I had a product that was being developed very slowly and I wondered if I'd ever finish it or get it out there. I knew something was off but couldn't put my finger on what that "thing" was. When I first heard about Marissa, I wasn't ready to take yet another course on how to sell something online but I decided to give it try. I joined EPM and finally found what was missing and was able to recraft my product/offer to be cleaner and clearer for my customers. I learned a new way to narrow down my focus and be a lot more specific than I thought I needed to be. I was able to utilize research in a new way and build a model that helps take me from just 'creating a product' and the 'pieces that go with it' to having a cohesive system that simplifies the way I needed to look at the entire process.
Marissa has an unusual ability to understand not only business, but also consumers/customers and, more importantly, the most effective way to combine the two. Her advice and guidance is practical, actionable and easy to understand. I'll continue to use the information and review the modules as I move ahead with my existing course (and future ones) and am certain I'll learn something new each time I dig in!
What is your biggest takeaway from EPM?
The extent of drilled online product/course/offering and down detail needed for multiple areas of launching an the narrowness of focus in messaging
How did EPM help you become successful?
By helping me understand what I mentioned in the biggest takeaway from EPM
What has been the biggest change in your business?
I was certain I had a very clear picture of my target audience and the messaging I needed to market to them but EPM gave me a different perspective on how to clarify my focus and tailor every element (concept, product details, emails, marketing etc) with that very specific focus…
What are you most excited about moving forward with your Experience Product?
It gave me a new look at how to use my customer research results and I'm looking forward to altering and adjusting my other products as I move forward... but to use all the new knowledge in a more realistic time frame for delivery.
Your Graduation Story
I came to EPM with ideas and no official service nailed down to offer to clients. I was trying to play the game of offer everything possible to the generic masses, even though I knew finding the niche was the way to go. Not only did I find my niche clients I would enjoy working with the most, but also my niche service offerings. While this focus doesn't diversify like many competitors in the accounting industry now, I believe the industry could use professionals with a more narrow focus and really be the go-to person for referrals and client satisfaction. I've got the blueprint and I'm on my way to be that person.
What is your biggest takeaway from EPM?
EPM is like Pringles, I can't take away and pick just one thing. EPM has helped me with doing the actual ground work relating to my business on paper, recalibrating my mindset, and the supportive friends made along the way were just amazing.
How did EPM help you become successful?
I've learned about all the technology involved in online marketing. I've also learned about how to more clearly articulate the benefits and mission of my product to speak with potential clients about. I'm more confident now in the product positioning and able to build out a better long term strategy.
How has EPM and your success impacted your life?
I was always fighting my way upstream, believing things had to be difficult or else there is no way a business I wanted would make it. I've worked on the mindset gremlins and relinquished them as the garbage I took out and let go of. I'm not afraid to keep trying in my business, even if I make a few mistakes along the way.
What has been the biggest change in your business?
The biggest change in my biggest is the clarity and focus I have to start with one thing and then build a business around it. I also figured out, it's more beneficial for myself and clients to go through more of a mini course of 3 weeks during 1Q because of tax season than it would be to work on a course for 8 weeks. As I work to iterate my way to awesome in the first few cycles, I believe this focus will position me as the differentiated professional in my area. I've got this!
What are you most excited about moving forward with your Experience Product?
I'm entering a new year with skills and ability to help many more people. Leveraging my time to capitalize on the optimization of both quality of experiences for my clients and the revenue generation is fantastic.
Someone bought my program (last week) and I haven't noticed! I'm really happy because I reached the maximum of persons. Meaning I accomplished my mission only with my EP.
SO HAPPY and PROUD!!! #mmm Mike Inchalik
(I'm mad with Stripe because I haven't received a notification for the payment.)
As an empowerment coach for women, I knew I already had a good program for my clients. Women raved about the paradigm shifting ideas & information they learned from me, and recommended me to their friends.
Despite this positive feedback, however, I secretly felt very disappointed with the results of my work. The truth is, my program was good, but it was not great. In my heart I knew that my program introduced women to valuable information, but fell short of being a catalyst for true and lasting transformation.
There is a big difference between knowing something at a conceptual level, and actually being able to translate that knowing into new ways of being and doing.
My coaching programs were good at giving women a vision of what was possible if they learned how to make themselves a priority, but fell short when it came to actually providing the deep level of support they needed to break the chronic pattern of putting everyone else above their own needs and desires.
So my clients stayed stuck, not able to actually implement or sustain many of the empowering principles and practices that would lead to a real breakthrough in their lives. And I felt unfulfilled, both as a transformational coach and as a business owner, losing confidence in my ability to actually deliver what my programs promised to offer.
I wasn’t exactly sure how to solve the problem, but I intuitively sensed that I needed to step back and take a totally new look at the way I was designing and delivering my programs. In a moment of great synchronicity, this is when I first learned about Marisa’s Experience Product Masterclass.
From the moment I joined EPM, I knew I had found the answer to making my own programs go from good to great. The most valuable shift in mindset that I gained from EPM is to place transformational experiences, rather than information overload, at the heart of my program design.
