"(Before I share the story, I wanted to mention the price info above didn't allow for different pricing options. The regular pricing was $2700 on up, and there were discounts available to a small number of people, too. Now to the story.)
I struggled to finish my course, and I felt I needed a different type of help. I joined EPM after learning about EPM's philosophy about creating more fun and engagement in learning. I resonated with that message because my program was going to be fun and engaging, too. But I just wasn't finishing my course on my own. "
What specifically did you do to experiencify your program? Give us an example of a core experience you implemented in your product.
"We played a role-playing game I created called ""Spy Game."" Each player chose a character name, and they were told they worked for the CIA. But they'd all been on a mission, something exploded, and they all had amnesia. So they don't remember who they are, what skills they have, etc.
So, they're all going on a mission in a support role, to help jog their memory. And in the game, wild situations happen, each player has to react, plan, ask questions, and make decisions.
And over time, each week they play the game in class, they are shifting deep beliefs about who they are. And in that process of playing, they end up shifting their identity. But they're doing it in a very enjoyable manner. They don't even realize that they're ""working"" on themselves. It just feels like a game."
What is your biggest takeaway from EPM?
I'll admit, as I mentioned to my EPM coach, that I did just a little of the pre-work in EPM. I don't think I even finished all of the pre-work. Though I didn't do much of the EPM curriculum, the one thing that stuck in my mind was the importance of students having fun and being engaged. So that message really resonated and helped guide my finishing the course creation and doing the launch.
"Dear Marisa, Murray and the rest of the team,
Thank you, Thank you, and Thank you!
This is the first course I have created (still in progress), and yes, there were many times I tried to convince myself that there was no need for this program.
Fortunately, I kept hearing your voice in my head telling me I was full of it.
You and the rest of the EPM and Xperiencify team managed to not only teach me a lot but made it fun too. I often hear the “ka- ching” sound in my sleep now. :)
I have met some amazing people who have bent over backward to offer support, guidance, and encouragement. I can honestly say I have learned something new every day.
A fall, resulting in undergoing surgery in January, slowed me down some but gave me the opportunity to work on my course materials, marketing, and computer skills. I have a successful business as a healthcare consultant, but marketing has been my weakest link.
I hired a new assistant, launched a new Facebook group, revamping my website, finishing my book, and I have some upcoming podcasts and interviews.
I have literally spent the last few days catching up on my XP points. I got behind, but there is no way in hell I am not going to graduate. I have earned this graduation, and proud of how much I have learned and accomplished.
I will finish my Online course Embracing Active Aging, and I am thrilled to see how it is coming together. My course will be 100% better thanks to all the input, insight, and training I have received.
It’s not over, till it’s over. I am excited to see where I will become March, and what the rest of 2021 will bring. Bring it on. Thank you all again!
"
What is your biggest takeaway from EPM?
Keep taking steps to move forward. Every step counts. Some days the steps you take may be bigger, other days smaller, but every step towards your mission counts and is a step in the right direction
How did EPM help you become successful?
Wow, where do I begin? The incredible knowledge, skill sets, and generosity of the entire team rooting us to success, and their willingness to help us overcome every hurdle. Highly recommend.
How has EPM and your success impacted your life?
EPM has given me clarity on my mission, and a clear path to achieve my goals.
What has been the biggest change in your business?
Myself, time commitments, prioritizing.
What is now possible for you because of your Experience Product?
My course is still in the works, however, I obtained a lot of clarity on what I wanted the course to be about, what to include and i am on the right course to finish and launch soon.
I was having a problem because I knew I had a great product, but I was having trouble letting people know about it and was afraid to make calls. I joined EPM and began to send out emails and even chatterboxed a bit. Result? 5 people signed up for my course, one of them a freebie, but I was happy to serve.
What has been the biggest change in your business?
Being able to plan and deliver my course on line
How has EPM and your success impacted your life?
Helped me clarify my mission and reach out with my program
What is now possible for you because of your Experience Product?
To continue this process
Is there anything else you would like to add?
I appreciated Marisa's wisdom, Richele's coaching and the tech meetings ...even when I didn't understand the tech how to's.
As an experienced therapist wanting to expand my reach, I was feeling lost and confused about what to do in order to help more people. I had so many ideas and I felt like I was receiving conflicting information from all sides and I wasn't sure what to do. I joined EPM and was blown away by the high touch coaching support and process. With the guidance and support, I created a retreat that had 4 people sign up for the retreat immediately!
Your GRADUATION Story
I made time to work through 3 modules and do the work that went along with. I got momentum
Your MISSION ACCOMPLISHED Story
I launched my program
I was having trouble articulating what I wanted to offer, I wasn’t sure how to structure the course, what I would charge or how to put the program together. I joined EPM and was supported by Coach Mel and the pod to help me think about things outside of my purview. I have a better structure for the offering and had 1 person sign up for the course while in EPM.
