From Stuck in the same old mess to my new Experience Product. In my coaching session on Wednesday January 9th I said I had more than reached Mission Accomplished based on the model of done for you QuickBooks rebuilding and then moving on to business coaching. By the next week I realized that I was going right back into the same pattern of working with business owners with big bookkeeping messes. This was what I wanted to get out of but I realized that I had no way to transition from being the do it for you clean up person to do it with you business consultant. I can find this type of client any time I want. I had already moved in this direction with a gym owner and a church finance person.
One of Marisa's trainings had talked about a student who got started in the health and wellness niche. She made multiple changes and finally realized that what she liked most was business coaching for people whose work was in this area. Marisa explained that the woman realized she wasn't working with the tribe she most wanted to spend time working with - it wasn't her tribe. That woman's story stayed with me through my EPM journey because my past is filled with settling on the who based on what I knew I could do. After 20+ years doing business books, I knew that I wasn't going through EPM to be stuck with the same kind of messy clients.
Experience Product Masterclass is exactly what I needed to give me the courage and confidence to say not again, not on someone else's terms. I loved hearing what other people were doing, their ideas and sharing through their process to moments of clarity on their idea, their tribe, how they wanted to incorporate their life into their work. Students in my coaching group were telling me they would stay in touch because they needed help with this finance and structure aspect of running their business.
EPM was like having the seeds planted, fertilized, watered and start growing. For me I could finally see a path to get started with my product idea, to market it so that I could test interest and adjust as I heard perspective on my mission. On a Facebook post of mine a comment of oh you do bookkeeping let me know I still had work to do on the mission to mission accomplished. The teachings, bonus trainings, the live coaching and the Facebook interactions with other students all contributed to changes in my mindset and realizations about my why. The exercise that Marisa took us through about our Selfish Why and our Altruistic Why were so helpful to me and so was going back to the earliest Niche Down Profits Up video #2. I came to realize that I wanted to have a strong sense of belonging in my work life too.
If dollars were the only measure, I could have claimed M.A. but I knew it wasn't from the product I wanted to create for this next season in my life. My get started product is Solo & Side-Gig Finance 101 Bootcamp this is iteration #12 I believe, and I came up with it yesterday Feb. 4th as I was working through my graduation questions. Yes, I will be going back to the many great lessons I have access through EPM and marketing my first product, iterating it to awesome as Marisa so famously told us all through the process. I am so looking forward to applying all the tools, resources, tips and encouragement contained in EPM. I have made some decisions around my pace, my season and goals especially as several people shared their journey. As with all graduations now it's time to put all this learning and growing into action and iterate my way to an awesome new experience - I know that I'm in for a wonderful adventure.
2018 EPM'er
What is your biggest takeaway from EPM?
Marketing is part of the service and perspective is everything as you develop your product, marketing and delivery. The thing that runs through my head is from early in EPM training.
How did EPM help you become successful?
The word that leaps to mind is clarity.
How has EPM and your success impacted your life?
EPM has given me confidence to grow a business that is new and unique to me. Marisa's teaching, training and especially her live coaching sessions were such confidence builders for me. She showed me a way that I can deliver my product live to multiple people and yet address their particular needs. The modeling that Marisa did for me through the whole EPM process is priceless. To Marisa and the whole LYM team Christine, Don my coach Jen and Murray, plus all the others who were part of making this class an amazing experience, you have my deep gratitude and thanks for the impact you've made on my life that I know will only multiply going forward.
What has been the biggest change in your business?
In my coaching session on Wednesday January 9th I said I had more than reached Mission Accomplished based on the model of done for you QuickBooks rebuilding and then moving on to business coaching. By the next week I realized that I was going right back into the same pattern of working with business owners that I wanted to get out of - this wasn't the new experience product that I wanted to create. I went back to revisit my mission to mission accomplished with more revision work. By our January 16th coaching call I knew I still had work to do. I fired what I thought was my M.A. client, I was determined not to get lost in another business mess.
With gratitude for all that EPM has done in my life.
What is your biggest takeaway from EPM?
Hear it's NOT here I am - it's THERE YOU ARE. Applying that perspective every step of the way is huge as you work to zero in on the Mission to Mission Accomplished product, plan, marketing and delivery.
How did EPM help you become successful?
Clarity that I have something unique to share through the creation of my product within the framework of a marketing action plan.
How has EPM and your success impacted your life?
