I was busy “living my message,” but I had reached a point in my work where I radically needed to change what I was doing to generate more business or I would be headed back to working in the community as a therapist which I did NOT want to do. I had never done any marketing before and all of the clients and students I worked with came to me exclusively through personal referrals. But I also knew that the work I was doing had value so I wasn’t ready to give up just yet. And then, I joined the Experience Product Masterclass…
Although I really had no clue what to expect from EPM when I first signed up, my goal in taking it was to learn how to package and market my work to new target audiences. I thought that if I were able to do that at the end of the course, then I would have considered it a success. Little did I know that achieving that goal was just the tip of the iceberg. Marisa’s EPM course has been a total game-changer for me. In fact, I was able to reach Mission Accomplished using only the first of the many marketing campaigns that were presented! I can hardly wait to see what is possible when I implement the rest of my marketing plan.
Moving forward, I will never be able to approach my work in the same way again. My internal shifts are considerable. Each day I focus on what my clients and students say they want and need, and then how I can deliver it in a way that will adequately experiencify it with constant wins. I am so excited about the marketing tools of empowerment I have been given, and the unlimited potential they have for expanding what I am already doing in my business, as well as the new experience products I will create from here on.
I am eternally grateful for Marisa and the work she has brought to the world to help entrepreneurs live their messages. The value that she and her support team bring to her students is immeasurable. I can’t thank her enough for all the gifts I have received from taking the EPM journey. You Rock Marisa!!!
What is your biggest takeaway from EPM?
Really? I honestly don't even know where to begin with that question. EVERYTHING I have taken away from EPM has been BIG. However, there are a few things that have left an especially big impression on me: 1) the importance of focusing on what the student's perceived wants and needs are instead of pushing what I think is important or relevant for them, 2) the myriad of tools and methods available to help promote my business, and 3) the impact and potential that a membership site has--if only I had been utilizing that little gem all along, what a different world it would be!
How did EPM help you become successful?
Although I really had no clue of what to expect from the EPM course when I first signed up for it, my goal in taking it was to learn how to package and market my work to new target audiences. I felt that if I were able to do that at the end of the course, then I would have considered it a success. Well I am here to tell you that achieving that goal was just the tip of the iceberg. In addition to being able to achieve my main objective (which was monumental in itself), one of the other things that EPM has done to help me become successful is continually focusing on the principle that DONE IS BETTER THAN PERFECT, and that there is no reason why I can't be earning an income at any stage of my product creation. I know well from the delivery of the classes I have created over the years that they get better every time they are delivered with my continued tweaking of the content and graphics...but I never considered that I could promote and launch an experience product before it was actually developed. But I know from personal experience that it is true...I always have whatever I am planning to deliver done at the time when it is expected...so it goes without saying that it applies equally to something you are creating for the first time as it does with something you have already done that is being tweaked.
How has EPM and your success impacted your life?
To be honest, I had reached a point in my entrepreneurial work where if things didn't radically change in terms of generating new students, then I was going to be headed back to working in the community as a therapist which I did NOT want to do. Up until now, I always generated new students via word of mouth only, but I wasn't reaching anyone outside of the circles of students I already knew, and new referrals were naturally diminishing over time with those I was reaching. On the other hand, I knew that there was significant value in what I was doing because almost all of my students who started paying $1500 for each class continued taking the classes over a 5 year period for a total cost of $12,000 to complete the entire process, and they wouldn't have gone that distance if they didn't perceive that they were getting sufficient value from it.
So although I reached Mission Accomplished, I haven't even begun to see the success that will be generated from it in monetary terms. In fact, I still haven't implemented 98% of what I have been learning because I am still in the process of tweaking it. However, despite that, it is a total game-changer. I now have the tools I have been needing to achieve my goals in ways that I couldn't even have imagined was possible; and even bigger in terms of success is that I have a new lease on life and I am soooo excited I can hardly stand it sometimes!
