I've been trying to launch an online product since 2014, so Iidecided to invest in courses, seminars and other programs that were supposed to help me achieve that. But even though I did many courses I couldn't get all the info to make my product and my first sale. I decided to invest again in EPM because I had the time and commitment to do it and I felt unstoppable. I did every single lesson, every milestone and finally I made my first sale.
What has been the biggest change in your business?
Moving to an online version of my Institute
How has EPM and your success impacted your life?
I will move all my courses to an online version using the EPM approach (10 courses)
What is your biggest takeaway from EPM?
Don't get it perfect. Just do it.
What is now possible for you because of your Experience Product?
I will be able to travel to other country and keep working in my business.
Is there anything else you would like to add?
Tech Fridays is was fundamental to achieve my goal.
I was having a hard time crafting clear and concise messaging around the leadership approach I want to coach executives and team leaders around and how I wanted to organize it in a program. I joined EPM and was finally able to pull it together in a way that I could communicate about effectively.
Your FIRST SALE Story
Prior to taking the Experience Product Masterclass I had problems with figuring out: exactly what my product was; who my target market was; and even more challenging problem: how to find them. But with the help of Marisa, Coach Uwe, Emily, Matthew and the incredible community of fellow course participants I engaged with, I was able to overcome those barriers to create a "Clear, Concise and Compelling" vision of my message to a clearly identified market. I made my first sale and am confident of more due to the simple, effective techniques that this course has introduced. The level of engagement from the coaches has been beyond all expectations. The energy, the laser-like focus and the genuine interest in my success has blown me away. I can only say thanks for helping me solve problems that have dogged me these last twenty years or more.
I think I can safely say that 2020 and most of 2021 have been the worst years of my life. I was made redundant in December 2020 after working for 12 years doing a job I never particularly liked. So although I was glad to get away from that job, losing it during Covid was terrifying as jobs were scarce. I then suffered a number of other setbacks – I had DVT and pulmonary embolism (blood clots in the leg and lungs) and other health issues, within a year, 2 of my beloved cats died, my relationship broke down, I lost my home plus although it was a few years ago now, I’m still trying to manage the grief of losing my mum. I was completely broken, exhausted and went into a spiral of anxiety and depression. I knew I would have to get another job but dreaded the thought of having to stay working in the same industry and being forced to work shifts which included through the night. I had no idea what I was going to do. Then I came across one of Marisa's Webinar's. She was so authentic and clearly at the top of her game. I resonated with her and what she was saying. I've always thought about setting up my own business and what better time to do it? I wasn't working so I could put all my focus and attention on doing this. So, even though I had no idea what my business would be, I signed up to EPM and what a journey it has been! I've learned so much - not just about creating an Experience Product but also about myself. After some deliberation and exploring various niches, I was always drawn back to creating something around my passion of music. Although it was a number of years ago, I did teach piano so I decided to stick with something I knew well. But mastering playing the piano can take years so it took a lot of brainstorming and researching what else was out there to eventually come up with an idea to create a course that had a clear result at the end - teaching a beautiful but fairly simple piece of music that could be learned quickly so that the focus would be more on playing piano to relax and unwind and improve emotional wellbeing. Marisa's approach to creating a profitable product had gently guided me to getting to this point. Module 1 was a breeze - I was excited about the course I would be creating and had stayed motivated. Then unfortunately I hit a brick wall early in Module 2 when it came to writing my credibility statement. Limiting beliefs reared their ugly head. Doubt and insecurity set in and I spiralled down finding it very difficult to reach out for help and support. So I just went silent and disengaged from the training. I did keep attending the weekly coaching coals and listening to everyone else and the coaching they received would inspire me to get motivated again. But only briefly, unfortunately. I'd got too overwhelmed with negative feelings and just couldn't get out of the stuck mindset I was in and procrastination set in. It wasn't until after Christmas that I finally started shifting my mindset and kicked into gear again. Mainly because I was frustrated with myself - if I didn't complete the program I would have wasted an amazing opportunity to change my life and get away from the work I'd been doing before. So I reached out to my coach, Matthew, explained where I was at and why and stated I was determined to get as far as possible in the program before it came to an end. I warned him that I would probably be tagging him many times in the milestone document and sending quite a few emails in a short space of time. Matthew was incredibly supportive and said ' okay let's do this! I'll keep an eye out for your emails :)' And that spurred me on even more. I pushed through my blocks and I did it! I completed all the trainings in Modules 1-3 for the MVP track. For quite some time I didn't think I'd get here .....But I did! I'm so proud of myself and eternally grateful for all the support I've had along the way, particularly from my coach Matthew. Knowing he was there every day, looking out for my emails, motivated me to keep going to the end. I think the training that sticks out most for me was for Modules and Session naming. I spent a long time working on this. I thought I knew what I was going to deliver and how but this made me look at it in a completely different way and that will really impact the experience my clients get from me for the better. I've learned not be embarrassed or scared to reach out for support and also progress over perfection - and I really need to remember this. Once I got going again and focused on just getting actions done rather than them being perfect - I flew through the rest of the program. This has been an incredibly journey with many ups and downs but thanks to the amazing training and incredible support, I now have an Experience Product, know what I'm going to deliver, how and will give my clients a fantastic experience throughout. I'm thoroughly excited and can't wait to continue on my journey with my business, keep chatterboxing and get those sales!