It’s been encouraging to see that others care about my mission, being a reclusive person living in the middle of nowhere, my social life seems to be restricted to the internet. I have touched base with a lot of fellow EPM students who share a similar outlook. Its been very refreshing!
What are you most excited about moving forward with your Experience Product?
Helping Children to win in life, I know I can make a massive difference, but getting the word out there has been a very long expensive exercise, which to date has failed on every front. I feel confident now that I will achieve my life's purpose. And in the Near future!
My name is Rouan Kruger, I am Board Certified Pharmacist, who was looking for a way to transition from working full time in the corporate field to becoming a lifestyle entrepreneur. This journey began buying many courses on social media marketing, e-commerce, affiliate marketing, and digital publishing. This involved spending hours learning, however never really making much progress from a business point of view. The typical shiny object syndrome. The idea of creating my own experience product was something that I did not consider doing until my lifestyle brand was well established.
I have a big following on Instagram and came across the Experience Product Masterclass, on a webinar hosted by Marisa. I was intrigued by the differentiation aspect of the program, creating a unique experience for your ideal customer. What was different as well, was the idea of building your own product first, then building your brand around that. This was the opposite to the conventional route of building your brand first and then creating your own products or services.
The learning process involved many hours of going through training videos, technology coaching calls and coaching calls with your personal coach. When you learn and implement with a clear system, it gives you clarity about the next step. These constant small steps and wins along the way were the difference that makes the difference.
I was able to build my first Experience Product for Instagram. The Product was a 6-week program, on how to use Instagram to create your own passion-based business. This involved learning the skills of marketing, technology integration and rapid imperfect production creation.
I can truly say that this program has transformed me from dabbling to becoming a laser-focused product creator, able to use complicated marketing campaigns to scale my business.
I was stuck in my business. We tried PLF and all of Callan Rush's trainings. We attempted a 2 launches 3 years ago and we got NO RESULTS, we sold NOTHING through these launches. We were going to close our company when I found EPM, and I decided to try it out.
We have never sold one program online, and although I have a full time job, I woke up one morning with a purpose. I am a University Professor, it is easy for the University to get students. Getting my own students is a different story. I am originally from Mexico, although I live in Canada.
EPM has allowed me to move out of my comfort zone. I have made very special connections in these last 10 weeks. We have 5 new affiliates, and I gave a program to a family who has a tribe of one million people in Latin America. They will try the program, and if they see it fits, they will help us promote our program. This is just the beginning of something that might have exponential growth.
I am also, as promised, educating people in the most remote and poorest regions of Mexico, Guatemala, and Nicaragua. I will be able to get to these families in need through the migrant workers that come and work in Canada.
This journey with EPM has impacted me personally, and I can just imagine what Living My Message will be able to give to the WORLD! Let's change these statistics together: "Mexico has the highest children obesity in the world." "This is the first generation of children that will live less than their parents."
Thank you Marisa for getting me where I am right now. Thank you Murray for your help with Heroic, I truly love "your baby." Thanks Christine for all the silly questions you answered for us. Thanks to the most amazing and brilliant coach, Samara Stone, and to my tribe. I wouldn't be here without you.
What is your biggest takeaway from EPM?
AND everyone has the potential to create a unique product and become the super hero to their tribe IF they will take ACTION and talk to people about their idea to get them interested and excited.
How did EPM help you become successful? and personal development mega niche and creating a tribe of solo business owners through my micro-niche.
What has been the biggest change in your business?
I knew I was close but I was not there yet, I was not conveying what I needed to in the mission yet. Marisa gave me another opportunity for feedback on her last Monday call. After the powerful first 30 to 40 minutes I wasn't sure I was ready but I had vowed to get Marisa's feedback. It was so helpful but so much for me to process during and after the call.
What is your biggest takeaway from EPM?
How to take my content that I deliver in person through my clinical practice and transform it into an online format. I learned methods and options that I never would have thought of on my own given I've never done this before! Ways to make the program an experience and set my students up for success.
How did EPM help you become successful? -
Clarity that my product can be based on my experience but can be a new way of working with people around business finances - not just being a bookkeeper. EPM helped me define my product's mission and get more excited about the expertise that I do have, helped me step into being the expert I already am with more confidence. It's helped me show up more in my clinical practice already and in my social media content.
How has EPM and your success impacted your life?
EPM has given me more confidence and drive to make my product really happen
What has been the biggest change in your business?