What has been the biggest change in your business?
I can't identify ONE thing that constitutes the "biggest" change in how I am doing my business...it's ALL BIG...and it's even harder to identify at this stage because I haven't even begun to fully implement the changes I am making. However, I would say that the biggest changeS at this point are as follows: 1) establishing a marketing process to reach potential students, 2) the way I
What are you most excited about moving forward with your Experience Product?
In addition to the excitement about everything I have mentioned already, there are a couple of things that I am especially excited about. I think I am mostly excited about two things: 1) FINALLY having the tools of empowerment that I have needed for literally decades to significantly impact my business in positive ways, and 2) the unlimited potentials for expanding what I am currently doing with the classes I am already delivering, as well as creating and delivering new experience products for other target markets. There is literally no end to what I can create using the methodology I have been learning in the EPM course.
Is there anything else you would like to add?
I am eternally grateful for you, Marisa, and the work you have brought to the world to help entrepreneurs live their messages. The value that you and your support team bring to your students is immeasurable. I really don't know how to thank you enough for everything I have received from taking the EPM journey. I truly appreciate who you are and what you do. You Rock!!! .
For three years I have been seeking the 'magic formula' to grow my business. After spending a LOT of money on a lot of different courses, I had very little to show for it. One day I decided to write down every course I had purchased, and truthfully, I was shocked at the list. Way more than I remembered. Some of the courses I barely even looked at. I realized that the self-study concept didn't work for me. I was at the point of giving up, or maybe transitioning into a non-profit, or a different business. I was at a crossroads and didn't know what direction to go in.
I'm not sure how I came to find Marisa and EPM. I think someone had sent me her webinar. It looked intriguing, but I vowed to not purchase one more program until I completed all the others. As I watched Marisa on her webinar, everything she said made so much sense. It seemed like the missing piece to my complex puzzle. I loved the idea of accountability. I didn't think it was even possible to create the program and system that Marisa has created. I was willing to take one more chance. So I signed up. From the get-go, this course was different.
The celebrations at every turn really motivated me. The regular online meetings with Marisa and the other coaches were invaluable. I thought I had a well-defined target market and program idea but soon came to realize that I was trying to do way too much. I saw how much I was jumping around, from one subject to another, and never taking my ideas to completion. Because EPM breaks everything down into doable, manageable steps, I was able to really focus. The one thing that was a real game changer for me was the focus I developed. To really concentrate on one, simple program and not try to include everything and the kitchen sink! And it worked.
When I got to the marketing section, I'm not gonna lie. I was a little overwhelmed. But I continued on day by day, working on it, because by golly I was going to FINISH this thing! The good news is that I now have my own, fully functioning website through Heroic, which is something I have been trying to accomplish for YEARS! And I know how to update it at any time. I also added a call to action so my website can really work for me. I added my EPM program too, so people can go there to register. I also completed an online sales funnel that I had started before EPM. And lastly, I created a lead magnet online quiz that is connected to my funnel. I am super proud of myself for accomplishing all of this in 10 weeks. I had paid literally thousands of dollars and never even came close to this.
So even though I didn't hit 'mission accomplished' in the 10 weeks, I did make my first sale into my program, which is the hardest. And I am fully ready to launch this week, with my program starting on March 1st. I'm excited to see where this will take me, and what I will accomplish next. I can't wait to attend Message to Money Live to learn more. This has been a fabulous experience. The best part is now, I have a model of an amazing, effective program to model my own program after. Thank you SO much! I am grateful to all of the EPM gang!
What is your biggest takeaway from EPM?
My biggest takeaway is that I have EVERYTHING i need to succeed. Everything is in place. What I need to do now is take massive action to get my information out there about just this ONE program. I am ready to launch my online funnel today, and have a plan to chatterbox with anyone and everyone on my contact list, 5 contacts per day, focusing on just this one program. In the past, I have jumped around from one idea to the next, with very little results. I have now embraced "Missus Midlife" as she is ME, and that is my focus. Thank you for helping me get to this point of laser focus, that's really what I needed most!
