Your Mission Accomplished Story
I have wanted to create a course for nurses regarding the medical use of cannabis for some time. Even though I’d created many successful offline courses, I wasn’t sure what to do for an online/virtual course so I explored my options to learn this skillset.
I wanted a program that wouldn’t waste my time – meaning would get me to where I wanted to go. What drew me to the Experience Product Masterclass (EPM) was their guarantee. Since they were willing to put their money where their mouth was, I figured they must know what they are talking about.
I joined EPM and learned how specifically to frame my Cannabis Competent Nurse Level 1 course for online delivery and sales.
The course could have been delivered in half the time. I also would have appreciated more care with content curation. There was almost an equal amount of “extra credit” work as core content work and, after searching for something I really needed in the core content, I ended up finding it in the extra credit section.
Regardless, from what I was taught in EPM (intentional and accidental), I created my first online course and whittled it down from a 30-day completion timeframe to an easy 6 hour (max!) completion timeframe. My audience is busy nursing professionals and I learned how important it is to ""get to the point"" and help them successfully cross the finish line in as little time possible.
I primarily used the “give them what they want” campaign to market it and sold 250 seats to my beta launch.
The majority of the first few weeks content was not very relevant for me, as I was already crystal clear on my audience and what I would be delivering. The value came in the middle few weeks where we were given not just the steps but also the thinking processes to create a strong online course: “the why” in addition to “the what” and “how.”
Moving forward, I like having a road map to create more online courses in the future, which is a natural addition to my current online business.
What is your biggest takeaway from EPM?
Less is more. Trust myself. Pay attention to red flags. Good can always be found when looking for it. Too many "selly" emails interferes with the sellers perceived integrity.
How did EPM help you become successful?
the online marketing elements with exact steps and examples was very helpful.
I re-did the give them what they want campaign -- had 45 respondents my first try (with 94% saying they would want to take my course) and 464 respondents my second time (with 99.4% indicating they are interested in taking my course)
How has EPM and your success impacted your life?
get to go to LA with a GF in march - so that will be fun.
have an online course that is ready to go - which will help us as we break into bigger national and international markets.
What has been the biggest change in your business?
my business is still the same. running on auto with my amazing team.
this course and being positioned as THE cannabis competency trainer in the world will add extra opportunities for media etc. I would have done this without EPM though --
What are you most excited about moving forward with your Experience Product?
proving concept with the content and then creating a course for prescribers and industry professionals.
Is there anything else you would like to add?
Nope