After hitting a block, getting stuck and disengaging from the program for a while, I started to doubt I would ever reach Mission Accomplished. Hints of motivation crept in as I still attended the weekly coaching calls but I just couldn't get out of my stuck mindset to continue with the trainings. Things shifted for me after Christmas. As the end of the program was looming, I got frustrated and panicked about how far behind I was and really want to change this and move forward. This program is a fantastic opportunity with amazing training and incredibly supportive coaching and I didn't want to waste that opportunity. I reached out to my coach, Matthew, who was tremendous, and with his support, I got my motivation back to power through all my blocks and complete the program. So I came to chatterboxing a lot later than planned and with not long left of the program. However, although I'd not done the actual Chatterboxing training and consolidated the best way to approach this until later in the program, technically I had been chatterboxing for the last few months as I'd been excitedly telling everyone what I'm up to. So once I got back on track with the program, I followed up on those that had been interested and set up meetings to have deeper conversations. Now I was able to structure the conversation better knowing what to say when, and when to be quiet and listen, hold space so that my potential client to talk and we could establish if we would be a good fit to work together. Of course my conversations still need some practise as I'm new to this and I've still only had a few but feeling accomplished that I did get to the closing pivot. 1 of those conversations did also lead to a sale! Which I'll expand on a little further in my next story. I'm now looking forward to throwing myself into following a plan to find my target audience in more far reaching areas and chatterboxing more and more.
To be honest I'm feeling a little astonished I achieved making a sale. I've experienced many ups and downs throughout my journey in this program. I did hit a point where I almost resigned myself to giving up completely. I had serious doubts I was capable and that people would find me credible. I let limiting beliefs and negativity take over for a while. But then I reminded myself why I'm doing this for me. What achieving creating an Experience Product and having my own business will mean for me. The opportunity to work doing something I'm passionate about. This program has taught me that there is a very supportive community out there of like minded people, willing the best for each other. It's taught me to reach out for help and support from the fantastic coaches and grab the opportunities whilst they are there. Which I eventually did and it was so uplifting to know my coach, Matthew would be there to support me right to the end. Hearing how other people were doing well and making sales was so inspirational and I wanted to feel that excitement that I was there too. I also reminded myself why I was doing this for others. At the beginning of my EPM journey, I spoke to people about what I was doing and the response was incredible. Quite a few people were keen to know more and expressed how they would love to learn to play the piano. They wanted to have a creative outlet they could retreat to in order to relax and unwind. So I had to make this work in order to give other people the opportunity to experience the benefits that playing piano gives. So I pushed through my blocks and completed the program. Now I had the Chatterbox training under my belt I reached out again to those who had been really interested in my program and set up some meetings to have deeper conversations and hopefully get them to sign up. Although they were all still interested on some level, most decided it wasn't for them right now. Some didn't have a piano or keyboard right now and felt they couldn't afford that expense, others had simply changed their mind as they were focusing on other areas of their life right now. It's something they want to do but in the future. But one particular person had been bursting for me to get back in touch and was raring to go. She'd been waiting for me to be ready to start delivering my course, enthusiastically signed up and paid there and then. That was an incredible feeling - I have my first customer! I'm now working on all the preparation to deliver the course whilst also focusing on widening my chatterboxing and getting more confident with what I say and how I respond during conversations. With more practise and confidence, I'll be able to demonstrate much better how my program can help them in their lives now and why they should invest in themselves - which could turn some of those 'not right now's' into 'sign me up now'.
