When I watched Marisa during the EPM launch talking about living your message and creating a product based on who you really are, I sat up in my chair. I'm a super shy person, but I'm also very creative and quirky. I had training for managers that will change their lives, their employees' lives and their organizational cultures. But I wasn't looking forward to teaching the material myself because I thought I had to be a "business professional". I was reluctant but still knew that the success of my training program was critical because it's my family's retirement plan. The more I watched the launch videos and Marisa the more excited I became. I knew I'd found my tribe and my heart beat faster! I tuned into the six-hour live launch intending to just watch for an hour. I watched every minute and I'D ALREADY PURCHASED THE EPM PROGRAM! The key was that I knew if Marisa could teach me to do what she was doing -- how to "create super sticky programs" and that would get my clients hooked on me the way I was hooked on her -- I knew everything would change for me. AND IT DID!
EPM delivered everything I wanted and way, way, WAY more! In fact, there's so much there I'll be going back to it to "iterate my way to success" a lot in the coming months. On the eve of graduation, I've reached a place I didn't think I could reach on my own. I have an interested partner waiting to meet with me when I arrive in Los Angeles to attend the M2M live event. He's interested in partnering with me to launch the sale of my product to organizations. I can't even begin to tell you what a big deal this is for me and that I made this happen for myself. I had a good product but I didn't know how to market it. Not only do I now have a GREAT product, with an articulated vision and clarified secret sauce, I have incredible marketing materials and all the steps and tools that will continue to guide me as I market my product. The only reason I've not have reached mission accomplished yet is that I pivoted from individual sales to organizational sales at the end of January and put the individual sales on the secondary burner (NOT the back burner). But one organizational sale will equal over 25 individual sales, so I'm on the brink! Thank you to Marisa, Don, Murray, Christine, and Paul from the bottom of my heart.
I started the EPM with a product idea on brand building I was passionate about, but not completely clear on, and the first challenge I hit was DARN IT Marisa is actually the best in the world when it comes to branding, how can I ever compete?
It took 4 iterations of the product and a lot of soul searching to discover what it is that I can be the best in the world at, and now I've created an amazing program exactly because I was challenged to really dive into my talents (something I've always been too lazy to do). The best learning experience ever!
What is your biggest takeaway from EPM?
1. Focus on what you do 120%
2. Take action, even if you don't feel like it, because that changes everything
3. Discovering the FUN in iterating, pivoting and experimenting
How did EPM help you become successful?
Focus, for one. Community (including the EPM team and the students) helped me go through a challenging process of discovering what it is that I have to offer to the world, and to NOT give up when I felt it was all for nothing.
What has been the biggest change in your business?
Before, I wasn't very clear on what my business actually is and what's my place in it, and now, with so much focus on this product and why I am THE person to deliver it, I've found a lot more clarity and confidence in my own abilities to serve the world my way.
What are you most excited about moving forward with your Experience Product? 'm super duper excited about delivering it! I've created something I believe is truly amazing, and I can't wait to share it with my students.
I was totally stuck. I kept starting my online program and never finishing it. I was totally frustrated and didn't know what to do. Then I came across Marisa's videos about EPM, and I was drawn in immediately. It was a HELL YES moment. I was nervous and scared still, but I knew if I didn't do this, nothing was going to change in my business.
WOW. I made the best decision ever by joining EPM. Marisa over delivered from day 1. THANK YOU! Marisa, and all of the coaches, gave me all of the tools that I needed to finally FINISH what I started. The course is amazing. And the support from Marisa, all of the coaches....and the EPM Group was more than I ever expected.
I now have a system to continue to use over and over in my business. No regrets on this what so ever!
What is your biggest takeaway from EPM?
I didn't have to have the program built out to deliver it...I can do it LIVE the first time
How did EPM help you become successful?
Gave me the tools and structure to make this figureoutable. And the coaching and training calls were invaluable
How has EPM and your success impacted your life?
