I was a 'digital newbie' never having engaged or sold to people online, even though I had a pretty successful leadership development company offnine for the past 22 years. I was getting too comfortable and not challenged enough creatively.
EPM forced me to get out of my comfort zone and jump into the fun, learning 'discomfort' zone! I never enjoyed feeling 'uncomfortable as much! The games, the on-going inspiration, support and encouragement made all the difference! Am still in the beginning of my digital journey but am learning a lot and growing my online presence with gusto!
What is your biggest takeaway from EPM?
connection, connection, connection! building momentum one small step at a time
How did EPM help you become successful?
NEVER give up; don't believe the mindfucks! GRATEFUL for the ongoing support and the brilliant materials! and the fun games! Note: am still not as successful as i intend to be, but am enjoying the ride, the learnings, and hope to connect more with the community at M2M
How has EPM and your success impacted your life?
Still too early to say. Small wins but growing...
What has been the biggest change in your business?
Creating a digital presence; engaging and selling through a page. Used to be all off-line!
What are you most excited about moving forward with your Experience Product?
Creating a solid marketing strategy that i feel inspired by and works wonders; not there yet I was a digital newbie!
Is there anything else you would like to add?
THANK YOU, THANK YOU, THANK YOU!!! For the unwavering support and encouragement, the amazingly well designed course, the inspiration, the great coach (Kate!).
I learned of EPM at a time when I had grown weary of run-of-the-mill shiny offers and tactics that promised huge rewards for list building and product creation programs. I was drawn to Marisa's big picture perspective with the Birds Eye View framework and process to create a real experience for my clients. A product that would set me and my offer apart from the crowd, and boy, did she over-deliver on that promise.
The analogy that "you can't see the forest for the trees" is where I was living before EPM — stuck doing tree work without a framework. I had created products that I wasn't proud to offer. I had a website that I didn't want anybody to see. EPM provided me with a systematic process to design, market, and deliver experience products that appeal to my ideal customer and fit the stage of my business growth. I gained the confidence I needed to price my product for its value and method of delivery.
While it wasn't always easy to conceptualize and document the steps, I learned a valuable skill set that I can apply to every future product I create. A key takeaway was the realization that marketing methods need to match the growth phase of your business. It's easy to get sucked into strategies that are popular, but not necessarily right for your business.
So, I ended the program with a signature weight loss masterclass for women over 50. A product that I'm proud to own and proud to offer my clients. Thank you Marisa, Murray, Tiffany, Christine, Don and the EPM community for a rock solid program.
What is your biggest takeaway from EPM?
Realizing that my marketing methods need to match the growth phase of business. It's easy to get sucked into tactics that are popular, but not necessarily right for your business.
How did EPM help you become successful?
In 14 weeks I learned how to create an experience for my product; how to market my product in the right way; and actually launched a marketing campaign.
How has EPM and your success impacted your life?
As I created the Birds Eye View, Features and Benefits of my product, I realized the true value of my offer. The exercise gave me the confidence to set prices based on value and method of delivery. This is a priceless skill set that I can apply to every future product that I create.
What has been the biggest change in your business?
Before I was following every product to market shiny object that came before me and getting nowhere fast. But now I have a systematic process to create, market, and deliver experience products that appeal to my ideal customer, fit the stage of my business growth, and products that I can feel proud to offer.
What are you most excited about moving forward with your Experience Product?
Completing the marketing campaign and making money from it.
What is your biggest takeaway from EPM?
The marketing and getting out there asap!
How did EPM help you become successful?
Just do it!
How has EPM and your success impacted your life?
Strengthened my believe I can do this
What has been the biggest change in your business?
The online portion and online marketing.
What are you most excited about moving forward with your Experience Product?
Have lots of programs to get out there!
Is there anything else you would like to add?
This is just the beginning!
Before EPM I had been struggling with the focus for my business. I’d spent 14 years delivering coaching and training to leaders and their teams, firstly in the private sector, then niching in the education sector (my background before setting up my business).
Recent years have seen my market becoming flooded with people who offer the same service, including more people with a similar USP to me. As I tried to respond to needs, I lost track of what I was about, and found myself running ragged trying to offer more and more bespoke services, spreading myself and my offerings too widely, which was extremely time-consuming and mentally exhausting. My income was also dropping. I felt lost, and suddenly realized that I desperately wanted to become proactive again and take control of where my business was headed. I needed to gain my identity back and gain real clarity about my services and my ‘why’.
