I had a burning desire for several years to create an online educational program. But I didn't know where to start or how to do it. And for that matter I didn't even know what the class was going to be about! But through EPM I was aget ble to clear on what I'm passionate about and who I want to serve. I became a Certified Financial Coach, and I now get to coach and train women to master their money and build financial security and wealth while staying true to who they are.
Through following Marisa's directions, I was able to create a marketing campaign anc course in 10 weeks. It now longer felt confusing and it was clear how to do it. And by the end of EPM I was inviting people to join me in the beta launch of the my new online class. It's the class I always wished I had when I was struggling financially.
On my way to launching, it wasn't always easy. Writing marketing copy was like learning a new language. It was challenging! It turns out I really enjoy it, but it was a stretch and it didn't come naturally at first.
And then when it came time to launch my marketing campaign I was so scared! Seriously. I wanted to quit. To give up. I felt too afraid to go through with it and my mind was begging me to quit. "Don't bother" my brain said. "No one will sign up for it anyway.'' "You'll suck at it and no one will like what you have to say anyway" my mind screamed. I was becoming convinced it was best if I gave up on this dream, because it sure would have been more comfortable!
But I didn't. And I sent the invites. And I told my friends and colleagues about the program I was offering. And you know what, people registered for the class! 11 of them! And I just lead the first lesson of the 8 Week Money Fix program today to my new students. What an incredible feeling! I already got great feedback and I'm so grateful I stuck with it, even though I was afraid. I'm so proud of myself and I'm so excited to guide these wonderful students through my new program.
The support I got in EPM kept me going, and now I've been able to fulfill a dream I've had for a long time. Now I get to help make a difference in people's lives, while getting to teach from anywhere in the world where there's an internet connection.
Thank you so much,
What is your biggest takeaway from EPM? So many takeaways! I'd say the biggest is that I didn't even know my niche when I started! Now I'm clear what I want to do and who I want to work with. That is HUGE!
How did EPM help you become successful? EPM walked us step by step through the process of creating a product. Because everything was broken down into bite-sized pieces it took the overwhelm out of the process. Also, the importance of the coaching cannot be overstated. We had so much support! I knew I was never alone.
How has EPM and your success impacted your life?
I have been wanting to lead an online program for years, but I didn't know how or where to start. It felt mysterious and overwhelming. By doing EMP and being successful in creating and launching my first program, I have a level of pride and amazement at my accomplishments I haven't experienced before. While the steps to do this became very clear through this program, I experienced real fear as I put myself out there and asked people to pay money to take my program. But I pushed through the fear and I have grown tremendously as a person. It's hard to put into words how this feels. I feel courageous and proud of myself!
What has been the biggest change in your business?
I started it! In 10 weeks I went from not knowing what my business or niche would be, to being clear on what I offer and launching my first group program. And I went from making zero to making $2000 in that same short amount of time too. Cool!
What are you most excited about moving forward with your Experience Product? I have wanted to create a program like the one I did while in EPM for a long time. Now I'm doing it! And it will become the flagship offering for my business. So I'm excited that I'm creating the foundation of a successful business that will make a difference for a lot of people.
Is there anything else you would like to add?
I'm so grateful I enrolled in EPM! Really, it's the best course of it's kind I've ever done! Thank you.
What is your biggest takeaway from EPM?
From EPM, my biggest takeaway was learning the importance of including the 10 experience escalation factors into all my future program offerings to make them more engaging and fun to complete.
How did EPM help you become successful?
The structure of EPM held me accountable to making progress, and made me even more excited to continue moving ahead. I also loved how EPM gave so many options to allow you to iterate your way to awesome even when you didn't have everything figured out.
How has EPM and your success impacted your life?
