I previously joined a program to build a kickass funnel, paying 8,500 for it, only to discover to my dismay that funnel building wasn't part of the course experience. I have paid others to build funnels that really didn't achieve much success. As a coach I have been coaching for over ten years. My income has been pretty flat the past two years, just under 100,000. I wanted to do a group coaching program but wasn't able to break into that market. I tried several times with my email list putting it out there.... to no avail. Marissa's depth and crystal clarity helped me from the start of the EPM program. I didn't realize my niche was Heath and Wellness. As a trauma coach, sure I help[ped people with health, but as an adjunct. I didn't realize that was my niche. I had been straddling Soul Purpose, Relationships, and one other niche. No wonder I hadn't hit my stride! After over ten years, I finally had the clarity I had been missing! No one had broken the Mega-niche and micro-niches down as Marissa did. I had heard to develop a narrow but deep niche that meant nothing to me. Can you imagine being a professional coach for ten years and not even being clear on what I did? You can imagine that my clients wondered even more than I. I found the EPM course detailed, with such clarity of what was expected of me in every video. I am launching this week and expect to have at least three sales. I plan to go back over my launch plan and redo the chatter boxing. I had my thirty conversations in a Daughter's of Narcissistic abuse before I got kicked out of the group for giving someone help in the group.
What has been the biggest change in your business?
As soon as I signed up for EPM I landed two Beverly Hills clients who stayed with me for about 2 months. I felt this was due to my decision to do EPM with Marissa! Strangely at the very end of December, an 8-year client left taking her husband whom I coached as well and in January I found myself without a single client. It was the first month in over ten years I had absolutely NO BUSINESS at all. I see this as a beautiful opportunity to re-vamp my business moving into working with groups and very high-end clients. I am certainly much more motivated then I was a month and a half ago! Funnily enough, I raised my prices to $300 an hour without a client in sight and have been invited to speak at a large Telesummit on February 8th for Academy For The Soul and also this Thursday, February 2nd to a large community on Instagram. The host is very excited to have me on, as he was fascinated by the way we met. I stopped by his live video and chatted with him before and then later. I didn't stay to listen to his entire live call. I have started doing more webinars. I did two in January and promoted an older course bundle that I will be adding to Experiencify soon.
How has EPM and your success impacted your life?
I've had ample opportunity to watch Marissa and the way she works. The detail in each of her videos is incredible. I would say, that I have stepped up my game as a result of watching her. Marissa modeled exemplary expertise and patience with people on the coaching calls. The compassion and aplomb that Marissa handled each person with was inspiring. Severe trauma affected my brain and cognitive function. My brain doesn't operate with the clarity and organization that Marissa has. I see that I need to have someone read my work and go behind me to ensure that what I write for my modules sessions is crystal clear and organized. Seeing what Donovan put together for a pdf also highlighted the disparity within me. The lack of orderly thinking is a large part of what has been missing in my writing and course building. I tended to gloss over the details wanting to keep things succinct.
What is your biggest takeaway from EPM?
Details! Details! Details! Onboarding is important. Emails are important. This is a big thing that I have not done a good job at. Marissa sent emails every day (or her team did). They all had a happy little video in them which made them a joy to receive. I have learned a lot from this EPM course. Planning is important. I have been flying by the seat of my pants for far too long. There is always room for improvement. I am working diligently on improving my content, organization and delivery.
What is now possible for you because of your Experience Product?
I have had programs on Kajabi, on QuicktoLaunch, and one other platform prior to Kajabi, that I now forget. Having courses that my clients will receive instant feedback and Cha-ching! Points to keep them riveted. I see that I need to deliver in a variety of ways to keep people engaged. I now see the connection between the type of course offered and pricing. I also see how telling my story in a much more compelling way is imperative for people to want to engage with me is imperative. I have a signature system. I need to capitalize on it by using all the details of the EPM course, and I plan to do a Coaching Certification Program after I get this Narcissistic Abuse Recovery program generating the income I see as possible. Helping people in a bigger way is what I see as the end result. I can reach a higher caliber of clients with a much better product that guarantees results with a future self vision!
Is there anything else you would like to add?
Coach Matthew's origin story had me captivated. It made me cry when I heard it. I am inspired to re-write my Origin story for this call on Wednesday.