With this in mind, I attended several webinars, chosen because they all sounded like they would fix my problem. These led to signing up for online trainings, costing $1,000s, but without any results. Most of the time I didn’t even complete the trainings. What’s worse … this was having an increasingly negative impact on my home life.
Feeling frustrated (and slightly desperate!) I thought I’d try one last webinar before seriously considering getting a ‘normal’ job again. This webinar turned out to be the pre-EPM launch webinar (2018). I’d say it was the best decision I’ve made in a long time.
What worked particularly well in this program were 3 main things:
The step-by-step approach the program offered. The ‘wins’ (points achieved from taking actions) – this became addictive! Having a coach who became my accountability partner. It’s not been plain sailing. I lost a close friend around the time of the start of the EPM program, and have spent lots of my spare time supporting the family. However, my determination to keep going with the trainings have meant I’ve still been able to graduate, and proudly so! My gains have included:
A $700 sale from my first marketing campaign conversation. Greater clarity and focus for my products, along with excitement about what’s possible. A big dose of self-belief and confidence for the future. I feel like I’m finding my ‘Why’ again, and gaining ENERGY back by being more congruent. This is huge for me.
Huge thanks to Marisa, Kate, Christine, Don, Murray at the rest of the team! Your apparent endless supply of positive energy has been amazing!
What is your biggest takeaway from EPM?
Oooh, there have been so many! ... I can't choose between the following 2:
1. Seeing my products as 'experience products', instead of information products
2. It's motivated me to get super-focused on my business again, and helped me realise that I DO have what it takes to make it the success it can be. Need to continue to be authentically me!
How did EPM help you become successful?
The XPs and XXXPs have been a HUGE motivator! Doing the work is the key, and the XPs (as well as reporting my progress to my coach) have been the motivation (and accountability) I needed to keep going ... one step at a time!
How has EPM and your success impacted your life?
Given me confidence again, when I'd started to struggle with my focus. Was getting a little 'lost' with what I was offering; lacked clarity. Still feel there's a little way to go, as I now look at the bigger picture of the business as a whole. Need to nail this. The impact on my life has been more energy and clarity.
What has been the biggest change in your business?
There hasn't really been a change on my income. If anything, I've taken my eye off the usual marketing I do, whilst I've been working on this programme (e.g. LinkedIn posts, weekly newsletters, etc.)
I suppose I've realised that with a clear head around what I offer, and being able to talk about it with more focus (Chatterbox it!), I've seen how I can earn more than I have been. i.e. the $700 gained from my 1st Chatterbox conversation is proof that it works!! So you could say I'm $700 better off! There's still time to earn more as I progress with my program.
What are you most excited about moving forward with your Experience Product?
Seeing the fruits of my labours, getting to enjoy marketing, and applying what I've learned to other experience products.
I really wanted to start organizing group coaching and doing an online course, but I had no idea how and I was constantly postponing it. Also, I'm trained to be a relationship coach, but given the privacy of the subject, I didn't fully assume and didn't dare to talk about it outside of my newsletter or to write it black on white on my website.
Thanks to my coach Sheena and EPM, I dared to create a program dedicated to single and highly sensitive women (starting my group coaching even without having prepared it - wow for me ... I'm such a perfectionist usually!) and I managed to sell it to 6 clients. So it's gone for a new adventure ... and I'm very happy!
In the end, I know that I am capable and I have transformed the love life of my clients in the past (clients who did come to me for a professional coaching but shifted ;) ). All were happy with my work but there is something in me that blocks and prevents me from owning it. Once again, thanks to EPM I was able to overcome those fears and just do it!
Also, in addition to the 6 clients registered for my new program, and thanks to my perfect email campaign, I had new requests for individual sessions and also a new client for my VIP 1:1 program. This is my best month! I had never generated so much money with my coaching business. It's the beginning of course, and I'm still far from being rich, but it gives me so much hope!
Thank you EPM!
How did EPM help you become successful?
By being active everyday and overcoming resistance. My coach Sheena has been amazing and extremely available. I've also improved my copy and my sales page. But mostly, thanks to EPM I've dared to create a new program on love and talk about it in my personal environnement which is a huge step for me.
