I was having a problem getting my 1st course off the groud. I didn't have a framework. And I kept putting it off. I didn't have the momentum I needed to make it happen. I wasn’t sure what to do. I knew that if I could create another form of income, something that I could eventually turn into an evergreen funnel that my business would start to feel like I could get traction. Always doing one to one work was getting overwhelming and I was buring out. Plus I had a ceiling on how much I could make because of the fact that I could only do so much one to one work. I joined EPM and I learned the exact steps I needed to follow to create and market the program that I had always dreamed of creating. And now I am starting my first beta round of my course in less than a week.
Being in EPM gave me the support and the timeline I needed to get it done. I am motivated by working in a group. And I also loved the group coaching calls. I learned so much from the questions other people asked. I am super excited. I am already at $3976, 8 students and I am just ending the early bird phase of my launch. I am really hoping a few more jump on during the cart open the next four days. What's more exciting is the potential I see with this program. it is really limitless and that is so exciting to me.
What is your biggest takeaway from EPM?
My biggest takeaway is that by letting the students know from day one exactly what the goal of the course is, and then by building small wins in that they can check off, you will create momentum. And the students will have a better chance of finishing the course.
How did EPM help you become successful?
Paul was really key in me launching my course. He had great advice along the way. He was so knowledgeable at marketing and sales. he made it feel very doable and always encouraged us to do what was right for us, versus a blanket marketing strategy for the whole group. He really individually looked at each person and helped you decide the right path for your product and situation. And it was those smaller weekly calls where I got most of my value.
How has EPM and your success impacted your life?
Right now, even though my launch was small, I do see the opportunity that could be created if I had a much bigger list. So once the course is created, I am going to put all of my time into creating momentum in creating my voice, narrowing my niche so I can connect better with my audience. I felt like EPM was a really holistic view at creating courses and I appreciated being taken through each step you need for success. I am sure I will be returning to these trainings over and over. And there are some I just didn't get to, so I am planning to go back to those when I can.
What has been the biggest change in your business?
I have a new income stream. And I actually launched my product. I just don't think I would have gotten that done with the momentum of EPM.
What are you most excited about moving forward with your Experience Product?
I am planning to create an evergreen funnel with my experience masterclass. And I am planning to host joint venture webinars throughout the year to move people through the funnel.
Is there anything else you would like to add?
The whole program was really quite incredible. I can tell how much everyone on the team cares. It was really refreshing to have such an engaged coach leading us. Marisa is really powerful and a great leader. It was just a wonderful experience.
I’d been in business as an ADHD Coach for 19 years, and had created a membership training program, “Productivity Pathfinder: Step-by-step system for ADHD self mastery" almost two years before EPM. Although it was growing nicely (300 members), I knew that only a fraction of the members were highly engaged with the training. I got discouraged whenever members would cancel due to “lack of motivation” to open the material. In fact, it turned out many never even entered the membership site at all after they bought the program! Since my target audience was ADD / ADHD adults who would buy on impulse and get bored quickly, it was a particular challenge to keep them motivated.
I was attracted to join EPM primarily to learn how to make my program more experiential and stimulating. Right away, I learned some things I had been doing wrong. A big eye-opener for me was the realization that I’d been turning off members right from the start with a long “required” introduction to the program. I immediately chopped up the long Welcome web page into short segments that introduced each element with colorful graphics and a “next” button to move people forward.
I also was able to see my membership site with new eyes and realized that the navigation had been overwhelming for many people to figure out. I did a live Orientation webinar for new members that served as an easy way for people to navigate through the training and bonuses. Perhaps I should have focused my time in EPM on improving and marketing my membership program. Instead, I created a new 5-module online training program, Productivity Jumpstart, that could serve as a launchpad into the membership program once it ended.
Unfortunately, the process of creating new content for that program to launch mid-January – combined with keeping up with the existing program – was so time-consuming that I couldn’t continue giving the EPM lessons as much attention as I had in the beginning. So my lesson learned is that I can’t focus on three major projects at the same time and give all of them my full attention! (Darn, I’m not superwoman!)
As a result of EPM’s marketing training, I was able to feel comfortable about launching my 5-module program using emails and a live webinar… and didn’t feel guilty about forgoing the 3 videos + webinar funnel that I’d been taught was so important. There’s still a lot of improvement I could do on my email copy. I’m looking forward to going over Marisa’s email training again once my program is over.