I had been ill for 2 years after working as an Art Therapist with the US Federal Government Indian Health Services. I had a non-profit on the side where I had already developed my START UP! Art Therapy To Rewire your Brain Neurodevelopmental Art TherapyTrauma Treatment Training product and was giving trainings in Native American reservations throughout the country. Being only one person, I had always dreamed of being able to put my training course online to meet the growing need and demand for my trainings to address historical and inter-generational trauma in the Native American population. Everything came to a halt when I became sick as a result of being exposed to a toxic building. I could no longer work nor provide the much needed trauma trainings and therapy for the Native People. After a 2 year healing journey, I was ready to return to work. I knew I wanted to create online courses and be able to work from the comfort and safety of my own home, to prevent the risk of getting sick again, but I had no idea how to create online courses in the professional presentation I knew was necessary to appeal to my niche. I had joined a different coaching program only to be led down a rabbit hole that did not fit my business, and was feeling stuck paying a huge monthly cost for a coaching package that was just not helping me or my business. One day I opened an email from Marisa..... The Dopamine Button Ebook. Marisa was speaking my language in demonstrating her working knowledge and application of neuroscience and immediately attracted me to EPM. This is where I knew my Art Therapy Training course could be evergreen, serving the huge need for trauma interventions in reservations and being able to reach not only the Native People, but also other cultures, school districts, therapists and coaches. I immediately signed up for EPM and quit the other "coaching program, " feeling confident that EPM was exactly the thing that was going to get me to where I want to go. Thanks to Marisa and her amazing Experience Product Masterclass, I have been able to learn the crucial product development and marketing tools needed to launch my product to ALL cultures, while knowing that my health is protected because I can work from a place I know is safe. And during Covid, others can remain safe while learning these trauma interventions, which is a huge plus! After re-working the languaging per EPM guidelines, creating some new marketing materials, I started my chatterbox campaign with a slow start then got hit with covid for weeks. I lost momentum totally though my coach encouraged me to forget the chatterboxing and just reach out to the low hanging fruit of circle back to old prospective clients and focus on getting my training recorded and out there. I did just that; I now have 5 contracts at $14,000 each, totaling $70,000 in the pipeline! AND, because I left my ads up in my chatterboxing, I have an invitation to be featured in a popular European Neuroscience magazine, and invited to present at various other therapist sites! All this happened only 1/3 of the way through Q1!!! After recording my Training and turning it into a verified Experience Product and creating a proper sales funnel, and Perfect Email campaign (all made possible through EPM) I am set up to have my best year yet! I plan in continuing onto Momentum because Marisa has earned my trust completely! You have developed an incredible program, with no gaps unfilled, to deliver a seamless strategy to succeed! So thank you Marisa, Murray, Coach Ed, and ALL the Live Your Message crew for helping me to realize my dream of helping the Native American People and ALL Cultures to heal!!!
Your MISSION ACCOMPLISHED Story
after the loss of my child, I was challenged to stay in the game, feeling emptiness and struggling with insecurities keep me awake at night, then I discovered "Transition tears to transformation. A guide for grieving Mothers Masterclass" and this program gave me a new perspective on my personal journey to love myself more. I practiced the comforting bed time rituals and now sleeping soundly so that I can function optimally during the day.
Your FIRST SALE Story
I had the heartbreaking experience of watching my son go through serious mental illness and drug dependence...in and out of the hospital and him reaching out for help. It was the nonstop worry I felt around things that were out of my control. My heart was broken when I lost my first son at birth, but his death hit hard, a sudden tragic passing amid parenting. It felt like he took my heart with him. That deep pain I felt made me search for answers. As a sole parent, I had to pull myself together to provide for 2 beautiful daughters still at school. I learned a few things along the way about breaking patterns of sleepless nights and codependency and believing that healing my heart from deep pain, shame and guilt is part of the process of learning to live with my life in the new normal. I learnt how to put myself first because the pouring in and the pouring out was essential to function as a human so I sought help in learning how to nurture myself with self-love and care, shielding that wounded inner part of me, that’s fragile from the effects of the trauma of losing a beloved child. I can now share my story of how I made it through dark times to be the person I am today. The main thing was I recognised that couldn’t do it on my own, so I got help from skilled coaches and attended personal development seminars and communities that were upbeat and uplifting. it was then that I decided to share my experiences as to how I overcame the critical times and created the first wins that took me to new levels of performance to qualify as an Accredited Life-Coach and Meditation Instructor, so I can coach other mothers individually or in groups. I felt an infinite power of reignited inner strength and self-esteem and I would like to share this transformation with other mothers so that they can find their inner glow and live a more meaningful life. These practices have been helping thousands of mothers in dealing with burnout, heartache and sleepless nights, to lift their energy and overcome guilt, blame and shame in coping with the loss of their child. I felt an infinite power of reignited inner strength, and self-esteem to bring my “Think & Grow Journals” to compliment my coahcing programs and online courses. In this 6-week course, I will share Seven Sacred Keys to guide you transform the feelings of loss into a healing path of self-love & discovery. Your mission, should you choose to accept it, is to gently throw off the shackles of past trauma, and grief, by adopting a 30-minute daily routine with the “The 7 Sacred-conscious-healing-rituals” for body, mind and spirit. PS Grab my Mini Beta program at a discounted price, for a limited time and - it's worth $1,997 and for my beta program only for my first 10 clients, it’s not $997- you can knock off a further $200.00 I’m charging only $797.00 and I’m asking you for testimonies. _
After 25 years of conventional nursing and working in an educational role, I became aware there was more to health than the prescribed low fat diet and medication options offered. I became trained as Whole Health Educator, Eating Psychology Coach and Functional Medicine Health Coach. I have been working with women on weight loss over the past 5 years with great success, teaching them its not all about the calories and excruciating exercise regimes but so much more. I begin with each client in the same way with fundamentals of health which ultimately leads to weight loss, increased energy & vibrancy. As much of what I teach clients is repetitive I wanted to come up with an online course to role out to many more people. The MVP program came along at the right time and right price point that I could enroll. I have achieved so much in my 12 weeks in the program, basically creating the whole course along with launch date and what is included in each module (if you keep up with each module and milestones you can easily create this). I am very grateful for all the knowledge, support and ideas that have been provided, along with critique of my my work by my coach, to make sure it appeals to my target audience. A huge thankyou I cannot believe what I have achieved in 12 weeks, a whole course outline ready to launch...fantastic! Even though I have not completed chatterboxing or sealed the deal yet I have all the tools I need to keep moving forward with this.
