What is your biggest takeaway from EPM?
The mindset and steps to creating an education and expertise product that will capture the attention of our intended audience.
How did EPM help you become successful?
The structure of the program was amazing! Loads of content, delivered in digestible chunks; coaching that helped keep accountability while giving you someone you could personally work with; and an active, engaged FB group of folks who were all trying to help each other succeed.
How has EPM and your success impacted your life?
Being a new entrepreneur, EPM has helped me see that I really can create a platform to share my expertise with others in a meaningful way.
What has been the biggest change in your business?
Having a clear path on what is the next thing we should be offering to our niche and how to approach it... which is a digital course so that our message will reach a wider audience and make more impact in the world.
What are you most excited about moving forward with your Experience Product?
We are already doing well with the physical products in our security line but I'm excited... and terrified... in launching the digital course. Can't wait to see how it does!
For about 10 years now I have wanted to transform people's lives through my workshops. The first time I offered a workshop for free and attracted 12 people. Two out of that group signed up for the next paid course. At the time I thought that was a disaster. Now I know that was a good conversion rate. I wondered what secret I was missing and went to course after course.
I always berated myself that I didn't have the know how or "missing ingredient" to get my business off the ground. I also berated myself for spending money on courses and seeing no results. Sometimes I felt an abject failure because I was not able to put into practice what I had learned in the courses.
I do believe in synchronicity. I believe that if we listen to our intuitive voice and follow our inner guidance the Universe will have our back. Out of the blue information about EPM arrived in my mailbox. I watched Marisa's webinar and I was compelled to sign up. And the price was right. From the start I was so impressed with the quality of our learning materials. I couldn't believe the amount of coaching that was available to us, and not only that, we had our own personal coach, who looked at our work and gave us personal feedback.
In the past I had always tried to do everything myself and became disheartened when what I implemented didn't work. In EPM I had a coach who could steer me in the right direction. I have literally been blown away by the support and the learning materials we have been provided with.
I have developed my Experience Product from scratch I have not achieved "mission accomplished." During the course I had to take time off to rehearse for a concert and there was the birth of a new grandchild so I had babysitting duties with his older brother. However, I knew that when I did have the time, if I just kept implementing what I was learning, step by step, I would finally be successful. I have started the Chatterbox Campaign, Start with an Experience Campaign and the Application Campaign. I have begun to feel comfortable telling people what I do. As a result, my beautician, podiatrist and local cafe owner have all agreed to display my business cards and leaflets. Two accountants have agreed to recommend me, if appropriate. These are just small steps, but I know if I take more action other opportunities will emerge.
I feel I am standing on the threshold of a new and exciting life, where I will be doing what I love and making a difference in other people's lives. I have new found confidence and certainty that what I am creating will have a positive and awesome impact.
What is your biggest takeaway from EPM? My biggest takeaway is that I feel so grateful to have found a course and a community that resonated with me. I was blown away by the quantity and the extraordinary value of the content. I was also extremely grateful for the generosity of my coach, Mike, and the generosity of the FB community.
How did EPM help you become successful?
EPM helped me to become successful because it gave me step by step guidance and support to reach my goal.
How has EPM and your success impacted your life?
I have more self confidence. Also I am able to take action and give up expectations, realizing that the results are feedback to enable me to iterate my way to awesome. Two days ago I put an ad on Gumtree, your equivalent of Craig's List, and I am at ease with whatever eventuates. EPM has impacted my life because for the first time I did a course where I felt guided and supported to reach my goal. I understand that I am unique and have something to offer to the world. Also, through the stories of the other participants, I understood that we all have challenges and roadblocks and when we keep on taking step after step and persisting, we will be successful. It was so reassuring to me to find such a heart centered community. EPM is such a great model on how to be the very best.
What has been the biggest change in your business?