From this core starting point, EPM then gave me a complete system, including practical, step-by-step instructions for how to design, market and deliver a new kind of experience for my clients - one that goes beyond information by creating all of the necessary conditions for real and lasting transformation to take place.
As a result of joining EPM, I am now poised to launch a totally redesigned 7- week group coaching program to my first group of 12 lucky women. At an initial price point of $3,000 per person, that’s a total revenue of $36,000. It feels great to fully trust in the design of my program and the outcomes it promises to deliver. It also feels great to feel completely confident charging what my services are truly worth.
Even more exciting is the fact that this is just the beginning. Since the skills I learned in EPM are repeatable, I can look forward to continuing to improve and refine this program while increasing its price point, making it a signature, cornerstone offering in my business.
As my business grows and develops, I can then just as easily apply the EPM principles to the creation of new, experience-based offerings as the needs of my clients arise.
For all of these reasons and more, I can honestly say that EPM was one of the best investments I have made in myself, as both a business owner and transformation coach committed to her craft! Many thanks to Marisa and her entire team for walking their talk and showing me the way to take my own work from good to great!
What is your biggest takeaway from EPM?
My single most powerful take-away from the program is to organize my product around a single, very concrete and specific “Mission,” and designing EVERYTHING in my program to help my clients get from mission to mission accomplished.
How did EPM help you become successful?
It is a hallmark of Marisa’s programs to provide both a grand, bird’s eye view framework, combined with the “deep in the weeds” details you need to actually build that framework in real life. I feel like EPM’s big picture framework, combined with all the amazing step-by-step, very detailed exercises and tools, has given me everything I need to create life-changing experience products for my clients for years to come.
How has EPM and your success impacted your life?
I already had a good program for my clients. After EPM I feel like I have designed an exceptionally great program for my clients. This is going to translate into even more powerful transformational results for the people I serve, which will in turn increase my own fulfillment and financial success.
What has been the biggest change in your business?
Before EPM I was feeling very frustrated that the concepts and information I was sharing with my clients was very valuable and well-received, but they were still finding it challenging to put the information into action. EPM has taught me very concrete principles and practices of program design that now allow me to create a client experience which actually results in real and lasting change. My client’s success translates into my own greater fulfillment and confidence to actually deliver on the promises of my program. As a result, I feel more fully empowered to charge what I am worth for my services.
What are you most excited about moving forward with your Experience Product?
It’s clear that the knowledge I gained in EPM can continue to be used and mastered over years to come. I am most excited to “Iterate My Way To Awesome” with the creation of my signature program, which will become the foundation cornerstone for the success of my business.
Is there anything else you would like to add?
I would like it to be known that my accumulated XP’s as tallied on your website is not a true reflection of my commitment or participation in the program. While I must say it was really fun to hear the Ka-Ching sound after completing an exercise, on a practical level it did not work for me to track my progress in this way. I decided to track all of my complete and incomplete exercises inside of Omnifocus, my own task management software, so that I could more easily view and track everything I needed to do. I checked off XP’s after I watched a video, but left most of the Completed Action steps left unchecked to avoid having 2 different systems for tracking my progress. I plan to go through EPM a second time when I create the next iteration of my program, and perhaps will decide to have the satisfaction of hearing all of those Ka-Chings the next go-around. :)
Your Graduation Story
I didn’t reach mission accomplished, but I learned so much through this course. The epm philosophy will inform my coaching, retreats, and any future courses. I don’t know why I didn’t reach mission accomplished because I really followed the steps. But I will continue to iterate my way to awesome. At least I know what doesn’t work.
What is your biggest takeaway from EPM?
I don’t have a compelling mission.
How did EPM help you become successful?
It didn’t.
How has EPM and your success impacted your life?
I devoted a lot of time and energy to the program. I’m exhausted.
What has been the biggest change in your business?
Won’t offer this course as is. Need more client input. Will backup to one to one except my retreats which are successful.
What are you most excited about moving forward with your Experience Product?
I’m not. I need some distance from it & then will step back in.
Thank You! This was everything. I really appreciate you sharing this. I am in the mix of the MMF right now. It was everything I needed to hear. I am going to give it everything I got!!!
I've already won and I am forever grateful for this program!
I was stuck. I wanted to create an online product that would be transformative for my clients, but never quite knew how or where to start. The story was always the same, I would purchase a new information program that promised to be “the answer” but which in the end left me frustrated, disheartened, poorer, and no closer to my goal of building my product. The only thing I learned was that I didn’t want to build an formination product like the one I had just taken!
After much deliberation, I decided to take one last chance and join EPM. I am so glad I did. Marisa’s program gave me exactly what I needed to move forward. Her message about giving people “an experience” rather than just information and building a business that reflected “who and why I am” resonated with me completely. Each lesson in her program was filled with easy to understand actionable steps and constantly inspired me to continue until I reached mission accomplished. Before I knew it, I had built my first program and had my first customers. Thanks, Marisa.
What is your biggest takeaway from EPM?
1) How important it is to experiencify and to not just deliver another information product if you want your clients to succeed and reach mission accomplished 2) Done is better than perfect. This is my new mantra. 3) Figuring out my superpower. 4) Aligning my business with who I am, why I do what I do, and what I am meant to do.