I've been a successful entrepreneur for decades, and this is the first program I've completed all of the lessons for in years. That is very telling to the very point you made in your launch campaign - about the power of engagement. You made a believer out of me and I will never look at the delivery of training programs and coaching the same way. Thank you for opening my eyes to a much better way of engaging with your clients that is a whole lot more fulfilling! I still have a lot to finish, but now I know what is possible.
What has been the biggest change in your business?
The biggest change has been in how I view the creation and delivery of my programs. Related to what I said above, the fact that this program is the only online program I've fully finished in years because of how engaging it made the whole process - that makes me view my business differently. I'll forever be working on including these same elements into all my future offerings.
What are you most excited about moving forward with your Experience Product?
I'm most excited about finishing the Experience Version of my program and membership site in March 2019 and keeping the momentum going. I already had a venture capital company reach out to me to ask if I'd like to sell my company, and that is very exciting to already have the attention of those kinds of companies with what I'm doing.
Before EPM, I offered my first small group online coaching and training program. While it was mostly a success, some students struggled with staying engaged and I didn't know how to inspire them to turn it around, I also offered too many modules and had to extend the program by two weeks just to give them extra time to be coached on and integrate the material!
I wasn’t sure what to do to make my program more compelling and set my students up to win. I joined EPM because I could feel that "experiencification" was the key to solving my issue. I also liked the idea of being authentically myself as I marketed and sold my product and wanted support in making my marketing as clear and grounded as possible.
I got way more than I expected out of EPM. Not only did I create a much better product this time around, a 12-week online small group coaching and training program for women called The Permission Program: From Pleaser to Pleasure, but I also was able to talk about it much more clearly about it to people and create a gorgeous sales page. I'm so much clearer about my niche and can talk about it in such a way that people say, "Oh yes, I know someone just like that who would benefit from your program!"
Thank you to Marisa and the team for an outstanding course!
What is your biggest takeaway from EPM?
The beauty, fun, and magic of experiencification! And to keep things simple to start. I chose not to do a webinar and extensive email campaign because my list is small, focusing instead on conversations. And the importance of making the problem, the results, and the future self super grounded and clear so that people can see themselves in both.
How did EPM help you become successful?
It systematically walked me toward creating a great product and also creating clear and powerful marketing for it.
How has EPM and your success impacted your life?
I feel more confident to deliver a great program and also to talk about it with people. I'm more clear than I was before about who I am as a coach, who my ideal client is, and the results I deliver.
What has been the biggest change in your business?
While I made about the same amount of money when I offered my previous online coaching circle, it had too many modules and some people got behind and didn't fully participate. I feel way more prepared to create the conditions for more engagement and a deeper level of transformation this time around.
What are you most excited about moving forward with your Experience Product?
I'm excited to deliver a great product and keep iterating my way to awesome!
I had a name and basic outline of what I wanted to do with my program, but I was super stuck around getting it launched AND I wanted to create an amazing experience for my clients. I knew I had just a few months to really get my program off the ground so I could start serving more women and lead and create the tribe I dreamed of for my clients. I had a consistent word-of-mouth business but knew I could do more and serve more than the 1-1 work was allowing me to do. EPM forced me out of my comfort zone, but also provided me with all the tools and resouces I needed to succeed... plus a strong dose of motivation and encouragement! I got my hormone-healing program (The Bitch Fix) off the ground, blew my mission accomplished goal out of the water, and feel super confident that I'll be able to repeat the process later this year when I launch again.
What is your biggest takeaway from EPM?
Not getting hung up on making everything exactly perfect in order to launch...I will always remember "iterate your way to awesome!"
How did EPM help you become successful?
EPM kept me on track, focused, and making progress. The guarantee, the weekly coaching, the points....everything WAS a great experience that totally kept me engaged instead of letting this go and letting myself off the hook for actually COMPLETING my goal.
How has EPM and your success impacted your life? I launched! This is the first stop on what I expect to be multiple iterations of this product, and I'm so jazzed to get going!
