Your Graduation Story
Before EPM I struggled for literally about 7 years. You name it, I’ve tried it. Nothing I tried ever felt right and I’d just give up. I lacked clarity, focus and the right guidance to show me step-by-step exactly what I needed to do.
EPM was my last attempt or I was ready to just give up on my business. This program is my one of the very few of the hundreds of courses I purchased over the years that I actually finished. And I didn’t just finish I have a solid plan and something tangible I can use in my business. For the first time I see how to use my unique skills in a way people will find helpful.
I had doubts along the way. Questions would come up but I pushed on and trusted the process. Marisa didn’t hold back or leave any stone unturned. Every time I was confused it didn’t take me long in the course and the answer was laid out by Marisa.
This program was the missing key and just what I needed. And while I haven’t hit mission accomplished yet, I have almost all my marketing assets ready and now I just need to follow through and implement the marketing I learned in EPM.
Coach Debra is amazing and the weekly calls, email support and her tracking my milestone progress was really key to my success. Unlike other courses, EPM doesn’t just give you the content and leave you hanging... or offer an overcrowded Facebook group as the only form of “support.” I really felt cared for and like Debra made so much effort to help me succeed.
So thank you, Marisa, for creating such a life-changing program and Debra for her wisdom and support.
What is your biggest takeaway from EPM?
With the right guidance you can create a course and market it and deliver it if you follow the simple steps of the program. If you do the work it’s pretty much failproof.
How did EPM help you become successful?
Pretty much all the things I mentioned in my story. Outstanding course content for every step of the way, guidance and support.
How has EPM and your success impacted your life?
It’s given me confidence and hope again that I can have a successful online business.
What has been the biggest change in your business?
Clarity, direction and focus.
What are you most excited about moving forward with your Experience Product?
To fill my program and help people. Then continue to refine it based on their feedback. It’s a really awesome feeling. Thank you!!!
I was stuck. Again. I had struggled for the first 12 years in my business as a strategy consultant for federal contractors because I didn’t have a clear offering that could help them grow their government sales. In 2015 I teamed up with a partner to fix that. Together we created what became a $9,997 offering that, over the next three years, appealed to over 60 companies who said yes to me.
But I was stuck by three problems. First, my whole business depended on people stepping up to one big-ticket product. I had no lower-priced offering to step up from, and no appealing next step when they finished. It was challenging and exhausting…and lonely and discouraging and stressful…to make the hundreds of individual sales calls, proposals, and follow up to nurture the relationships to sell that flagship product. Second, I had no integrated product creation and marketing strategy or vision for a product escalation in my business. In 2017, I exhausted my energy, resources (and profits) with trial-and-error experiments.
I invested in a mishmash of ideas, tools, services, books and databases from at least five other online marketing "gurus" and consultants. I didn't know how to connect those ideas and couldn’t see whether I had learned anything. My only goal was "figure out a write-once-sell-many to make more money than 1:1 service." I had NOT ONE DOLLAR OF PROFIT on six figures of revenue. All that effort sucked out the time and energy and enthusiasm and optimism I needed for consistent, focused work making sales calls. I was hurting.
In early 2018, I was determined to try again. New package, new offer…sold just two 1:few of something I hadn’t built yet. Instead of giving up, I decided to deliver via what I now know is live product creation, and then I’d have new assets to try again for the next iteration. I was getting things together for the October 2018 launch just when Marisa’s Fast Freebie on the Escalation Experience got my attention.
In seven days in October, by implementing just the urgency ideas that Coach Sofia gave me while I was still getting ready to sign up for EPM DOUBLED my personal best efforts of online course marketing – helping me bring in almost $16,000. The typical sales cycle for my flagship product had been months or even years. After I joined EPM, just *one* use of the "Sales for superheroes" enrollment conversation led to closing my next $9,997 program in four weeks and three conversations with a client I love who practically walked in the door without effort…and a lot of joy on both sides.
