As an empowerment coach for women, I knew I already had a good program for my clients. Women raved about the paradigm shifting ideas & information they learned from me, and recommended me to their friends.
Despite this positive feedback, however, I secretly felt very disappointed with the results of my work. The truth is, my program was good, but it was not great. In my heart I knew that my program introduced women to valuable information, but fell short of being a catalyst for true and lasting transformation.
There is a big difference between knowing something at a conceptual level, and actually being able to translate that knowing into new ways of being and doing.
My coaching programs were good at giving women a vision of what was possible if they learned how to make themselves a priority, but fell short when it came to actually providing the deep level of support they needed to break the chronic pattern of putting everyone else above their own needs and desires.
So my clients stayed stuck, not able to actually implement or sustain many of the empowering principles and practices that would lead to a real breakthrough in their lives. And I felt unfulfilled, both as a transformational coach and as a business owner, losing confidence in my ability to actually deliver what my programs promised to offer.
I wasn’t exactly sure how to solve the problem, but I intuitively sensed that I needed to step back and take a totally new look at the way I was designing and delivering my programs. In a moment of great synchronicity, this is when I first learned about Marisa’s Experience Product Masterclass.
From the moment I joined EPM, I knew I had found the answer to making my own programs go from good to great. The most valuable shift in mindset that I gained from EPM is to place transformational experiences, rather than information overload, at the heart of my program design.
From this core starting point, EPM then gave me a complete system, including practical, step-by-step instructions for how to design, market and deliver a new kind of experience for my clients - one that goes beyond information by creating all of the necessary conditions for real and lasting transformation to take place.
As a result of joining EPM, I am now poised to launch a totally redesigned 7- week group coaching program to my first group of 12 lucky women. At an initial price point of $3,000 per person, that’s a total revenue of $36,000. It feels great to fully trust in the design of my program and the outcomes it promises to deliver. It also feels great to feel completely confident charging what my services are truly worth.
Even more exciting is the fact that this is just the beginning. Since the skills I learned in EPM are repeatable, I can look forward to continuing to improve and refine this program while increasing its price point, making it a signature, cornerstone offering in my business.
As my business grows and develops, I can then just as easily apply the EPM principles to the creation of new, experience-based offerings as the needs of my clients arise.
For all of these reasons and more, I can honestly say that EPM was one of the best investments I have made in myself, as both a business owner and transformation coach committed to her craft! Many thanks to Marisa and her entire team for walking their talk and showing me the way to take my own work from good to great!
What is your biggest takeaway from EPM?
My single most powerful take-away from the program is to organize my product around a single, very concrete and specific “Mission,” and designing EVERYTHING in my program to help my clients get from mission to mission accomplished.
How did EPM help you become successful?
It is a hallmark of Marisa’s programs to provide both a grand, bird’s eye view framework, combined with the “deep in the weeds” details you need to actually build that framework in real life. I feel like EPM’s big picture framework, combined with all the amazing step-by-step, very detailed exercises and tools, has given me everything I need to create life-changing experience products for my clients for years to come.
How has EPM and your success impacted your life?
I already had a good program for my clients. After EPM I feel like I have designed an exceptionally great program for my clients. This is going to translate into even more powerful transformational results for the people I serve, which will in turn increase my own fulfillment and financial success.
What has been the biggest change in your business?
Before EPM I was feeling very frustrated that the concepts and information I was sharing with my clients was very valuable and well-received, but they were still finding it challenging to put the information into action. EPM has taught me very concrete principles and practices of program design that now allow me to create a client experience which actually results in real and lasting change. My client’s success translates into my own greater fulfillment and confidence to actually deliver on the promises of my program. As a result, I feel more fully empowered to charge what I am worth for my services.
What are you most excited about moving forward with your Experience Product?
It’s clear that the knowledge I gained in EPM can continue to be used and mastered over years to come. I am most excited to “Iterate My Way To Awesome” with the creation of my signature program, which will become the foundation cornerstone for the success of my business.
Is there anything else you would like to add?
I would like it to be known that my accumulated XP’s as tallied on your website is not a true reflection of my commitment or participation in the program. While I must say it was really fun to hear the Ka-Ching sound after completing an exercise, on a practical level it did not work for me to track my progress in this way. I decided to track all of my complete and incomplete exercises inside of Omnifocus, my own task management software, so that I could more easily view and track everything I needed to do. I checked off XP’s after I watched a video, but left most of the Completed Action steps left unchecked to avoid having 2 different systems for tracking my progress. I plan to go through EPM a second time when I create the next iteration of my program, and perhaps will decide to have the satisfaction of hearing all of those Ka-Chings the next go-around. :)