The biggest change in my business is my mindset. I understand it is not what I do but what I do for my clients. I also understand that it is not about selling but about being authentically me and that is what people respond to. I have created a new product from scratch. I have not reached Mission Accomplished as I had to take time off to rehearse for a concert and also there was the birth of a new grandchild so I was on babysitting duty for his older brother. However, my beautician, podiatrist and local cafe have agreed to display my business cards and leaflets. Also two accountants have agreed to recommend me to their clients, when appropriate.
What are you most excited about moving forward with your Experience Product?
I am most excited about attending Message to Money Live as I feel that I will find more clarity and ways to move forward. I believe that I have a great product and that it will make a difference to the lives of the people I serve. In bringing my product to the world, I believe that I am experiencing personal growth and making the world a better place
Getting clarity on my target customers and what they want and need has always been something I struggled with. After going through epm, I found that I got really great clarity on my customers, their ideal future self and the mission that would be interested in attempting. I feel i have my birdseye view refined and the benefits for my course clearly identified. these assets i can take forward in my business.
What is your biggest takeaway from EPM?
Focus. 1. on the fact that what I do IS an experience product 2. Systematizing the process to use less of my time and engage the client in discovering and expressing their needs. MOST IMPORTANT: the mindset and marketing techniques. I had never marketed myself before, except very low-key Chatterbox. I had no website.
How did EPM help you become successful?
I have much more clarity around what I am offering clients and most importantly, how to reach out to prospects in engaging ways to show the value that I offer. It is not clear yet if people will agree to pay for what they may consider an estimating exercise. Condo Polish will work best for prospects who are not sure what they could do to improve their homes. However, I expect many prospects will already know what upgrades they want (or think they know). Those prospects may want to go right to a hire, which is essentially the upsell from Condo Polish. I will only discover that once the program launches. However going to the second phase (the hire) is still a win and launches directly into the interior designing experience I already provided.
How has EPM and your success impacted your life?
Increased confidence in my ability to market myself and my unique value. Looking forward to reviewing the key materials again as I move towards launch in about 2 weeks.
What has been the biggest change in your business?
Launching the website, developing the marketing materials and the launch sequence schedule. Before I relied on client referrals and chance meetings with prospects in the elevator of buildings I was working in. Now I've reached out to a larger group who may eventually become clients or provide referrals to other people. The open rates (40%) and click-through rates (6% on second email) show that my list is engaged, though small (300)
What are you most excited about moving forward with your Experience Product?
I have a system now to reach out to new prospects (the Start with an Experience - Send out Postcards to all units in selected buildings to stimulate requests for Pre-interview) backed up by website content and ongoing blogging and social media postings.
What is your biggest takeaway from EPM?
Regaining confidence in my own competence
How did EPM help you become successful?
The community and the coaching helped me to become more confident on facebook. The high quality visual training materials were a delight to look at and helped me to relax and trust ..and the content was excellent, too! It was less wild west internet and more considered which I really appreciated.
How has EPM and your success impacted your life?
Have got my mojo back! I had a year of cancer treatment and had expected after that to just bounce back .. but I didn't. So I am extremely grateful .
What has been the biggest change in your business?
I am less seduced by shiny object syndrome. I am more capable of settling down to make things happen.
What are you most excited about moving forward with your Experience Product? firstly to simply get back to running small in person courses, then I want to expand it and take it properly online.
What is your biggest takeaway from EPM?
My biggest takeaway was on my niche : articulating my skills into a product with a market need. Also it organised 10 years of content I had amassed, into viable attractive products. I also learned to self-direct my own strategy and action plan.
How did EPM help you become successful?
EPM gave me the confidence to know that not only I have a strong potential to reach exponential success, but the step by step 'iterate to awesome' model has grounded me to do just that!
How has EPM and your success impacted your life?
I have more confidence in my niche and feel very much more assured going forward to unleash my genius in a way that serves the greater good. Also, I feel at last, like an experienced marketer, and no longer a newbie!
What has been the biggest change in your business?
I have more confidence in my niche and feel very much more assured going forward to unleash my genius in a way that serves the greater good. Also, I feel at last, like an experienced marketer, and no longer a newbie!
What are you most excited about moving forward with your Experience Product? iterating it to exponential!!
