WE CAN ALL IDENTIFY WITH COMMON STRUGGLES OF DEALING WITH LIFE DISAPPOINTMENTS. COVD-19 HAS BEEN ONE OF THEM. NEVERTHELESS WITH THE HELP FROM EPM I GOT THE HELP I NEEDED TO CREATE A AWESOME PRODUCT BY FINALLY GETTING CLEAR ON MY NICHE, CLARITY WITH MY MISSION AND MADE SOME BIG PERSONAL GOALS AND BREAKTHROUGHS. ALTHOUGH I HAVEN'T HIT MY MARKETING & FINANCIAL GOALS I'M CONFIDENT I WILL BECAUSE OF ALL THE TRAINING AND COACHING I HAVE RECEIVED FROM EPM. THE ONLY SUGGESTION I HAVE WOULD BE IS HAVING MORE HELP WITH MARKETING AND TO INCLUDING IT IN THE PROGRAM OR HAVE A DONE FOR YOU MARKETING CAMPAIGNS.
DR. CONNIE GREEN
I was facing a challenge in creating a flagship program for my hypnotherapy practice that would deliver excellent value both in results and also in terms of being an excellent experience in line with the mid-range price point. The results were no problem, but I wanted to ensure it was put together and packaged in such a way that my clients know without a doubt that they had made a great investment in themselves. This is important for both their purchase of my flagship product and also to open the door to future investments in themselves with my services and products. I joined EPM2020 to really get a strong handle on how to overcome my challenge while also in creating the product at the same time in a setting the allowed for coaching and also deadlines to keep me on track toward completion. The experience I had with EPM was excellent. Everything was broken down step-by-step, and presented in a highly actionable and entertaining way. The coaching was excellent. About half way the program 'perfect storm' of obstacles came up that put me about 4 weeks behind. I had to play catch up from there on out, so I didn't fully develop the marketing materials and campaigns as I had envisioned. But I had such a solid base from the first half that I had full confidence in my offer and my product so I easily started selling it in person with just a bullet-point flyer printed on my company letterhead. I launched late, so I still have a few more sales in the pipeline that I think will close. I did manage to get two sales in 'under the wire' of the deadline, so I'm very happy with that! I realized that with the solid product and offer developed in the EPM steps, I was easily able to sell a compelling product with ease. I'm looking forward to going back and working through the advanced track materials and bonus as I continue to iterate my product to awesome!
I’m a new Life Coach and new solopreneur. I left corporate after 25 years as a marketing director because it left me feeling increasingly trapped, uninspired, chronically stressed and exhausted; burning out several times over my career. I was excited about this new direction, but nervous about the risk and unknowns. I’d never done anything like this before and didn’t know a thing about this industry or how to run my own coaching business, let alone develop an online course. Soon discovered I was ill prepared for the tumultuous journey of entrepreneurship! Since then I’ve been working in tandem, both back in corporate as a freelance consultant, while also continuing to create a coaching business – definitely a challenge to do both. It’s made me question myself and my choices several times. But I saw others succeeding in this online development space and helping serve others passionately so I knew it’s possible and I was on the right track. I just had to find the answers. I’ve taken various trainings and courses to further my skills, both as a coach and a solopreneur. Sadly, I’m not where I’d hoped to be by now. I kept getting stuck, frustrated and unable to find my niche. It left me discouraged and increasingly concerned, straining my savings year over year. I tried different programs the past few years and learned a lot about myself, but some courses were expensive and disappointing. I felt duped and depleted, leaving me reluctant and skeptical to invest in other programs. Then I saw EPM. I was already familiar with Marisa, first through Mindvalley/Evercoach a few years back, then last year via Eben Pagan. I knew she had a strong marketing background and structured process which really appealed to me coming from marketing in corporate. So did having access to a live Pod Coach and weekly sessions to provide direct feedback on all assignments and help along the way. The Guarantee also helped remove the risk and concern. I knew I would do the work so I joined the program. Her clear step-by-step process, side-door coaching, live Pod Coach and weekly group coaching pod calls has really helped me during EPM to develop and structure every aspect of my online program. I’ve definitely developed some new perspectives and a more refined approach to developing an online course like how to name, structure and develop content for the different program modules, to creating the right Mission Statement (lots of iterations!) and the 3 types of credibility booster statements. I’ve also developed new skills like Chatterboxing, although that still needs a bit more work – will revisit trainings to further refine and iterate. For now, I have the paper airplane version of my MVP which I never had before. It helps to know Marisa took 6 years to refine her paper airplane version of EPM, but there’s definitely room for my improvement. I look forward to finishing Modules 4 and 5 of the supertrack to progress further. But I now have the knowledge, framework and developed the skills to create other programs to layer on top, think about how to grow, and eventually scale my business. For now, I’ve started conversations, sent out for referrals and got my first “no,” but hope to make my first sale in the near future!
What has been the biggest change in your business?
EPM has given me a tangible product and start to my new coaching business. I will use my MVP to structure 1:1 coaching sessions in my business and hope get my 1st sale sooner rather than later.
How has EPM and your success impacted your life?
It's given me new confidence, hope and a new perspective to continue building my coaching business and not give up, despite the many unexpected challenges and tumultuous nature of entrepreneurship.
What is your biggest takeaway from EPM?
Progress over perfection, iterate to success and many more!
What is now possible for you because of your Experience Product?
Having something tangible to market, refine and keep iterating to awesome! I'm less afraid and confused to create a program. I also have the ability to scale to the next level once ready to go to 1:few (group coaching).
Is there anything else you would like to add?
Just a thank you to Marisa, my pod coach Emily, Coach Matthew (Get it done Fridays) and the whole LYM Team for all their efforts, wisdom, patience and guidance (with a smile) to help and support us through EPM. Sincerely appreciated!
