What is your biggest takeaway from EPM?
Focus. 1. on the fact that what I do IS an experience product 2. Systematizing the process to use less of my time and engage the client in discovering and expressing their needs. MOST IMPORTANT: the mindset and marketing techniques. I had never marketed myself before, except very low-key Chatterbox. I had no website.
How did EPM help you become successful?
I have much more clarity around what I am offering clients and most importantly, how to reach out to prospects in engaging ways to show the value that I offer. It is not clear yet if people will agree to pay for what they may consider an estimating exercise. Condo Polish will work best for prospects who are not sure what they could do to improve their homes. However, I expect many prospects will already know what upgrades they want (or think they know). Those prospects may want to go right to a hire, which is essentially the upsell from Condo Polish. I will only discover that once the program launches. However going to the second phase (the hire) is still a win and launches directly into the interior designing experience I already provided.
How has EPM and your success impacted your life?
Increased confidence in my ability to market myself and my unique value. Looking forward to reviewing the key materials again as I move towards launch in about 2 weeks.
What has been the biggest change in your business?
Launching the website, developing the marketing materials and the launch sequence schedule. Before I relied on client referrals and chance meetings with prospects in the elevator of buildings I was working in. Now I've reached out to a larger group who may eventually become clients or provide referrals to other people. The open rates (40%) and click-through rates (6% on second email) show that my list is engaged, though small (300)
What are you most excited about moving forward with your Experience Product?
I have a system now to reach out to new prospects (the Start with an Experience - Send out Postcards to all units in selected buildings to stimulate requests for Pre-interview) backed up by website content and ongoing blogging and social media postings.