Right before I heard about Marisa's EPM program, I had decided that I needed to settle down and start implementing all that I had been learning in 2018 after I left my 34 year career in the Aerospace industry. I knew at my core that I didn't want to ever have to go back to a traditional corporate job. It had hurt my health, and ultimately led me to becoming a Holistic Health Coach and Certified High Performance Coach. I had some great business training courses under my belt, but none of them actually put all of the pieces of the puzzle together. How was I going to make a name for myself when every other post I saw on social media was my competition? Did I have something new to say? How could I stand out? I started to lose my confidence.
Then I heard about EPM. I first signed up for it because of the great guarantee, but even when life got in the way and I couldn't meet a few of the milestones, I didn't worry. I had already received such great coaching and feedback about my course idea, how to name it, and how to stand out in a noisy space, that I didn't care about the guarantee. It was worth every penny even if I DIDN'T launch on time or make my money back in the time frame. But once I started applying her marketing strategies, everything shifted for me. I found my voice, renamed my business page, and started reaching out to my followers.
Then the miracle happens. While following the strategies taught in EPM to drive people to my website and e-mail list so that I could share about my upcoming webinar and $347 six-week program, people started reaching out to me. By trusting my voice and believing in my value, I added a page on my website about my one on one coaching. A potential customer for my $347 program asked for the free strategy call that I offered, and ended up signing up for my $2500 one on one 12-week coaching package in order to dig even deeper than what I was offering during the 6-week course. That wouldn't have happened if I hadn't followed both the marketing advice, and had the confidence to broaden the scope during the free strategy session based on listening to the client's pain points.
I will still launch my planned 6-week one to few group coaching program in mid-February (Focus on Health Eating), and I have 3 people signed up so far even before the free sales webinar. I will follow that quickly with a $497 six-week signature course called Sugar Rehab, because this process and the response to my free reports and blog posts is telling me that there is a real need for Sugar Rehab.
This program, the coaches, and the supportive private facebook group have really shifted my internal belief in myself and in my programs. I will now feel even more confident in my high ticket one on one private coaching for both high performance health and high performance mindset, and plan to create a marketing strategy to fill my calendar with $2500 to $4000 private coaching clients, When I feel that I am very comfortable with all aspects of my private coaching packages, I will create "one to few", and then "one to many" versions of them to free up more time on my calendar. I'm definitely happy that I took this course, even with the challenges of life getting in the way a few times. I'm so excited to be able to apply what I've learned to my future program launches. The sky is the limit!
What is your biggest takeaway from EPM?
Do not limit myself. During a free strategy call, a potential client decided she wanted a complete transformation. In all areas of her life.....not just health. So she became my first ever paying client at a $2500 price point for 12 weeks of 1:1 coaching. It also helped me not be bashful about my capabilities.
How did EPM help you become successful? It built my confidence that I do have value to add to the world. It inspired me to market myself with several of the marketing campaign strategies. It helped me write out a plan for my next programs at various price points. I'm excited to go back and revisit the lessons for my original planned product "Sugar Rehab" .
How has EPM and your success impacted your life?
I'm more confident to continue on this path and not give in and go back to being a rocket scientist. I can see how I can go back to the modules and learn more for.
What has been the biggest change in your business?
I got my very first paying client, and a vision and belief that there will be many more. I feel more professional in my approach. And I came up with a succinct way of describing what it is I "do" when people ask. "My super power is reacquainting people with their vision of their best future self, and then I guide them on their journey to making that vision a reality"
What are you most excited about moving forward with your Experience Product?
Leveraging what I learn on this first launch for my next program that feels even more heart centered. I just had too much on my plate to set the date for that one, and I didn't want to make my "learning curve" mistakes on the one that I want to become more well known for.