1) Feeling really grateful to Marisa Murgatroyd and my mastermind buddies from EPM and beyond: Sue Massimo, Valerie MacLeod, Sandi Jacobs, Barbara Decker, Januarie Appley Wood and everyone here who helped along the way!
I finished delivering my EPM program, Entrepreneur's Abundance Experience, last week. The feedback from students has been wonderful but the best came today from one of my quietest students.
She told me that the program was priceless and nothing short of fully transformational in her business. As a result, she immediately restructured her offerings and is already much more visible.
She also said that over the years she has worked with many world-class abundance experts (mentioning T Harv Eker, Derek Rydall, Christian Mickelsen) but that my experience program finally cleared the problem for her!
Now if I can just get my Money Karma Quiz funnel to bring in more prospects, I'll be all set. ;-)
2)Super-excited! My next epm-style program, Sales & Money Karma Breakthroughs starts in 2 hours! It's a rolling-enrollment, join any time and stay for 12 months, model. I'm in creative heaven. ;-)
FROM THE FIRST MOMENT ON AN EXPERIENCE MASTERCLASS!
I've learned so much by going through this program and am very thankful for Marisa's awesome way to help you to iterate your way to awesome ;-)
A few weeks before this program started I've set an intent that I would like to take my business to the next level. I've already written 3 bestselling books, Online programs and sold beautiful feng shui paintings to start-up businesses. But something was missing, because I felt that I would like to work more personal and intense.
When I've got Marisas Email I didn't even know how I've got in her Email list ;-) But when I saw her salespage in the middle of the night - I just decided to buy - just because of the guarantee *laugh* I felt right away: THIS IS THE NEXT STEP IVE ASKED FOR
After 10 weeks I can say WOW BÄM AMAZING BOOM BANG - !das war der Hammer! ;-)
I made more than 20.000€ in exact 8,5 weeks (and the campaign is not over yet!)
but even more, I want to say: now I have a more profound basis to create programs that transform my even yet great costumers into the best I could ever imagine!
THANK YOU FOR EVERYTHING!
Some Greetings, from Jayc Jay // Germany Stuttgart
What is your biggest takeaway from EPM?
changing my pricepoint
How did EPM help you become successful?
getting to know my products and serve only what helps people only create a program when it already sold! make beta versions
How has EPM and your success impacted your life?
self-trust
What has been the biggest change in your business?
more trust in what I do. Seeing how easy it can be to make money fast and also help people in a GREAT way!
What are you most excited about moving forward with your Experience Product?
creating all the beautiful online programs ;-)
Is there anything else you would like to add?
THANK YOU SO MUCH FOR YOUR WORK
Your Graduation Story
I am one of those people who started from scratch. No product, no experience marketing or selling online and never offered an online course. I faithfully followed niche down profits up module and took to heart the ""get started project"" and picked the idea that came out on top of the fail proof business decision making model although I had some doubts (naturally). The project I picked was a class for other licensed massage therapists (LMTs). My first challenge was that training courses are often CEU based and hour based not value based. The first survey I did asked about CEUs and 90% of respondents said they were important or very important. From my research in the market, it looked like I would have to charge $97 and find 21 participants. I tried to make the course a little meatier by adding a workshop and marketing component, but it got confusing and unwieldy and in Marisa's words: a ""Frankenstein product"". So I stuck with the 21 at $97 after coach Paul said it was possible. The other factor that attracted me to the project was that I knew I could buy a list from the Oregon Massage Board of LMTs who agreed to receive information about classes offering CEUs. The list is 6,500 people and so the numbers were there. If I only got a conversion rate of .05% I could get the 21 people! It looked good on paper. This list proved to be the biggest challenge. I have a business. I am a solopreneur and so I do it all including sending out newsletters. I have a scheduling program that I use for email campaigns. I haven't had issues with ""deliverability"". In fact, I didn't know it was a thing until I started researching autoresponders to load my big list. Then the crushing news came that this was a ""cold"" list and that no one, absolutely no one, recommended sending out the volume of emails I would need to reach the number of people to get the conversion rate I needed to fill the class in the 4 remaining weeks. I talked at length to the people at a company called Woodpecker and they recommended I send no more than 50 a day. I did the math and that means I would have send out 2100 for a 1% conversion rate to get 21 people. At 50 emails a day that meant I would take 42 days or 6 weeks. Just to send the emails. Not to have them go through the whole process. It would also be staggered and not everyone going through the process at once. It was the first week of January when I realized this and I still had to learn activecampaign. That was a steep learning curve and took a week in itself. Coach Paul and a friend (who did the EPM and recommended it), said I should just start doing cold calls to some of the people on the list. I did about 30 calls and only got 2 people on the phone. They agreed to look at my course and give me feedback. I left messages, but only the two people responded. I also did the give them what they want campaign and that worked out better. I didn't have a huge response, but 12 people went through the funnel and 3 people bought the course! I have a few other follow up calls and maybe can get the numbers up 5 by Monday. So that is my journey of trails and tribulations.
