I had the skills, knowledge and experience to significantly benefit others but I struggled to explain how. Without true clarity I had very little chance of attracting small business clients, let alone signing them up so that I could actually help.
Marisa’s EPM course is engaging all the way through. With her team of coaches, Marisa provided the guidance and support I needed to progress rapidly.
Despite some delays in completing the program (unrelated to the course), I have reached the stage where I can clearly explain the benefits of my products and have taken massive steps towards creating a successful business.
i have developed partnerships which will hopefully provide consistent leads and clients when I’m ready to begin.
Looking forward to an exciting few months ahead.
What is your biggest takeaway from EPM?
Real clarity on everything related to my product including marketing, course format, explaining benefit
How did EPM help you become successful?
I am building a partnership with a small business coach which should help create consistent leads for my experience product
How has EPM and your success impacted your life?
I now have the confidence to speak to corporate clients and the knowledge that my services will be very effective in business. With more hard work to come, I’m positive that I can give my family an exciting, prosporous future.
What has been the biggest change in your business?
We now have new partnerships, a couple of large scale potential clients, and a new stream of clients/income (small business).
What are you most excited about moving forward with your Experience Product?
Working closely with small businesses to see the best possible results we can get for each client
EPM was an answer to my prayers. As a spiritual healer with my own proven method, I was struggling to voice my work in a tangible way and to get my work out into the world in a bigger way. I've taken a lot of programs, had a lot of coaching, and I've developed and run many programs before. But marketing was very difficult -- I had a tough time finding the words to describe my powerful healing method, especially with people new to the concept. I was also looking for a way to keep people engaged in their own healing for a longer period of time.
EPM gave me a tangible process to go through to find and voice the words I needed to connect my experiential work and connect with my audience. It also gave me a way to add pieces to hopefully keep my students engaged for a much longer time so they can really experience more and more transformation and freedom for themselves.
Every single piece of the program was brilliant. All along the way I had aha's and new insights on how I could present my work and improve the experience for my audience and for me. Ultimately, before the program ended, I was able to market and bring in 20% more than my highest stretch goal and still have a 5 days before my cart closes!
What is your biggest takeaway from EPM?
Clarity! Marisa's process got me crystal clear about my mission and how to verbalize what I offer.
How did EPM help you become successful?
1. Helped me get crystal clear and verbalize what I do--this had always been a challenge before.
2. It was super motivating--yes, it was great to check the boxes and hear the sounds!
3. I met incredible people and we helped each other wholeheartedly. This was so special--hard to describe how incredible this experience was.
How has EPM and your success impacted your life?
I'm willing to be even more "all-in" and play a bigger game. It's helped me to see a real path to doing that going forward.
What has been the biggest change in your business?
Before I would gather a small group and run a program and run out of steam. Then I'd recuperate and regroup and start again almost from scratch because I couldn't see a real path to gain momentum. This has gone on for many years and it was exhausting. Now I see how a clear path to build my business and to keep my momentum going.
What are you most excited about moving forward with your Experience Product?
I think it may be the most exciting, relevant programs I have developed to date. I've never had an under $500 program before or a wide-open start point for my funnel. I'm VERY excited about it before I've been able to prove a chunk of my funnel right during the program.
Is there anything else you would like to add?
This is the BEST program I've ever done--though I wish it had been delivered over a few more weeks.
I quit my job to start my own business a year before I found Marisa and in that year I achieved a grand total of nothing. I had launched my website, written some great guest posts that helped me make some relationships in the industry and gather a few email subscribers, and those few good things made me feel like I was on the right track. But after a chance conversation, I realised my "business" was going nowhere fast. It wasn't a business, it was nothing more than a hobby, a fantasy even, and it was unsustainable. I was funding it with savings and there was no real plan for making money any time soon. I was heartbroken, thinking I was going to have to give up on my business before it had even started.
The video Marisa shared from EPM - Right Product, Right Time came at exactly the right moment for me and made total sense. Watching that, everything fell into place and I knew that I had to get 1:1 clients to kick start my business, rather than dreaming about enrolling 50+ students into a high ticket course right out of the gate.
In EPM I was able to follow one simple step at a time to put together my offer, my messaging and reach out to people to speak to one on one. It was hard work, but at the same time it was easy, because everything I needed was right there, I just had to follow the process.
