My graduation is not super exciting as I am still behind and am not yet where I need to be. However, I am super confident that I have the tools I need to launch the product that I have been working towards for many years. I was inspired by the content and process of the masterclass and really happy I took part in the sprint. Being part of the experience was super helpful and seeing everyone else go through the same blocks and how Marisa had constructed the content to meet us where we were at at each stage of the process was great.
The lifetime access to the material will enable me to reach mission accomplished over and over again. I may not have launched my product yet but I know how to make it successful! Thank you to the support from the entire team and I am excited to keep working within this community going forward. See you at M2M!
What is your biggest takeaway from EPM?
To iterate your way to awesome. Just get started and keep moving toward the finish.
How did EPM help you become successful?
It has helped me with the process of creating the product. I did not know where to start and this program has given me a way to get started and get finished.
What are you most excited about moving forward with your Experience Product?
Excited to launch and use this beta product as the stepping stones to other bigger projects that I have. To inspire people to have more fun and perform better and safer.
I was having major issues around sales to make my plans for a coaching business reality. I wasn’t sure what to do because coaching was a completely new industry for me, and EPM was a big investment because I had just been laid off a couple of weeks before it started from 16 years at a Fortune 100 company (my whole career!). Despite the pain and uncertainty, I knew I wanted to be an entrepreneur and had to shortcut the learning curve. It was critical that I do everything possible to get on the path to replacing my income and be able to provide for my husband, 3yo son and 1yo daughter.
I joined Experience Product Masterclass and discovered everything I had been missing – entrepreneur community, accountability and superhero hacks! In the course of the 10 weeks, I went from $0 and 0 clients to $4,188 and 4 clients. The journey was truly transformational. Although I thought I knew my niche very early, I didn’t nail it until the very end of the program. It took dozens of customer conversations with folks I thought were NOT my ideal clients to really hone in on what was most valuable about me to other people (and I was so stubborn that it took me weeks to make the shifts that eventually brought me success.)
I also have the guarantee and tech issues to thank for reaching Mission Accomplished; I had succumbed to the Marketing MindF#$% and given up hope. I had one sale relatively early that got me halfway to mission accomplished, but after that things dried up. At 3pm on the absolute last day to claim mission accomplished, I thought I had pulled out all the stops. I had sent emails, held over a dozen discovery sessions, more chatterbox conversations, and I just didn't know what else to do.
I resigned myself to not achieving MA and had already hit the Graduation button. I was working on my materials to submit for the Guarantee to get the other half of my tuition back and realized that Zoom had overwritten the recordings of my latest discovery calls, so I was a few short to qualify.
In desperation, I reached out to a few people 1:1 and asked them to let me give them a free session and record it for my class. These prospects were not my ideal customer (I thought), and I went into the conversations relaxed and not attached to the outcome. Much to my surprise, all 3 of them agreed to become clients!!! More than 75% of my final sales came in at the very end and from people I had talked to half a dozen times about my product… but never before had asked them for a sale.
While the amount I earned isn’t enough to replace my corporate income, I’m confident now that I CAN DO THIS! And create my ideal life for myself and my family without having to sell my soul back into the corporate world! I also am humbled by my new understanding of "Never Give Up" and "Don't take your tribe for granted (by not even recognizing them!)"
I was having the challenge of too many ideas; I wasn’t sure what niche to pick and did not know if there was a market for my plan. I joined the Experience Product Masterclass and discovered the right path to take to create the perfect business that aligns with my purpose and the gifts I wanted to share with people. I created The Heart Centered Mentorship Program where I will teach how to launch a Heart-Centered Business in 12 weeks so you can start Living the Fulfilled Meaningful Life you Always Wanted with More Freedom, and Time while Making a Difference by Doing Something You Love.
The EPM taught me how to make learning fun; I am incorporating coaching on stress and anxiety relief, and giving away art kits, and bringing in creativity to build the perfect heart-centered business. I am so excited to combine art, coaching, and marketing to make my flagship program, thank you so much!!! The EPM program is impressive, and I can't wait to see what else is in store. I was so impressed with the EPM program that I am going to the M2M Live to further my knowledge.
What is your biggest takeaway from EPM?
I got clarity and figure out the 5 modules, and discover a product that I really believe in and want to make successful.
How did EPM help you become successful?
The EPM gave me structure and is the perfect blueprint to create a dream business that aligns with my passion and purpose in life.
How has EPM and your success impacted your life?
It has taken an idea of creating a dream business and made into a reality, and the end result is something I can be really proud of and share with people.