I have had a product for a year. I was going to launch in August 2021. However, my husband and daughter both got sick, had to be hospitalized and both passed away in September 2021. My emotional energy took a real dive and I wasn't sure I was going to be able to complete the program. Thank God for Coach Richele who pushed me gently and lovingly. Thank God for Marisa's coaching who made me take notice that this is a "do or never get launched" time through the modules that were both inspirational and chockful of great information. I am grateful to have been able to complete 3 modules and some supercharge tracks. I am looking forward to joining Momentum when it opens back up again! Thank you so very much!!!!
This morning I was talking with my grief therapist and I just happen to mention my new business. She was very interested in hearing about it. So I sent her the quiz link, I didn't have the webinar ready yet so I just had a conversation with her after she completed the quiz and got her result. She was very enthusiastic to hear the 3 easy steps to graceful aging. I told her the cost and she has already committed to purchasing the program as soon as it's available. She sent me an email commitment.
Your GRADUATION Story
I was struggling going from wanting to help others to knowing how I could do it. I wasn't sure how to make it profitable for me and helpful for others. I joined EPM and gained the confidence, comfort, and knowledge of how to craft my marketing copy, work through technology fears, and launch a program I know women want and will help them. I found the strength to offer a consult call, use the appropriate communication on the call, and close a sale.
What's been the biggest change in your business?
Finding the time to do what I need to do. I currently have a full caseload of therapy clients as well as freelance writing contracts. I cannot spend as much time as I need on social media. I have had to find acceptance that it is ok to go slow and not compare myself to others.
How's EPM and your success impacted your life?
I feel confident that I have created an excellent program that will help women and created strong marketing and sales copy with the help and support from EPM.
What's now possible for you because of your Experience Product?
I can help women with chronic illness find the strength to face each day and talk to them/others about it with confidence.
Is there anything else you would like to add?
This program has been worth every penny. I have simultaneously been working another program more specifically designed for therapists moving into coaching and the 2 have paired so nicely.
I was having the problem of having a successful hands-on workshop, but trying to take elements of that and build a successful digital online course were a major challenge. I had tried in the past to build a digital course, but I fell victim to the desire to deliver way too much content and it flopped. I joined EPM and discovered that it was very common to try to overdeliver and confuse a marketing message, so I decided to rebuild the digital course with only 25% of the content of the previous attempt. This time I targeted my marketing specifically for digital dentures instead of all things that can be 3D printed in a dental office and the marketing hit home (with a little help from Marisa's perfect email campaign template.) I was also lucky to hear Marisa say in one video that it wasn't uncommon to make up to 80% of your total sales on the last 2 days of a campaign. If I hadn't heard her say that, I might have pulled the plug after day 3 of my 8 day campaign when I only had 3 total sales. Trusting her advice, I stayed the course and sent way more emails on the last 2 days than I was comfortable sending. And, wouldn't you know it. We had 20 signups on those last 2 days. Thank you Marisa for all the support and experience you brought to the original experience product, EPM!
Your GRADUATION Story
I was having a problem with getting attention of my students in school, while teaching them about business. So it made so much sense when Marisa was talking about gamification and making things fun to get learning across. Initially I went through module 1 thinking I would create something for teens and business, but than I realised it would be better to leverage the 20 years experience I have in hospitality and changed my niche in Short Term Rentals, offering a DFY service to get them fully booked. It slowed me down a bit, yet I gratuated just 10 days before the end of the program.
Your MISSION ACCOMPLISHED Story
I was having a challenge with building a second business besides my main business (hospitality) , and I started some business ideas in the past not related to hospitality. I joined Live Your Message and realized that I could help holidayrentals just like me. So I changed my niche and created an MPV to help them get fully booked, eager to get out there and get clients.
Chosing my niche I realized that what I have learned the last 20 years in my own holidayrental has value for other businesses like me Make business fun for myself and my clients I feel that the "your mission- should you accept it" is so powerful in getting your message across, which makes Live Your Message stand out
Happy with the training, yet the length of the videos was a lot. It helps that there are transcripts, however I did not print it out. I would put module 4 and 5 in another area maybe in the course, so it does not feel so overwhelming for people who are just in the MPV traject
Your GRADUATION Story
I was having a challenge in coming up with a core product idea, I wasn't sure where to start because building an entire program and business felt overwhelming. I joined EPM and I was reminded that starting small is the way to go. I created a Masterclass that allows me to stay connected to my ideal client until I am able to really hone in on the product to scale. This course felt like a cheat code to building a business and not burning out in the process!!
I feel I have laid the foundation for a really great start to my company. I have learned to make incremental improvements versus trying to tackle everything at once. It has made me braver and oddly more confident even though I was terrified the whole way. Progress over perfection! I don't have to build the plane in the air. I can start small and iterate my way to awesome! I am able to have a core offering for my new business. I am excited to continue to grow my business from here.
I think it would be good to figure people's technical skill levels. This was very frustrating at times because we would spend time on very basic information week over week.
I felt strong in how I was developing my marketing system but wasn't entirely sure how best to delivery my product. I feel like this program helped me create a really strong delivery system for my product.
I was confused when I started as to what to offer and often found myself overwhelmed. Now I know exactly what to to do start my business
What is your biggest takeaway from EPM?
Don't go down the 'how" hole but rather just do it.
How did EPM help you become successful?
It had a lot of good tips and information that was helpful to starting my program
How has EPM and your success impacted your life?
Proved that I can start and finish a project.
What has been the biggest change in your business?
Direction and determination
What is now possible for you because of your Experience Product?
launch and run a successful coaching business