BOTTOM LINE: I got 35 members into the Jumpstart training program at $297, so made over $10K on the program. I’m hopeful of converting 60% of them into members of the membership program at $47 a month.
I think the biggest impact of EPM for me is yet to come. I want to continue to add more experiential elements into my membership program and spend some quality time improving the entire membership experience without the pressure of being in the middle of a launch. So I think this is the year to go evergreen and perhaps continue to promote the Jumpstart training just once or twice a year. I expect the impact for me will be members who are more engaged, stay longer and recommend the program to their ADHD friends and family.
If a better membership program gets 300 members to stay on average 3 months longer at $47 a month, that would be an extra $42,300 this year… not a bad return on $2000!
What is your biggest takeaway from EPM?
I got the most out of learning how to experiencify my training and membership program. I'd already had a long-term membership training program ("Productivity Pathfinder: A step-by-step system for ADHD self mastery")running for the last two years. I realized how I was deadening the experience for my members right from the start with a long introduction that they were "required" to take before getting into the first training module. In the new product I created for EPM, I incorporated much more engagement in the live webinars, plus added quizes.
How did EPM help you become successful?
I felt less pressure than before to have to do the "perfect launch." I learned that it was possible to launch without the traditional funnel of 3 videos leading to a webinar that were so much work to do. I also learned (and saw from example) how more conversational and even silly emails could be more effective than the ones I'd been sending. I got insight into what may be turning off my existing members (too long in required introduction).
How has EPM and your success impacted your life?
I'm confident that my membership training program will get more engagement right from the start using the techniques I learned in EPM. I'd already been reaping the benefits of having a recurring income program (not having to panic at suddenly needing to pay for a new roof because I knew the money would come in that month!) EPM pushed me to create a short-term training that used experience techniques, added an extra $10K in January. This training gave me a group primed to feed into my long-term membership program.
What has been the biggest change in your business?
I'd been making around $10K/month with my membership program. The new training program might pull in $1000/month more if 60% of training members join the membership program. I anticipate the biggest impact will be felt in the future as I create better experience features and get more engagement. I believe people will remain in the membership program longer and will be more likely to recommend it. I also think creating more built-in experience features will allow me to go evergreen more easily; I won't likely pull in as many members as in a big launch, but they'll stay longer.
What are you most excited about moving forward with your Experience Product?
I'm looking forward to being able to spend real time and attention on creating experiences within my membership program. I'll repeat the 5-week training I created for EPM once or twice a year, and will use it as a feeder into the membership program, priming people for the more in-depth training that they'll get over time.
What is your biggest takeaway from EPM?
EPM's Birdseye view of the process completely changed my understanding of everything related to being an entrepreneur and product development. After spending thousands and thousands of dollars in my transition from Chief Nursing Executive to successful speaker ad coach- I was at my wit's end when I joined EPM. I even called to discuss the course before signing up. This course changed my life and how I view myself and my customer and our success!
How did EPM help you become successful?
Understanding the process, myself and customer.
How has EPM and your success impacted your life?
Give me my own Blueprint for success that I will now follow thanks to all I've learned from Marisa and team!
What has been the biggest change in your business?
$$$$$ ad process
What are you most excited about moving forward with your Experience Product?
Improving!
Is there anything else you would like to add?
I love all of you and so many thanks to all!
Before I started EPM I had been trying to work for myself, which I knew was what I really wanted to do. However, I wasn’t sure how to do this exactly. I had run workshops for a range of people, and really loved this experience, but it always seemed hard to get people to come, and organisations were constantly cutting back, so I was not sure what to do or how to do it.
I had tried several courses hoping that this would help me to work out what I wanted to do, but after an initial spurt of enthusiasm it all just felt like more of the same and I was left wondering why I could not do what others seemed to find so easy. I really could not put my finger on what it was, it just felt like something was missing from everything I started and I never really got far before self-doubt overwhelmed me. I was constantly stuck in the “research” phase, building information products that just looked like a million other things and I would feel dispirited.
I tried to talk to friends and family but although they tried to be understanding, I could tell they did not get it. I felt like I was speaking a foreign language. Then I saw Marisa talking about EPM and discussing why information products no longer worked. She spoke from the heart and sharing her experience of working so hard only to realise she had overdone it really gelled with me.
I enrolled in EPM and have loved pretty much everything about the course, except that I could not do it all in the time I had – there is so much offered. There have been many times when I have felt overwhelmed but there have been so many messages from Marisa and the team, and the Facebook community that have kept me hanging in there. So much fabulous content was provided which really helped keep me on track, built clarity and answered many of my questions, and we were always reminded to give it a go.