What has been the biggest change in your business?
Before I had million ideas and was stuck with not knowing what direction to take. After this amazing EPM program I came out with one fantastic idea which shows much promise and I am excited to move forward to see how far I can take this business and built upon it.
What are you most excited about moving forward with your Experience Product?
The most exciting thing about moving forward with the experience product is to have the EPM stepping stone to build and grow my business.
I was having a problem getting my 1st course off the groud. I didn't have a framework. And I kept putting it off. I didn't have the momentum I needed to make it happen. I wasn’t sure what to do. I knew that if I could create another form of income, something that I could eventually turn into an evergreen funnel that my business would start to feel like I could get traction. Always doing one to one work was getting overwhelming and I was buring out. Plus I had a ceiling on how much I could make because of the fact that I could only do so much one to one work. I joined EPM and I learned the exact steps I needed to follow to create and market the program that I had always dreamed of creating. And now I am starting my first beta round of my course in less than a week.
Being in EPM gave me the support and the timeline I needed to get it done. I am motivated by working in a group. And I also loved the group coaching calls. I learned so much from the questions other people asked. I am super excited. I am already at $3976, 8 students and I am just ending the early bird phase of my launch. I am really hoping a few more jump on during the cart open the next four days. What's more exciting is the potential I see with this program. it is really limitless and that is so exciting to me.
What is your biggest takeaway from EPM?
My biggest takeaway is that by letting the students know from day one exactly what the goal of the course is, and then by building small wins in that they can check off, you will create momentum. And the students will have a better chance of finishing the course.
How did EPM help you become successful?
Paul was really key in me launching my course. He had great advice along the way. He was so knowledgeable at marketing and sales. he made it feel very doable and always encouraged us to do what was right for us, versus a blanket marketing strategy for the whole group. He really individually looked at each person and helped you decide the right path for your product and situation. And it was those smaller weekly calls where I got most of my value.
How has EPM and your success impacted your life?
Right now, even though my launch was small, I do see the opportunity that could be created if I had a much bigger list. So once the course is created, I am going to put all of my time into creating momentum in creating my voice, narrowing my niche so I can connect better with my audience. I felt like EPM was a really holistic view at creating courses and I appreciated being taken through each step you need for success. I am sure I will be returning to these trainings over and over. And there are some I just didn't get to, so I am planning to go back to those when I can.
What has been the biggest change in your business?
I have a new income stream. And I actually launched my product. I just don't think I would have gotten that done with the momentum of EPM.
What are you most excited about moving forward with your Experience Product?
I am planning to create an evergreen funnel with my experience masterclass. And I am planning to host joint venture webinars throughout the year to move people through the funnel.
Is there anything else you would like to add?
The whole program was really quite incredible. I can tell how much everyone on the team cares. It was really refreshing to have such an engaged coach leading us. Marisa is really powerful and a great leader. It was just a wonderful experience.
What is your biggest takeaway from EPM?
Kicking my butt to actually do this product and market it! Getting myself into action and out of my comfort zone. Learning new tools and actually using them. Creating a new mindset.
How did EPM help you become successful?
It helped me structure myself.
How has EPM and your success impacted your life?
Gives me a persistent mindset: the will to not give up!
What has been the biggest change in your business?
Start to create a list and reach them. Using Zoom. I use it almost everyday now!
What are you most excited about moving forward with your Experience Product?
Making a difference. Empower people.
I’d been in business as an ADHD Coach for 19 years, and had created a membership training program, “Productivity Pathfinder: Step-by-step system for ADHD self mastery" almost two years before EPM. Although it was growing nicely (300 members), I knew that only a fraction of the members were highly engaged with the training. I got discouraged whenever members would cancel due to “lack of motivation” to open the material. In fact, it turned out many never even entered the membership site at all after they bought the program! Since my target audience was ADD / ADHD adults who would buy on impulse and get bored quickly, it was a particular challenge to keep them motivated.
I was attracted to join EPM primarily to learn how to make my program more experiential and stimulating. Right away, I learned some things I had been doing wrong. A big eye-opener for me was the realization that I’d been turning off members right from the start with a long “required” introduction to the program. I immediately chopped up the long Welcome web page into short segments that introduced each element with colorful graphics and a “next” button to move people forward.
I also was able to see my membership site with new eyes and realized that the navigation had been overwhelming for many people to figure out. I did a live Orientation webinar for new members that served as an easy way for people to navigate through the training and bonuses. Perhaps I should have focused my time in EPM on improving and marketing my membership program. Instead, I created a new 5-module online training program, Productivity Jumpstart, that could serve as a launchpad into the membership program once it ended.