I am quiet, reserved and an introvert. I didn't think it would ever be possible for me to have enrollment conversations with people, let alone sell through those conversations. EPM gave me everything I needed to go into those conversations full of confidence and belief in my offer and I was thrilled to make sales. After a year of fumbling about, in just 10 weeks of EPM I was finally seeing money in my bank account!
Now I can see that I can continue to enrol clients to generate a consistent income, while I'm excited thinking about other new products I can create. Knowing I have the beginnings of a viable business is fantastic, but the excitement and confidence I now have for my business and my future is truly incredible!
What is your biggest takeaway from EPM?
Taking consistent action and making get started choices will prevent you from getting stuck. Done is better than perfect. I wasn't always certain if I was doing the right thing or if I was sure about a particular decision, but I checked the box and moved on. I trusted the process and kept putting one foot in front of the other.
How did EPM help you become successful?
Coming into the program I knew my niche and that I wanted to get 1:1 clients, but I had no idea how to get started. EPM gave me clarity around my offer and gave me actionable steps to take in order to get my offer in front of my target market. The marketing campaigns and the sales for superhero training were probably the most impactful for me.
How has EPM and your success impacted your life?
Besides having money in my account :) I have so much more confidence and self-belief. I never thought I could enjoy enrolment conversations or sell successfully on the phone but now I actually find it fun. My family has a bit more respect for what I'm doing now that they can see it is working.
What has been the biggest change in your business?
Before I was spending hours and hours on my business but going nowhere, it was a hobby and I had a dream. I spent a lot of time guest blogging for free, doing things that weren't a total waste of time, but weren't bringing money in either. It was unsustainable. Now it is something viable that can genuinely generate revenue. I have validated not just my ideas, but also that I can do this. I am so excited to see what else I can achieve.
What are you most excited about moving forward with your Experience Product?
I am excited to have my first clients and to give them an incredible experience and help them achieve the results they hope for, so that I can get some great testimonials and case studies. From there it should only get easier to enrol future clients and in time raise my prices. With money coming in, I can fund other ideas develop more products.
Is there anything else you would like to add?
This is not the first product building program I have done, but it has had by far the biggest impact. The trainings have been so detailed and the coaching absolutely brilliant - the whole team is amazing and totally invested in our success. The Facebook community has been brilliant, but there has been a little bit of downward death spiral going on in there as quite a number of people felt overwhelmed at times and encouraged each other into greater depths of negativity. It was interesting to observe the psychology as some people gave in to pressure and gave up while others thrived on it.
I've been floating around not committing fully to getting off the ground, I nearly launched two programs last year and was rear ended in car accidents each time I started on my story about my product as I wanted to do a speaking campaign. I had done 3 starter level business coaching programs with excellent coaches in the last 4 years which were worth what I paid, then a high level premium mentoring program that although I had a breakthrough left me disappointed at the lack of tangible support and accountability that i expected I would have with 1 on1 coaching. In all cases I fell short of finishing getting about 2/3rds through and getting lost. I had finally decided to do a very simple get something started program when Marisa's EPM program came along and I knew it was different. I've been following her for a while and knows she delivers. I struggled to come up with enough money from a few side jobs to join, but I was in. I even delayed buying a new pair of badly needed shoes and a new external harddrive.
I was amazed at how professional and easy she makes the information to assimilate and then key word APPLY to your business, then all the follow up to make sure it actually works. I had 2 dear friends die in the first week I joined , which put me behind but because of the accountability and step by step clarity, I'm on track to launch now and this time there is no going back. I'm in the process of going public and spreading the message as I type this. I've pulled the trigger so to speak.Ive gone deeper into the message I was resisting because it is what is most needed and it is actually the prequel to the other programs I wanted to launch before. I am so gratefuL! I can continue to use this material again and again because there really is a logical sequence you do it it works. Her information on branding and naming is beyond anythingI learnt at a commercial art school and presented in a way that is so easy to understand and apply..I was floored. I paid all that money when I could of gotten this! Thanks for demystifying it Marisa and for the immense generosity of you and your entire team. In EPM I was never alone, never there was always support. To get unlimited email support and group coaching in a group of less than 50 most times under 15 at this price amazing! And the technology calls were amazing. It is technology that overwhelms me and Don,Marisa and Murray break it down and simplify such complex choices . I do get overwhelmed because I have such a challenging time with focus and I want to do eveything but if I go back to the last step I relax because it's exactly what I need and all I have to do is follow it. She never asks me to do more than that. Finally success.
