Before I joined EPM, I was running my business "shooting from the hip!" I know I am really good at what I do, however, I had not figured out how to deliver my content and how to run a real business. For several years I have been producing fabulous workshops, always sold out, unique and loved by participants. I would have requests for discovery calls and I could not bring myself to even follow up because I didn't have a clue on what to offer other than private coaching. Even that was suffering because I always felt inadequate and not ready for the success I knew was around the corner. My clients always have wonderful success yet I was paralyzed.
Now, everything has changed! EPM came across my path at the perfect time...the student was ready. Clarity led to confidence and I have a skip in my step now. During EPM, I earned $12,000 from 3 clients; 2 were 3 month programs and 1 VIP DAY. It was like magic, as soon as I was clear, doors opened. In addition, I sold $3,000 in technology product. Crazy. With my renewed clarity, confidence and Marissa's training, I am positioned to make the impact I believe I am here for.
What is your biggest takeaway from EPM?
My biggest takeaway from EMP is that there is a proven path to create the road map for others I am called to share.
How did EPM help you become successful?
First, my coach, Samara, helped me understand how to create a front door that my ideal client can connect with and want to enter. I came to EPM with an in person live 1:1 and 1:few program. In the past it has been challenging to find a way to simplify and clarify the language that will attract prospective clients. Next, the example of how EPM delivers content for the program is a huge and powerful model to follow. Then, there is the part about my gaining confidence and finding a voice describing what I am here to share.
How has EPM and your success impacted your life?
Where do I begin?! This is exactly the missing piece that is often what can paralyze me. I know I am really good at what I do, however, I have not found a way to create and deliver in the premium way that I find important. Absolutely love the joy and celebrations built in.
What has been the biggest change in your business?
My confidence and clarity have empowered me to take a stand for the extraordinary women I work with. Now that I am able to have the prescription that is exactly what they need, they see it. The $12,000 I have made is from 2 clients at 3 months and a VIP DAY. Same content. Before EPM I was getting the same $ for 6 months!! In all honesty, the biggest change is that I KNOW I am on the path to great success and this is an energy shift. No more hope....absolute certainty!
What are you most excited about moving forward with your Experience Product?
Launching my online group program. YAY!!!! A dream come true
I had already launched an online program 5 years ago without much success. I was convinced by Marisa's webinar that The Experience Product was what was missing for me and I enrolled in EPM in November 2018. I was straight away hooked by the quality of the content, the integrity of the team and the constant wins. I built momentum and felt really good about my progress working on a new program to empower children. Then came the dreaded marketing module where I got stuck. I am so grateful for the amazing content and the sales bonus training.
I realize now that enrolling in EPM requires more than following a great training and being part of a great support community, it requires breaking through personal limitations. So whereas a lot of participants will claim a certain amount of money in their success story, for me my biggest success is to have grown out of my comfort zone and started planting seeds even if I cannot see the result in dollar amounts yet, these seeds are planting a trail for my reputation in my local community and once people feel my passion for what I have to offer, my program will attract the right parent and child at a local level and that will give me the boost I need to go bigger and online.
The journey of growth never ends, and by being connected to my EPM tribe, and able to access the training over and over, I am confident I will make the impact that I came here to make! Thank you to all!!
Actually, my biggest takeaway was that INDEED the experience of the program was more stimulating and motivating than all those information products I have bought in the past with zero connection to the seller because I actually experienced it with the LYM team and my tribe with our coach Tiffany. It encouraged me to create the same kind of experience for my clients. You walk your talk and proved your point Marisa, yeah! I believe that Experience products is what we are all looking for, and that is because we are all looking to feel alive and sharing/ connecting with other fellow humans!
EPM helped me realized that I had a great program to offer and helped me put it in a deliverable container that felt more pro!
I now feel more confident and better equipped to go out there....and live my message!
I've been developing my offer for about a year and needed guidance on marketing, but got a whole lot more --
What is your biggest takeaway from EPM?
Provide support to keep people engaged, and pushing through the common stumbling blocks
How did EPM help you become successful?
Push through block (that felt personal - but was apparently common!)
How has EPM and your success impacted your life?
I have the template for multiple future products/launches.