What has been the biggest change in your business? Step one in helping me reach a bigger audience and stopping reaching my limit with 1-1 work. What are you most excited about moving forward with your Experience Product?
I can envision a future where I am spending most of my time creating and delivering, and living in alignment and flow!
Right before I heard about Marisa's EPM program, I had decided that I needed to settle down and start implementing all that I had been learning in 2018 after I left my 34 year career in the Aerospace industry. I knew at my core that I didn't want to ever have to go back to a traditional corporate job. It had hurt my health, and ultimately led me to becoming a Holistic Health Coach and Certified High Performance Coach. I had some great business training courses under my belt, but none of them actually put all of the pieces of the puzzle together. How was I going to make a name for myself when every other post I saw on social media was my competition? Did I have something new to say? How could I stand out? I started to lose my confidence.
Then I heard about EPM. I first signed up for it because of the great guarantee, but even when life got in the way and I couldn't meet a few of the milestones, I didn't worry. I had already received such great coaching and feedback about my course idea, how to name it, and how to stand out in a noisy space, that I didn't care about the guarantee. It was worth every penny even if I DIDN'T launch on time or make my money back in the time frame. But once I started applying her marketing strategies, everything shifted for me. I found my voice, renamed my business page, and started reaching out to my followers.
Then the miracle happens. While following the strategies taught in EPM to drive people to my website and e-mail list so that I could share about my upcoming webinar and $347 six-week program, people started reaching out to me. By trusting my voice and believing in my value, I added a page on my website about my one on one coaching. A potential customer for my $347 program asked for the free strategy call that I offered, and ended up signing up for my $2500 one on one 12-week coaching package in order to dig even deeper than what I was offering during the 6-week course. That wouldn't have happened if I hadn't followed both the marketing advice, and had the confidence to broaden the scope during the free strategy session based on listening to the client's pain points.
I will still launch my planned 6-week one to few group coaching program in mid-February (Focus on Health Eating), and I have 3 people signed up so far even before the free sales webinar. I will follow that quickly with a $497 six-week signature course called Sugar Rehab, because this process and the response to my free reports and blog posts is telling me that there is a real need for Sugar Rehab.
This program, the coaches, and the supportive private facebook group have really shifted my internal belief in myself and in my programs. I will now feel even more confident in my high ticket one on one private coaching for both high performance health and high performance mindset, and plan to create a marketing strategy to fill my calendar with $2500 to $4000 private coaching clients, When I feel that I am very comfortable with all aspects of my private coaching packages, I will create "one to few", and then "one to many" versions of them to free up more time on my calendar. I'm definitely happy that I took this course, even with the challenges of life getting in the way a few times. I'm so excited to be able to apply what I've learned to my future program launches. The sky is the limit!
What is your biggest takeaway from EPM?
Do not limit myself. During a free strategy call, a potential client decided she wanted a complete transformation. In all areas of her life.....not just health. So she became my first ever paying client at a $2500 price point for 12 weeks of 1:1 coaching. It also helped me not be bashful about my capabilities.
How did EPM help you become successful? It built my confidence that I do have value to add to the world. It inspired me to market myself with several of the marketing campaign strategies. It helped me write out a plan for my next programs at various price points. I'm excited to go back and revisit the lessons for my original planned product "Sugar Rehab" .
How has EPM and your success impacted your life?
I'm more confident to continue on this path and not give in and go back to being a rocket scientist. I can see how I can go back to the modules and learn more for.
What has been the biggest change in your business?
I got my very first paying client, and a vision and belief that there will be many more. I feel more professional in my approach. And I came up with a succinct way of describing what it is I "do" when people ask. "My super power is reacquainting people with their vision of their best future self, and then I guide them on their journey to making that vision a reality"
What are you most excited about moving forward with your Experience Product?
Leveraging what I learn on this first launch for my next program that feels even more heart centered. I just had too much on my plate to set the date for that one, and I didn't want to make my "learning curve" mistakes on the one that I want to become more well known for.