When I do this again, I will do it very, very differently now that I have a ""birds eye view"" on the overall process. As I last ditch effort to make mission accomplished, I very quickly developed a program for $497 that included massage, yoga therapy and coaching to see if I could sell 4 of them from my already established clients. I had two people interested so far. No one had bought yet, but maybe next week I will find four people!
What is your biggest takeaway from EPM?
Here are the most important things I learned:
1. For these kinds of online courses, make them value based. I would say, don't even put ideas that aren't value based on the fail proof business decision making protocol.
2. don't buy cold lists if you only have 10 weeks to complete a project. I could have used the information about cold calls lists way earlier in the program. For people like me who ignorantly thought you did email marketing by buying a list and sending out thousands of emails in a day, this understanding would have influence my project choice considerably
3. people buy on value and belief and a money back guarantee can get them through door (it worked to get me through the door of EPM, although with the holes in my knowledge and the steep learning curve, it proved that I couldn't quite make the mission accomplished). but, it got me to do it.
How did EPM help you become successful?
I started creating an online business
How has EPM and your success impacted your life?
I learned a lot in a short amount of time. I feel I have a lot of tools now to keep growing an online business
What has been the biggest change in your business?
What are you most excited about moving forward with your Experience Product?
Taking time to develop a product that is value based and finishing my get started project
Just an update here. I'm into week two of the launch of my first 14-week 1:few weight loss masterclass with 3 women enrolled. Final payments are due next week, and will put me over my mission accomplished goal. ????????
While iterating your way to awesome is great, I underestimated the amount of work involved to deliver on a customized experience program. I am doing this while also completing Next Level Mentorship activities ???????????, and have a 10 day vacation that starts next week. Not complaining, timing is not always perfect, and neither is life.
More good news.... originally, I was concerned that my price was too high. But not anymore!! ????????My clients are getting a great product at the price they have paid. So, I have no qualms about where I set the price point. In fact, I may raise the price for the next go round of this product. :)
Mary Ann
Being a successful Sales training & development business owner for over 17 years, was awesome allowing me to create an amazing life for myself and for my family. Two years ago I met my partner, through my radio show Enlightenment of Change. We decided to start a business together (a second business for us both) but not sure what our product should look like. I am from the corporate world, where I teach live sales, service & coaching skills classes, with clients sales teams. My partner, Dr. Mary Ann Pellegrino, came through the University ranks holding various positions including Dean.
We are both communication experts and both teach how to communicate more effectively with our clients. We teach that how we communicate directly correlates to our level of success. With this foundational expertise, we worked with a programmer and developed and amazing free Communication Style Assessment (CSA) (available at www.wisdomdecoded.com) that our clients were able to take online and bring to life during our training & coaching sessions. Beyond this amazing online tool, we had no idea how to market or create a program using the CSA.
Most people in their late 50’s are scaling down, Mary Ann & I are scaling up! Our energy and passion can’t be controlled. We really do love what we do and love teaching. We bring a wealth of experience and a whole of knowledge and fun to helping organizations ignlotite their employees and business success! As we strategized about this new business, Wisdom De-Coded, LLC we realized we needed to shift gears from live training to create an online digital product that could be shared all over the world. We also realized that constant travel, across the United States, would become increasingly difficult as we age. So, we decided to create a digital online product, that we would be able to manage and maintain well into our retirement (although we don't ever use that word).
Here is where it gets interesting. Two middle-aged women, who have no idea how to create an online experience product seemed daunting! As always happens, the Universe reared her beautiful head and sent an email to my inbox, with a very interesting video from Marisa. I watched it, it was totally on board! I sent the video to Mary Ann and after watching the video together we knew that this was the missing ingredient needed for us to create this magical experience product.
During the challenging 10 week Live Your Message Masterclass we felt like we needed to pivot and shift gears more than we thought possible. Throughout the entire experience we did feel excited, challenged, exhausted, and exhilarated all at the same time. We hit mission accomplish by the end of the 10 week period, although at times we thought it impossible. We made over $4,000 in sales during our first marketing effort and have a ton of new clients ready to sign up for the second round of our Masterclass. By the end, using Marisa's proven plan and guidance throughout the Masterclass we realized that her step by step formula worked. We had created our own Experience Masterclass, we had figured out our target niche (which isn't what we originally thought it would be), and are ready to launch our first Masterclass on March 5th. We are already working on our second experience product to help digital marketers close more sales. We plan on launching that third quarter of 2018 so stay tuned.
The journey was amazing and well worth the lack of sleep (smile). The amount of knowledge and support Marisa and her coaching team (Rono) provides is well worth the investment and then some! Thank you, Marisa and the rest of her team for making two middle aged women find a new path ad revenue stream of income, that is more profitable than we could have ever imagined possible! We feel we can continue to be two ordinary women doing extraordinary things using our new found knowledge!