And the hard work and marketing of EPM helped me create a $9,443 miracle. In late January moving full speed ahead to my EP launch, fresh with hot skills from the EPM lab, I heard from a friend who had just hit a difficult situation…and a light went on! What if I could do a little detour from my hard-charging efforts for me, and take a few days to drive some revenue for her? In eight days, my team and I created a small 1:1 offer laced with “EP” elements, a sales page, bonuses, urgency, a script and a surprise offer to 200 people who attended a live webinar. We aimed to sell 10 packages for $497. We sold 19. And I gave my friend almost twice as much money as I had hoped.
My biggest internal shift was to understand the power of focusing an offer to achieve a defined result – both for myself, and for my clients. My experience in EPM – of setting a goal and moving towards it with small steps and constant wins – showed me how I could create a similarly transformative experience for my clients, who struggle even more than I do with the long sales cycle and endless frustration in trying to win federal contracts!
What did I do? I got vision for both where I was, and where I could go. I could see the “10x” elements in my current program, know why they work well, how to add and further intensify and evolve what I know is already good.
I’m launching my full EP program, and also looking ahead to transform EVERY ONE of my business offerings. We’re building more intense, sticky, learning experiences that I have every confidence will result in greater client engagement, results, renewals, and referrals. My energy and confidence in being able to reach people I can help has skyrocketed. I'm now on the path to creating an "ALL-EP" product escalation family that is giving me the scalability to grow my business that I had not been able to figure out how to do. as I discovered that I can be good at marketing; I had despaired for years that I could ever be.
By transforming my business based on the Experience Product & Marketing principles, I have given new purpose to my business, changed the trajectory of its growth, opened up new levels of creativity and collaboration, realized my passion for creating and strengthening community in my field of practice, and I’m having more fun in my life and my work than I have had in 31 years.
Oh, yeah, and EPM showed me how to intensify the peak emotional experiences (and thus create more “sticky” learning) in the (admittedly already kickass) indoor rock climbing class I’ve been teaching for 12 years!
What is your biggest takeaway from EPM?
People LONG for experiences and connection with each other, and EVERY service I offer can be experiencified.
How did EPM help you become successful?
Creating extraordinary, results-driven learning experiences has become my company's core mission as well as my differentiator in a market saturated with information products, database subscriptions, lobbyists and consultants who don't deliver results, and death-by-powerpoint non-interactive webinars.
How has EPM and your success impacted your life?
Shown me an extraordinary way to walk my talk and live my message, and given me the theme for my year: COMMUNITY. To create community, contribute to community, and encourage others -- clients and colleagues -- to do the same.
What has been the biggest change in your business?
I am transforming EVERY ONE of my business offerings to build in more intense learning experiences that I have every confidence will result in greater client engagement, results, renewals, and referrals. The before and after is still coming. By some accounting, I am still making back my ROI in new web infrastructure that has been in the works to for the company as a whole and is needed to deliver this product. But the most I ever made from a single offering of a small group course was $8,000; with the assistance of your coaches JUST AS I WAS REGISTERING for EPM, and FIELDING MARKETING for a course I was building and am now experiencifying, I generated nearly twice that -- almost $16,000 -- And with ONE use of the sales for superheroes enrollment conversation, I closed the most painless $9,997 program I have ever won. It took a couple conversations, but the business nearly walked in the door. I have the confidence to raise the price (and improve the experience through restructuring and rebranding) of that program to $14,997 for 2019.
What are you most excited about moving forward with your Experience Product?
I'm having more FUN creating not just "product" but being in deeper connection with my clients as we work together, and finding new team members who can complement what I can do to support my clients
I was working hard and getting burnt out but never getting ahead. I knew I need to create an additional stream of income but didn't know exactly what it would be or how to go about creating and activating it. Through EPM I was given step-by-step training on how to take my product live so that I can't fail, even if the first iteration isn't an immediate success.
What is your biggest takeaway from EPM?
This is an amazing program that delivers over and above what it promises, which is rare.
How did EPM help you become successful?
EPM showed me the necessary steps to take my product live. I would not have known all that was involved otherwise.
How has EPM and your success impacted your life?
I know I can do this now - it's not a vague hope.
What has been the biggest change in your business?
Adding a new offering that takes what I do 1:1, and allows it to be shared 1:many.
What are you most excited about moving forward with your Experience Product?
Passive income.