What has been the biggest change in your business?
Didn't have a business (just an idea) - now it's a business
What are you most excited about moving forward with your Experience Product? iterating to awesome
I really had no idea how to get my business off the ground and was happy to join the EPM program to get some ideas. The trainings were good and I feel that I learned quite a bit that I’ll be able to implement at some point. I decided it was best to take a step back and shore up my back office before plunging ahead with sales so I haven’t made any money yet, although I have taken steps to set up a real business so I won’t have legal or IRS issues. Mainly it’s been a shift in mindset for me and I feel more confident talking about my business, so that’s something.
I've had my business as a singing teacher for 10 years. Yet most of the time I've felt that I'm Goddamn great professional with way too few clients. I have struggled to create courses with clear goals and wondered how to market them so that it would ignite the passion of my prospects. All in all my business has felt messy and too small.
I took EPM because I wanted to find the tuning of "Yes, that's exactly what I have wanted!" both for myself and for my clients. Easy, simple, super-inspiring. Those were my key words for my EPM product. I also had quite a little time for the marketing as it was in the middle of my weekend courses around Finland.
And boy, how shamelessly easy, simple and orgastically inspiring it has been! Both Marisa's EPM program and creating my own Songtamer online course. I've never been more inspired than now creating a whole new online course in Marisa's clear step-by-step guidance. And in the middle of travelling around and teaching I managed to make $2500 and have my first beta group. Who knows what will happen when I can really put my time and resources in launching?! My self-confidence as an entrepreneur has grown so much. And as I've learned the magic of experience products that's the way I want to learn things and teach people: Keep it simple, have fun, keep on having little wins over and over again until you realize that you've built the whole house brick by brick!
What is your biggest takeaway from EPM?
It's wonderful how much we can achieve when the process is cut in little pieces and tasks you can do one at a time. And the spirit of Marisa and the whole EPM team is awesome!
How did EPM help you become successful?
I got huge amount of trust with my product and that gave me courage to call people and ask them to purchase after the discovery session. "It's easier than you think. Just do things one task at a time. Just get started and don't wait until things are perfect. And have fun!" That's how I'd sum it up, and that helped me most.
How has EPM and your success impacted your life?
The greatest advice with time was to strictly mark another half of day to important business. Since I've done that, things have been fabulously easier. Three hours with one thing/area, and wow, how I achieve things and it makes me feel rock star!
What has been the biggest change in your business?
I have much more self confidence and that means I ask for help and make straight offers much easier. It already has affected my cash flow.
What are you most excited about moving forward with your Experience Product?
Before I was uncertain what to include in my courses and how to talk about them. Now I'm sure and everybody I talked with were totally impressed about my course. Even those who couldn't take it this time because of their schedule.
Is there anything else you would like to add?
Thank you - the whole team so much for your support in many tech and other issues! Thank you for your patience!
For the last 4 years, I was dreaming of starting my own business. I was a professional who landed in the wrong career. I studied for 6 years and practiced my career for 5 years. But then I turned my back on it all and walked away. Suddenly I found myself drifting on a sea of nothingness with no purpose at all.
I didn't quite know what to do with my life. People thought I was crazy. I was looking for the answer everywhere. Why did I hate my career so much? Why do others seem to thrive in the same career? This lead me on a journey of discovery and research and finally, I happened on the answer. So the last 4 years I was researching talent and motivation extensively but I was too afraid to take the next step. I did not think I was good enough, that I knew enough, that people would actually pay for my services.
Then I found Marisa's program, Experience Product Masterclass, and I realised I had to take a leap of faith. In ten weeks I put together my first Experience Product and launched it to the world. How exhilarating, and utterly terrifying at first, but then the new reality of who I am and where I was heading took over. And Marisa's mantras to "Iterate your way to awesome" and "the path to clarity is through action" changed something, life could never be the same procrastination exercise again.
Thanks Marisa, for launching me into the world. I'll be forever grateful.
I was stuck. Again. I had struggled for the first 12 years in my business as a strategy consultant for federal contractors because I didn’t have a clear offering that could help them grow their government sales. In 2015 I teamed up with a partner to fix that. Together we created what became a $9,997 offering that, over the next three years, appealed to over 60 companies who said yes to me.
