I had a product that was being developed very slowly and I wondered if I'd ever finish it or get it out there. I knew something was off but couldn't put my finger on what that "thing" was. When I first heard about Marissa, I wasn't ready to take yet another course on how to sell something online but I decided to give it try. I joined EPM and finally found what was missing and was able to recraft my product/offer to be cleaner and clearer for my customers. I learned a new way to narrow down my focus and be a lot more specific than I thought I needed to be. I was able to utilize research in a new way and build a model that helps take me from just 'creating a product' and the 'pieces that go with it' to having a cohesive system that simplifies the way I needed to look at the entire process.
Marissa has an unusual ability to understand not only business, but also consumers/customers and, more importantly, the most effective way to combine the two. Her advice and guidance is practical, actionable and easy to understand. I'll continue to use the information and review the modules as I move ahead with my existing course (and future ones) and am certain I'll learn something new each time I dig in!
What is your biggest takeaway from EPM?
The extent of drilled online product/course/offering and down detail needed for multiple areas of launching an the narrowness of focus in messaging
How did EPM help you become successful?
By helping me understand what I mentioned in the biggest takeaway from EPM
What has been the biggest change in your business?
I was certain I had a very clear picture of my target audience and the messaging I needed to market to them but EPM gave me a different perspective on how to clarify my focus and tailor every element (concept, product details, emails, marketing etc) with that very specific focus…
What are you most excited about moving forward with your Experience Product?
It gave me a new look at how to use my customer research results and I'm looking forward to altering and adjusting my other products as I move forward... but to use all the new knowledge in a more realistic time frame for delivery.