What has been the biggest change in your business?
My biggest change is that I came to EPM with no business and no business idea. I now have an Experience Product, know what I'm going to deliver, how, and will give my clients a fantastic experience throughout
How has EPM and your success impacted your life?
My EPM success will dramatically impact my life. I won't have to go back to working in an industry that didn't align with my values, doing a job I hated and that drained me with demanding shift patterns. Instead I'll be earning doing something that I'm passionate about - something that I want to offer to others to bring more enjoyments and balance in their lives. I'll be so much happier managing my own time and having the freedom to enjoy my life
What is your biggest takeaway from EPM?
My biggest takeaway is to not be afraid or embarrassed to reach out for help and support. I should have done this sooner when I got stuck and that would have prevented me spiralling down. I would have stayed on track and kept the motivation. Plus progress over perfection - once I got back on track, paying attention to getting things done and not worrying about everything being perfect meant I flew through the rest of the program
What is now possible for you because of your Experience Product?
I feel like so much is possible right now. I'm feeling so excited and exhilarated and can't wait to start delivering my product. I'll be having fun doing a job I'm passionate about and more satisfied that I'm bring something to the lives of the people I'm working with. I feel confident that the course I've created will be in demand and that clients will thoroughly enjoy it. So I'm confident my business will grow and I'll come up with more ideas for more courses to add to my business
In the first month of 2021 I signed up for a course with a leader in my industry who very successfully has launched several online programs and courses. The course was to share his knowledge, his workflow, his checklist, and the third-party platform in order to “build a self-liquidating marketing machine that continually turns traffic into sales and loyal customers.” The content was clear, the advice was realistic, but where it went downhill was transitioning into the third-party platform to make it all come together. After about 4 months of starts and stops, I just stopped, frustrated, angry that I had wasted so much time and money with nothing to show. Then on October 10, 2021, I get an email about a Marisa Murgatroyd offering me a Million Dollar Blueprint for Online Course Success. I get at least a hundred emails a day and I may open 5 or 10 of them that are “offers or information” that I didn’t request, but something was egging me on to open this one, and the rest is history. Although I had been burned just a few months before with promises of fame and fortune from my own course creation, I knew this was the real deal. And although it made the medicine go down easier with the promise of a full refund, I plunked down my $1997 with high hopes and commitment, determination, and fortitude to give it all I got. Every session built upon the last one, every milestone brought more clarity, every strategy, every suggestion, every thought-provoking question, created results and with it build a foundation that organized my content, supported my dream, my mission, that I can be proud of and take on the road. That’s where I am right now, my course is a living organism that is being nurtured and growing every day and being prepared to serve my clients. I know that I would have never gotten this far this quickly in 12 weeks without the guidance of the EPM team. I look forward to continuing my journey with Live Your Message to create more dreams come true.
Your GRADUATION Story
I'm a little concerned, because I've already completed a lengthy survey. I was returning to check my answers and can't find anything... Please tell me if you're unable to find my answers and I'll re-create them. I put a lot of time and effort into my submission. Thank you.
Your MISSION ACCOMPLISHED Story
I'd recently changed my niche to help widowed women find love again. I am an experienced coach, but get frustrated when it comes to marketing and distilling my message. I joined EPM, because my experience with Marisa and coach Debra was so impactful. I've bought a lot of programs, but ever since I discovered Marisa, I feel like I've won the lottery. Marisa and her coaches do what they say they're going to do, and over-deliver every time. EPM takes the overwhelm out of creation, because you create wins a little bit at a time. At the end of 12 short weeks, I've now designed my experience course and content for my group. I've launched an MVP and am helping widows not settle for their new normal, and find love again so they can share a future that's waaay better than they could have imagined. That's what you'll think of EPM - it will help you create a future waaay better than you've imagined! Thanks Marisa, coach Debra and EPM team!