Your GRADUATION Story
I had created an online course and after 6 months I only had one sale. I had been posting on social media for 6 months and it wasn't getting me any sales or even many followers. It seemed like I really needed more support in how to market. I joined EPM to get more support and information about creating and selling online courses. The structure of the program with the flexibility of recorded trainings and the support of live coaching fit well in my very full life. The money back guarantee and the milestone tracking sheets really helped me stay on track and get back on track when I lost focus. I still find I get overwhelmed at times and I tell myself to just work on the next lesson for now. I am still working on chatterboxing and need to improve on going from a chat to a sales conversation. I am listening to the fast track lessons and the bonus calls now to learn about how to better utilize social media. That is another area where I need to pick one platform, relisten to the training and start applying the teaching and strategies. One step done and now on to the next one.
What's been the biggest change in your business?
I have more structure and organization around what I need to do at any moment in my business.
How's EPM and your success impacted your life?
I've learned a lot and felt very challenged to grow.
What's your biggest takeaway from EPM?
creating a marketing plan and following it
What's now possible for you because of your Experience Product?
I have 2 products to sell or I can use my first product as a bonus. I have increased confidence, knowledge, and experience around creating, launching and selling and experience product.
Your FIRST SALE Story
Though I've launched, and sold the first program, I'm still iterating this to drive more interest from my target audience. Going back to the procedure in Chatterboxing..
The way I will find customers in the future by ASKING where THEY are. I plan to create more programs, and EPM has given me the skeleton of the process for building any course or program in the future. Ask first. More ways to offer programs to serve future customers.
Use of AI to write things for us is an ethical issue for many creatives, including me. The whole "Ainsley...Ainsley...AInsley" thing was a huge miss for me; I can't imagine any creative who makes his or her living from their personal skills and intelligence not seeing that AI is a very bad idea for all of us. What's another word for AI "Learning"? "Stealing."
I have been working to shift my business model from 100% consulting to primarily an online training business for almost 10 years. I have invested more than $75,000 in training and coaching and have run a few successful programs. But while my client results have been awesome and my message and methodology is now well defined, my ROI has been terribly disappointing.
I’ve had this sense that I am SO CLOSE for the last two years, but couldn’t seem to create a profitable signature course that I could deliver over and over. I’ve been stuck in reinventing different versions of the same wheel! It has been discouraging and exhausting. With an intention to try one more time at launching a profitable program AND take my ability to deliver a truly engaging experiential program without having to hand hold every participant to a whole new level, I joined EPM.
I learned how to design an experiential program beginning with a Mission and a Birds Eye View and that alone was a game changer! Not only did it get me re-ignited about my own work, but as I designed the content and features of the program all of the work I have done over the last 10 years FINALLY came together. I shared just my mission and birds eye view with the CEO of an organization I partner with and 2 days later she told me she was including seats in my program as part of their sponsor package for the International Women’s day conference. That translates into at least $10,000 in revenue for the first cohort and they intend to make this part of their offerings to their membership of 6,000 and growing.
I know the maths does not add up. How did I make $3900 from a $297 program when only 2 persons enrolled? Well I chatterboxed from I learnt what that was in the program going live on social media and talking about what I do. Funny enough I had deleted all my social media accounts and was literally scared of going back online. But I was literally at rock bottom and needed a way out. Being introduced to Melissa from a challenge that I jumped on with James Mel and jumped on her challenge immediately. Within a day, I knew it was a decision that I would never regret. Got my first dopamine hit and won a $100
Game on baby. While chatterboxing a couple reached out to me for coaching and I went for it, developed a 6 weeks package for $4200 and gave a discount for $300 if they paid up front in full. I rolled over, banged the table, danced, laughed and cried when I saw the e-transfer.
I was able to take part of that money to invest in resources for my course and building list with the freebie developed, plus outsource some tasks to help scale.
I have pushed back course start day to March 1 and continue in my marketing efforts.
Let's just say I am claiming my superpower and showing up as a superhero for my tribe. I love people, I love to serve and I intend to grow my business to be able to do what I want, with who I want , when I want .....Yesssss.
Sending love, joy, peace, and gratitude to Melissa, Coach Tim and the amazing support team.
What is your biggest takeaway from EPM?
Keep going until you build a momentum. Then keep reiterating your way to awesome.
How did EPM help you become successful?
Gave me a system and support needed.
How has EPM and your success impacted your life?
Going through divorce and job loss, this gives me the reassurance that me and my son will be great. We will make it .
What has been the biggest change in your business?
I have learnt to open my mouth and keep talking until my message is clear.
What is now possible for you because of your Experience Product?
I can earn money in my sleep....but working on earning money while away first ..lol