Before EPM, I was simply trying to pack too much into one product. I didn’t know how to keep it simple with my course content. I also didn’t really get the gist of marketing, that people don’t buy products, they buy transformation. If I didn’t learn anything else, this was worth doing EPM, but, of course, I learned so much more that will continue to be of great benefit to me and my business forever.
Campaign Methods You Used
Chatterbox, Give them what they want campaign
What is your biggest takeaway from EPM?
Focus product marketing on describing benefits because people buy transformation.
How did EPM help you become successful?`
My online writing is much more
Provocative and on target. I have more clarity about my tribe and what I want to do.
How has EPM and your success impacted your life?
I feel more optimistic about getting liftoff in my business.
What has been the biggest change in your business?
Strategic plan to include Xperiencify modules in the near future.
What are you most excited about moving forward with your Experience Product?
Continuing to evolve and create the product.
I have been looking to create an on-line course for the past year. Not knowing how to do this, I bought a program but was disappointed to find that it did not guide me through every step. I was very stuck and procrastinating trying to find my niche and that program did not assist me. I was very intrigued by the EPM program and watched Marisa's free introductory webinars with great interest. She presented clear practical information and was generous with what she taught. I could tell that she truly cared about her students and believed that she would lead me through the niche problem and probably any other problem I would encounter along the way. I was thrilled to sign up to EPM! Once in the program I was even more thrilled to be guided through every session so thoroughly and with warm quirky humour - I loved the video interrupts. The coaching, side coachings and the tech Friday sessions have been very valuable. The course format of including videos, transcripts and worksheets together with the Google fill-in document really suited my learning style. Just maybe I have got over my perfectionist streak thanks to Marisa. Now I can sometimes do “imperfectly perfect”! Yes! And the addictive “ker-chings” is sheer genius! Marisa’s generosity is just awesome - I can refer back to all the content and will get round to seeing some of the SuperTrack and bonus modules. I now have everything I need to launch my MPV and I have Marisa to thank for that. And today I find another 3 day free training from Marisa in my inbox - this is a course that keeps giving. Thank you for being so inspiring Marisa!
Your GRADUATION Story
I was having the problem of marketing my offers, I wasn't sure what to do with getting ideal clients to buy my offers. I joined EPM and I learned that I needed to give my target audience an experience of coaching. I created a Reset Your Mindset Masterclass, which includes a 2-day LIVE workshop and monthly group coaching and mentoring calls for 3 months. I launched my experience product in a webinar as well as participated in the chatterbox campaign, and 3 people signed up to purchase my experience product.
Your MISSION ACCOMPLISHED Story
I was having the problem of marketing my offers, I wasn't sure what to do with getting ideal clients to buy my offers. I joined EPM and I learned that I needed to give my target audience an experience of coaching. I created a Reset Your Mindset Masterclass, which includes a 2-day LIVE workshop and monthly group coaching and mentoring calls for 3 months. I launched my experience product in a webinar as well as participated in the chatterbox campaign, and 3 people signed up to purchase my experience product.
"I have suffered from perfectionist syndrome for years! I have consistently thought about all the details of a jet plane version of my online course offering. I have contemplated which tools and resources to use, stressed about how much content that i had to produce, worried about having all the resources to do a full film production level operation, only to consistently talk myself out of taking action allowing the fear of the unknown to be my excuse for not living up to my potential.
When I first learned about Marisa's MVP approach my eyes were open to a new perspective. I was convinced that I had to have all the answers before I began, only to realize that with Marisa's method, this was the only true way to get started and to successfully develop an online course or suite of products.
When I decided to reach out of my comfort zone, and take action with surveys and participating on FaceBook and LInkedIn Groups I met my peers and potential customers and learned so much more in the process than before when I would do hours of google searching and downloading without taking action and communicating with potential customers to get their feedback.
The result was an awakening and I have started my MVP launch, but now know how to continue to work on the jet plane while I am also flying my MVP too!
"
Your GRADUATION Story
I was having problems creating an online course for single mothers . I joined EMP and I learned so much about how to clarify my niche and course mission and how to do rapid product creation so that I could get my product to market faster and connect with my ideal clients quicker to find out what they need and how I can provide that for them.
Your MISSION ACCOMPLISHED Story
Trough doing the EPM flight deck I was able to get my online course mapped out and dialled in and became much more competent and confident in learning about the process.
What's been the biggest change in your business?
That I was able to overcome my procrastination and perfectionism and get momentum reaching my goals
How's EPM and your success impacted your life?
It has taught me so much and been an amazing journey
What's your biggest takeaway from EPM?
I have had so many takeaways. But one huge takeaway for me was that it was possible to earn while I learn and that it was not necessary to finish my entire course before beginning to sell it. I also learned how important the experience product components are and why for my customers . It was also the experience product of EPM that kept me engaged and having momentum to be able to complete the flight deck in EPM .(which is different to many other online courses that I have not been able to complete )The experience product meant that I not only learned a lot from the EPM course but I also thoroughly enjoyed the process
What's now possible for you because of your Experience Product?