During years of recovering from a car accident and concussion I often felt limited and constrained in making much, if any contribution to others. I felt a powerful urge to be service to the evolution of human consciousness during the remaining time I have on this earth. I was to do this by synthesizing the insights and techniques for accelerated transformation that I’d discovered during the 38 years since my first spiritual awakening. Once my body and brain had recovered enough to begin effectively working again, I wasn’t sure how to best position myself, or which audience might be most receptive to the program I was being called to create. And I’ve felt that in this time of chaos, rapid change and uncertainty each of us is being invited to evolve into one of the new Highly Aware People™ that life now wants to emerge on the earth.
So, in service of my life purpose, I joined the Experience Product Masterclass and realized that gifted and talented healers, coaches, counselors, therapists, thought leaders and other transformational experts might be open to what I had to offer. After all, so many, if not all of us, on these paths want to be less reactive, and are always looking for new highly effective ways of expanding our consciousness, and accessing ever more of our higher potential, so that we can feel happier, deeply at peace, fulfilled and in balance in all areas of our life as we make our contributions to others and to humanity.
In the Experience Product Masterclass, I’ve created a program based on my new approach for the accelerated evolution of our consciousness. I call this new modality Aware Growth™ because it is based in the higher awareness beyond the intelligence of the mind. It is distinct from the many approaches of Personal Growth and improvement we have been diligently working on for so many years.
In my simple initial marketing for my beta test of the Aware Growth Masterclass™ I have already attracted some wonderful people for the program and generated $6000.00 in sales. Even more importantly, there is now a deep internal knowing that I have the brilliant teachings and trainings of EPM as a powerful foundation for expressing my life purpose with those whom I am here to serve.
What is your biggest takeaway from EPM?
The vital importance of stepping out of my comfort zone and implementing EPM product creation to take my impact, influence and contribution to levels beyond what I have previously experienced.
How did EPM help you become successful?
The sheer brilliance of Marisa's trainings. Marisa's clarity and teachings about how to navigate through the ego's objections and patterns so that we are no longer in their grip.
How has EPM and your success impacted your life?
It has given me a fresh and inspiring view of product creation and marketing. Continuing to learn and implement EPM has given me confidence about business I never had before.
What has been the biggest change in your business?
With this first experience product I actually now have the foundation for business. Prior to this, I was in delusion about what I called "my business."
What are you most excited about moving forward with your Experience Product?
With this product I've already generated more income than I have in the last four and a half years since my car accident and traumatic brain injury. I now have a remarkable model to follow and to continue my learning, and implementation.
Is there anything else you would like to add?
EPM has opened me to a whole new world of possibility!
I have been training and speaking for 20+ years. Unfortunately the market for live events has been changing. The younger folks who are being promoted no longer seem to see the necessity of holding live events. Consequently, I am learning how to reinvent myself and my business.
The EPM class was just what I needed. It helped me to understand all of the elements that I needed to consider in taking steps to building an online business that would sell the materials that would help individuals to develop themselves personally and professionally. Although I am just beginning I was able to hit mission accomplished and sell a number of people to take the online course. I will keep working at developing a way to market online more effectively and expand my reach.
Thanks Marisa for all your hard work!!
What is your biggest takeaway from EPM?
There's a WOW! and an UGH! The WOW! The energy you put into the language, niche, testing, sales and marketing of an experience product is worth it! And the experience aspect hands down made me feel much more "stellar" vs. ordinary - this gave me a lot more confidence. The UGH! So much work beyond the course design that sometimes it's overwhelming. I think without the experience format, and my catching up for the red Tribe t-shirt, the overwhelm would have put me "underwater".
How did EPM help you become successful?