How has EPM and your success impacted your life?
I finally feel available to receive help and to be assisted in my project. I'm usually a lonely wolf ;) And it really feels good + I made a good new friend in EPM and we talk about starting some projects together. So, yes, I feel more connected and hold.
What has been the biggest change in your business?
The change of focus: from personal development and self-actualization in "business" to focusing on love and belonging.
What are you most excited about moving forward with your Experience Product?
I'm really excited to get to the point where I can surround myself with a team. I'm excited (and frightened) to develop my leadership in a group coaching program. I'm excited to create a system and being able to repeat it (previously, I was only doing 1:1 and adapting the sessions to each client). I'm excited to create my program "on the go" and let it go... (perfectionism,...)
Thank you! :)
When I first made the decision to begin a business all things changed for me. I knew that this was not only what I wanted to do but honestly, I felt that it was what I was designed to do. Even though I did not know what I was going to do or how to do it …I felt so nervous and ‘lost’ because I had to work on my business quietly and privately (nobody in my circle really supported my “ideas”). I was ready to give up on what I wanted to do; leave my dreams behind me; and maybe, just maybe one-day I would revisit it again …That is, until EPM.
I watched Marisa’s webinar and something happened! I could feel the passion that she has for helping others to achieve their goals and getting them to Mission Accomplished. And then Marisa’s promise of her continuing support and that of her team – well, that is what won me over. Through EPM, I now have a clear vision of what I am creating; how I am promoting; the perfect ways to market and deliver; and to eventually get to my Mission Accomplished.
Although, at the time of this letter, I have not made Mission Accomplished – I know that I will. Please, allow me to repeat – I know that I will. Regardless of any outcome – I have succeeded. I have a proven process to follow. I have a new level of confidence. I now have a path -with such clarity- that I am a different person than I was 10 weeks ago.
To Marisa, the entire EPM Team, and the EPM community I am so Grateful for your support, guidance, and never ending encouragement! Thank you.
I've been in the internet affiliate marketing for quite some time now, however, from the beginning I realized that the only way to have a stable and continuous income was to create a product of my own. The only problem was I didn't know what about. Personal development has been my field of interest more than 20 years now so that should have been the reasonable choice, however I felt like imposter in even thinking to do something in that area.
Nevertheless, my interest and commtmment.in PD for personal reasons have contributed to my overall transformation, including physical. People were interested in my story, however, again, I didn't feel like I belong in the fitness world when product creation was concerned. Having this challenge I wasn’t sure what to do. I had a burning desire to create a product of my own and leave a legacy behind... yet I didn't know what would that be.
I was following Marisa for few years, had great respect for her and her uniqueness, but never really got to work with any of her programs. The promotion for EPM reached me through one of her affiliates and instantly I had this gut feeling "This is IT!!!"
I joined EPM and from the start, when I listened to the very first lesson and "saw" how Marisa was merging personal development with product creation... it struck me that I could do the same thing and combine the two seemingly very different worlds - Personal Development and Health & Fitness.
After nearly 4 years... the chaos came to order. Not just that I now know what product to create with the Learn-while-you-earn approach, even more, I have found my life purpose and meaning in sharing my story and making people realize that the age is just a number. You can be old in your 20ies and young in your 60ies, 70ies and beyond. Now, at 46, I feel and look better than in my 20ies... and I want to help as many people as possible to feel the same. Marisa and EPM have brought me the enlightenment and the clarity and I can't think of a greater benefit to my soul than this.
THANK YOU MARISA!
Blue skies,
Milenka :-)
What is your biggest takeaway from EPM?
Finally create product of my own, something I wasn't able to do in the past 3 years.
How did EPM help you become successful?
It got me thinking, self-evaluating and most importantly - DOING!!!
How has EPM and your success impacted your life?
I feel empowered and creative... and I am thankful to all my pitfalls that have brought me where I am now. Everything is a lesson... or a stepping stone - it's for me to decide. There is good in every bad... if I am aware, open and patient enough to find it and receive it... and then make a good use of it, for myself, and others.
What has been the biggest change in your business?
I feel empowered and creative... and I am thankful to all my pitfalls that have brought me where I am now. Everything is a lesson... or a stepping stone - it's for me to decide. There is good in every bad... if I am aware, open and patient enough to find it and receive it... and then make a good use of it, for myself, and others.
