My name is Rouan Kruger, I am Board Certified Pharmacist, who was looking for a way to transition from working full time in the corporate field to becoming a lifestyle entrepreneur. This journey began buying many courses on social media marketing, e-commerce, affiliate marketing, and digital publishing. This involved spending hours learning, however never really making much progress from a business point of view. The typical shiny object syndrome. The idea of creating my own experience product was something that I did not consider doing until my lifestyle brand was well established.
I have a big following on Instagram and came across the Experience Product Masterclass, on a webinar hosted by Marisa. I was intrigued by the differentiation aspect of the program, creating a unique experience for your ideal customer. What was different as well, was the idea of building your own product first, then building your brand around that. This was the opposite to the conventional route of building your brand first and then creating your own products or services.
The learning process involved many hours of going through training videos, technology coaching calls and coaching calls with your personal coach. When you learn and implement with a clear system, it gives you clarity about the next step. These constant small steps and wins along the way were the difference that makes the difference.
I was able to build my first Experience Product for Instagram. The Product was a 6-week program, on how to use Instagram to create your own passion-based business. This involved learning the skills of marketing, technology integration and rapid imperfect production creation.
I can truly say that this program has transformed me from dabbling to becoming a laser-focused product creator, able to use complicated marketing campaigns to scale my business.