction and some successes I will take off quickly and t's only a matter of time.
What is your biggest takeaway from EPM?
It's better to be Done than Perfect! Iterate your way to Awesome! Feedback Loops, Learn by Doing and keep tweaking as you go along. Failure is not the opposite of success. Each failure is a stepping stone along the path to success. This all is all a complete mind shift for me and has changed my life in so many ways, in every single aspect of my life. Thank you!!!
How did EPM help you become successful?
Gives so many great mental models for developing the products and helped me visualize what my successful future self looks like; more confidence; ability to take action with less fear and doubt; technical / marketing knowledge is outstanding! There's so much great content I plan to go back through the entire course again and know I will reference many of the tools provided for years to come.
How has EPM and your success impacted your life?
Feel more excited to get out of bed everyday and have more faith in myself and in a successful future. Have a new desire to learn and keep learning. Feel like a new chapter of my life is beginning.
What has been the biggest change in your business?
Starting
What are you most excited about moving forward with your Experience Product?
Helping people, expanding product lines and making money
What is your biggest takeaway from EPM? Before I started EPM I was struggling to establish myself as a Business Coach. I had spent the last 2.5 years absorbing every offline and online course I could get my hands on trying to find a way forward. Nothing worked. I abandoned every program before it finished, floundering in failure and disillusionment. Until EPM…when everything changed.
My biggest sticking point through EPM was establishing credibility. Why should people buy from me when I have no results to speak of? Although I had spent years developing my ideas, I had never developed a consistent client base.
My clients came and went because I wasn’t clear about what I was really offering. It’s the old chicken and the egg syndrome. To attract clients, you need results. To get results, you need clients. I was stuck on that treadmill and losing money fast.
It wasn’t until the FINAL group coaching call that I realised what I was supposed to be doing. I have been consistently co-creating extraordinary results for my Meditation and Spiritual Coaching clients.
When I started to speak up about the benefits of this kind of work, my spirit came alive. The Universe itself altered on its axis for me. A whole world of possibility opened up.
All of a sudden I realised, I had all the credibility I needed. I had the desire to share this work with the world. And I finally had the passion and confidence to sell myself, my stories and my program.
If I hadn’t persisted through the discomfort of establishing credibility, I would not have been able to see the light when it exploded into my consciousness. So, I basically developed my program, AFTER all the training was over. Marisa was right, having done it once, it was easier the second time.
My biggest, and most unexpected, takeaway from EPM has been finding my true path, my authentic business. The business that will not only profoundly impact the lives of my clients, but will sustain me emotionally, financially and spiritually.
How did EPM help you become successful?
EPM has changed my life. I finally have direction in my business. I have the knowledge and tools to be able to deliver an outstanding online program. No other training has been able to deliver these results for me.
How has EPM and your success impacted your life?
Having the confidence to sell myself and my work has brought about the most fundamental change in my life. Even though I haven’t launched yet, I just know that my program will be successful. I know that by incorporating the Experience Formula into every aspect of my business, my clients will be blown away by their results.
Experience Products are a real game-changer and having the expertise to be able to deliver one makes me feel successful already.
What has been the biggest change in your business?
Before EMP I was lost. I was trying to establish myself as a Business Coach, completely ignoring the fact that the clients who were finding me organically were looking for Meditation and Spiritual Coaching.
Post EMP, my business has completely transformed. I have direction and purpose. I am excited to be marketing myself as a Happiness Guru.
My business is aligned with my life’s purpose: to remind people that they are loved, deeply loved. I am living my message. My signature system The Gratitude Phenomenon™ has the potential to unleash incredible happiness for my clients.
What are you most excited about moving forward with your Experience Product?
I am super excited to launch my product and start seeing the results my clients will experience
Your Mission Accomplished Story
I have learned the power of persistence, patience, and continuing one step at a time. Right before Christmas, I started feeling that the program I had been working on for the prior 6 weeks was not really what I wanted to start off the year with, although it would still be one that I'd offer this year. So even though I told myself to just keep going with it, I just couldn't build up enthusiasm and so right before Christmas made a decision to put that one on hold and create a different kind of program that I thought would be better suited for my potential clients. So I started from square one with niche down profits up and finally after 4 weeks, I had the right concept in mind, but now it was time to get ready to launch and I was still on step 2. Oh my, so I just kept working each day on it, and eventually told myself that I could be flexible on my original launch plans and date of 1/29 and create a new launch strategy and date that would be more reasonable, so I chose 2/1 as my official launch date and 2/15 as my program start date. However, I decided I needed to warm my audience first since I had been incognito for a whole month as my new idea was birthing. So I started a free challenge on facebook on a topic that was close to my program. Then I created a survey as part of both my research on the concept but also to warm my audience on the topic. It took me a whole month to get the survey to production, but I did it last week. The survey invited them to a free consultation on the challenge they highlighted. I have received about 50 results out of that survey, yet the first person who signed up for a free consultation actually ended up buying into my 1-1 program on my EPM topic, and this enabled me to get to MISSION ACCOMPLISHED!! Yeah! It was a person who had been in the wings but never purchased anything from me, but my EPM program concept caught her attention and now she is a client! So the moral of the story is to just keep going, no matter what the process looks like, and you will achieve your goal!!
