"At the 11th hour, on the last day of the EPM program I conducted my first "discovery session" for my new program, my marketing is so well-targeted that the first person registered (resulting in "Mission Accomplished")"
As "The Soulful Sex Coach," I founded Extatica.com, The Way to an Erotic, Ecstatic Love Life, years ago. I've tried a lot of marketing strategies and created a number of products over this time, and yet was really struggling financially.
I've also been through a lot of marketing training programs, but the EPM approach feels like the best fit for me. I feel for the first time that I have the foundations of serving more people really well (and profitably) through the marketing and product delivery methods I've learned from Marisa. It's hard to put my finger on one thing, but the entire EPM program has been pivotal.
First, I conducted a different kind of survey than I have in the past. Marisa's questions lead me to tune into a very targeted group to form the first tier of my marketing campaign. In fact, as a result, I learned so much about what my subscribers need and want that I pivoted and am producing my next program for men, when my initial intention was to create one for women.
At the 11th hour, on the last day of the EPM program I conducted my first "discovery session" for my new program, which is a 1:Few hybrid of group training plus 1-on-1 private coaching. But my marketing is so well-targeted that the first person registered (resulting in "Mission Accomplished"), and I'm confident I'll reach my goals. (Marisa is a genius at motivating action.)
Almost as much as Marisa's delivered experiences and content (which is impressively deep and comprehensive), I have learned how to deliver experiences in new ways by experiencing the "Experience Product Masterclass." Marisa is briliant and a true inspiration. This is partly because she's authentic and self-revealing.
I feel renewed and reinvigorated in moving my business forward and excited to develop and deliver more and more programs to serve my market in the deeper, more specific ways they need.
Thank you Marisa, coach Matthew, Christine, Don, and the entire EPM team!
What is your biggest takeaway from EPM?
I've done surveys before, but Marisa's recommendations on how to conduct one that is more targeted to a potential product was super helpful. I actually did parallel men's and women's surveys. I expected to start with a program for women, but pivoted when I discovered twice as man men responded and had a lot more pain and interest in investing.
How did EPM help you become successful?
I'm assuming I'll be successful with this program. I think it gave me a much higher level skill set, especially with marketing. This will prove out over the course of the year and years ahead as I continue to implement what I've learned.
How has EPM and your success impacted your life?
Well, it definitely forced me to put almost everything else on the back burner. I'm feeling a lot of promise that this program will be successful as will eventually a parallel program for women. I'm seeing the way to eventually re-structure these programs for a lower priced 1:Many program.
What has been the biggest change in your business?
At this point, it's been a huge infusion of energy. I have conducted "experience" programs, but this has taken the potential to a whole new level. I can't give a before and after, because so far, I've registered my first participant (during 1st discover session). I love the "your mission should you choose to accept it" approach. It's been valuable in "framing" my offer.
What are you most excited about moving forward with your Experience Product?
I'm feeling infused with new energy and a vision for actually making my business work after years of barely hanging on in spite of serving people who are very happy with my work.
Is there anything else you would like to add?
The EPM content is a resource I'll continue to use as I finish creating the program I'm marketing now and as I develop new programs in the future. I love the fact that Marisa didn't offer just one solution, like Jeff Walker's Product Launch Formula (which is great). She offers a lot of options for people with different strengths and at different stages in their business development. And Don's implementation Friday's were really helpful.