I quit my job to start my own business a year before I found Marisa and in that year I achieved a grand total of nothing. I had launched my website, written some great guest posts that helped me make some relationships in the industry and gather a few email subscribers, and those few good things made me feel like I was on the right track. But after a chance conversation, I realised my "business" was going nowhere fast. It wasn't a business, it was nothing more than a hobby, a fantasy even, and it was unsustainable. I was funding it with savings and there was no real plan for making money any time soon. I was heartbroken, thinking I was going to have to give up on my business before it had even started.
The video Marisa shared from EPM - Right Product, Right Time came at exactly the right moment for me and made total sense. Watching that, everything fell into place and I knew that I had to get 1:1 clients to kick start my business, rather than dreaming about enrolling 50+ students into a high ticket course right out of the gate.
In EPM I was able to follow one simple step at a time to put together my offer, my messaging and reach out to people to speak to one on one. It was hard work, but at the same time it was easy, because everything I needed was right there, I just had to follow the process.
I am quiet, reserved and an introvert. I didn't think it would ever be possible for me to have enrollment conversations with people, let alone sell through those conversations. EPM gave me everything I needed to go into those conversations full of confidence and belief in my offer and I was thrilled to make sales. After a year of fumbling about, in just 10 weeks of EPM I was finally seeing money in my bank account!
Now I can see that I can continue to enrol clients to generate a consistent income, while I'm excited thinking about other new products I can create. Knowing I have the beginnings of a viable business is fantastic, but the excitement and confidence I now have for my business and my future is truly incredible!
What is your biggest takeaway from EPM?
Taking consistent action and making get started choices will prevent you from getting stuck. Done is better than perfect. I wasn't always certain if I was doing the right thing or if I was sure about a particular decision, but I checked the box and moved on. I trusted the process and kept putting one foot in front of the other.
How did EPM help you become successful?
Coming into the program I knew my niche and that I wanted to get 1:1 clients, but I had no idea how to get started. EPM gave me clarity around my offer and gave me actionable steps to take in order to get my offer in front of my target market. The marketing campaigns and the sales for superhero training were probably the most impactful for me.
How has EPM and your success impacted your life?
Besides having money in my account :) I have so much more confidence and self-belief. I never thought I could enjoy enrolment conversations or sell successfully on the phone but now I actually find it fun. My family has a bit more respect for what I'm doing now that they can see it is working.
What has been the biggest change in your business?
Before I was spending hours and hours on my business but going nowhere, it was a hobby and I had a dream. I spent a lot of time guest blogging for free, doing things that weren't a total waste of time, but weren't bringing money in either. It was unsustainable. Now it is something viable that can genuinely generate revenue. I have validated not just my ideas, but also that I can do this. I am so excited to see what else I can achieve.
What are you most excited about moving forward with your Experience Product?
I am excited to have my first clients and to give them an incredible experience and help them achieve the results they hope for, so that I can get some great testimonials and case studies. From there it should only get easier to enrol future clients and in time raise my prices. With money coming in, I can fund other ideas develop more products.
Is there anything else you would like to add?
This is not the first product building program I have done, but it has had by far the biggest impact. The trainings have been so detailed and the coaching absolutely brilliant - the whole team is amazing and totally invested in our success. The Facebook community has been brilliant, but there has been a little bit of downward death spiral going on in there as quite a number of people felt overwhelmed at times and encouraged each other into greater depths of negativity. It was interesting to observe the psychology as some people gave in to pressure and gave up while others thrived on it.