"There is no more respected relationship expert in my circles than Ken Blackman..."
"I learned as much in that one session as I had learned in a year of group classes…"
"He is a role model for standing up as a grown-up successful male in our culture…"
"Ken Blackman understands women’s bodies better than most of us do ourselves…"
I'm good at what I do. That isn't the problem. The problem is, for most of my career I've been spared the need to ever market, sell, or even talk about myself. There were always others filling that role, and I could just focusing on coaching and teaching.
Which was a good thing, because I was comically, in fact famously, bad at it. As good a coach and instructor as I was, when I would participate in the marketing events, sales would drop. Training and coaching is simply a different skillset from marketing and sales.
Well, five years ago I separated from my business partners and took matters into my own hands. I'll tell ya the learning curve has been surprisingly slow and difficult. I've done decently, purely through referrals and reputation, and I feel good about that. (Again, others doing a much better job at selling me than I am at selling myself!)
But when it became time to scale, time to create a consistent, thriving business, I didn't seem to be pulling it off. And I couldn't identify why. I couldn't figure out what it was I wasn't getting. As a coach I can recognize when something is more of a mental block than anything else. That didn't mean I could just mindset my own way out of it, alone.
What's amazing about Marisa's Experience Product Masterclass is how thorough and complete it is. For other participants, those who needed to identify what it was they were bringing to the world, and EPM helped them with that. For me, the work we did on messaging shifted everything for me. So did the simple, highly effective, high-integrity marketing approaches. I didn't have to do anything other than what already comes natural to me, and yet I feel like I know what to do.
And as for the program I'm offering, I was able to take it far beyond good content. What makes a great design? What brings about a feeling of flow among the participants? What leads to high success rate on their part? What gets them to their goals? These are all things I learned to take my program from good to fantastic.
This is a system I can replicate. I now feel like I know how to design, market, sell, and host any kind of program I feel called to offer. I have so many ideas, I'm excited for the next one!
What is your biggest takeaway from EPM?
Oh there are several. If I set aside the embarrassment of riches of all the components we learned how to do... I'd say, again and again and again, it was the reminder that it wasn't a forever choice, just a now choice. That it was going to shift and change, and that part of the process of getting to the improved version I aspire to is to run with the current version I have.
How did EPM help you become successful?
1. By including all the components, all the necessary ingredients, and doing such a good job explaining each one. Most programs are either broad and have modules that are hardly more than placeholders... or they do one topic extremely well. EPM doesn't take on anything it can't explain really well, but it includes everything necessary.
2. The ordering of lessons didn't make sense... until it did. And then it was brilliant. Very well designed in that sense.
3. It modeled what it was teaching.
4. Plenty of support was available to make sure I got my questions answered, but even more importantly, to get the feedback I needed on what I was doing to really dial it in. Key for me personally, because of my big imbalance between my extensive experience running workshops and my lack of experience in marketing, was module 4.
How has EPM and your success impacted your life?
I feel confident that I can replicate this. I feel confident that I understand everything that's needed. There used to be an ambient doubt, a kind of standing I-don't-know... or even worse, I-don't-know-what-I-don't-know... that's no longer there, and noticeable for its absence.
What has been the biggest change in your business?
I believe I have the basis for consistency of income. That allows me to turn my attention to the long term vision of what I want to create, what I want to bring to the world, rather than always focusing on the urgency of firefighting and managing the immediate term fluctuations.
What are you most excited about moving forward with your Experience Product? Ten couples fundamentally shifting how they think about their own relationship, and stepping out into the world as examples for others of what's possible.
Is there anything else you would like to add? Big thanks and bravo. And also, thank you for setting an inspiring example as a messenger bringing something to the world yourself.
As an Independent Educational Consultant, I've worked with high school students to develop a Plan for College, for over 8 years. During this time I've been quite successful as a 1:1 coach but I've always had a limit on my earnings potential due to the number of hours available to coach; especially since the students are in high school during the day.
While completing the course, I've been forced to "organize" my coaching. This has helped me to improve the structure and content of my 1:1 coaching and will help me be a more effective coach. My new online membership site is allowing me to go beyond my immediate geography and work with more students in the same hour of time.
