I was having the problem of having a successful hands-on workshop, but trying to take elements of that and build a successful digital online course were a major challenge. I had tried in the past to build a digital course, but I fell victim to the desire to deliver way too much content and it flopped. I joined EPM and discovered that it was very common to try to overdeliver and confuse a marketing message, so I decided to rebuild the digital course with only 25% of the content of the previous attempt. This time I targeted my marketing specifically for digital dentures instead of all things that can be 3D printed in a dental office and the marketing hit home (with a little help from Marisa's perfect email campaign template.) I was also lucky to hear Marisa say in one video that it wasn't uncommon to make up to 80% of your total sales on the last 2 days of a campaign. If I hadn't heard her say that, I might have pulled the plug after day 3 of my 8 day campaign when I only had 3 total sales. Trusting her advice, I stayed the course and sent way more emails on the last 2 days than I was comfortable sending. And, wouldn't you know it. We had 20 signups on those last 2 days. Thank you Marisa for all the support and experience you brought to the original experience product, EPM!