I have the confidence to creating more online products. And have the structure/material to go back to for all future work
What has been the biggest change in your business?
Before I was afraid to put myself and my message out there to the world, now I have the confidence and clarity along with the method of how to LIVE MY MESSAGE
What are you most excited about moving forward with your Experience Product?
I can't wait to deliver it LIVE to my group!
Is there anything else you would like to add?
Best Investment I've made in years!
What is your biggest takeaway from EPM?
It's hard to choose one because I honestly took away SO much from this program. For me, the Experience Formula itself is simply genius. As I built all of those ten elements into my course, I felt so much more excitement for my students and for myself in delivering something truly stellar that would engage them from start to finish. I can't begin to express how much I love what this did for me and my course!! Brava, Marisa! This alone was worth the cost of EPM, but of course, you knocked it out of the park with SO, SO much more.
How did EPM help you become successful?
It helped put everything into place to build, launch, and engage with my course. Every element was truly there. Unfortunately, after implementing everything and giving my whole heart and soul to EPM, I didn't get a single sign-up. It was pretty devastating; I sincerely didn't expect that to happen. I know my program is top notch; I'm going to work on building my list and relaunch again in the summer. I really want to help writers with my brilliant book blueprint system!
How has EPM and your success impacted your life?
EPM has given me amazing tools, and I'm SO grateful for that. I don't know why I had a "failure to launch" when I did absolutely everything I learned with attention to every detail. It's a huge bummer. But like I said, I have so much more confidence in my program now that I've built the Experience Formula into it, and I'm so appreciative for ALL the wonderful support I received from the coaches and the EPM team (Marisa, you're a genius!). I do believe I'll have a stronger impact story this year ... I just have to get my awesome course into people's hands! :)
What has been the biggest change in your business?
None yet, but I believe it will come. :)
What are you most excited about moving forward with your Experience Product?
Knowing that I have a course that's super engaging, with lots of fun incentives and constant wins built into it, and that it will deliver the value-packed outcome I promise. Once I get the outreach to be stronger, I feel super confident in what I have to sell to help aspiring nonfiction writers reach their goals with excellence and integrity. :)
I love my offline, face-to-face Mentoring Business, but I knew I needed an online version of all of my work if I was to reach a bigger audience and make a bigger impact. I absolutely LOVE the idea of experiencifying a program so that people actually finish it and put things into action. I didn't want a boring program that people would buy and then not finish. So, initially, I came for the idea of improving engagement.
But what I actually learned was far more all-encompassing than I ever imagined. She gave us ALL the tools we needed to get a program off the ground in 10 weeks. Unbelievable. Thank you so much!
What is your biggest takeaway from EPM?
(Do I only get one??) Clarity! 1. On my customers' perception of their problem 2. On my BIG WHY I do this 3. On language that gets their attention But just as big to me - Normalizing Challenges. I had to go back and sprinkle this throughout all my modules. Thank you! for sooooo many examples and tools. Fonts and colors. Just wonderful.
How did EPM help you become successful?
1. Gave me the strategy (and the schedule). 2. Permission to iterate - not be perfect the first time 3. Sooo many examples - cuz I need suggestions
How has EPM and your success impacted your life?
I can't wait for the next iteration of my marketing! This will be a successful revenue stream to add to my existing business. My first dance into the online world.
What has been the biggest change in your business?
I don't think it has shown up yet. I want to add this online portion to help me leverage my face-to-face revenue.
What are you most excited about moving forward with your Experience Product?
I CAN DO THIS! My next version will be even more successful. My online presence (which I have none now) will be focused and connected. I love face-to-face, but there are time constraints. Online will free up time for me, extend my reach, help me make a bigger impact. Oh, and make more money. :)
Before EPM I was stuck in making assumptions about my niche and what they needed. I had created several online products that were never launched. As soon as I was captured by the videos and the interactions on the coach calls the scales seemed to fall off my eyes and I realized that I could approach my marketing future with a whole new enthusiasm!