It is now possible for me to see a future for myself running an online business creating experience product courses.This means that I'll know how to iterate my way to awesome improving my online courses more and more and will eventually be able to give up my day job teaching (which I have wanted to do for a long time)
Your GRADUATION Story
I was having trouble overthinking my online course creation, I wasn’t sure where to begin. I joined EPM and got all the resources I needed to get focused and get unblocked. I graduated and now have a clear product and offering and will be launching my course with confidence, not to mention all of the resources I need to market my product.
My confidence as a product creator is much higher than when I began. I feel equipped with the right knowledge to create a successful online program and meet the needs of my audience. As a solopreneur, I feel more confident that I can create revenue streams online that will help support my family with resources and my mission to help women in their careers. How to approach a concept and get clear on the goals and structure in order to attract my ideal clients and launch without hesitation. The possibilities are endless! Now I have frameworks and guides to creating any experience product I desire.
"When Covid hit, all my clients put our work on hold. I had nothing in the diary anymore, and like many businesses, my future was uncertain.
My clients are mainly schools, and they wanted to wait until 'things got back to normal' and I could continue delivering my coaching and training face-to-face.
As time went on, I realised that 'normal' wasn't coming along any time soon, so I decided to put all my energies into creating an online version of my business.
This wasn't easy, and my difficulties were around getting clarity on my message ... how has this changed? How can I get schools to buy into my fabulous offering, when they can't see past getting through each day, and just dealing with the constant government updates on safety, learning, etc.
I know I learn and develop best, and faster, when I'm working 'live' with someone ... and then Marisa's EPM program came along.
Perfect timing! It was a no-brainer, and ticked all my boxes ... the access to a coach, the live weekly sessions to help sort out your ongoing struggles AND share and celebrate each others' successes.
I particularly loved getting the XPs, the points that showed me I was making progress, even when this was slow ... It became addictive and highly motivating!
My biggest wins from Marisa's program, and the coaching support, were:
- getting real clarity on my message
- summarising my product in 6 simple steps that I could use in lots of different marketing areas
- completing my first email campaign! Woohoo!
I've always struggled with what to write, and how to not sound too 'formal'. Feedback from Coach Jordan really helped me get my email campaign sorted and resulted in a huge boost in my confidence in this area. Now that I've done it once, it will be soooo much easier the next time!
My biggest surprise? ... Hitting my STRETCH GOAL - just from talking about my service!
This 'chatterboxing' marketing strategy wasn't part of my marketing plan, as I was struggling to get hold of school leaders. Nevertheless, when I did have contact with them, I kept mentioning it anyway.
Result? I have 9 participants on my online 'Coaching Skills for Leaders' course, and have smashed my stretch goal by over £2k.
I have lots of plans to expand my online business now, and have managed to get my online course accredited with 2 professional bodies here in the UK.
Bring it on! ... And a big THANK YOU to Marisa, Jordan and the team!
"
I came into EPM without the slightest clue of what I could do or with whom. I just knew I had to get something out there! Now as a slow learner and someone who had an extreeeemly difficult time seeing herself, and also a tendency to want people to tell her what the right thing to do was all her life, I had an uphill battle to find my topic! And funniest thing, it only came after standing my ground that I made me pivot into what really felt was my calling and interest, Relationships! And day before graduation, I figured out it was probably even more specific to attraction! What do you do when someone is attracted to you and vice versa in a way that feels like you want it to be forever? The kind that's thick or thin, seems like destiny, like ohhh shoot, NOW how do we handle this, cuz there ain't no escaping life keeping us together! I never would have come to this realization without having you all help me have space to make mistakes and chase my tail, then giving me something to shoot for! And I made it!! I made my first program sale!! But beyond that, I've been on the search for my biz thing for 3 years. Here, finally here, you helped me nail it!!!!
What is your biggest takeaway from EPM?
Anything is possible! Your success can be multiplied so many times as you grow!
How did EPM help you become successful?
I love the experience product template! It's so engaging and motivating!! Just when I feel like I'd give up, there was another boost! I feel positively about the program and you!!
How has EPM and your success impacted your life?
I feel confident that I have the tools to create a product that is exciting, sustainable, and engaging!! I've always felt lost and clueless on how to really get started but this was so helpful for a step by step recipe for success!
What has been the biggest change in your business?
The biggest change has been feeling like I can put something profitable, have all the steps to get it together, and market it!
What is now possible for you because of your Experience Product?
I can make this all exciting!
I was having trouble organizing my content into an online program that I can sell, I wasn’t sure what to do since I had so much knowledge that I got overwhelmed with where to begin. I joined EPM and NOW I have a simple but effective blueprint in how to create any course with the current season I am in (stay at home mom with two babies under 2) and any season I will be in the future. I was able to pick one thing and working on finalizing my very first online course with all the bells and whistles to ensure the success of my students. I am one happy momma!
Your MISSION ACCOMPLISHED Story
I was having the problem of marketing my offers, I wasn't sure what to do with getting ideal clients to buy my offers. I joined EPM and I learned that I needed to give my target audience an experience of coaching. I created a Reset Your Mindset Masterclass, which includes a 2-day LIVE workshop and monthly group coaching and mentoring calls for 3 months. I launched my experience product in a webinar as well as participated in the chatterbox campaign, and 3 people signed up to purchase my experience product.