What are you most excited about moving forward with your Experience Product?
That I will be able to share my story and make transformation in other people's lives so they can live fully regardless of their age. "The idea is to die as young as possible, as late as possible"
Is there anything else you would like to add?
I can't wait to see how the rest of my life will unfold :-)
What is your biggest takeaway from EPM?
That I am not alone. There are SO Many ways to gain awareness. That Chatterbox is the 'Real-Deal'. That I can do this!
How did EPM help you become successful?
Through the support of everyone (LYM staff & community) encouraging each other through each and every process. There is no way to not be successful with the support and encouragement like that. This is something that simply does not exist within other communities or programs. EMP has it Mastered! Thank you.
How has EPM and your success impacted your life?
Confidence. Even when I feel nervous about launching or promoting ... my new-found confidence rings louder than any nervousness I might be feeling.
What has been the biggest change in your business?
The biggest change in my business for me is ... that I now have a business. Until 10 weeks ago, I only had a dream of a business. Now, it has become a reality. Before, I had a dream and a hope of perhaps "one day". Now, I have a business. (it may not be out of the gate - but I have one!)
What are you most excited about moving forward with your Experience Product?
Being able to help make a difference in others and being able to do that with integrity and confidence is what excites me most about moving forward with my Experience Product. Knowing that what I can offer will make a difference to someone else that is going to in-turn help another ... it is a beautiful cycle!
What is your biggest takeaway from EPM?
Be brave and ignore the torpedos!!!
How did EPM help you become successful?
The positive psychology and professional approach by Marisa and the coaches greatly inspired me to emulate their inspiring methods.
How has EPM and your success impacted your life?
I am now embarked on a career as a digital marketer, online course consultant, and agent, as well as producer of my own course on scientific maximization of personal luck.
What has been the biggest change in your business?
The chatterbox technique was adopted with vigor and success. Getting ideas from my clients!
What are you most excited about moving forward with your Experience Product?
Moving from the workshop format to the online course format.
Is there anything else you would like to add?
I loved the course and will look at the materials for the next year!
I am so excited to have taken this training. Before taking this course, I was waffling around, procrastinating and struggling to even get a blog post out…let alone an entire coaching program.
Because of the Experience Product Master class, I have been able to take a previous coaching program I put together and taught to Amazon Merchants a couple of years ago that had lots of hidden “gold” buried in it and redefine it from a long drawn out “course of study” to an Experience Product. I have been able to clarify my ideal students, hone my message and have a blueprint to follow for marketing, instead of just winging it and hoping it works. I am really excited about the new format and the increased success that I know my students can now have following the EPM outline.
During the program, I faced a couple of serious challenges. The first was that I was having my best year ever during the Christmas rush for product selling on Amazon ( my main business). My husband was a huge help, but my other paid help backed out at the last minute, so I was taking up the slack every day instead of working through EPM as I had planned. The second challenge came when we discovered the walls of the home we were leasing were filled with mold and rather than fix the problem, the owners released us from our lease. We had to find a new place to live and move our entire home and business, along with tons of inventory during December. I got off track during this time, but was able play catch up here in the last couple of weeks of the program.
I still have some work to do for marketing and sales and I am about 4 weeks away from launching, but I have my first two students already lined up and ready to go and I have only done a small amount of word of mouth on facebook and in email to my very small email list….wohoo!
This is only the beginning and I have about 50 more ideas that I want to try out once I nail this one first. The EPM course has helped me really focus and stop trying to get it perfect and to iterate my way to awesome. Thank you so much!!!
What is your biggest takeaway from EPM?
It doesn't have to be perfect...it just needs to get done. I can provide value and expertise while I am perfecting the program.
How did EPM help you become successful?
It helped me take a massive project and break it down into bite sized chunks with actionable steps all along the way. It became "doable".
How has EPM and your success impacted your life?
I have so much more confidence now and I am super excited about my coaching business again.
What has been the biggest change in your business?
Before I was tinkering with the program, avoiding social contact until it was "perfect"...I was basically just using creative avoidance. Now I am back
What are you most excited about moving forward with your Experience Product?
The ability to use this blueprint and method for any training idea that I have - and to know that my students are going to be able to win every time and that I was able to provide a platform that will help them achieve the results they are seeking.