I was having a challenge growing my business because I was afraid of marketing. I didn't feel comfortable doing it, I felt like I was annoying people when I sent them an email or told them about what I offer. I joined the LYM program and learned how to speak with people about my business in a way that is enjoyable and that people are excited to hear from you. I've come to now realise that if I don't let people know about what I do then so many people would not have the opportunity to learn a simple and powerful way of eating and living that can improve their health and life.
A life where they now have the energy and clarity to experience more and live a life they love. I started chatting with my audience more and offering them tremendous value, education, and inspiration, and as a result, my audience grew. I also listened to what my audience really needed. Then created an experience product event that people are super excited to attend and to be part of.
What is your biggest takeaway from EPM?
To focus on promoting my business
How did EPM help you become successful?
Taught me to listen to what customers want and need and to then communicate in a way that lets them know I can help them with that.
How has EPM and your success impacted your life?
More enthusiasm and confidence that I can repeat the process to continue building my business to help even more people improve their health and life.
What has been the biggest change in your business?
More activity promoting the business to find new customers
What are you most excited about moving forward with your Experience Product?
Developing a new online product
EPM was an answer to my prayers. As a spiritual healer with my own proven method, I was struggling to voice my work in a tangible way and to get my work out into the world in a bigger way. I've taken a lot of programs, had a lot of coaching, and I've developed and run many programs before. But marketing was very difficult -- I had a tough time finding the words to describe my powerful healing method, especially with people new to the concept. I was also looking for a way to keep people engaged in their own healing for a longer period of time.
EPM gave me a tangible process to go through to find and voice the words I needed to connect my experiential work and connect with my audience. It also gave me a way to add pieces to hopefully keep my students engaged for a much longer time so they can really experience more and more transformation and freedom for themselves.
Every single piece of the program was brilliant. All along the way I had aha's and new insights on how I could present my work and improve the experience for my audience and for me. Ultimately, before the program ended, I was able to market and bring in 20% more than my highest stretch goal and still have a 5 days before my cart closes!
What is your biggest takeaway from EPM?
Clarity! Marisa's process got me crystal clear about my mission and how to verbalize what I offer.
How did EPM help you become successful?
1. Helped me get crystal clear and verbalize what I do--this had always been a challenge before.
2. It was super motivating--yes, it was great to check the boxes and hear the sounds!
3. I met incredible people and we helped each other wholeheartedly. This was so special--hard to describe how incredible this experience was.
How has EPM and your success impacted your life?
I'm willing to be even more "all-in" and play a bigger game. It's helped me to see a real path to doing that going forward.
What has been the biggest change in your business?
Before I would gather a small group and run a program and run out of steam. Then I'd recuperate and regroup and start again almost from scratch because I couldn't see a real path to gain momentum. This has gone on for many years and it was exhausting. Now I see how a clear path to build my business and to keep my momentum going.
What are you most excited about moving forward with your Experience Product?
I think it may be the most exciting, relevant programs I have developed to date. I've never had an under $500 program before or a wide-open start point for my funnel. I'm VERY excited about it before I've been able to prove a chunk of my funnel right during the program.
Is there anything else you would like to add?
This is the BEST program I've ever done--though I wish it had been delivered over a few more weeks.
I was coasting for 12 years, totally stuck without any direction or even any idea of how to turn my beloved life coaching business into a real money making machine. I'm brilliant at attracting the sad story down and outers who really need help but can't afford me! There's something soul growing that pro-bono gives me that my high roller clients don't! My biggest challenge is that life coaching was supposed to be my retirement career but it seems I couldn't grow it beyond being the very expensive hobby, my accountant calls my business.
I wasted so much money and energy on other sure-thing marketing programs and gurus, always expecting them to be the solution, that when Experience Product Mastermind 2018 came along, I totally held back! But Marisa's coach kept after me,showing me benefit after benefit, for 3 days running until she convinced me that this was the magic pill that would get me to the finish line and make back my investment before the 10 weeks was over! Seriously, right into the last moment of the last day, I kept talking myself out of it, and then flashed my credit card and said YES a few seconds before the midnight deadline!
I was sure it was another $2,000 wasted! I really needed that money to pay back a debt. The guilt and fear gnawed at me and my daughters reminded me I'd have to stay focused for 10 whole weeks. It wasn't looking good and I hadn't even started. I joined Experience Product Mastermind and learned how I'd been on the right track just didn't have the finishing touches like learning about how to sell using Core Experience consciously to get the YES I needed to close the sale or how to use Surveys to build value and curiosity, or how to use Bonuses strategically.