EPM - I cannot say enough good about it! There are 3 main ways though: 1) Marisa's energy and her team of talented "Product Sherpas!" I could always reach out to them and the group for support, and I knew if I "went dark" someone would notice that. 2) The transparency of EPM's journey. When I was low I rewatched the story of the "crickets" response Marisa had a few years ago and I realized two things from it - first, she made our challenges "normal" by sharing that story, and showed pivoting and learning can bring eventual massive success. And second, she showed me that being transparent isn't scary, but actually empowers my tribe. 3) The direct feedback on my copy at all stages - Headlines, Sales Page, Module Missions, descriptions and Future Selves. This was super hard for a while till I caught on, and now, well I am excited to do more with it!
How has EPM and your success impacted your life?
I'm on my way to create a great series of Experience Products over the next couple of years! An amazing ROI for a 10 week investment. Thanks Marisa, Murray, Christine, Don, Devin and the rest of the team!
What has been the biggest change in your business?
Now, I'm ready to think bigger, be more innovative, build excitement into my products, and pivot as needed. Before, I was still hesitant on what would be a good strategy and what was chasing "squirrels"! I trust Marisa and team to be "a voice in my head" any time I need it.
What are you most excited about moving forward with your Experience Product?
More, More, More!!! And changing other's lives for the better.
I was burnt out and tired and I was worried that I was not living my full potential and serving in greater ways. I was on auto pilot in my business and life and had kind of dropped out. After being involved with EPM I realized I can be vulnerable and receptive and take care of myself and build a profitable and expansive business. By telling my truth it opened the doors to accepting and integrating my past accomplishments into this current focus. This was a turning point in how I see myself as a business woman.
Before EPM, I was coaching healers and heart-centered entrepreneurs on an individual level. I rarely did any marketing and almost all of my business was word of mouth. I knew I wanted to expand my business and increase my impact and income but felt overwhelmed by and resistant to the idea of marketing my services. I had been thinking about starting a group coaching program for the past 5 years and EPM gave me the inspiration, structure and support to finally create and launch my program.
I loved the amazing content and substance that Marissa provides in her modules and I was so enthused about what I discovered and created up until it was time to launch. I knew I had an amazing program that would help healers finally increase their impact and income but ironically, I hit my own wall when it came to putting my program out there. I felt paralyzed for days and for the first time in the course, I had serious doubts about my ability to reach mission accomplished.
Fortunately, I was determined to move past my marketing fears and with the help of Coach Matthew and my own inner guidance, I was able to find a path forward. I reached out personally to former clients and other healers I knew and was delighted that everyone said YES - and felt that my Full Practice Formula program came at the perfect time. After 5 years of germinating, this program is emerging into the world on March 4th! I learned that if I hide or delay sharing my message and programs, I am doing a disservice to my tribe. I also got to experience the exhilaration that comes from leaning into your fear and moving beyond it.
There are always gifts in every struggle and one of the gifts I received from my personal challenge in the program was a clear process to help my ideal clients move past their resistance and fear around marketing. My next step is to implement some of the other EPM marketing campaigns and reach a larger audience for my next program. Not only did I reach mission accomplished, I broke through a limiting mindset and now l know I can make a bigger impact in the world! Thank you Marissa for this amazing program, Coach Matthew for your authentic support, and the rest of the team and EPM community for everything you've done to help us achieve success!
What is your biggest takeaway from EPM?
The importance of dedication and resolve coupled with leaning into my fears. Also letting go of what doesn’t work for me, being true to myself and finding a path that that can move me forward when I am stuck.
How did EPM help you become successful?
I have been talking and thinking about launching a group program for over 5 years. EPM helped m actually do it!!
How has EPM and your success impacted your life?
I now feel confident that I could successfully design and sell and program so it gives me more enthusiasm for my business and the possibilities.
What has been the biggest change in your business?
I was offering only 1:1 coaching, Now now have the capacity to help more people, make more money and offer my clients a more affordable price point.
What are you most excited about moving forward with your Experience Product?
The experience and success I’m going to create and encourage for my clients.