The bits that I have loved the most though have definitely been the experience itself. Hearing about other people’s challenges and successes has been great. Marisa is amazing and I have treasured seeing her answering so many of our questions with dexterity, kindness and eloquence. She is a smart lady and gives everyone a chance, and offers so much – it has truly been a blessing to watch her in action.
I have also gained so much from the coaching experience generally as it really has provided an opportunity to work through the course, ask questions and get feedback – so thanks to Devin. I did get lost a bit along the way but he graciously hung in there with me till the 11th hour which was so helpful and got me to this point of graduating, even if I did not hit Mission Accomplished. I am left feeling positive and empowered and that is a success in itself. Looking at the next step has also allowed me to connect with Christine, who has helped me to further clarify where I am and to feel excited about the next step, rather than ashamed about not being as good as others – my usual position.
This course has really showed me that there are so many ways to make this journey and finding your own path is crucial. Whether you hit Mission Accomplished or not, it feels like everyone has accomplished so much that is worthwhile. I know I have. Congratulations to all who have tried, and thank you to all who have helped me progress on my journey.
At the beginning of the year I decided I want to work from home. I purchased a $2,000 course about digital marketing. It was like the freaking library of congress hit my inbox. I didn't make it past the first module. I thought maybe I'm just not good at online learning. Out of desperation I purchased another $2,000 course that included live coaching. Like a good student, I attended all the sessions but didn't implement. It was like there were holes in the training we received, and we were left hanging at the end of the 6 weeks. My classmates and I haven't heard from that "business expert" since.
Enter EPM... I thought, OK, I'll try this one more time. I had never heard of Marisa, or an experience product, or Live your Message, but more than anything in the whole world wanted to make this thing work. I mean what I’m about to say with all my heart. What I received as an EPM student is easily worth 10x the price. But so much more important than money is that I received legitimate, practical, actionable steps, and tons of support from real people who care. I now have a plan, no longer feel stuck, and no longer feel alone as a result of joining the program.
How did EPM help you become successful?
EPM helped me become successful because the training was easy to digest and implement and broken down into mini missions within the bigger mission so that I could experience the joy of completing a course!
How has EPM and your success impacted your life?
I now know that it doesn't have to be complicated and I don't have to be 'perfect' in order to be successful in business. I feel relieved knowing that I don't need a whole huge system in order to reach people and change lives.
What has been the biggest change in your business?
I purchased two courses before EPM. I thought there must be something wrong with me because I didn't implement. Thanks to EPM, I've now made a get started choice and am going to iterate my way to awesome!
What are you most excited about moving forward with your Experience Product?
What I'm most excited about as I move forward is delivering a fun, life changing experience for my tribe, because that's what it's all about
I was struggling with a membership business that just wasn't taking off. I did a beta launch with 25 paid members. My members enjoyed the content of my monthly guest experts -- the experts were ah-mazing! I didn't know what was missing until Marisa's launch videos for EPM came across my inbox. I watched all 3 plus the live event and couldn't wait to jump on the phone with the EPM customer support. I loved what I saw but there was still something I didn't understand about my struggling membership business...until I spoke with Sophia about EPM.
My membership business is a "continuity" program with no beginning -- middle -- end for participants, no mission accomplished, no end result. That realization hit me like a ton of bricks. Yes, that was the problem exactly. I signed up for EPM right then and there.
I eagerly jumped into the course to learn how to create something valuable for my audience -- and how to make it compelling with a powerful mission accomplished. As goes the William Faulkner quote (I learned in EPM), "You have to kill your darlings," I am closing my current membership business, the continuity program and launching a powerful course that I learcreate through EPM. This year will be a great yened to ar for me, thanks to EPM!
BeFab Revolution What is your biggest takeaway from EPM? How to experiencify an educational product. PRICELESS!
How did EPM help you become successful? It took me step by step through all of the pieces to be successful. In addition, I received HOURS of coaching from my group coach, Marisa and Don which was invaluable.
How has EPM and your success impacted your life? It has put me on the path to creating something that is needed for my audience and made me become laser focused.
What has been the biggest change in your business? Through EPM, I got clarity on a "darling that I must kill." I learned the William Faulkner quote of "You must kill your darlings." Sad, but true in my case. I am letting go of those things that don't (1) provide the most value to my audience and (2) that don't provide reliable income for me.