I built a new program and rebranded myself as the Therapist's Coach, I found the market who needs and wants it. I also found a new business partner and we are building a membership group for a different buying group, BUT most importantly used Marisa program to find a 1:1 client who is buying my customized program worth 6 times my investment in Experience Product Mastermind. Pretty good for 10 weeks! Thanks Marisa Murgatroyd!
What is your biggest takeaway from EPM?
Structure was the biggest piece lacking in how I have developed my programs in the past. Experiencifying makes doing this work much more fun for me... and that reflects in the energy my clients are bring to joining my programs and buying my programs. Core experience was something I intuitively used, but now knowing HOW and WHY and WHEN to use it, even is simple surveys will make all the difference to both my marketing AND building my future programs.
How did EPM help you become successful?
Since I had done all the Origin Stories, Mission Statement for myself, my clients, and my product... I don't even know how many stories and missions I found, for myself and my product, I felt very confident quoting the highest prices I have ever asked for the work I do, when I pitched the 1:1 client. I also felt very confident in NOT offering a refund policy or guarantee of outcome. In my quote, I had built out the module framework but not fleshed it out because each session with this client will lead to the next as he is ready to move forward. He and I know the direction, the monthly topics and the milestones we need to hit and when we need to hit them in order to meet his deadline... but sessions will be built weekly and focused on his most pressing need within that months topics. We have had our first two sessions, with very positive outcomes and forward movement at each.
How has EPM and your success impacted your life?
My original intended program took up the first 5 weeks... and has not yet launched. I got to the survey, got 200 responses, with 71 email addresses, and have been nurturing them with results and reports. Through Chatterbox, I got a speaking gig, and got 21 more emails addresses who ALL wanted my Bonus... The Bonus was way too ambitious BUT built a 30 lesson program that I'll launch in the next 2 months... AND I pitched and won my 1:1 client that 6X'd the EPM $2K in 10 week goal... with a different product. On top of all this, I partnered with another EPMer and we are working on launching a membership program with related 2:few group workshops, and 2:1 VIP coaching. My next year is loaded with potential money making ventures AND now I have the tools to at least make a decent start that will bring in income while it's all building. I'd say EPM is a better than average 'good' investment if you are willing to do the work full time.
What has been the biggest change in your business?
I love 1:1 coaching, AND I love doing what it takes to support each client. I've done 1:few groups in the past, and enjoyed them and was good at them, but never grew them because once I got past finding the group and delivering the training a few times, I didn't have a full menu of everything I needed to repeat and grow my success. For the first time I have REAL tools, REAL process, and a REAL understanding of the WHY behind doing each step. I have new excitement.
What are you most excited about moving forward with your Experience Product?
Building this 1:1 experience product is helping me to refine the tools that will work best in helping others who suffer as badly as this one extreme PTSD victim. I've worked with PTSD victims before... always with successful outcome, but this one has the potential to grow into a much larger program with more than 7K participants in just one country alone.
I'm most excited about this Experience Product because I can actually see HOW to move it forward even as I'm working each week with my 1:1 so that by the end of the 5 months, I will have a whole program ready to fly for 1:many. At the same time I'm embarking on a structured chatterbox campaign to find supporters, and affiliates and oh yes... clients... to make it fly by Summer and start officially in the Fall. All this is very exciting... I hope I can keep up with it all!
Is there anything else you would like to add?
I came into EPM skeptical that I'd be able to maintain the pace, or use the tools, or not get turned off by the sidebar marketing for the next phases beyond EPM. I was challenged by all the heavy duty marketing for M2M, but learned so much from watching HOW Marisa markets with determination and added value all the way along. I'm grateful to have been more than just a fly on the wall in this training, and am grateful that I will have lifetime access to all these tools.
Thank you Marisa and to your incredible team of dedicated coaches and support team. Thanks to Murray and Marisa for Heroic and the 12 month membership which I plan to use extensively and for Thinkific. I would never have tried either but even at this early stage in all 3 of these new products, feel that there will be great streamlining of my marketing with these two advantages. FYI I'm turning 70 year old this summer, and in 4 weeks, I pack my home into a pod, put it in storage and travel the world for 4 months, coaching, building, marketing and chatterboxing all the way. I'll let you know how it goes, if you are interested. Maybe 2020 for the next M2M.