Going back over everything and refining each stage over and over. I feel far clearer now than when I started!
I have been in business for 10 years. I've grown really slowly and that's been OK up to now. After all, only three years in I had my first child and that drastically changed how I could work. But last year I was finally ready to really start focusing on my ability to scale up, specifically to make more without working more hours. I had actually been trying to adjust my business for a year with no change.
EPM completely changed how I think about my business and what I need to do. I haven't launched my experience product but I'm already making more money by adjusting how I deal with the other services I was already offering. I am also adjusting how I get work out the door, as a solopreneur that's a big deal because there's no one to pick up the slack. All of this was due to the support and side-coaching from EPM.
I've also discovered that I need to come out of my shell and talk to more people. I know what people in my niche want. But those people are like me and I got to be a professional because I couldn't afford to pay a professional. I'm a terrible potential client! If I want to find great potential clients, I need to find out what THEY want.
This has been a huge revelation for me because I always made the excuse that I didn't have time for pro bono, in-person interactions although I absolutely love what I do and would keep doing it even if I didn't have to work. I now see how vital some of my "unprofitable" ideas are because I'm totally missing out on learning about what may be my biggest source for clients.
It actually took me most of EPM to realize this and I would never have come to the realization on my own. Early on we had an assignment to create a survey to validate our product idea. I got over 200 responses to my survey in less than two weeks and it completely validated my idea. Major success, right!
But the longer I thought about the results, the more I realized what I really learned was I had no idea how to target the exact market I needed to target. The problems and struggles people were having were essentially universal within my niche but within it, there were very distinct groups of potential clients. They varied from those with sufficient skills not to need me to those unwilling or unable to pay what a professional is worth. I also discovered an untapped source of clients, those who didn't even understand what I was talking about (i.e. I was talking over their heads unintentionally).
My survey was extremely successful but it was the most useful in the ways it failed. Without EPM I probably would have skipped the survey but I certainly wouldn't have realized it's true worth. The support you receive in EPM makes even the failures beneficial. I felt supported and excited to interact. I've NEVER had that reaction to a program before.
EPM has really helped me see how I can actually help more people (and for free) while also making money to live the life I want to live. I'm really excited for this next year as I launch my Experience Product and restructure my business so I focus on the right things and have the right focus on other things.
What is your biggest takeaway from EPM?
I need to find out what my customer wants and target a higher price point (I know what the people who want something for nothing want so these are very related).
How did EPM help you become successful?
I've gained a lot of confidence about launching and also really rethought my business. It's more obvious to me now what will be a good business idea versus what is a popular idea (I always have too many ideas).
How has EPM and your success impacted your life?
I'm far more positive about my business and feel more like a business woman rather than a stay at home mom with a side hustle (I never thought it was a side hustle so I'm surprised at how I do feel different).
What has been the biggest change in your business?
So far there hasn't been one. I haven't launched yet due to some health issues plus some technological changes related to my product. This has highlighted even more that the change I was looking for with EPM really is necessary.
What are you most excited about moving forward with your Experience Product?
Although I've had to delay the launch until after EPM ended, I actually feel this is a good thing. I've had to really think about my marketing and my target audience due some technology changes related to my product (i.e. the cost for the same results could be going down for some consumers but my price can't go down so I need to niche down even more for the people that won't reap those savings from technology because they need more personalized help).
My story begins in 2012, when I started following every internet marketer in the US. One of them was Marisa Murgatroyd. I wanted the so called "freedom" that they portrayed online, yet I could not figure out how to take my skills and talents into the virtual arena. I am a doctor, with extra training in energy modalities and integrative medicine, and have always practiced one on one. I honed in on my niche in Marisa's Start with You course 2 years ago, but when EPM came at the tail end of it, I wasn't ready to leap.
This year, I took the offer, and I did all the modules in EPM 2018. I gained more nuances on how I too, could experiencify my offer to my clients. I learned about marketing methods that help enroll clients. I learned about simple and complex technologies to experiencify my course delivery. I learned what to do and what not do. I learned how to design a course, how to name it so it grabs attention, and how to outline it so the content is easy to formulate and deliver. I learned more in 10 weeks of structured teaching and coaching, than I have by myself in 9 years of watching others do their marketing before me.
