Before EPM, I was simply trying to pack too much into one product. I didn’t know how to keep it simple with my course content. I also didn’t really get the gist of marketing, that people don’t buy products, they buy transformation. If I didn’t learn anything else, this was worth doing EPM, but, of course, I learned so much more that will continue to be of great benefit to me and my business forever.
Campaign Methods You Used
Chatterbox, Give them what they want campaign
What is your biggest takeaway from EPM?
Focus product marketing on describing benefits because people buy transformation.
How did EPM help you become successful?`
My online writing is much more
Provocative and on target. I have more clarity about my tribe and what I want to do.
How has EPM and your success impacted your life?
I feel more optimistic about getting liftoff in my business.
What has been the biggest change in your business?
Strategic plan to include Xperiencify modules in the near future.
What are you most excited about moving forward with your Experience Product?
Continuing to evolve and create the product.