Your Graduation Story
I've found EPM a great structure to take a vague product idea and systematically flesh it out into a version 0.1 product so that I can hone it by delivering the content live with real customers. This is an important shift for me and is an excellent 'Lean' approach for getting feedback from the field without over-investing in producing 'hard to change' content.
I haven't achieved Mission Accomplished as there was a pretty steep ramp at the end of EPM that coincided with Summer holidays here in Australia. I found the marketing part of the course was more vague in terms of concrete deliverables than the early product development modules. For someone starting with no list, no current audience and a limited budget, this is the hardest part of the process to put together.
However, these are only obstacles in terms of reaching the finish line in the 10 week timetable. I feel like I have a direction and many things that I can test, and part of that is the confidence that comes from a clear mission and product delivery roadmap.
Overall, EPM is one of the best courses I've invested in and I have received 10x the value of the course investment so wouldn't even consider asking for the refund although I could have qualified for it.
Thanks for the genuine spirit in which the course was delivered by Marissa and my coach Domonique. I plan to come back to you as a success story down the track!!
What is your biggest takeaway from EPM?
Delivering a transformative mission to my customers rather than a "product"
How did EPM help you become successful?
A well defined process and roadmap towards product design, creation, marketing and delivery
How has EPM and your success impacted your life?
Hasn't really yet but I believe it will give me the platform to launch an entire brand (not just one product)
What has been the biggest change in your business?
Clarity of direction and action
What are you most excited about moving forward with your Experience Product?
Launching and getting customer feedback. Then building product #2, #3 ...
I got my certificate to use “Experience Product” this weekend! And the testimonials for the first round of the Tarot Intuitive course are rolling in… I am SO excited to teach this again next year and see how my experience product course evolves with each cohort of students!
"For years I have wanted to learn Tarot and have tried on and off unsuccessfully. The Tarot Intuitive Course went way above my expectations and taught me how to learn tarot in a new way that I never tried before...and now I have the tools to stick with it for a lifetime. Not to mention Hilary is an amazing and patient teacher!”—Alicia
My glorious and merry band of tarot learners just wrapped up the inaugural round of my Tarot Intuitive 5-week experience product course! Our celebration call was tonight, and I rocked my Dionysus wreath and some scotch on the rocks was consumed.
Never forget the joys of MISSION ACCOMPLISHED! I know I won't, and my students won't either!
I love supporting women's transformation. But the fact that I had to learn & master marketing to have a successful business sent me screaming into the night with shivers up my spine. I had been in many business programs & nothing seemed to click.Then Marisa's videos appeared in my inbox & I honestly knew in the first 5 minutes this way of approaching marketing was something unique & a cut above. I had to be a part of it.
What is your biggest takeaway from EPM?
This is the hardest question..Where do I begin? I love the concept: Iterate to Awesome! Keep moving forward; keep the content focused, relevant, and fun to learn. Clients prosper with the big picture & step by step..Keep it lively & engaging & of value AND our brains are wired to win... create consistent, clear goals & set our clients up to win & succeed w lots of doable steps!!! I could go on & on…
How did EPM help you become successful?
Each module, bonus, coaching experience was designed to help me create the building blocks so I could construct a coaching program that addressed the needs of my avatar & excited me to facilitate, highly transformational & fun. I am going to rock my program & my women will get tremendous relevant support & value.
How has EPM and your success impacted your life?
I am thrilled to offer a program that I can stand behind to support my women to experience foundational transformation. I also have a level of clarity about the gifts I bring to my community. I feel confident and more secure that I can follow the appropriate marketing campaigns to grow my list, attract the right clients This brings me JOY!
What has been the biggest change in your business?
My price point reflects my level of credibility & expertise. I probably need to increase the price again. I am articulate and clear about my direction & focus for 2018. I'm looking forward to filling in the details at M2MLive. I am offering my 1st on-line program on Feb 21, 2018 YaHoo!! I REALLY HAVING FUN WITH MARKETING! This is a miracle.
What are you most excited about moving forward with your Experience Product?
I can't wait to see the results that my women will experience.
Your Graduation Story
Marissa and EPM has been so valuable to me, especially as a reminder to an old tried and true lesson for me, "Start with and practice the fundamentals. Stand on that foundation and build from there. Beware the shiny objects and the ego attractors." It became clear to me that enrolling in too many coaching programs, trying to do too many things (not at the right time) even slowed me down with EPM. I am now moving forward, completing the rest of the course, with greater clarity and a valuable narrowing of my focus and actions. Thank you.
What is your biggest takeaway from EPM?
Fundamentals. action, right timing
How did EPM help you become successful?
Clarification on what has been slowing me down.
How has EPM and your success impacted your life?
Greater clarification on my next step.
What has been the biggest change in your business?
What are you most excited about moving forward with your Experience Product?
Finishing creating a valuable course for my tribe, especially an attractive course to buy and to complete
I Developed a Spirituality coaching Product in EPM 2018. Enjoyed the process and it enabled me to gain clarity and focus