Before I felt self conscious that I wasn't enough of an expert to make and market a product and now I feel confident that I am absolutely and expert whose product needs to be out there
What are you most excited about moving forward with your Experience Product?
I'm excited about actually getting it done ???? The tech components have been a big hurdle for me because I don’t have the bandwidth to learn a new skill so I'm asking for help and outsourcing so I can get this thing out to the world
What has been the biggest change in your business?
The biggest change in my business is creating an experience product that will give me a mission and method that will impact more people and grow my tribe. It's my determination that I will create a product that is done with solo business owners instead of developing around done for you controller work. I can see my product leading to the creation of an on-going network of solo owners who met through the initial product and stayed to have an owner's network group.
Before EPM, I had just experienced a "failed" launch for a group program, with zero enrollment after following the advice of another coaching program.
As soon as the doors for EPM opened, I watched Sales for Superheroes, and the Chatterbox training as soon as I could, then implemented the Give Them an Experience Campaign. Those trainings alone were enough to give me the tools to confidently share the benefits and value of my program in ways I had never been able to do. Even without a sales page or a single email sent out, I enrolled 6 clients ($10K in sales/6 months) within 2 weeks.
Now, I'm gearing up for an even bigger launch for the next iteration of my program next month, thanks to what I've learned in EPM.
The impact on my business has been tremendous because now I know if I can do it once, I can do it again. I can continue to help more women live their purpose and make money doing it. My biggest gratitude for Marisa, Christine, Kate and the team.
What is your biggest takeaway from EPM?
Focus on marketing campaigns that work for where you currently are in your business, not what all of the internet marketers are touting online as "the" magic solution.
How did EPM help you become successful?
It helped me systematically approach improving a product (that I had previously created in an earlier EPM), and gave me step-by-step guidelines for how to create the marketing plan, the marketing language, and the tools to talk about my program in a way that shares the value and benefits with potential clients so that they buy.
How has EPM and your success impacted your life?
EPM has given me the tools I was missing to serve more people without feeling salesy or smarmy. It also gave me my first over $10k launch--without a sales page or even a single email. Amazing! And it's increased my confidence in selling my program without selling my soul.
What has been the biggest change in your business?
The biggest change has been a growing sense of ease that offering my 1:few program doesn't have to be as stressful (and painful) as it has previously. Before EPM, I had just experienced a "failed" launch, with zero enrollment after following the advice of another program. As soon as the doors for EPM opened, I watched Sales for Superheroes, and the Chatterbox training as soon as I could, then implemented the Give Them an Experience Campaign. I enrolled 6 clients (over $10K in sales) within 2 weeks. Now, I'm gearing up for an even bigger launch for the next iteration of my program next month, thanks to what I've learned in EPM.
What are you most excited about moving forward with your Experience Product?
I'm most excited about creating an even bigger, more consistent income stream by genuinely being in service helping other women reach their potentials.
Is there anything else you would like to add?
EPM is a stellar model for WHAT to do in your own courses and business. From coming up with an idea, to selling the product, and even for creating a phenomenal fulfillment experience for your clients or customers, EPM is the whole package.
I was overwhelmed and discouraged. I knew that what I offer is important, but I couldn't find the people who knew it was important AND were willing to pay for it. What was I doing wrong? I was always looking for "the answer, the system;" I was a victim of Shiny Object Syndrome. I was afraid to charge what the results were worth because it was so difficult to quantify the results; every client was different. I loved facilitating workshops and teaching, but those weren't generating business. Should I just "pull the plug" on the whole business--save my time, energy, and money?
I took one of Marisa' free webinars that described EPM. Hmmm..."adding experiences with rewards along the way" made sense to me. The components of the program were puzzle pieces; they were all important. There was not one "magic answer." And there were steps to follow; don't try to skip some. The module content, worksheets, live coaching on Mondays and Wednesdays, FB family, and Get it Done Fridays--with milestones and due dates and rewards along the way-- provided the structure I needed.
I have a well thought-out plan, mission, direction, steps, and the skills to complete them. I can identify various other products that can compliment my main offering. I am moving forward.
Thank you!
What is your biggest takeaway from EPM?
1. Give Them What They Want (Survey) Campaign (tweaked. Added "gift" for leaving email address)
2. Application Campaign (developed the application from the survey "gift.")
How did EPM help you become successful?
The components and steps laid out in EPM helped me clarify my idea and develop my program step-by-step. I knew what to focus on at each point. It moved me from "overwhelm" into "action." Action is more important than perfection. EPM provided the all-important components to consider to "experiencify" a product. I feel more confident about asking people what they want. EPM is a living example of how to apply the EPM components!