How did EPM help you become successful?
I ditched my old website (and it's marketing guy), and built my very own heroic website. I've gotten rave reviews from other web developers, so I am super happy about this. Very muduct and my branding was exactlch needed. Also, to develop laser focus on one proy what I needed to do. EPM helped me put more fun into my program, for sure.
How has EPM and your success impacted your life?
I now have a focused mission that I truly believe in. What could be better than that? Absolutely nothing!
What has been the biggest change in your business?
Before I had a sporadic message, now I have a clear, focused message that I really believe in and live by myself every day. I am genuine. The focus has been the biggest change, which is huge. I know I am now on a path to reach my goals and way more.
What are you most excited about moving forward with your Experience Product?
I am most excited about meeting and helping amazing women to better their lives. To help THEM reach Mission Accomplished! I'm also excited about all of the other products that are sure to come.
What is your biggest takeaway from EPM?
You can do more with the right push and support.
What has been the biggest change in your business?
I joined EPM with the sole intent to build a specific time management program. EPM helped me see a more clear vision where the time management course became one component of my birds eye view. The result is that I created a leadership course that I have been thinking about for over five years. EPM helped me see my ability to create a signature style program which I can now deliver and continue iterating my way to a bigger foundation.
What are you most excited about moving forward with your Experience Product?
Taking the learning and feedback from my first delivery and expanding that into my next launch of the program in later 2019.
Is there anything else you would like to add?
I enjoyed the different levels of coaching support from Marisa, Don and my coach Samara. There was a lot to choose from, but the value gained from those sessions was incredible. I feel the current levels of delivery in this area was just right.
What is your biggest takeaway from EPM?
Stick to Getting Started Choices. Done is better than perfect. Just get your best effort out there, and see what happens. The only way to forward progress is actually moving forward.
How did EPM help you become successful?
It drove me to action. I was familiar with a lot of the ideas in the program. But until EPM, my knowledge never translated into a product I could sell.
How has EPM and your success impacted your life? More than anything, it's just driven me and my partner into action. We stopped thinking too hard, made some Getting Started Choices and hit the ground running. It hasn't been perfect or smooth, but we are learning and growing faster than ever before in this arena. And something about hitting new challenges invigorates us, because we know that's bridging the gap to the next level of our business.
What has been the biggest change in your business?
Before, I was getting stuck in the paralysis of analysis. Trying to find the perfect solution before getting started with anything. Now, we're taking more bold action, knowing that's the only way forward.
What are you most excited about moving forward with your Experience Product? We have such a greater understanding of the market, the audience and this type of (online) delivery method. We know there's a huge audience for our product, so now we're excited to build a larger audience and get this into the hands of more people.
What is your biggest takeaway from EPM?
Marketing Campaign vs Marketing Tactics. Thinking in terms of campaigns and seeing how a little bit of planning can go a long way.
How did EPM help you become successful?
A fresh perspective on marketing and development of a marketing mindset.
How has EPM and your success impacted your life?
More hopeful and excited about my journey.
What has been the biggest change in your business?
A clearer vision.
What are you most excited about moving forward with your Experience Product?
Having a clearer and faster way to iterate my way to awesome!
After 4 years of a membership site that had too much on the menu, I wasn’t sure what to do, Nobody was getting involved in it...I can only guess that it was overwhelming. I joined EPM and it really helped shine light on major product. I finally owned my authenticity and my one main product that my clients loved and benefited from the most. Because of that, I decided to lean into it and make it my signature product.
What is your biggest takeaway from EPM?
What it really means to create an experience product. My best-selling product up to this point did six figures, but did not really create a transformative experience for people. It's just content—good content, but not as transformative as it could have been.
How did EPM help you become successful?