What is your biggest takeaway from EPM?
I can do this!
How did EPM help you become successful?
I am creating programs that are more aligned with both what clients want and what I want to do; I know how to create a program experience that keeps them engaged, something I had struggled with
How has EPM and your success impacted your life?
Well, there's been a lot of stress over the past 12 weeks, but I've grown a lot and I believe this is opening me to more ideal clients and more fulfillment and prosperity. My thinking is bigger
What has been the biggest change in your business?
refined ideal client and niche
What are you most excited about moving forward with your Experience Product?
Actually delivering the group experience and seeing the results, and using this model in the rest of my programming.
Is there anything else you would like to add?
Thank you!
Your Graduation Story
EPM has been a great experience for me. It has pushed me to my limits.
I have had a couple of challenges during this adventure. I fell down some stairs on December 26th and fractured 2 ribs, sprained my left knee and my right foot. I couldn't sit comfortably; I couldn't stand for long. And laying down was not a convenient way to get thing done.
This was only one of my challenges. The other one has been both a fear of and not knowing how to work with all the tech stuff.
So, the program has frustrated me; but, It has also excited me. I have learned a lot about putting out an online offer and the marketing tools and effort it takes to be successful. The tech support has really helped. And although I haven't made any sales yet, I am confident that I will.
I have felt a burning desire to complete the program, and I have. Hurray!!!
What is your biggest takeaway from EPM?
Perserverance
How did EPM help you become successful?
EPM has given me the tools that I need to feel confident in making my offers
How has EPM and your success impacted your life?
My success so far is completing the program.
What has been the biggest change in your business?
I haven't seen and big change in my business at this time.
What are you most excited about moving forward with your Experience Product?
Continuing to promote the product and exploring new means to achieve success.
I have decided while attending college that my ultimate goal is to start my own business. This journey with EPM was a great starting point for me to continue on to create a journey and legacy I will be pleased to serve others. This was a great starting point that allowed me to gain more insight into who I am and what I have to offer to the world. Will continue to push forward.
Your Mission Accomplished Story
I have wanted to create a course for nurses regarding the medical use of cannabis for some time. Even though I’d created many successful offline courses, I wasn’t sure what to do for an online/virtual course so I explored my options to learn this skillset.
I wanted a program that wouldn’t waste my time – meaning would get me to where I wanted to go. What drew me to the Experience Product Masterclass (EPM) was their guarantee. Since they were willing to put their money where their mouth was, I figured they must know what they are talking about.
I joined EPM and learned how specifically to frame my Cannabis Competent Nurse Level 1 course for online delivery and sales.
The course could have been delivered in half the time. I also would have appreciated more care with content curation. There was almost an equal amount of “extra credit” work as core content work and, after searching for something I really needed in the core content, I ended up finding it in the extra credit section.
Regardless, from what I was taught in EPM (intentional and accidental), I created my first online course and whittled it down from a 30-day completion timeframe to an easy 6 hour (max!) completion timeframe. My audience is busy nursing professionals and I learned how important it is to ""get to the point"" and help them successfully cross the finish line in as little time possible.
I primarily used the “give them what they want” campaign to market it and sold 250 seats to my beta launch.
The majority of the first few weeks content was not very relevant for me, as I was already crystal clear on my audience and what I would be delivering. The value came in the middle few weeks where we were given not just the steps but also the thinking processes to create a strong online course: “the why” in addition to “the what” and “how.”
Moving forward, I like having a road map to create more online courses in the future, which is a natural addition to my current online business.
What is your biggest takeaway from EPM?
Less is more. Trust myself. Pay attention to red flags. Good can always be found when looking for it. Too many "selly" emails interferes with the sellers perceived integrity.
How did EPM help you become successful?
the online marketing elements with exact steps and examples was very helpful.
I re-did the give them what they want campaign -- had 45 respondents my first try (with 94% saying they would want to take my course) and 464 respondents my second time (with 99.4% indicating they are interested in taking my course)
How has EPM and your success impacted your life?
get to go to LA with a GF in march - so that will be fun.
have an online course that is ready to go - which will help us as we break into bigger national and international markets.