What are you most excited about moving forward with your Experience Product? I'm excited about serving my demographic with a program that empowers them and clearly gets them across the finish line.
What is your biggest takeaway from EPM?
That I can do this, now that I have better tools and understanding of marketing.
How did EPM help you become successful?
Helped me move past my fears of getting out there. Lots of tools and examples to help me see clearly how this works. Great process and people to help get me there and clear my mind on how all this works better.
How has EPM and your success impacted your life?
I'm more confident in what I'm doing. For the first time in my life I'm excited about how I talk about a program and my sales page. My sister even wants to join my course after reading my sales page.
What has been the biggest change in your business?
I've put myself out there in more places than I ever would have. I do videos. I'm getting better responses.
What are you most excited about moving forward with your Experience Product?
That I can help more people in a better way that they can understand and feel great about themselves.
For years I was having a problem with explaining what I wanted to do for the dental profession. I had so many ideas running around in my mind that I couldn't see straight. I feared if I took one path, it could be wrong,so i would go in another direction, but feared that could be a wrong decision. Soon, I gave up and stopped actively working on my dream. But I didn't give up on the idea of creating something that would matter to the dental profession and our patients.
My ideas would never leave me. I just kept them to myself. I don't remember the exact way I received information about EPM, it could have been email or Facebook, bit I do remember how I felt when I watched Marisa's webinar and the support I would receive from EPM. I'm a collaborative person and I knew with the kind of support Marisa was offering in the Masterclass I could get very clear on what I needed to do and how to get noticed in the market. I loved that I would have 1:1 coaching and email support.
As of this writing I'm placing my copy on my website(something I struggled with for years and learned in EPM) and I didn't lose sight of my ideas. I learned how to chose one offer to work on. I didn't have to let go of my ideas, they're part of who I am.
How did EPM help you become successful?
Today, in this time of my life, how I feel, is my success. I feel more inspired to engage in my business and make a good living doing what I love to do.
How has EPM and your success impacted your life?
I knew I had something more to do, something important to say, to teach. but I wasn't sure where to start or what to do. Making a difference meant that I had to invest time and money into doing something differently.
What has been the biggest change in your business?
Today I feel like a game changer, this is where I'm meant to be. Excited about finally getting my years of experience into the hearts and minds of good dentists that want to bring positive change to the profession.
I am a Certified Holistic Health/Wellness Coach. We are trained to sit and listen to the client and plan each session after the session before it. To focus on the goals of the client. That is great, but there is no clear path and so no one really knows what we do or what we are offering. So having a thriving practice is a real struggle. We have so much useful information and no real way to market it. People know they may want a change but have no real idea how or why.
So with the Experience Product they get a real life picture of the adventure of getting well for life with clear direction and creating their goals and getting to Mission Accomplished! This is my plan for my coaching practice in the future. I have had no success with getting clients up to this point. They just don’t see the value in having a health coach by their side to help them. Let alone pay for one. But now that I have the experience product template I can create a path for them to follow that makes sense to have a guide on the side with them to hit mission accomplished.
I had to go back to working a job for now but am still developing my product and learning all the way. I am so grateful for this training and opportunity to be surrounded by “like minded” people... it is truly a blessing to be here. I think about creating experience products around many things in my life and even my current job is an experience product in itself. So fun. Being involved in one myself is like being in the matrix of a game with constant wins all day long that keep you very engaged to keep going. Thank you so much for this experience Marisa, you are truly brilliant!
What is your biggest takeaway from EPM?
I love the idea of an experience product! I understand the brilliance behind the concept and am working on other platforms for this concept.
How did EPM help you become successful?
This is an amazing way to help people Win in all areas of their lives. It changes everything. I just need more time to develop my concept and approach in regards to health coaching.
How has EPM and your success impacted your life?
This gives my so much passion to get my client engaged in this type of product and feel the constant wins to actually accomplishath, change constant wins and simplic their goals and desires in their lives with a clear pity.
What has been the biggest change in your business?
The whole direction of my practice is going to change... I am just not sure how yet! My clients will have clear direction. I was trained to let the client decide the direction of the session but that can get lost and fogged over. Clear direction is better and they get all the goodness of the experience product all the way through their time with me.
What are you most excited about moving forward with your Experience Product? Helping people to truly succeed in their lives and have fun doing it. A place where they feel loved and supported to be well, and not be confused by all the crap out there. To know they have a guiding light that will help them cross the finish line with real understanding of winning for life!