What is your biggest takeaway from EPM?
Keep them in the game. Keep them engaged, be committed to their success. Create a specific goal so you can go their together as a group sequentially with tons of support and check in and lots of Ra ra celebration of every little win. Be your wacky crazy self.Dont' be afraid to really niche it down so you can actually be an expert in something .
How did EPM help you become successful?
Clarity and focus on next step. demystifying technology and marketing sequence. love the mission statement. and the hand holding was essential for me as I have a tendency to hold back and I'm working with a very sensitive subject matter - sexual trauma.
How has EPM and your success impacted your life?
I'm getting more confidence to restart my business that I walked away from 10 years ago through a combination of debt shame, moving countries and not being able to figure the technolgy out to stay in touch with my tribe.
What has been the biggest change in your business?
I'm putting in regular work time and protecting it from my family.
What are you most excited about moving forward with your Experience Product?
Actually making money and having an impact in women and their partners lives
I was coasting for 12 years, totally stuck without any direction or even any idea of how to turn my beloved life coaching business into a real money making machine. I'm brilliant at attracting the sad story down and outers who really need help but can't afford me! There's something soul growing that pro-bono gives me that my high roller clients don't! My biggest challenge is that life coaching was supposed to be my retirement career but it seems I couldn't grow it beyond being the very expensive hobby, my accountant calls my business.
I wasted so much money and energy on other sure-thing marketing programs and gurus, always expecting them to be the solution, that when Experience Product Mastermind 2018 came along, I totally held back! But Marisa's coach kept after me,showing me benefit after benefit, for 3 days running until she convinced me that this was the magic pill that would get me to the finish line and make back my investment before the 10 weeks was over! Seriously, right into the last moment of the last day, I kept talking myself out of it, and then flashed my credit card and said YES a few seconds before the midnight deadline!
I was sure it was another $2,000 wasted! I really needed that money to pay back a debt. The guilt and fear gnawed at me and my daughters reminded me I'd have to stay focused for 10 whole weeks. It wasn't looking good and I hadn't even started. I joined Experience Product Mastermind and learned how I'd been on the right track just didn't have the finishing touches like learning about how to sell using Core Experience consciously to get the YES I needed to close the sale or how to use Surveys to build value and curiosity, or how to use Bonuses strategically.
I built a new program and rebranded myself as the Therapist's Coach, I found the market who needs and wants it. I also found a new business partner and we are building a membership group for a different buying group, BUT most importantly used Marisa program to find a 1:1 client who is buying my customized program worth 6 times my investment in Experience Product Mastermind. Pretty good for 10 weeks! Thanks Marisa Murgatroyd!
What is your biggest takeaway from EPM?
Structure was the biggest piece lacking in how I have developed my programs in the past. Experiencifying makes doing this work much more fun for me... and that reflects in the energy my clients are bring to joining my programs and buying my programs. Core experience was something I intuitively used, but now knowing HOW and WHY and WHEN to use it, even is simple surveys will make all the difference to both my marketing AND building my future programs.
How did EPM help you become successful?
Since I had done all the Origin Stories, Mission Statement for myself, my clients, and my product... I don't even know how many stories and missions I found, for myself and my product, I felt very confident quoting the highest prices I have ever asked for the work I do, when I pitched the 1:1 client. I also felt very confident in NOT offering a refund policy or guarantee of outcome. In my quote, I had built out the module framework but not fleshed it out because each session with this client will lead to the next as he is ready to move forward. He and I know the direction, the monthly topics and the milestones we need to hit and when we need to hit them in order to meet his deadline... but sessions will be built weekly and focused on his most pressing need within that months topics. We have had our first two sessions, with very positive outcomes and forward movement at each.
How has EPM and your success impacted your life?