With a combination of Chatterbox and Application I was able to recruit my original goal of 12 to become certified facilitators to carry my training beyond my limited borders and discretionary time frame. Then I realized I could focus on my speaking platform and jumped in on the Heroic site that matches who I am. This will truly become my most creative season as I move forward with what I have learned and with what I will continue to learn as I stay part of this great community!
What is your biggest takeaway from EPM?
The spirit and culture of EPM is a powerful river that carries you forward. By keeping the main thing it enables us to not caught up in the backwaters of perfectionism. The system works as we work the system and we work the system because the system itself is a boredom buster.
How did EPM help you become successful?
I am forever changed by the process of doing the Milestones and wrestling my niche and my Product Mission to the ground. Now, I have the right approach and questions to all my future products.
How has EPM and your success impacted your life?
I am amazed at how many people I have already helped by my coaching them to think and focus in the way EPM has helped me. My questions are clear and the responses are quite amazing. Of course, it is not just the questions but the heart behind them which has been modeled so well by all of the EPM staff. It is what I call a "culture of honor".
What has been the biggest change in your business?
Before I was targeting only professional coach training but now I am able to target professional conversation training. The expansion of my market and the lowering of my price point has opened up my marketing vision and plans for a robust business going forward.
What are you most excited about moving forward with your Experience Product?
I am excited about offering this product to even narrower niches; parents/teens, etc. I am also excited about building on this foundational course to training of Conflict and Reconciliation training. Finally, I am opening up a membership site that will emphasize Ambassador quality Communication and Influence skills that will use this course as part of the benefits. See www.goresearch.me/ambassadorsassociation
Is there anything else you would like to add?
I want to be an affiliate for EPM and spread it globally.
Marisa's effective EPM launch prompted me to buy the course, as I am always on the search for new innovations to grow my businesses to stay ahead of other competition and grow my veterinary business. My biggest aha moment came from a growth mindset of fun and to focus on the customer's experience, in stead of the service you provide by giving them other insights in their life's problems and not just focussing on your speciality for which they pay you. I feel good now to help my staff, customers and other vets with handling work and life. Every business owner must realise that their journey of success is directly proportional to the coaching value they provide to their staff. Become a teacher to become a leader. I'm now implementing and testing new ideas to build an online course for vets and their staff.
What is your biggest takeaway from EPM?
Focus on a growth mindset with fun and love in mind, to grow the business which leads to less burnout and stress.
How did EPM help you become successful?
The EPM modules are well structured to lead from mixed thoughts to a product with a purpose.
How has EPM and your success impacted your life?
I'm more excited to help people and happier in my life and the turnover is increasing.
What has been the biggest change in your business?
Everybody including the staff and customers are happier, whereas before, we often had to deal with unhappy customers.
What are you most excited about moving forward with your Experience Product?
I could help more vets to help animals better.
Is there anything else you would like to add?
Keep up your mission to coach more EPMers
I won EPM through the Start With You program so I knew upfront that I would not qualify for the guarantee. Even through I had "nothing to loose" I dug deep into EPM because I sincerely believe in my message. As a result, I created my website through the heroic platform, learned how to create systems that work for my business, was introduced to several platforms that I was not familiar with such as (canva, mailchimp, and calendly), and finally I created my first product.
Unfortunately, I did not sale anything during EPM. I had one person say yes and then later backed out. However, I do not believe the work I did during EPM was in vein. EPM required me to do the work that I would have otherwise put off until "later."
What is your biggest takeaway from EPM?
Biggest takeaway from EPM is how to create systems for my business.
How did EPM help you become successful?
EMP gave me practical step by step instructions on how to create an experience product.
How has EPM and your success impacted your life?
I have applied the concepts learned through EPM to other areas of business.
What has been the biggest change in your business?
My messaging is more clear than it was before.
What are you most excited about moving forward with your Experience Product?