I've gone through a lot of marketing training and got too much info so I had a hard time launching my coaching business and program. I kept getting emails about creating a program so I decided that I would to do it even though I was just starting out. I attended Alina Vincent's 'High Profit Program's but put that aside until I thought I was more ready. When I discovered Marisa's series of masterclasses about EPM, I decided that this is an advancement from traditional programs that would multiply student completion rate and slash refund rates so I signed up. I joined EPM expecting to create a course but then got told that I should do 1:1 just starting out. That was confusing and some of the exercises seemed to fit course creation rather than 1:1. Besides confusion, I also got fear and resistance coming up as I stretched outside my comfort zone to finally implement on creating my program after almost a year of passively listening to trainings. I finally took action towards creating a program and now actually have an offer to talk to leads about and ready to sell.
What has been the biggest change in your business?
It has finally gone from an idea to a launch.
How has EPM and your success impacted your life?
MVP Mindset, progress over perfection, iterate your way to awesome, breakdown before breakthrough are all significant concepts I've learned. It took me long time to launch my program b/c I wanted to put a lot of pieces together but I made progress toward the creation of my program. I've also learned to deal with negative feelings better.
What is your biggest takeaway from EPM?
I just need to build the MVP paper plane version of my product and turn it into a jet plane version gradually and not build parts of a airplane which takes forever to complete.
What is now possible for you because of your Experience Product?
I now have a step-by-step blueprint for creating my program and enrollment scripts that I can rinse and repeat.
I knew that what I had to offer was valuable but I knew stht it would only work for women if they engaged in the programme. I was also unsure how to speak about my course in a way that my audience would understand. I'd also done courses on course creation and marketing before and nothing really gelled for me - I found the marketing suggestions mostly made me cringe and they also didn't help me understand exactly what I needed to do. I joined EPM and, somewhat magically, Marisa's presentation, even when it was material that I had heard before, totally made sense. She gave me a clear understanding of exactly what I needed to do to, step by step to move my marketing forward in a non sleazy, interminable sales page kind of way. I discovered to my delight, her extremely intelligent approach and the richness of the materials she has provided is an ongoing source of inspiration. I actually launched my product very early in the course (as I'd scheduled it before finding EPM) and I implemented as much as I was able as we went through the programme. The programme was a great success and I have learnt a lot for the next iteration. I am super excited to keep working with the EPM material to make it even more more effective and attractive. Thanks Marisa
Your MISSION ACCOMPLISHED Story
I have no words, death after death, covid, 12 kids (8 remain at home) some virtual schooling, senior Army officer alongside husband, demand after demand. I WANTED TO QUIT SOOOOOOOOOO MANY TIMES!!!! but i turned my QUIT into GRIT and now my product is IT!!!!! I debated if should I continue and I did. I joined EPM and I learned that I am more powerful and capable than I thought!!! I also discovered and realized that what I have to offer will absolutely Change lives! I dug deep, said a prayer , took one step at a time and DID NOT QUIT but crossed the finish line!!! I am soooooo extremely PROUD to say the I have an MVP to offer!!!! Wowwwwww ???? Thank you Marisa Murgatroyd. This is BY FAR one of THE BEST TRAININGS I have received!!! You are truly a genius and am so glad that I said YES to myself. Whew!!!!! I said i had no words but i guess I did. LOLOLOL.. Congratulations to EVERYONE!!!! Sincerely, LTC Leslie Latimore-Lorfils “Coach L3”
I was having challenge with knowing how to answer "now what?" after receiving my autism diagnoses in my early 40s and was frustrated that there wasn't a kind of map or plan or something to cut my learning curve for thriving after diagnosis. I wanted to take what I learned and provide that to others in my shoes to minimize their learning curve. I joined EPM and learned so much about launching a product, but what was unexpected is how much I learned about myself in the process. I took what I learned and retooled my idea going in and came out with a much clearner and better developed product and a path for me to get to launch. Super happy to have graduated... I nearly didn't after hitting a downward spiral. My coach is just simply amazing (Coach Missy!!! Be the Courage, indeed!). What an incredible entrepreneurial and personal growth experience for me. Thank you.
What has been the biggest change in your business?
Getting it started.
How has EPM and your success impacted your life?
I feel far more likely to launch and be successful than ever.
What is your biggest takeaway from EPM?
Be the Courage. Progress over perfection... iterating my way to awesome is amazing.
What is now possible for you because of your Experience Product?
I have knowhow and confidence to do this. And supercharge sessions and two supercharge modules to take on yet! I am iterating my way to launch.
Is there anything else you would like to add?
It's all been so amazing and inspirational. I wish there were some kind of discount for retaking the live version of EPM if you have already graduated one cohort.