But I was stuck by three problems. First, my whole business depended on people stepping up to one big-ticket product. I had no lower-priced offering to step up from, and no appealing next step when they finished. It was challenging and exhausting…and lonely and discouraging and stressful…to make the hundreds of individual sales calls, proposals, and follow up to nurture the relationships to sell that flagship product. Second, I had no integrated product creation and marketing strategy or vision for a product escalation in my business. In 2017, I exhausted my energy, resources (and profits) with trial-and-error experiments.
I invested in a mishmash of ideas, tools, services, books and databases from at least five other online marketing "gurus" and consultants. I didn't know how to connect those ideas and couldn’t see whether I had learned anything. My only goal was "figure out a write-once-sell-many to make more money than 1:1 service." I had NOT ONE DOLLAR OF PROFIT on six figures of revenue. All that effort sucked out the time and energy and enthusiasm and optimism I needed for consistent, focused work making sales calls. I was hurting.
In early 2018, I was determined to try again. New package, new offer…sold just two 1:few of something I hadn’t built yet. Instead of giving up, I decided to deliver via what I now know is live product creation, and then I’d have new assets to try again for the next iteration. I was getting things together for the October 2018 launch just when Marisa’s Fast Freebie on the Escalation Experience got my attention.
In seven days in October, by implementing just the urgency ideas that Coach Sofia gave me while I was still getting ready to sign up for EPM DOUBLED my personal best efforts of online course marketing – helping me bring in almost $16,000. The typical sales cycle for my flagship product had been months or even years. After I joined EPM, just *one* use of the "Sales for superheroes" enrollment conversation led to closing my next $9,997 program in four weeks and three conversations with a client I love who practically walked in the door without effort…and a lot of joy on both sides.
And the hard work and marketing of EPM helped me create a $9,443 miracle. In late January moving full speed ahead to my EP launch, fresh with hot skills from the EPM lab, I heard from a friend who had just hit a difficult situation…and a light went on! What if I could do a little detour from my hard-charging efforts for me, and take a few days to drive some revenue for her? In eight days, my team and I created a small 1:1 offer laced with “EP” elements, a sales page, bonuses, urgency, a script and a surprise offer to 200 people who attended a live webinar. We aimed to sell 10 packages for $497. We sold 19. And I gave my friend almost twice as much money as I had hoped.
My biggest internal shift was to understand the power of focusing an offer to achieve a defined result – both for myself, and for my clients. My experience in EPM – of setting a goal and moving towards it with small steps and constant wins – showed me how I could create a similarly transformative experience for my clients, who struggle even more than I do with the long sales cycle and endless frustration in trying to win federal contracts!
What did I do? I got vision for both where I was, and where I could go. I could see the “10x” elements in my current program, know why they work well, how to add and further intensify and evolve what I know is already good.
I’m launching my full EP program, and also looking ahead to transform EVERY ONE of my business offerings. We’re building more intense, sticky, learning experiences that I have every confidence will result in greater client engagement, results, renewals, and referrals. My energy and confidence in being able to reach people I can help has skyrocketed. I'm now on the path to creating an "ALL-EP" product escalation family that is giving me the scalability to grow my business that I had not been able to figure out how to do. as I discovered that I can be good at marketing; I had despaired for years that I could ever be.
By transforming my business based on the Experience Product & Marketing principles, I have given new purpose to my business, changed the trajectory of its growth, opened up new levels of creativity and collaboration, realized my passion for creating and strengthening community in my field of practice, and I’m having more fun in my life and my work than I have had in 31 years.
Oh, yeah, and EPM showed me how to intensify the peak emotional experiences (and thus create more “sticky” learning) in the (admittedly already kickass) indoor rock climbing class I’ve been teaching for 12 years!
What is your biggest takeaway from EPM?
People LONG for experiences and connection with each other, and EVERY service I offer can be experiencified.
How did EPM help you become successful?
Creating extraordinary, results-driven learning experiences has become my company's core mission as well as my differentiator in a market saturated with information products, database subscriptions, lobbyists and consultants who don't deliver results, and death-by-powerpoint non-interactive webinars.
How has EPM and your success impacted your life?