My original intended program took up the first 5 weeks... and has not yet launched. I got to the survey, got 200 responses, with 71 email addresses, and have been nurturing them with results and reports. Through Chatterbox, I got a speaking gig, and got 21 more emails addresses who ALL wanted my Bonus... The Bonus was way too ambitious BUT built a 30 lesson program that I'll launch in the next 2 months... AND I pitched and won my 1:1 client that 6X'd the EPM $2K in 10 week goal... with a different product. On top of all this, I partnered with another EPMer and we are working on launching a membership program with related 2:few group workshops, and 2:1 VIP coaching. My next year is loaded with potential money making ventures AND now I have the tools to at least make a decent start that will bring in income while it's all building. I'd say EPM is a better than average 'good' investment if you are willing to do the work full time.
What has been the biggest change in your business?
I love 1:1 coaching, AND I love doing what it takes to support each client. I've done 1:few groups in the past, and enjoyed them and was good at them, but never grew them because once I got past finding the group and delivering the training a few times, I didn't have a full menu of everything I needed to repeat and grow my success. For the first time I have REAL tools, REAL process, and a REAL understanding of the WHY behind doing each step. I have new excitement.
What are you most excited about moving forward with your Experience Product?
Building this 1:1 experience product is helping me to refine the tools that will work best in helping others who suffer as badly as this one extreme PTSD victim. I've worked with PTSD victims before... always with successful outcome, but this one has the potential to grow into a much larger program with more than 7K participants in just one country alone.
I'm most excited about this Experience Product because I can actually see HOW to move it forward even as I'm working each week with my 1:1 so that by the end of the 5 months, I will have a whole program ready to fly for 1:many. At the same time I'm embarking on a structured chatterbox campaign to find supporters, and affiliates and oh yes... clients... to make it fly by Summer and start officially in the Fall. All this is very exciting... I hope I can keep up with it all!
Is there anything else you would like to add?
I came into EPM skeptical that I'd be able to maintain the pace, or use the tools, or not get turned off by the sidebar marketing for the next phases beyond EPM. I was challenged by all the heavy duty marketing for M2M, but learned so much from watching HOW Marisa markets with determination and added value all the way along. I'm grateful to have been more than just a fly on the wall in this training, and am grateful that I will have lifetime access to all these tools.
Thank you Marisa and to your incredible team of dedicated coaches and support team. Thanks to Murray and Marisa for Heroic and the 12 month membership which I plan to use extensively and for Thinkific. I would never have tried either but even at this early stage in all 3 of these new products, feel that there will be great streamlining of my marketing with these two advantages. FYI I'm turning 70 year old this summer, and in 4 weeks, I pack my home into a pod, put it in storage and travel the world for 4 months, coaching, building, marketing and chatterboxing all the way. I'll let you know how it goes, if you are interested. Maybe 2020 for the next M2M.
Financially the timing wasn't right, but something about Marissa's message spoke to me and I knew I had to take a chance and make the investment if I wanted things to change in my coaching business. The investment was the most I had ever invested in any program and I was scared, nervous and hesitant because I’m great at starting programs but not finishing them and with this much money invested, I knew for sure I was going to complete this one! Well fast forward 10 weeks and though I didn’t reach Mission Accomplished, I feel accomplished none the less because of how far I’ve come. Each module moved me closer to seeing my vision slowly come alive and I felt confident along the way knowing I had a blueprint to follow and didn’t have to wonder what step to take next. It was all laid out and reinforced with the weekly coaching calls and support from Coach Will and the members in my coaching group!
My biggest success and take away from EPM is that I now have more clarity and direction for my coaching business and the ‘Experience’ I will be giving my clients. I realize now that ‘you don’t have to get it perfect to get it going’…..you just have to get it going and iterate your way to awesome as you go! That being said, I plan to keep the momentum going by diving back into the modules at my own pace and fully explore all the tools EPM has inside the program. I know when I do hit Mission Accomplished, my clients will have the best Experience ever! Thank you Marissa and EPM Team!!!
I am partly retired. I like to keep busy teaching, sharing my years of experience and wisdom gained. I didn’t know how to do that on my own instead of through other companies. This program gave me the tools and motivation to build my own unique version of a company that sells experience products.
What is your biggest takeaway from EPM?
Narrowing your message works. I was targeting body conscious, successfull women who are already eating pretty well but are going through hormonal changes that are thickening their waistline. That's exactly who I got: they have 5 to 10 pounds to loose each.