Your Graduation Story
A highly credentialed ICF coach, trained educator, and former franchise owner, I had the ingredients and knew the steps in creating group programs and virtual courses to help me grow and scale my coaching business. My problem was that I had people interested and ready to take my courses, but I didn't have them officially created yet. EPM Evergreen was my fast track ticket to getting my course out faster and better than I would have gotten it out on my own. Marisa's gamification approach and her rockstar coaches' mentoring with my messaging gave me the momentum I needed to catapult my course project. The structure, accountability, and support EPM Evergreen gave me in just 12 weeks helped me feel not alone and gave me the push I needed, resulting in me launching my course months ahead of schedule and giving me a solid ROI.
What is your biggest takeaway from EPM?
Believing I could launch a comprehensive course before the course was created -- especially with people who didn't already know me and who would be participating virtually.
How did EPM help you become successful?
I had a lot of the ingredients already, but EPM provided the icing on the cake that took my offering to the next level and helped me become successful by teaching me to incorporate gamification techniques and gaining a clearer understanding of messaging.
How has EPM and your success impacted your life?
It has given me greater confidence as a course creator and learning experience provider. I will value being able to use the Experience Product? trademark.
What has been the biggest change in your business?
The confidence I have gained in creating, marketing, and delivering experience products and the visibility I have gained in correlation with my experience product.
What are you most excited about moving forward with your Experience Product?
Creating more and serving more -- increasing both my impact and income (so I can make more impact)!
I had this old limiting belief that you had to work yourself ragged to earn and survive. So that was the reality I lived. I taught 30+ sessions running around the city, and by the end of the day, I was exhausted, and I had no time to enjoy life outside of work.
My biggest external shift is that now I feel comfortable offering High-Ticket programs and guide my clients through a progressive series of steps within my System that allows them to feel the forward momentum and get them results. The internal shift that allowed me to step into my new reality is the awareness that I had to be the living embodiment of what my clients wanted - ease, grace, and honoring everyone's intrinsic worth.
My big aha during my enrollment conversation was that these conversations are not about manipulating people into buying. For me, it wasn't so much about the words I said what I embodied as I said them. When I focused on holding the space for them to be fully expressed, and my commitment to being of service no matter what, these conversations felt effortless and enjoyable.
Another huge external shift is that I held my very first webinar where 56 people registered, and 30 showed up live! I was very intimidated about holding a webinar, but once I got rolling, I actually enjoyed it very much. This was just a couple of days ago, and I sold one unit of my group coaching program. I learned that by setting a date and inviting your tribe, you put a stake in the ground and take a stand for your work. Then...no matter how scared you are or think you can't do it, you show up and pull through because your Mission depends on it!
My self-confidence has grown SO much because of this, and I feel I trust myself more with bigger things. I hit Mission Accomplished in week 2 of EPM by speaking with a friend who wanted guidance. By week 8 I had earned $11,247 with three private clients and one group coaching package sold.
One of my big WHY's for embracing the entrepreneurial path was to be able to afford more family get-togethers with my family, which is scattered in Japan, India, East and West Coast. This summer, I'm definitely going to invite my parents to join me for a Bucket List trip!
Before EPM, I had spent many months just thinking about the content of my online course, never really able to get it out the door, much less to the door. I was convinced that I had to have all the content complete and perfect before launching it into the world. I had not invested quality time into how I present, talk about and market the course to potential students. The structure and lessons helped me drill down on these important areas.
These areas, in the end, have helped me reframe and strengthen that content I had spent so much time thinking about. Now, my course is definitely at the door and ready. EPM has helped me do this. Now, I'm motivated to not only make it a strong course for my students, but also an amazing experience.
Your Graduation Story
AWESOME EXPERIENCE!
What is your biggest takeaway from EPM?
MOVE! Just keep going - love the points!
How did EPM help you become successful?
gamification is addictive
How has EPM and your success impacted your life?
More money. More confidence. More belief that anything is possible.
What has been the biggest change in your business?
Focusing on time.. Let it go. things will work out.
What are you most excited about moving forward with your Experience Product?
Freedom and lifestyle is right around the corner.