Shown me an extraordinary way to walk my talk and live my message, and given me the theme for my year: COMMUNITY. To create community, contribute to community, and encourage others -- clients and colleagues -- to do the same.
What has been the biggest change in your business?
I am transforming EVERY ONE of my business offerings to build in more intense learning experiences that I have every confidence will result in greater client engagement, results, renewals, and referrals. The before and after is still coming. By some accounting, I am still making back my ROI in new web infrastructure that has been in the works to for the company as a whole and is needed to deliver this product. But the most I ever made from a single offering of a small group course was $8,000; with the assistance of your coaches JUST AS I WAS REGISTERING for EPM, and FIELDING MARKETING for a course I was building and am now experiencifying, I generated nearly twice that -- almost $16,000 -- And with ONE use of the sales for superheroes enrollment conversation, I closed the most painless $9,997 program I have ever won. It took a couple conversations, but the business nearly walked in the door. I have the confidence to raise the price (and improve the experience through restructuring and rebranding) of that program to $14,997 for 2019.
What are you most excited about moving forward with your Experience Product?
I'm having more FUN creating not just "product" but being in deeper connection with my clients as we work together, and finding new team members who can complement what I can do to support my clients
I was working hard and getting burnt out but never getting ahead. I knew I need to create an additional stream of income but didn't know exactly what it would be or how to go about creating and activating it. Through EPM I was given step-by-step training on how to take my product live so that I can't fail, even if the first iteration isn't an immediate success.
What is your biggest takeaway from EPM?
This is an amazing program that delivers over and above what it promises, which is rare.
How did EPM help you become successful?
EPM showed me the necessary steps to take my product live. I would not have known all that was involved otherwise.
How has EPM and your success impacted your life?
I know I can do this now - it's not a vague hope.
What has been the biggest change in your business?
Adding a new offering that takes what I do 1:1, and allows it to be shared 1:many.
What are you most excited about moving forward with your Experience Product?
Passive income.
I had this old limiting belief that you had to work yourself ragged to earn and survive. So that was the reality I lived. I taught 30+ sessions running around the city, and by the end of the day, I was exhausted, and I had no time to enjoy life outside of work.
My biggest external shift is that now I feel comfortable offering High-Ticket programs and guide my clients through a progressive series of steps within my System that allows them to feel the forward momentum and get them results. The internal shift that allowed me to step into my new reality is the awareness that I had to be the living embodiment of what my clients wanted - ease, grace, and honoring everyone's intrinsic worth.
My big aha during my enrollment conversation was that these conversations are not about manipulating people into buying. For me, it wasn't so much about the words I said what I embodied as I said them. When I focused on holding the space for them to be fully expressed, and my commitment to being of service no matter what, these conversations felt effortless and enjoyable.
Another huge external shift is that I held my very first webinar where 56 people registered, and 30 showed up live! I was very intimidated about holding a webinar, but once I got rolling, I actually enjoyed it very much. This was just a couple of days ago, and I sold one unit of my group coaching program. I learned that by setting a date and inviting your tribe, you put a stake in the ground and take a stand for your work. Then...no matter how scared you are or think you can't do it, you show up and pull through because your Mission depends on it!
My self-confidence has grown SO much because of this, and I feel I trust myself more with bigger things. I hit Mission Accomplished in week 2 of EPM by speaking with a friend who wanted guidance. By week 8 I had earned $11,247 with three private clients and one group coaching package sold.
One of my big WHY's for embracing the entrepreneurial path was to be able to afford more family get-togethers with my family, which is scattered in Japan, India, East and West Coast. This summer, I'm definitely going to invite my parents to join me for a Bucket List trip!
Before EPM, I had spent many months just thinking about the content of my online course, never really able to get it out the door, much less to the door. I was convinced that I had to have all the content complete and perfect before launching it into the world. I had not invested quality time into how I present, talk about and market the course to potential students. The structure and lessons helped me drill down on these important areas.
These areas, in the end, have helped me reframe and strengthen that content I had spent so much time thinking about. Now, my course is definitely at the door and ready. EPM has helped me do this. Now, I'm motivated to not only make it a strong course for my students, but also an amazing experience.