I always joked that maybe I have marketing dyslexia, that something inside me just doesn't get it ! But Marisa, coach Jen, Don Crowther and Christine, Murray and my fellow EPM students showed me how to get past my hang ups, believed in my course offerings, and encouraged me to get as far as I have in 10 weeks.
Now, I have all the tools, and the canvas to create my beta "masterpiece" on. I have clients asking for the course, and willing to pay for it. I am close to launching my course ,and a new career soon after, which could not have happened without Marisa and her team in EPM.
Being a freelancer was a dream of mine, working from home, being able to spend time with my family and earning a consistent income. Who wouldn't want that? However, my days were productive but unfulfilling. Something was missing. Then I realised I wanted to find a purpose and give back to the community. Parents I spoke to would tell me how brave I was to freelance and that they wouldn't know where to start - Eureka, an idea was born…..but that was 2 years ago. The truth is I struggled between finding time to create a worthwhile product and knowing where to start.
But then I signed up to Marissa's Experience Product Masterclass. A program that was only 10 weeks long and took me through product conception to product completion! It was a no brainer. Now, I have designed my product, learnt how to construct my message to create the biggest impact and how to find clients. This training takes you to a much deeper level and makes you work out your why, this then spurs you on and motivates you to continue.
I am excited to be working with parents new to freelancing, to gain the experience I need to be able to reach more people in the future. This 1:1 is my beta version and I am confident that I have the tools to create more products in the future. I now have a future self that I truly believe I can step into. The content in this course has inspired, challenged and changed me. But the biggest change for me since starting the program is that, now, I have a business.
What is your biggest takeaway from EPM?
I have had a lot of stretching in this course. I have been trying to figure out autoresponders for 7 years, and I finally was taught how to do it properly in EPM. I didn't understand any of the marketing implementations, and I have accomplished many new steps in this course. My biggest takeaway is that, with the right teacher and action steps, it is all possible !
How did EPM help you become successful?
I have an outline to my course, I can pre-launch, although I prefer to have the content done before I launch. I have a marketing strategy, a beta price point, and people asking me for the course ASAP ! just need to figure out a few more tech connections in the background, and start creating my modules. I feel like I am on the verge of a huge turning point in my life and career !
How has EPM and your success impacted your life?
Having my milestones document completed, I have a road map to follow to create a long awaited course that I have had brewing inside of me for many years. I didn't know what I was going to include in my course, but with EPM, I gained the clear vision, and the road map, the why, the how and the what of the course. Now I just have to color by number to create my masterpiece, and everything I need is ready for me to grab and go for it !
What has been the biggest change in your business?
If I shift to the group visit model in my practice, I can change the way I see ADHD patients. Now they come in by individual appointment, at all times of the day, and all days of the week. I repeat myself at each appointment, and it is very tiring. With the group visit model, I will be able to give a lesson to a group of 15-20 patients, then quickly answer individual issues in private after, while allowing the folks waiting to bond and form fellowship and accountability partners. I will remain more energized, and can help take some of the responsibility off my shoulders and allow my patients to take more ownership of their healthcare needs.
What are you most excited about moving forward with your Experience Product?
I am most excited about finally being able to deliver my course and hearing about my clients' success stories !
When I first started EPM, I was a little lost as to where to begin to reignite my stagnant, on life-support coaching business. I was doing lot's of things but lacked a clear direction. Working through the EPM modules gave me a focus and clarity that I had been lacking and forced me to zero in on one offer instead and continue to clarify it until it became crystal clear.
Although I didn't hit Mission Accomplished, I definitely made an impact and I have people reaching out to me much more now than before EPM. I can only assume that it is due to my upleveled clarity. I've always believed that if you get one client, you can get 2 and if you get 2 you can get 4 and so I'm just going to keep iterating my way to awesome until I have a program that people are begging me to join.