I was a 'digital newbie' never having engaged or sold to people online, even though I had a pretty successful leadership development company offnine for the past 22 years. I was getting too comfortable and not challenged enough creatively.
EPM forced me to get out of my comfort zone and jump into the fun, learning 'discomfort' zone! I never enjoyed feeling 'uncomfortable as much! The games, the on-going inspiration, support and encouragement made all the difference! Am still in the beginning of my digital journey but am learning a lot and growing my online presence with gusto!
What is your biggest takeaway from EPM?
connection, connection, connection! building momentum one small step at a time
How did EPM help you become successful?
NEVER give up; don't believe the mindfucks! GRATEFUL for the ongoing support and the brilliant materials! and the fun games! Note: am still not as successful as i intend to be, but am enjoying the ride, the learnings, and hope to connect more with the community at M2M
How has EPM and your success impacted your life?
Still too early to say. Small wins but growing...
What has been the biggest change in your business?
Creating a digital presence; engaging and selling through a page. Used to be all off-line!
What are you most excited about moving forward with your Experience Product?
Creating a solid marketing strategy that i feel inspired by and works wonders; not there yet I was a digital newbie!
Is there anything else you would like to add?
THANK YOU, THANK YOU, THANK YOU!!! For the unwavering support and encouragement, the amazingly well designed course, the inspiration, the great coach (Kate!).
I learned of EPM at a time when I had grown weary of run-of-the-mill shiny offers and tactics that promised huge rewards for list building and product creation programs. I was drawn to Marisa's big picture perspective with the Birds Eye View framework and process to create a real experience for my clients. A product that would set me and my offer apart from the crowd, and boy, did she over-deliver on that promise.
The analogy that "you can't see the forest for the trees" is where I was living before EPM — stuck doing tree work without a framework. I had created products that I wasn't proud to offer. I had a website that I didn't want anybody to see. EPM provided me with a systematic process to design, market, and deliver experience products that appeal to my ideal customer and fit the stage of my business growth. I gained the confidence I needed to price my product for its value and method of delivery.
While it wasn't always easy to conceptualize and document the steps, I learned a valuable skill set that I can apply to every future product I create. A key takeaway was the realization that marketing methods need to match the growth phase of your business. It's easy to get sucked into strategies that are popular, but not necessarily right for your business.
So, I ended the program with a signature weight loss masterclass for women over 50. A product that I'm proud to own and proud to offer my clients. Thank you Marisa, Murray, Tiffany, Christine, Don and the EPM community for a rock solid program.
What is your biggest takeaway from EPM?
Realizing that my marketing methods need to match the growth phase of business. It's easy to get sucked into tactics that are popular, but not necessarily right for your business.
How did EPM help you become successful?
In 14 weeks I learned how to create an experience for my product; how to market my product in the right way; and actually launched a marketing campaign.
How has EPM and your success impacted your life?
As I created the Birds Eye View, Features and Benefits of my product, I realized the true value of my offer. The exercise gave me the confidence to set prices based on value and method of delivery. This is a priceless skill set that I can apply to every future product that I create.
What has been the biggest change in your business?
Before I was following every product to market shiny object that came before me and getting nowhere fast. But now I have a systematic process to create, market, and deliver experience products that appeal to my ideal customer, fit the stage of my business growth, and products that I can feel proud to offer.
What are you most excited about moving forward with your Experience Product?
Completing the marketing campaign and making money from it.
Your Graduation Story
In 10 weeks I changed, at coach Debra's suggestion, my main "product" (membership) to a 6-weeks online masterclass. I have created, marketed and launched the 6-weeks program during these 10 weeks. I even changed the name of the 6-weeks program (also at the suggestion of coach Debra) and redone the welcome video, the outros to all recorded training videos, and the marketing, and the design :-)
We are in the middle of the Coronavirus pandemic, so the situation is unusual.
What is your biggest takeaway from EPM?
I did not know much about business before. Now I learned a lot
How did EPM help you become successful?
I hope it will help me eventually :-)
How has EPM and your success impacted your life?
I learned how to do business, which I did not know anything about before
What has been the biggest change in your business?
Learning how to do business :-)
What are you most excited about moving forward with your Experience Product?
Helping as many people as possible with my online masterclasses