I learned of EPM at a time when I had grown weary of run-of-the-mill shiny offers and tactics that promised huge rewards for list building and product creation programs. I was drawn to Marisa's big picture perspective with the Birds Eye View framework and process to create a real experience for my clients. A product that would set me and my offer apart from the crowd, and boy, did she over-deliver on that promise.
The analogy that "you can't see the forest for the trees" is where I was living before EPM — stuck doing tree work without a framework. I had created products that I wasn't proud to offer. I had a website that I didn't want anybody to see. EPM provided me with a systematic process to design, market, and deliver experience products that appeal to my ideal customer and fit the stage of my business growth. I gained the confidence I needed to price my product for its value and method of delivery.
While it wasn't always easy to conceptualize and document the steps, I learned a valuable skill set that I can apply to every future product I create. A key takeaway was the realization that marketing methods need to match the growth phase of your business. It's easy to get sucked into strategies that are popular, but not necessarily right for your business.
So, I ended the program with a signature weight loss masterclass for women over 50. A product that I'm proud to own and proud to offer my clients. Thank you Marisa, Murray, Tiffany, Christine, Don and the EPM community for a rock solid program.
What is your biggest takeaway from EPM?
Realizing that my marketing methods need to match the growth phase of business. It's easy to get sucked into tactics that are popular, but not necessarily right for your business.
How did EPM help you become successful?
In 14 weeks I learned how to create an experience for my product; how to market my product in the right way; and actually launched a marketing campaign.
How has EPM and your success impacted your life?
As I created the Birds Eye View, Features and Benefits of my product, I realized the true value of my offer. The exercise gave me the confidence to set prices based on value and method of delivery. This is a priceless skill set that I can apply to every future product that I create.
What has been the biggest change in your business?
Before I was following every product to market shiny object that came before me and getting nowhere fast. But now I have a systematic process to create, market, and deliver experience products that appeal to my ideal customer, fit the stage of my business growth, and products that I can feel proud to offer.
What are you most excited about moving forward with your Experience Product?
Completing the marketing campaign and making money from it.