How did EPM help you become successful?
Taught me the skills, techniques and tools I needed to build a transformational product and a business that represents me.
How has EPM and your success impacted your life?
I now have a business that allows me to do what I want when I want, get up when I want, work on the projects I want, work with the people I want, live where I want, and ultimately live a life that reflects who I am and what I am meant to do.
What has been the biggest change in your business?
I now have a new business that represents who am I and a new transformational product that will help my clients achieve their goals. I also now have a plan to grow my business.
What are you most excited about moving forward with your Experience Product?
I am eager to continue creating new products and building my business using all the marketing and experiencifying techniques I learned in EPM
Your Graduation Story
I am not a sprinter... and that is ok!
I am more of a 'purposeful saunter' type of person.
That being said, I am so glad we were condensed into these 10 weeks or so, because I would have sauntered myself off to other things (like has happened so many times before) and not finished what I started.
I think really, that is one of the biggest gifts for me from this program.
Finishing.
Not finishing perfectly. Not finishing with a lot of polish and glitter.
It is a little gritty feeling. And sweaty.
Showing up every week for every call kept me going - even when I stopped for a few weeks and gave up. I still showed up for the calls.
And I got back on the wagon.
This program, Marisa, Coach Debra, Don, Murray, Jordan, and ALL of my fellow students got me interested in my life and what I have to offer again. Opened me up to possibility that I didn't know existed when I started this thing.
I had 'an idea'
For years
But I didn't know what it would look like or even begin to actually do it and put it out there.
And when I had to give up my brick and mortar office space and shift to offering 'Me' online. Well that was scary and I didn't want to do it like 'everybody else' because I really don't like how 'everybody else' is doing it.
I had no idea how to do that and engage people. I didn't want to put my stuff out there and just leave it to the Inbox of Inattention and Delete.
Because, let's face it - there is a ton of stuff out there for people to choose from.
And we want them to choose US!
The EPM Experience and attention is what kept me here and I know it will make a difference to my clients moving forward.
This shit is priceless.
So, while I didn't make even one sale (yet) I feel that I am a success - it just doesn't look how I thought it would.
And that is ok.
Because I am not a sprinter
I 'Saunter with Purpose'
Love you All
See YOU at M2M Live!!! Woot!!!
Linda Halvorson
What is your biggest takeaway from EPM?
I now know HOW to take my idea from abstract chaos to something interesting and concrete. I know how to talk about it and make it fun!!!
How did EPM help you become successful?
Even though I didn't sell anything (yet) I KNOW that I can. That is success, right there!
How has EPM and your success impacted your life?
I have more confidence - both from the stuff I learned here, AND the hell I went though emotionally/personally/intellectually going through this program! LOL!
What has been the biggest change in your business?
Moving from a physical office space to the Online "me" was scary. I didn't like how other people did it - it felt canned and common. I didn't want to be that way. I have a deep need to be authentic and interesting and not like everyone else. You have shown me how to do that! Thank YOU!
What are you most excited about moving forward with your Experience Product?
I have a plan! And I can recreate that plan anytime because I have the tools! I have several new friends and support from the community.
Thank you for this program! I think it will definitely change my life moving forward!
Thank you Marisa for the extra vote of confidence and for believing in us. You clearly know how it feels to be in our shoes, totally overwhelmed by fear and doubt, but you've been there, done that, and you know from direct experience that it is definitely possible to reach mission accomplished. Today was the perfect day for me to hear this, and yes, I believe I can reach the finish line by next week. Thanks again!
EPM resonated right away and had me believe I might finally make a longstanding dream come true.
I kept up with the Program and earned a tee shirt. But then realized the product I was working on would be my second and not the first.
While working through EPM, I saw a thread running through all I do. And I knew it would in some way be part of any product I create. While professionally, my income is generated elsewhere, I was always drawn to life coaching. It's what the world asks me for.
So, I restarted halfway, deciding not to over think this as usual. Instead, encouraged by words from a Facebook Group member, I went for what feels right. At this late stage, it was impossible to execute all the modules. So I decided to create the Sales Page, which forced me to work with the end in mind. I had to think through each section.
Now that the Sales Page nears completion, I can build the Product, while working 1:1 till it's ready.
Chatterboxing was the only campaign I had time for. I spoke to quite a few people to get a feel for what my product strengths might look like.
EPM is just what I needed to push me forward. Marisa's over delivery and involvement, are amazing. Having a personal coach has been a gift.
Mission Accomplished feels good!
What is your biggest takeaway from EPM?
EPM structure kept me on track. The early stages of the course helped me become completely focused on my unique abilities. I pivoted to a different product half way through the course.
How did EPM help you become successful?
Being in touch with my true strengths gives me the courage to push forward 100%. All the doubts fell away.
How has EPM and your success impacted your life?
This is only the beginning. But I'm focused now on what I want to do "when I grow up.
"
What has been the biggest change in your business?
Too early to tell. I'm optimistic.
What are you most excited about moving forward with your Experience Product?
Getting paid for what I happily did for free. Reaching more people.