How has EPM and your success impacted your life?
EPM has helped me focus on the steps needed. I have learned so much from "Get it Done Tech Fridays." Those skills are enriching all aspects of my life. Thank you!
What has been the biggest change in your business?
BEFORE I was floundering in "overwhelm, perfectionism, and doubt" ready to give up. NOW I have a clear mission and future self statement to guide me in the development of my products. I have the steps and tools I need. I now can visualize different products at different price points that serve my target audience at their various stages/needs.
What are you most excited about moving forward with your Experience Product?
Completing the essentials (sales page, etc.) and launching. I learned from the coaching and FBook community that people do understand the mission and are interested in the program. THEY DO EXIST!
In conjunction with my story from SWY, this is a continuation of a journey to start a business from scratch for the first time after leaving a corporate job. Along this journey of EPM, I got stuck in the "holy crap what did I do?" mud of making a change so significant in my life. I doubted everything - from my decisions on what product to use to what color my logo should have in it. I was really spiraling and fell off the grid a number of times during the program. It was the community and coaching that helped me see that I was not along, I was able to do this, and that I had really made great progress. I took the last few weeks to really push and drive over the finish line. I stepped into a chatterbox campaign that terrified me. I really struggled finding my voice, but as soon as I got out of my head and just started talking - I got a lot better at it. I could go on, but I think you get the picture. Without EPM, I am confident I would be back on the job hunt and playing small - hiding my light from the world again.
On January 1, 2018 I became purposefully unemployed. I took a leap of faith, and with my meager savings and my 401K as my only seed money, I quit my job as a physician assistant at the end of 2017. Using what I had learned from 23+ years in medicine, I had developed a 5-step process to teach people how to maximize their body's buillt-in energy systems, and thus their health!
However, I had no business experience, and I made every mistake in the book trying to get my business up and running. Ten months later, I had spent far more than I had earned and still felt like I was wandering in the dark.
Then a friend forwarded me the email about Marisa's webinar on the Experience Product Masterclass and all of that changed! I joined her program and within 2 weeks, I became clear about my niche and the mission for my product. Within 5 weeks, between the bonus material, the weekly content and the coaching sessions, I already felt like I had hit "mission accomplished". The value of what I was learning and the mind barriers that were being broken, were worth so much more than $2000 I had paid for the program!
Six weeks into the program, life threw me some curve balls. My mom came to live with me for a bit and my life got a little complicated. But Marisa's consistent message throughout this program is "Never give up!" So, even though my plans for how I was going to do this program were altered, I kept plugging along, and I reached the finish with over 75% of the modules done!
Yes... I am one of the people who did not officially hit "mission accomplished" by the end of the program. So, why do I still feel that this was one of the best and most successful programs I have ever invested in?
I now have a full outline and framework for my experience product I have a marketing plan I have full templates for the timelines for launching and running my experience product! I have lifetime access to all the content of this program so I can keep learning and creating!
All of the above was promised when I joined, but because of this program, I also now have: a more dynamic business name; a more authentic logo; the tools and knowledge to build a killer website; the support of an incredible tribe of fellow EPMer's; a pending trip to Message to Money Live and last, but most definitely not least, the ongoing influence of the very gifted Marisa Murgatroyd!
What is your biggest takeaway from EPM?
To make my classes experience classes with constant wins and building momentum to keep people engaged and encourage completion.
How did EPM help you become successful?
EPM taught me tangible ways to keep students engaged and create an email campaign.
How has EPM and your success impacted your life?
It has encouraged me to not give up and to push further and longer than I normally would have.
What has been the biggest change in your business?
Before I was focused on giving my students content and now I am focused on giving them an experience.
What are you most excited about moving forward with your Experience Product? I'm most excited about not giving up. When I began EPM it was with a commitment to my program, my husband, and myself, that I would do everything (plus some) in order to meet the requirements of the guarantee. I thought that this would ensure my reaching mission accomplished and I am sad that it did not.
Due to our current financial situation and my commitment to my husband, I did have to submit a claim for the guarantee. I put my heart and effort into EPM and met all of the milestones and while I appreciate EPM I need Marisa to have my back like the guarantee promised. Since this is the case, I completely understand if graduation is null and void, but I thought I better submit for graduation in case my guarantee claim is not approved or graduation is still allowed.