"We made over $4,000 in sales during our first marketing effort and have a ton of new clients ready to sign up for the second round of our Masterclass."Mary Ann
Being a successful Sales training & development business owner for over 17 years, was awesome allowing me to create an amazing life for myself and for my family. Two years ago I met my partner, through my radio show Enlightenment of Change. We decided to start a business together (a second business for us both) but not sure what our product should look like. I am from the corporate world, where I teach live sales, service & coaching skills classes, with clients sales teams. My partner, Dr. Mary Ann Pellegrino, came through the University ranks holding various positions including Dean.
We are both communication experts and both teach how to communicate more effectively with our clients. We teach that how we communicate directly correlates to our level of success. With this foundational expertise, we worked with a programmer and developed and amazing free Communication Style Assessment (CSA) (available at www.wisdomdecoded.com) that our clients were able to take online and bring to life during our training & coaching sessions. Beyond this amazing online tool, we had no idea how to market or create a program using the CSA.
Most people in their late 50’s are scaling down, Mary Ann & I are scaling up! Our energy and passion can’t be controlled. We really do love what we do and love teaching. We bring a wealth of experience and a whole of knowledge and fun to helping organizations ignlotite their employees and business success! As we strategized about this new business, Wisdom De-Coded, LLC we realized we needed to shift gears from live training to create an online digital product that could be shared all over the world. We also realized that constant travel, across the United States, would become increasingly difficult as we age. So, we decided to create a digital online product, that we would be able to manage and maintain well into our retirement (although we don't ever use that word).
Here is where it gets interesting. Two middle-aged women, who have no idea how to create an online experience product seemed daunting! As always happens, the Universe reared her beautiful head and sent an email to my inbox, with a very interesting video from Marisa. I watched it, it was totally on board! I sent the video to Mary Ann and after watching the video together we knew that this was the missing ingredient needed for us to create this magical experience product.
During the challenging 10 week Live Your Message Masterclass we felt like we needed to pivot and shift gears more than we thought possible. Throughout the entire experience we did feel excited, challenged, exhausted, and exhilarated all at the same time. We hit mission accomplish by the end of the 10 week period, although at times we thought it impossible. We made over $4,000 in sales during our first marketing effort and have a ton of new clients ready to sign up for the second round of our Masterclass. By the end, using Marisa's proven plan and guidance throughout the Masterclass we realized that her step by step formula worked. We had created our own Experience Masterclass, we had figured out our target niche (which isn't what we originally thought it would be), and are ready to launch our first Masterclass on March 5th. We are already working on our second experience product to help digital marketers close more sales. We plan on launching that third quarter of 2018 so stay tuned.
The journey was amazing and well worth the lack of sleep (smile). The amount of knowledge and support Marisa and her coaching team (Rono) provides is well worth the investment and then some! Thank you, Marisa and the rest of her team for making two middle aged women find a new path ad revenue stream of income, that is more profitable than we could have ever imagined possible! We feel we can continue to be two ordinary women doing extraordinary things using our new found knowledge!