Your GRADUATION Story
This was the GREATEST investment I've made to get my business off the ground! I was laid off from my corporate executive job in March 2020 and struggled since with conceptualizing and actualizing a self-employment opportunity. I needed structure to take my business idea from concept to launch. While i didn't make it to launch, this was the perfect model for me! Huge thanks to the EPM team!
I joined the EPM in Oct 2021, to learn how to develop a brand and to market my business. I realised that all the training in the world was not going to bring my clients to me, that if I really wanted to pursue my passion of helping others to transform their lives, that I had to get over the hurdle of putting myself in the public arena to attract the right clients who were a good fit for my business as a Transformational Coach. When Marisa first mentioned stretch targets, I had no real concept of the process. However, now that I have graduated, I would not be exaggerating if I suggested that I feel like I have gone through a metamorphic experience, which has molded, stretched and challenged my ideas to enable me to walk in the shoes of my prospects and to really understand how to meet their needs.
Its been an amazing experience with highs and lows, moments when I thought that I didn't have what it takes to complete a task, times when I felt exhilarated and driven, but the best feeling was feeling that I had a safety net to fall into, so I could fail, and that was the key message repeated by Marisa Murgatroyd and Coach Matthew and Emily.
What has been the biggest change in your business?
Learning how to atract customers who are a good fit,
How has EPM and your success impacted your life?
EPM has given me the confidence that I needed to market an d scale my business.
What is your biggest takeaway from EPM?
The importance of dreaming big: Marisa's concept of setting and achieving your 'stretch goals' even if you thing that it may not be possible. Also, mapping out my events, work schedule and project start and finishing targets in the calendar - has truly registered with me!
What is now possible for you because of your Experience Product?
I feel that my Experience Product has thrown me a lifeline, that will enable me to show up authentically and to do what I love and to earn a living so that i can live the life that I truly desire and provide for my family.
Is there anything else you would like to add?
Thank you Marisa Murgatroyd, Coach Matthew Turton, Emily, Shaun, and the EPM support Team. I can now see the light at the end of the tunnel in my coaching because. I love you all!
I have enjoyed the training but have been interrupted in completing the entire experience product training. Plan to launch a simpler version at this time and modify it into a more comprehensive training in the next few months.
Your FIRST SALE Story
I was having a lot anxiety, I wasn't sure what to do to get control of my worrying. I joined Win Over Worry and I learnt that there are things I can to to control my worrying. I used the postponement strategy and, to my surprise, I was able to put off my worrying until a specific time. So, I can control my worrying.
I was having questions about how to launch a product, I wasn't sure what to do to get the answers. I joined EPM 2021 and discovered a system to follow. I followed the steps and iterated my way with the advice of my EPM coach.
What has been the biggest change in your business?
Greater insight
How has EPM and your success impacted your life?
Improving my results
What is your biggest takeaway from EPM?
Iterate my way to awesome
What is now possible for you because of your Experience Product?
My MVP
Is there anything else you would like to add?
Thank you
Your FIRST SALE Story
I have known for years that what underlies and determines every aspect of life is meaning. As a physician for over 35 years it became increasingly clear that all symptoms are ultimately feedback not just at a physical level but related to the very quintessence of a person's life and being - their Life Purpose or as the Greeks call it, their Telos. My problem was first of all finding a way to reliably bring people to not only discovering but also articulating their Telos initially within a medical context. It soon became clear to me that this appies not only within the context of health and disease but also in every aspect of life and that if people could do this work before symptoms arise it could enable them to lead vastly more fulfilled lives and pre-empt disease in the future. My challenge was to develop a pathway for offering the Telos to potential clients. In joining EPM I learned that there comes a moment when I just had to do it..... grab my balls, no matter what, and offer it when given the chance. Chatterboxing with colleagues led to my first referral for the entire package which I created on the hoof. All this whilst managing an challenging personal situation that meant that I was able to attend the classes but not complete every milestone. Amazingly it is the fact that I attended that classes, listened, learned and was inspired by Marisa, that led to the referral, the client commitment and the opportunity now to refine the product and to do more.