How did EPM help you become successful?
I grew beyond my fears. It gave me the courage to get something out there and try it out, to stop procrastinating, which I'm really good at! EPM's enthousiasm was like a bulldozer shoving me to the finish line-beyond my relunctance, I felt I had no choice: it was fun and terrifying all at the same time!
How has EPM and your success impacted your life?
I feel more confident that my program will be a big success down the road and that I can finally start making more money with what I love: helping women over 40 become who they want to be and kick ass! I wasn't aggressive about marketing at all but yet reached missions accomplished and now know that the message reaches exactly who I want it to reach, so I can now iterate my way to awesome!
What has been the biggest change in your business?
I have a targeted message and a goal.
What are you most excited about moving forward with your Experience Product?
Making it more pro as I go along. Excited to see how it will unfold over the next 3 months! I'll need to get help with technology as I'd love to have slides and more pro videos...but for now, I'm good where I am! Doing a beta version took that perfectionist pressure out for me, so now I can focus on content more!
Is there anything else you would like to add?
THANK YOU!!!!
I had developed a really great product and taken a handful of people through the Beta version of it but was having a really difficult time gaining traction when I tried officially launching for a second time. I wasn’t sure what to do. It felt like my marketing materials were missing the mark and I was losing confidence fast. I joined Experience Product MasterClass and was able to really drill down further on who this product would best serve and what they needed from me in order to see that. I also learned some different marketing campaign strategies that I could use to get the leads that seemed so ellusive to me before. I am now well on my way to relaunching my product and feel assured that either one of two things will happen -- either it will be a success this time, or I will have the tools to pivot and reiterate my way to awesome.
What is your biggest takeaway from EPM?
My biggest takeaway was to get even more clear on who I serve and the importance of grounding the value of what I offer to a problem that my market is willing to pay money to solve.
How did EPM help you become successful?
EPM provided not only great training materials but the support and accountability needed to implement what I was learning as I was learning, rather than letting it just become "shelf help" like so many other programs before it.
What are you most excited about moving forward with your Experience Product?
Although I did not launch my product within the time frame of the program, I know that I have the fundamentals and the continuing support of the EPM Facebook community going forward. And if my product isn't a success right out of the gate, I know I can "iterate it to awesome" over time.
I made a last minute decision to join EPM, and I'm sooo very glad I did.
In 2016 I took a course that taught me how to identify my niche, and build a course they needed.
I was happy with the results, launching in January 2017 and knew that each time you run a course, you learn, to make the next one better.
By September 2017 I knew what I wanted to do.
I realised that although I was happy, and the people who took my course were happy (18 out of 20 anyway), only 1 in 20 got the results that I wanted them too.
....and then in October I came across the Experience Formula and EPM.
It all became clear.
Even though I had been taught how to build and sell a course, I had not been taught how to build a course that could deliver transformation.
Delivering the change is not about teaching facts, but providing experiences.
Marisa and her team not only provided us with the knowledge of how to build an Experience Course but also lead us through the experience of actually building it right. Starting with one simple step, then leading us further and further until there it was - a new and better course.
And EPM didn't stop there, it showed us what to next - to iterate our way to awesome.
Not only did I reach Mission Accomplished ($6,235 so far , I did it with ease, and without building a website, sales page or anything fancy or technical at all.
...but now I know exactly what branding and appearance actually means, and how to do it, so when I finish delivering this course, I'll be branding it to scale it.
I know have the confidence to approach people for joint ventures and can see this turning into a business that really does transform people’s lives.
Thankyou Marissa, Christine, Rono, Murray, and the whole team. (and my fellow EPM'ers). And to Christine again as she was responsible for an extra $10,000 idea.
What is your biggest takeaway from EPM?
To keep things simple. And to gradually build the difficulty.
How did EPM help you become successful?
By helping build my message and brand image, to future pace to the next level.
How has EPM and your success impacted your life?
Much more clarity on the way forward.
What has been the biggest change in your business?
I was already building a course, having gone through Danny Iny's Course Building Lab. EPM taught me much more about how to craft the message,and how to build the course so.
What are you most excited about moving forward with your Experience Product?
Scaling!
Is there anything else you would like to add?
It's a pity LYM live is on the West Coast of the USA when I'm here in the UK!