EPM equipped me with specific strategies and examples every step of the way. Experiencing an experience product was incredibly powerful.
How has EPM and your success impacted your life?
It's given me the confidence to persist, even when initial results weren't as encouraging as they could have been.
What has been the biggest change in your business?
Before, I didn't have a top-dollar front-end program; people had to have already made a great deal of progress in their careers before they were ready for my high-end program. Now I have a high-end program I can sell to new leads right away.
What are you most excited about moving forward with your Experience Product?
Reaching more people!
What is your biggest takeaway from EPM?
I'm not sure. I'm a little bummed I wasn't able to hit MA during the program but maybe I just didn't have the time available to make it happen. It was a good program and I learned a lot but I'm not sure how realistic the mission is.
How did EPM help you become successful?
It motivated me to keep taking action. I'm definitely feeling more confident in growing my business.
How has EPM and your success impacted your life?
It's continued me on my path of wanting to make more of an impact on my world and making more money for my family. It's helped me learn to prioritize work that isn't my "normal work" and to see that vision a little more clearly.
What has been the biggest change in your business?
Before EPM I didn't have a clear idea of a next-step to growing my business but now I can see that one product can be a next step.
What are you most excited about moving forward with your Experience Product?
I just want to get it out there and help people feel the excitement and confidence I felt from getting a grasp on my personal finances.
I have been wanting to expand my local business online for many years but the jump seemed soooo big! EPM allowed me to realise that this was in part due to not having a super clear game plan and knowing how to write clear and compelling copy that is grounded and 'perceivable' with all your senses.
Over and over again my message would fall flat when i tried to expand to online clients... Just this is such a huge takeaway for me! I now know how to talk about my services in a way that is clear and compelling, using the future self vision as a honing tool to hook them on the possibility of who they can become once they get over the hurdle they face.
With deep soul healing this is not always easy to put into 'grounded' words! I finally started reaching out and one of the funny things I realised is that fear of strangers only lasts as long as you don't talk to them! Lol I ended up upselling 3 out of 6 women I spoke to into 1:1 work at 997$ each. I haven't even launched the program and I'm already working with them individually!
All I can say is 'stop being afraid of strangers - they're all potential friends once you open the communication channel! I had so much fear of being judged or misunderstood and it was all internal... 3 out of 6.... that's a 50% conversion rate!!! WOOHOO!!!
Thank you EPM!
What is your biggest takeaway from EPM?
So much... feel like Ive barely scratched the surface of it all... years worth of videos to rewatch!!!
How did EPM help you become successful?
Get way more clear on what I do and how to word it! Wording is everything!!!
What has been the biggest change in your business?
Before I was only comfortable working with local clients via broadcast marketing. Now I've faced the fear of getting on calls with strangers, who turned out to not be strangers for a long time! :) One conversation lasted an entire hour and she ended up deciding she wanted a package of private sessions for double the price and we've already done 2 out of 5 of them! My local clients pay me 120$ CA for a 2 hour sessions. My price is now 200$ US when 5 sessions are bought at once... That’s very nice, especially with the currency exchange :)
What are you most excited about moving forward with your Experience Product?
Iterating my way to awesomeness... this is going to be a flagship intro course that will be sold for years to come!
Is your mission to provide your customers with an experience they’ll always look back on as the big turning point in their lives, their peak experience, their epiphany, their big “aha”? You can best deliver this for your customers if you’ve had that experience yourself.
If you’ve been focused only on providing knowledge and information in your courses instead of delivering dynamic experiences and wins ... and have consequently found your customers losing their initially wild enthusiasm for your program... and maybe even disappearing off your roster...you will appreciate why Marisa’s mission is to help her tribe of entrepreneurs by SHOWING them how to actually deliver the WOW.