What has been the biggest change in your business?
my business is still the same. running on auto with my amazing team.
this course and being positioned as THE cannabis competency trainer in the world will add extra opportunities for media etc. I would have done this without EPM though --
What are you most excited about moving forward with your Experience Product?
proving concept with the content and then creating a course for prescribers and industry professionals.
Is there anything else you would like to add?
Nope
Your Graduation Story
I was a able to test ideas and then make offers that then allowed to build the product people really wanted. I was able to sign 1-1 coaching clients and then use the feedback to launch online group version
What is your biggest takeaway from EPM?
Develop in the quick wins and break drown my training more rather then just push the content
How did EPM help you become successful?
Help me organize schedule for development and promotion and clarify mission
How has EPM and your success impacted your life?
Helps my reached my personal financial goals and set the stage for future success
What has been the biggest change in your business?
Help my understand the development process better and how to test before building out first without knowing if the market will support
What are you most excited about moving forward with your Experience Product?
I have the foundation for my future success
Before EPM, I realize I had no confidence in my online course. I was afraid to be vulnerable and share my knowledge and story with the world. I had a bunch of "what ifs" holding me back. I was terrified of email marketing and couldn’t overcome that hurdle which resulted in me missing out on potentially hundreds of clients. I didn’t really know what a real launch or marketing campaign.
I was terrified of social media and afraid to put myself out there. I had the “build it and they’ll come” mindset. I thought if I build it and if my product is good enough, surely the clients will come knocking down the door. Needless to say, I was greatly disillusioned.
EPM allowed me to gain confidence in my product and why I needed to share it with the world. I also learned that no one has my gift. I have been given a special gift that I am responsible to share with the world.
I learned that email marketing and social media are powerful tools that allow me to share this gift with the world. Once I understood that, I was determined to learn how to use these tools and am still learning. There is only a small percentage of people where things just happen for them.
The real fact is that most people must make things happen for themselves. I had to get over myself, my insecurities, fears, and doubts and start making things happen. That was the clarity and confidence I gained while being a part of EPM. I ran a 3-week campaign and made $0.
But I gained so much more than money can ever buy. I gained confidence, courage, and clarity—all areas I have been lacking in for quite some time. I know it's only a matter of time before I hit mission accomplished. I am already seeing where I can improve and things I need to do differently.
Frankly, I don't think I was ready. I think I launched premature. But, that's okay too, because it's a part of the learning process. I'm grateful to Christ for this experience and can't wait until I can see my experience product in action with a full class of women. Patience, persistence and perseverance will keep me moving forward! Thank you for this extraordinary journey and life changing experience!
What is your biggest takeaway from EPM?
Realizing that success takes many different shapes and forms. Every successful entrepreneur has a "genesis" a beginning backstory. Most if not all tell the tale of persistence, patience, and perseverance. I signed up for EPM three months into the start of my new business.
I was hoping EPM would be my "success story", my breakthrough after months of trying to figure it out on my own. While I didn't make one dime after trying to Chatterbox, or launch my first email campaign, or create my first fast result freebie, or run my first FB ads; I learned a lot.
Before EPM, those things I just mentioned wouldn't have been possible. I have been struggling with email marketing for years. So to see that I was able to set up my own sequence was a major breakthrough along with being vulnerable and putting myself out there while marketing my product. I believe my "Mission Accomplished" is right around the corner. My goal is to keep moving forward no matter what it looks or 'feels' like.
How did EPM help you become successful?
While there has been no monetary gain to date, my mindset has been renewed in regard to my product.
How has EPM and your success impacted your life?
I really gleaned a lot from coach Jennifer Rada and am thankful for her personal investment into the success of my product and me personally. I learned a lot from all of the training.
Even though there is no tangible result I can cling to, I know there have been many breakthroughs in me personally. I didn't realize 'I' was the biggest person I had to overcome. Once I got out of the way and learned to trust the process, that's where the growth began. Hoping to continue that growth...
What has been the biggest change in your business?
My mindset shift has helped me to overcome obstacles I didn't even realize were there. Before EPM, I was afraid to talk about my business/product. After EPM, I have full confidence in my product and believe it's only a matter of time.
I know my product will help many women and families and will be looking at how I can leverage multiple marketing strategies to get my product out there to change families across the globe.
What are you most excited about moving forward with your Experience Product?
Well, this was the first time I have ever invested in myself and especially that amount. I am disappointed that I didn't even make $1 and followed the formula to a tee and did ALL of the work. The one disqualifier for me was how many people saw my offer. I came close but couldn't get to the numbers outlined in the guarantee. This has led me to turn my focus and efforts on building an email list. This is the only way I think I can move forward at this time. Maybe Amy Porterfield's list building masterclass is the answer. Not sure, on the lookout ????