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Jennifer Dondero's Honest Experience Product Masterclass review

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Jennifer Dondero

I have been in business for 10 years. I've grown really slowly and that's been OK up to now. After all, only three years in I had my first child and that drastically changed how I could work. But last year I was finally ready to really start focusing on my ability to scale up, specifically to make more without working more hours. I had actually been trying to adjust my business for a year with no change.

EPM completely changed how I think about my business and what I need to do. I haven't launched my experience product but I'm already making more money by adjusting how I deal with the other services I was already offering. I am also adjusting how I get work out the door, as a solopreneur that's a big deal because there's no one to pick up the slack. All of this was due to the support and side-coaching from EPM.

I've also discovered that I need to come out of my shell and talk to more people. I know what people in my niche want. But those people are like me and I got to be a professional because I couldn't afford to pay a professional. I'm a terrible potential client! If I want to find great potential clients, I need to find out what THEY want.

This has been a huge revelation for me because I always made the excuse that I didn't have time for pro bono, in-person interactions although I absolutely love what I do and would keep doing it even if I didn't have to work. I now see how vital some of my "unprofitable" ideas are because I'm totally missing out on learning about what may be my biggest source for clients.

It actually took me most of EPM to realize this and I would never have come to the realization on my own. Early on we had an assignment to create a survey to validate our product idea. I got over 200 responses to my survey in less than two weeks and it completely validated my idea. Major success, right!

But the longer I thought about the results, the more I realized what I really learned was I had no idea how to target the exact market I needed to target. The problems and struggles people were having were essentially universal within my niche but within it, there were very distinct groups of potential clients. They varied from those with sufficient skills not to need me to those unwilling or unable to pay what a professional is worth. I also discovered an untapped source of clients, those who didn't even understand what I was talking about (i.e. I was talking over their heads unintentionally).

My survey was extremely successful but it was the most useful in the ways it failed. Without EPM I probably would have skipped the survey but I certainly wouldn't have realized it's true worth. The support you receive in EPM makes even the failures beneficial. I felt supported and excited to interact. I've NEVER had that reaction to a program before.

EPM has really helped me see how I can actually help more people (and for free) while also making money to live the life I want to live. I'm really excited for this next year as I launch my Experience Product and restructure my business so I focus on the right things and have the right focus on other things.

What is your biggest takeaway from EPM?

I need to find out what my customer wants and target a higher price point (I know what the people who want something for nothing want so these are very related).

How did EPM help you become successful?

I've gained a lot of confidence about launching and also really rethought my business. It's more obvious to me now what will be a good business idea versus what is a popular idea (I always have too many ideas).

How has EPM and your success impacted your life?

I'm far more positive about my business and feel more like a business woman rather than a stay at home mom with a side hustle (I never thought it was a side hustle so I'm surprised at how I do feel different).

What has been the biggest change in your business?

So far there hasn't been one. I haven't launched yet due to some health issues plus some technological changes related to my product. This has highlighted even more that the change I was looking for with EPM really is necessary.

What are you most excited about moving forward with your Experience Product?

Although I've had to delay the launch until after EPM ended, I actually feel this is a good thing. I've had to really think about my marketing and my target audience due some technology changes related to my product (i.e. the cost for the same results could be going down for some consumers but my price can't go down so I need to niche down even more for the people that won't reap those savings from technology because they need more personalized help).