I was having major issues around sales to make my plans for a coaching business reality. I wasn’t sure what to do because coaching was a completely new industry for me, and EPM was a big investment because I had just been laid off a couple of weeks before it started from 16 years at a Fortune 100 company (my whole career!). Despite the pain and uncertainty, I knew I wanted to be an entrepreneur and had to shortcut the learning curve. It was critical that I do everything possible to get on the path to replacing my income and be able to provide for my husband, 3yo son and 1yo daughter.
I joined Experience Product Masterclass and discovered everything I had been missing – entrepreneur community, accountability and superhero hacks! In the course of the 10 weeks, I went from $0 and 0 clients to $4,188 and 4 clients. The journey was truly transformational. Although I thought I knew my niche very early, I didn’t nail it until the very end of the program. It took dozens of customer conversations with folks I thought were NOT my ideal clients to really hone in on what was most valuable about me to other people (and I was so stubborn that it took me weeks to make the shifts that eventually brought me success.)
I also have the guarantee and tech issues to thank for reaching Mission Accomplished; I had succumbed to the Marketing MindF#$% and given up hope. I had one sale relatively early that got me halfway to mission accomplished, but after that things dried up. At 3pm on the absolute last day to claim mission accomplished, I thought I had pulled out all the stops. I had sent emails, held over a dozen discovery sessions, more chatterbox conversations, and I just didn't know what else to do.
I resigned myself to not achieving MA and had already hit the Graduation button. I was working on my materials to submit for the Guarantee to get the other half of my tuition back and realized that Zoom had overwritten the recordings of my latest discovery calls, so I was a few short to qualify.
In desperation, I reached out to a few people 1:1 and asked them to let me give them a free session and record it for my class. These prospects were not my ideal customer (I thought), and I went into the conversations relaxed and not attached to the outcome. Much to my surprise, all 3 of them agreed to become clients!!! More than 75% of my final sales came in at the very end and from people I had talked to half a dozen times about my product… but never before had asked them for a sale.
While the amount I earned isn’t enough to replace my corporate income, I’m confident now that I CAN DO THIS! And create my ideal life for myself and my family without having to sell my soul back into the corporate world! I also am humbled by my new understanding of "Never Give Up" and "Don't take your tribe for granted (by not even recognizing them!)"