Unfortunately, the process of creating new content for that program to launch mid-January – combined with keeping up with the existing program – was so time-consuming that I couldn’t continue giving the EPM lessons as much attention as I had in the beginning. So my lesson learned is that I can’t focus on three major projects at the same time and give all of them my full attention! (Darn, I’m not superwoman!)
As a result of EPM’s marketing training, I was able to feel comfortable about launching my 5-module program using emails and a live webinar… and didn’t feel guilty about forgoing the 3 videos + webinar funnel that I’d been taught was so important. There’s still a lot of improvement I could do on my email copy. I’m looking forward to going over Marisa’s email training again once my program is over.
BOTTOM LINE: I got 35 members into the Jumpstart training program at $297, so made over $10K on the program. I’m hopeful of converting 60% of them into members of the membership program at $47 a month.
I think the biggest impact of EPM for me is yet to come. I want to continue to add more experiential elements into my membership program and spend some quality time improving the entire membership experience without the pressure of being in the middle of a launch. So I think this is the year to go evergreen and perhaps continue to promote the Jumpstart training just once or twice a year. I expect the impact for me will be members who are more engaged, stay longer and recommend the program to their ADHD friends and family.
If a better membership program gets 300 members to stay on average 3 months longer at $47 a month, that would be an extra $42,300 this year… not a bad return on $2000!
What is your biggest takeaway from EPM?
I got the most out of learning how to experiencify my training and membership program. I'd already had a long-term membership training program ("Productivity Pathfinder: A step-by-step system for ADHD self mastery")running for the last two years. I realized how I was deadening the experience for my members right from the start with a long introduction that they were "required" to take before getting into the first training module. In the new product I created for EPM, I incorporated much more engagement in the live webinars, plus added quizes.
How did EPM help you become successful?
I felt less pressure than before to have to do the "perfect launch." I learned that it was possible to launch without the traditional funnel of 3 videos leading to a webinar that were so much work to do. I also learned (and saw from example) how more conversational and even silly emails could be more effective than the ones I'd been sending. I got insight into what may be turning off my existing members (too long in required introduction).
How has EPM and your success impacted your life?
I'm confident that my membership training program will get more engagement right from the start using the techniques I learned in EPM. I'd already been reaping the benefits of having a recurring income program (not having to panic at suddenly needing to pay for a new roof because I knew the money would come in that month!) EPM pushed me to create a short-term training that used experience techniques, added an extra $10K in January. This training gave me a group primed to feed into my long-term membership program.
What has been the biggest change in your business?
I'd been making around $10K/month with my membership program. The new training program might pull in $1000/month more if 60% of training members join the membership program. I anticipate the biggest impact will be felt in the future as I create better experience features and get more engagement. I believe people will remain in the membership program longer and will be more likely to recommend it. I also think creating more built-in experience features will allow me to go evergreen more easily; I won't likely pull in as many members as in a big launch, but they'll stay longer.
What are you most excited about moving forward with your Experience Product?
I'm looking forward to being able to spend real time and attention on creating experiences within my membership program. I'll repeat the 5-week training I created for EPM once or twice a year, and will use it as a feeder into the membership program, priming people for the more in-depth training that they'll get over time.
The mission I've accomplished by the end of the Masterclass has been much different than the one I had forecast when I enrolled in, and it also had different metrics.
I set for myself and my experience product a goal even higher than the minimum suggested in the course - my subject was very ambitious and I wanted to target high-paying customers. From a business perspective, it made sense.
I put all of myself into the Masterclass, showed up to every single webinar, coaching, and complimentary calls (incl. Don's ones), despite of my "difficult" Time Zone (very late night) here in Europe, from day one to final day. Took active part to the EBM FB Group and made all the suggested exercises through the Strategy Section.
then - BOOM - I hit the market.
With a "thud" on my head.
The FB and LinkedIn survey I did had brought in too few potential leads, much less than I expected, and that event triggered past fears and hidden shouting voices within myself. Maybe I was competing in a niche already saturated by established instructors and companies with their following and reputation. Maybe I had to meet much higher expectations than I had initially thought of (yes, I'm a damned self-critic and perfectionist, even though I beat myself much less today than just a few years ago. Call it "slow evolution"). Maybe I wasn't ready for that, yet.
On top of that, I realized that I needed to buy some additional tools in order to provide a meaningful experience to my audience, and I simply didn't have the funding for them.
