I was busy “living my message,” but I had reached a point in my work where I radically needed to change what I was doing to generate more business or I would be headed back to working in the community as a therapist which I did NOT want to do. I had never done any marketing before and all of the clients and students I worked with came to me exclusively through personal referrals. But I also knew that the work I was doing had value so I wasn’t ready to give up just yet. And then, I joined the Experience Product Masterclass…
Although I really had no clue what to expect from EPM when I first signed up, my goal in taking it was to learn how to package and market my work to new target audiences. I thought that if I were able to do that at the end of the course, then I would have considered it a success. Little did I know that achieving that goal was just the tip of the iceberg. Marisa’s EPM course has been a total game-changer for me. In fact, I was able to reach Mission Accomplished using only the first of the many marketing campaigns that were presented! I can hardly wait to see what is possible when I implement the rest of my marketing plan.
Moving forward, I will never be able to approach my work in the same way again. My internal shifts are considerable. Each day I focus on what my clients and students say they want and need, and then how I can deliver it in a way that will adequately experiencify it with constant wins. I am so excited about the marketing tools of empowerment I have been given, and the unlimited potential they have for expanding what I am already doing in my business, as well as the new experience products I will create from here on.
I am eternally grateful for Marisa and the work she has brought to the world to help entrepreneurs live their messages. The value that she and her support team bring to her students is immeasurable. I can’t thank her enough for all the gifts I have received from taking the EPM journey. You Rock Marisa!!!
What is your biggest takeaway from EPM?
Really? I honestly don't even know where to begin with that question. EVERYTHING I have taken away from EPM has been BIG. However, there are a few things that have left an especially big impression on me: 1) the importance of focusing on what the student's perceived wants and needs are instead of pushing what I think is important or relevant for them, 2) the myriad of tools and methods available to help promote my business, and 3) the impact and potential that a membership site has--if only I had been utilizing that little gem all along, what a different world it would be!
How did EPM help you become successful?
Although I really had no clue of what to expect from the EPM course when I first signed up for it, my goal in taking it was to learn how to package and market my work to new target audiences. I felt that if I were able to do that at the end of the course, then I would have considered it a success. Well I am here to tell you that achieving that goal was just the tip of the iceberg. In addition to being able to achieve my main objective (which was monumental in itself), one of the other things that EPM has done to help me become successful is continually focusing on the principle that DONE IS BETTER THAN PERFECT, and that there is no reason why I can't be earning an income at any stage of my product creation. I know well from the delivery of the classes I have created over the years that they get better every time they are delivered with my continued tweaking of the content and graphics...but I never considered that I could promote and launch an experience product before it was actually developed. But I know from personal experience that it is true...I always have whatever I am planning to deliver done at the time when it is expected...so it goes without saying that it applies equally to something you are creating for the first time as it does with something you have already done that is being tweaked.
How has EPM and your success impacted your life?
To be honest, I had reached a point in my entrepreneurial work where if things didn't radically change in terms of generating new students, then I was going to be headed back to working in the community as a therapist which I did NOT want to do. Up until now, I always generated new students via word of mouth only, but I wasn't reaching anyone outside of the circles of students I already knew, and new referrals were naturally diminishing over time with those I was reaching. On the other hand, I knew that there was significant value in what I was doing because almost all of my students who started paying $1500 for each class continued taking the classes over a 5 year period for a total cost of $12,000 to complete the entire process, and they wouldn't have gone that distance if they didn't perceive that they were getting sufficient value from it.
So although I reached Mission Accomplished, I haven't even begun to see the success that will be generated from it in monetary terms. In fact, I still haven't implemented 98% of what I have been learning because I am still in the process of tweaking it. However, despite that, it is a total game-changer. I now have the tools I have been needing to achieve my goals in ways that I couldn't even have imagined was possible; and even bigger in terms of success is that I have a new lease on life and I am soooo excited I can hardly stand it sometimes!
What has been the biggest change in your business?
I can't identify ONE thing that constitutes the "biggest" change in how I am doing my business...it's ALL BIG...and it's even harder to identify at this stage because I haven't even begun to fully implement the changes I am making. However, I would say that the biggest changeS at this point are as follows: 1) establishing a marketing process to reach potential students, 2) the way I
What are you most excited about moving forward with your Experience Product?
In addition to the excitement about everything I have mentioned already, there are a couple of things that I am especially excited about. I think I am mostly excited about two things: 1) FINALLY having the tools of empowerment that I have needed for literally decades to significantly impact my business in positive ways, and 2) the unlimited potentials for expanding what I am currently doing with the classes I am already delivering, as well as creating and delivering new experience products for other target markets. There is literally no end to what I can create using the methodology I have been learning in the EPM course.
Is there anything else you would like to add?
I am eternally grateful for you, Marisa, and the work you have brought to the world to help entrepreneurs live their messages. The value that you and your support team bring to your students is immeasurable. I really don't know how to thank you enough for everything I have received from taking the EPM journey. I truly appreciate who you are and what you do. You Rock!!! .