I am partly retired. I like to keep busy teaching, sharing my years of experience and wisdom gained. I didn’t know how to do that on my own instead of through other companies. This program gave me the tools and motivation to build my own unique version of a company that sells experience products.
I was on the isial piano teacher treadmill of seeing talented and potentially talented students practice less than they could have as they became complacent about what piano could offer them as an artform, recreation, and a wholistic challenge that is very rewarding. One thing with piano is that it is a long-term, often a decade-long project to become very proficient, so a powerful start is essential.
EPM gave me a powerful new pathway to pile on the requisite skill-building and content without losing the overall quality of the music making. Just because students are beginners doesn't mean that they can't play beautifully, and EPM showed me how and why to think about harnessing that love for the beauty of the piano and for music making, in a way that made my client desire more and more piano, not as little as they could get away with! Thank you Marisa and team!!
What is your biggest takeaway from EPM?
That the death spiral was affecting all of my existing piano students, no matter how well that they were taught because I never focused on the why
How did EPM help you become successful?
I connected with their why and I gave them a taste of bing a musician. Every one of them was able to read and write music with remarkable speed in the time frame.
How has EPM and your success impacted your life?
Never the same again!
What has been the biggest change in your business?
The way that I promote this year will be completely experiencified! I hope also to arrest the drop-off rate in practicing piano at home, because the kids in my new programme practice a lot and outdid the ones who have learned for a year or two, dare I say. My income probably is the same, as if I would have taught them the old way 1:1, but I have so much more in the way of fast results to promote in the future, and can keep my fees high. I can also share this with other music teachers. There are definitely business opportunities there peer to peer as I am an experienced teacher who is learning new tricks!
What are you most excited about moving forward with your Experience Product?
I would like to watch the videos again and again, and not just listen to them, as I had lots of internet speed issues in our tropical location due to colonies and flooding. I would like to share with others who teach.
Is there anything else you would like to add?
Love your work and thanks to coach Tiffany who did her best for me before I got flat out with senior students exams, reporting at a local school, music summer school, and holidays!
What is your biggest takeaway from EPM?
Outstanding methodical structure to take action in building my business. Still have a long way to go, alot more to learn, and even more importantly alot more to put into action!
How did EPM help you become successful?
Gave me the format and structure I needed to make progress in growing my business.
How has EPM and your success impacted your life?
Providing increased confidence that I can do this!
What has been the biggest change in your business?
I do plenty of work with a colleague for his business, but now I've landed my first solo client for my business!
What are you most excited about moving forward with your Experience Product?
Help in establishing my own business website!!
What is your biggest takeaway from EPM?
The importance to focus on a specific mission.
How did EPM help you become successful?
I got a specific offer/product in place.
How has EPM and your success impacted your life?
I've got more confidence, and am taking the first important steps to move my future in a new direction.
What has been the biggest change in your business?
Before I was procrastinating about putting together an offer that would take my business into a new direction. Thanks to EPM I have taken the first steps to transcending my business career.
What are you most excited about moving forward with your Experience Product? Experience a new future for myself, where my revenues comes from activities I'm more happy about doing.
I started the EPM with a product idea on brand building I was passionate about, but not completely clear on, and the first challenge I hit was DARN IT Marisa is actually the best in the world when it comes to branding, how can I ever compete?
It took 4 iterations of the product and a lot of soul searching to discover what it is that I can be the best in the world at, and now I've created an amazing program exactly because I was challenged to really dive into my talents (something I've always been too lazy to do). The best learning experience ever!
What is your biggest takeaway from EPM?
1. Focus on what you do 120%
2. Take action, even if you don't feel like it, because that changes everything
3. Discovering the FUN in iterating, pivoting and experimenting
How did EPM help you become successful?
Focus, for one. Community (including the EPM team and the students) helped me go through a challenging process of discovering what it is that I have to offer to the world, and to NOT give up when I felt it was all for nothing.
What has been the biggest change in your business?
Before, I wasn't very clear on what my business actually is and what's my place in it, and now, with so much focus on this product and why I am THE person to deliver it, I've found a lot more clarity and confidence in my own abilities to serve the world my way.
What are you most excited about moving forward with your Experience Product? 'm super duper excited about delivering it! I've created something I believe is truly amazing, and I can't wait to share it with my students.