I was one of those entrepreneurs who had grown lukewarm in my enthusiasm for developing my business – coaching kids to read at their grade level in 10 weeks or less - over the two years that I struggled with knowledge and information overload. I knew I had a good program to offer and my business ideas got off to a great start in my first year of my training while with Neurogym...learning brain science stuff about how I could change my old beliefs and habits to transform my life...
The mindset training was valuable...but I felt a huge sense of disappointment at the end of most other courses and webinars that took me all over the map and did not help me to move forward with the right actions in the right order. I paid lip service to being excited about my business but in October of 2018, I had to admit to myself that I'd been feeling uninspired and confused for some time. Being in debt...spending on courses without getting the results I needed. I had to go on...but I didn’t get up in the morning feeling supercharged about my day. I began to look for ideas on how to be creative while totally stressed out...
That is...until I learned about Marisa’s upcoming ten week Experiential Product Masterclass. The word “experiential” resonated with me, weary as I was of being super- saturated with “how to” solutions that hadn’t worked for me. And then I “got it”. Before I could inspire my students and deliver the results I was promising, I had to once again be inspired myself. I hesitated...I didn’t want to go further into debt chasing after yet another solution... but then I discovered that Marisa was offering a No-Risk guarantee of money back to anyone who did not earn back the cost of their course by the end of the 10 weeks. I was in. It made her accountable to get results for all of her tribe.
Instead of endless information overload we received three weekly 1½ hour first class coaching sessions...as well as valuable gifts and bonuses: technical and marketing training videos to die for...and the opportunity of a personal website generously provided free for a year by Murray Gray, Marisa’s husband....with training and support to go along with it that allowed us to build our own website, saving us thousands of dollars.
There was information, of course, but it was well organized and easily accessible in clearly presented trainings, videos, video scripts, and worksheets.
And all of these resources are made available to Marisa’s tribe for life. Thank you for the lifetime support. Many of us who call ourselves “entrepreneurs” have for too long been tossed about in a sea of confusing ideas... distracted over and over by yet another claim providing information claiming “this is what you’re doing wrong”. It keeps us stuck in self-doubt and in the grip of FOMO to hear about what another “guru” has done to get 5000 more customers...after they have already made millions.
I appreciated that all of our EPM tribe moved forward together through the same steps to build our magnificent programs...until near the end when we diverged in choosing the marketing strategies that were best for our particular type of businesses. I found that the Milestones record that we kept up with the help of our coaches, kept me organized and on track.
On the eve of my last day in this program (with strong emotions welling up) I want to say that Marisa and her team delivered the WOW that was promised from the beginning. Thank you, thank you, thank you...I loved every minute of your experiential program...every training, video, coaching session, and KA-CHING! You did not disappoint!
What is your biggest takeaway from EPM?
To provide my customers with an experience they’ll always look back on as a big turning point in their lives, their peak experience, their epiphany, their big “aha”? I can best deliver this for my customers once I've had that peak experience myself. In EPM I've had that peak experience - have regained my passion about my business - and have learned how to create a peak experience for my clients through Marisa's model.
How did EPM help you become successful?
I have built a program that I love and that will deliver the results that my customers want...and it will provide the blueprint for my future programs.
How has EPM and your success impacted your life?
I know now I don't have to be perfect. I can create great results and massive value for my customers without having a perfect program or marketing campaign or delivery. To be human is to err and it's all just feedback to get me on course.
What has been the biggest change in your business? I love that I'll now be marketing my reading coaching for kids in 10 week packages instead of delivering ongoing tutoring that has no time-based end result. I will give lots of rewards to keep them excited in the program. I'll be offering the next package - where they can go from here - near the time that the program that they're on ends. They can keep on going with specific goals for each program that create long-term success. In summary...before my offer was a bit vague but now there is a time-based result for my clients. They will know exactly what to expect from each of my programs in the future.
What are you most excited about moving forward with your Experience Product? I'm most excited about the fact that I'm hundreds of times more inspired about my business than I was before EPM. Can't wait to get the results of kids reading at their grade level in just 10 weeks.