My Higher Self tried to tell me "Step Up! Own Your Power!" - but the thousands shouting voices in my head kept me down and brought me back to the fears I had already experienced in the past few years. I gave up.
While still taking part to the webinars and reading all the material, I didn't do my campaigns. I kept myself busy (and somehow distracted) with a short job assignment, and finally reached the end of the Masterclass... with sand in my hands.
Probably I didn't even complete my course assignments because I wanted an alibi NOT to claim my guarantee by the end of the Masterclass. Marisa's job had been fantastic, beyond any imagination. Mindset, Tools, Personal Power... Marisa has not simply taught them, she has embodied them throughout the course, and has surrounded herself with a Squadron of Superheroes better than Marvel's! So it would have been not fair passing on her my responsibility. I simply wasn't ready, and I had to own it.
And so, this is the dark side of the story. But there's a bright side, also.
When I entered the EBM FB Group, in my first post I described myself as a shy guy and not a "FB animal". I was used to like, love, repost other people's posts, give them advice whenever I had something worth saying. But no "putting myself on the spot".
Yet, as we entered the course, I felt the power of the Masterclass community, something that I had missed in my previous online instructor experience (I've been online for two years now, on a popular e-learning platform), and a parallel space started populating my mind. Sounds ("cha-ching!"), expressions ("Building Momentum!"), roles ("FB Community Magic Maker") became a shared alphabet and language within the community, and the creative source compelled me to give them structure and dignity into a cohesive whole. That's the way the "Experience Product Master RAP" flowed out of my pen (and keyboard). As it was taking shape, I clearly saw that it was my way to express gratitude to Marisa, her wide Team, and the whole 400+ members' community for the precious melting pot of experiences that was being created and shared all around me.
So I stepped up, got into creative mode, and put together something I had never done before. I found a rhythmic base, modified it, recorded my voice, crafted a slide, put everything together, uploaded on YouTube and then on the FB Group.
BOOM. Again, but this time with a different (and laughing) sound.
I received dozens messages of appreciation and love. I had painted our common universe, and took the courage to show up against my shyness! I had taken a step forward towards gathering a community with no expectation, just around our "tribal" world.
I had made a shift of mindset, that had propelled me to a different level of consciousness, that will come in useful with the Experience Product that I'll create, especially for the international audience that I'm targeting. And without the Masterclass, that wouldn't have been possible.
By the way, thanks to that crazy and funny Rap (that Marisa even asked me to replay live on the last day of the course, with my great amazement and King Rono's beatbox!) I've had the opportunity to get in touch with all those people who have been working behind the scenes (namely Donna, Shireen, Murray) to silently complement Marisa's amazing work, that I would have missed otherwise, and the other coaches beyond my beloved Christine, too - and I'm so grateful to the Creative Source for having allowed me to do that!
Besides, in the short job assignment that I mentioned above - where I've been a Scrum Project Management instructor for two days in front of fifteen IT and Software Development professionals from a large Consulting Company in Milan - I've implemented many of the techniques that Marisa has taught us. Pattern Interrupts, Normalizing Challenges, Bird's Eye View, Mission, Future Self, Constant Wins... I had already somehow used some of them with my previous classes, but now I had been able to apply them with more focus and deliberately in order to keep high attention, involvement, and retention.
The results? At the end of the two days, each of them told me goodbye with a big smile and "Congratulations for the course"!
Not a simple "Thank you", but "Congrats". I stared at them, unbelievingly. I then realized that I had made a vibe shift, and I was really embodying the principles that I had learnt during the Masterclass.
So maybe I didn't feel like ready for the Marketing and the Delivery parts of my Experience Product, but I had already taken so many steps from where I had started. Not the metrics that I supposed to meet and that so many have already met until now, but a different metric - probably more meaningful for me right now, for the place where I stand.
I'm still fighting against and within myself to shut up those naughty voices, and maybe that will take some time.
But, as I envision my Future Self with his Experience Product, and as I nurture the precious relationships that I've been blessed with in the course, I feel I've already accomplished a somehow "Personal Mission".
For this, I'll always be grateful to this Masterclass and to all the Superheroes (Marisa, Team, and the other 400+ from their homes) that have accompanied me on this Path through this some 10 weeks' journey.