I am excited about actually getting clients and presenting my product
I love my training with EPM and the Conversational Champions course that was birthed out of it! Great input from the tribe! Now I have launched a book from this course which is on amazon now at 80% off!!!
Thanks to all of you for checking it out, getting a copy, putting up a review, sharing with your networks, and, most importantly, telling us your story of transformational interactions! Here is the brief description: www.jesusthemastercoach.com
Thank you EPM tribe who got me to create my course that then created the book that I am now launching tonight, May 5 - May 11 on amazon. I would be honored if you would get a $.99 e-book copy, write a review, encourage your networks to check it out, and then, most importantly, tell me the stories of conversational transformation TO you and THROUGH you by applying the timeless principles of this read. Go here for more details:
As "The Soulful Sex Coach," I founded Extatica.com, The Way to an Erotic, Ecstatic Love Life, years ago. I've tried a lot of marketing strategies and created a number of products over this time, and yet was really struggling financially.
I've also been through a lot of marketing training programs, but the EPM approach feels like the best fit for me. I feel for the first time that I have the foundations of serving more people really well (and profitably) through the marketing and product delivery methods I've learned from Marisa. It's hard to put my finger on one thing, but the entire EPM program has been pivotal.
First, I conducted a different kind of survey than I have in the past. Marisa's questions lead me to tune into a very targeted group to form the first tier of my marketing campaign. In fact, as a result, I learned so much about what my subscribers need and want that I pivoted and am producing my next program for men, when my initial intention was to create one for women.
At the 11th hour, on the last day of the EPM program I conducted my first "discovery session" for my new program, which is a 1:Few hybrid of group training plus 1-on-1 private coaching. But my marketing is so well-targeted that the first person registered (resulting in "Mission Accomplished"), and I'm confident I'll reach my goals. (Marisa is a genius at motivating action.)
Almost as much as Marisa's delivered experiences and content (which is impressively deep and comprehensive), I have learned how to deliver experiences in new ways by experiencing the "Experience Product Masterclass." Marisa is briliant and a true inspiration. This is partly because she's authentic and self-revealing.
I feel renewed and reinvigorated in moving my business forward and excited to develop and deliver more and more programs to serve my market in the deeper, more specific ways they need.
Thank you Marisa, coach Matthew, Christine, Don, and the entire EPM team!
What is your biggest takeaway from EPM?
I've done surveys before, but Marisa's recommendations on how to conduct one that is more targeted to a potential product was super helpful. I actually did parallel men's and women's surveys. I expected to start with a program for women, but pivoted when I discovered twice as man men responded and had a lot more pain and interest in investing.
How did EPM help you become successful?
I'm assuming I'll be successful with this program. I think it gave me a much higher level skill set, especially with marketing. This will prove out over the course of the year and years ahead as I continue to implement what I've learned.
How has EPM and your success impacted your life?
Well, it definitely forced me to put almost everything else on the back burner. I'm feeling a lot of promise that this program will be successful as will eventually a parallel program for women. I'm seeing the way to eventually re-structure these programs for a lower priced 1:Many program.
What has been the biggest change in your business?
At this point, it's been a huge infusion of energy. I have conducted "experience" programs, but this has taken the potential to a whole new level. I can't give a before and after, because so far, I've registered my first participant (during 1st discover session). I love the "your mission should you choose to accept it" approach. It's been valuable in "framing" my offer.
What are you most excited about moving forward with your Experience Product?
I'm feeling infused with new energy and a vision for actually making my business work after years of barely hanging on in spite of serving people who are very happy with my work.
Is there anything else you would like to add?
The EPM content is a resource I'll continue to use as I finish creating the program I'm marketing now and as I develop new programs in the future. I love the fact that Marisa didn't offer just one solution, like Jeff Walker's Product Launch Formula (which is great). She offers a lot of options for people with different strengths and at different stages in their business development. And Don's implementation Friday's were really helpful.