Hey Tribe - Congrats ;)
I am a childbirth educator and hypnobirthing teacher and I have been teaching 1:1 for over 6 years. I found that I was giving amazing sessions, but it took me many hours to teach which meant that I was not getting very well paid. I had seen so many courses like EPM advertised and had spent many months considering enrolling. I finally plucked up the courage and pressed to button to join. This course has taught me a lot about myself, about the online world and about making my product into an experience. This course has been hard work, stimulating and informative. Marisa really cares about every single student and puts her heart and soul into EPM. My coach Dominique has tremendous patience and wisdom and carried me through the times when i almost gave up. I am now excited to move forward in my business. so that I can reach more people and make more money to support my children.
Many thanks to Marisa and the team for this amazing 10-week experience.
What is your biggest takeaway from EPM?
Helped me to overcome my technology fear and fear of the big bad internet in general.
Helped me break through my money blocks.
How did EPM help you become successful?
I have not been successful yet, however i am going to keep trying.
How has EPM and your success impacted your life?
I feel more confident and not as easy to give up as i usually would have done,
What has been the biggest change in your business?
I was working 1;1, giving my best for hardly any money, now i want to be able to reach a large audience (world wide) and give group sessions so i can make more money and help so many more people.
What are you most excited about moving forward with your Experience Product?
I am excited (and nervous) to get started teaching groups online.
What is your biggest takeaway from EPM?
EPM's Birdseye view of the process completely changed my understanding of everything related to being an entrepreneur and product development. After spending thousands and thousands of dollars in my transition from Chief Nursing Executive to successful speaker ad coach- I was at my wit's end when I joined EPM. I even called to discuss the course before signing up. This course changed my life and how I view myself and my customer and our success!
How did EPM help you become successful?
Understanding the process, myself and customer.
How has EPM and your success impacted your life?
Give me my own Blueprint for success that I will now follow thanks to all I've learned from Marisa and team!
What has been the biggest change in your business?
$$$$$ ad process
What are you most excited about moving forward with your Experience Product?
Improving!
Is there anything else you would like to add?
I love all of you and so many thanks to all!
End of 2011, I bought the "New Money Masters" by Tony Robbins.
Instantly, I was hooked.
"This is a different world than the corporate world I know. "
I had no idea that you could earn money that way like Brendon Burchard, Mike Koenigs, Russell Brunson and all the others were doing.
So, I had to learn this. And off I was on a journey of learning and investing.
The results have been disastrous over the last seven years. But I have not yet given up.
I recognise that this whole online education world has become far more sophisticated and advanced. Whilst that makes things more difficult and challenging, it's also a hurdle everybody needs to get over. So having persistence can be a positive thing.
Coming from a corporate background in consulting, general management and a few other things, I thought this market is best suited for me.
But, I also learned that this market is not really that advanced with regards to online training. So, I still believe there is a big opportunity.
I have never heard of Marisa before EPM. But I had taken Josh Turner's course and recognized the approach and the software.
And Marisa was promoted by someone I already trusted. Plus I new, I needed to deliver world-class experiences.
So, I decided to sign up.
It has been a roller-coaster.
I have learned a lot, threw myself fully in and wanted to create something great.
It will serve me well for future products because as said, I haven't given up.
Thank you, Marisa and team, for your work and support. It was a different and good experience.
And I look forward to staying part of the tribe
What is your biggest takeaway from EPM?
Two things: 1) The concept and idea of an experience product is powerful. I can see this working for this business or also for the other business with my wife. 2) It's even harder than I thought it is despite all the support. I have done many courses including product launches, expert training, etc. And I was pretty positive that it's going to work this time.
How did EPM help you become successful?
Well, I wouldn't say I am successful yet when it comes to online products and courses. EPM made me aware of what I need to look at to create an amazing experience for my future clients.
How has EPM and your success impacted your life?
Again, the goal was to make enough to get to MA and be able to pay the trip from Australia to LA for M2M. I didn't achieve this. It was very intense, and I invested many hours. I have a view that and how this can work. I also used the thinking and work for some real-world workshops with corporates I was running. And the material was well received there which gives me confidence.
What has been the biggest change in your business?
No big change because it hasn't worked yet. Every effort, we are taking now in regards to online programs will be looked at through the lens of experience product. And we do have more in the pipeline. I will also review my coaching approach, and see how I can build in elements of EPM. So, right now more subtle changes.
What are you most excited about moving forward with your Experience Product?
Honestly, at the moment the disappointment is still prevalent. I am excited that I have a foundation and it seems there is genuine interest. I take this both from EPM and the workshops I did. So, there is a good opportunity that this turns into something, in particular a product which is supposed to be the entry product for my business.