Before, having a business is just a wish; a dream that I have written down as a goal to accomplish. With a full time job, 6 kids still at school with many demands...and a busy life as a volunteer, having a business is too far-fetched and just a wishful thinking. After coming across EPM, I know this is the golden opportunity for me to jump and go for it.
I got clarity on my niche and I now have a different view on marketing. I have developed courage to reach out to people to share my gifts. Although I have not fully launched the marketing of my program yet, now I have the knowledge and tools to do so. Embracing EPM gives me clarity to develop an EP, market and deliver it. I have decided to set the Mission Accomplished date to a later time. I have the confidence to start my own business , and the best thing is that I have discovered means to work both on my business and on my day job as a University lecturer.
I have started the delivery of the program with 2 beta students. My aim is to get the modules to be developed and then I can offer the PhD Blueprint Masterclass for Moms as a short course under the University's Business Department.
I am grateful for the opportunity to be part of the EPM family. It was challenging to attend the coaching calls live because of the 14 hour time difference ( I have to stay up till the wee hours, or have to listen while preparing breakfast, driving etc etc ). Special thanks and a big hug to the amazing coach Samara for the motivation and insights. Thank you Marisa and the LYM team!
What is your biggest takeaway from EPM?
Clarity on my niche and courage to reach out to people to share my gifts.
How did EPM help you become successful?
I now have a different view on marketing. Although I have not fully launched my program yet, now I have the basic knowledge and tools to develop an EP, market and deliver it.
How has EPM and your success impacted your life?
I have the confidence to start my own business , and I have discovered means to work both on my business and on my day-job as a University lecturer.
What has been the biggest change in your business?
Before, having a business is just a wish, a dream that I have written down as a goal to accomplish. After coming across and joining EPM, now I've made a modest sum to start with.
What are you most excited about moving forward with your Experience Product?
I have started the delivery of the program with 2 beta students, my aim is to get the Modules to be developed and then I can offer the PhD Blueprint Masterclass for Moms as a short course under the University's Business Department.
Your Mission Accomplished Story
My coaching practice had languished as I had enough professional contract work and I was dis-satisfied with my own failure to push for more.
The techniques of the EPM course helped me to identify areas that I cared enough about to push myself and narrow to a niche where I felt I could effectively add value.
EPM also helped me with a range of techniques for making the product I was creating more engaging and with better ways to validate my ideas and market them to my audience.
The lasting benefit for me is that I have the tools to repeat the process and move on to do work which is more impactful and will bring me greater satisfaction.
What is your biggest takeaway from EPM?
The added value that LYM creates for its business model through its eco--system of offerings
How did EPM help you become successful?
Creating a sense of accountability, plus new approaches.
How has EPM and your success impacted your life?
Improved focus and a sense that 'I can'.
What has been the biggest change in your business?
Shown the possibilities of moving beyond a side-gig.
What are you most excited about moving forward with your Experience Product?
Learning to make good use of the technologies and techniques introduced on EPM
Is there anything else you would like to add?
EPM is time consuming however the way the course uses the same techniques it is promoting gives encouragement and credibility to carry on. The best course of its type I have done.
I was stuck, paralyzed by fear of not being able to do what is really meaningful to me, following my passion. I had tried marketing that I had been taught in other programs to little success. The normal "how to" steps just weren't working. I was hugely stuck in my niche, my languaging, and my skills to market. It felt heavy and I nearly gave up. Then I happened upon EPM. Through more exposure to marketing magic, the genius of Marisa and the EPM team I began to absorb the how and why of EPM. I brought a product to market with a clearer understanding of what I was doing, who I was serving, my mission, the pain points I solve and the benefits I brought to the table. I got through my block of I have to be perfect.
I fully understood for perhaps the first time in my life, iterate your way to success. Despite knowing that consciously, I got it on a whole new level with EPM. I had no idea how my perfectionistic tendencies were standing in my way, particularly in my marketing of providing a much needed service to help others. My passion has been unleashed and clarified. Creative juices have been injected into my business, I'm so excited to watch it unfold as I make consistent steps forward! Thank you Marisa!
How do I share the gold mine of knowledge I have in my head? That has been my question in the last two years. Why? I share knowledge and experiences in my coaching practice to my coachees, one to one. I’m happy and fulfilled doing it. And I want to do the same with more people in small groups.
I love to share practical and applicable knowledge; I see the results my coachees have by accepting the challenge of a mind shift. When having the tools to ask the right questions, to see what is going on, to understand the root causes of their business and personal life and being empowered to make better decisions, they become more capable and competent; they know how to define the right problem, the context, and the resources to solve it.
How do I capture everything I have in my head and files, organize it, and create models and systems the way my coachees or students want to learn? To do it 1:1 it’s easy. But how to do it for a group of students and have the same results as in personal coaching? How to create a product they can live, learn, integrate and apply with success?
One day last October I received an invitation from Thinkific to attend a webinar; I had been exploring platforms for teaching. At the last minute I decided to attend, it was an interview. I was blown away by the authenticity of Marisa Murgatroyd. She was giving the answers I’ve been looking for in creating my product, she was talking to me. I followed the EPM Launch and signed up. Today I can say I can create a product with a mission, to my niche, women entrepreneurs.
The problems I’m solving:
As women entrepreneurs, we love to share ideas and get opinions, to help, to brainstorm, to transform, to find solutions, to increase profitability. Yes to share, but in the right place at the right time with other women with the same interests.
I’m creating this space.
I’m creating a mastermind, Emprendedoras Mastermind – Rentablidad y Crecimiento, all my work is in Spanish, my mother language. This is a small group, five committed women from different countries; we will meet online for 12 weeks in a Board of Directors setting. They understand this is a pilot; besides being the Coach facilitator, I’m also teaching tactics and strategies in 6 sessions/ short classes with video and exercises to be released twice a month and to be discussed at the end of the Mastermind sessions.
I have identified the benefits of Emprendedoras Mastermind as follow:
Clarity –in personal & business values - Alignment in both Tactically thinking – asking the right questions –finding the solution fast
Profitability – reaching the desired level and having a plan
Community – like minded women entrepreneurs, elevating standards
In mid-January I did a Chatterbox campaign; every year I get in touch with ex-coaching clients, I have a very good relationship with them, and I enjoy the beginning of the year calls, the sharing, and updates. I introduced to them the idea of the international mastermind for women entrepreneurs, 11 of them asked questions and showed interest, 5 of them are ready. I’m working to have it ready on February 15 to open for Applications and sign-up.
End of this chapter and the beginning of a new one is coming. Thank you
What is your biggest takeaway from EPM?
There were so many little nuggets that helped me tweak my very young group program (I launched the pilot group of 8 people in Jan 2018), from pricing to mission statement clarity to just the outstanding level of training, presentation of content and sheer production values offered in EPM. I'd say my biggest takeaway was the Mission Accomplished Renewal program, which I completely re-formulated during EPM - I took it from an amorphous continuity program to a solid 6-month package, properly conceived, priced and marketed. I sold over $30K on renewals alone, almost 25% of my total revenue for the launch!
How did EPM help you become successful?
Honestly, I had already heard/learned/gleaned a great deal of what Marisa trained on during this course as I am an experienced entrepreneur, but the total package of EPM is IMPECCABLY designed, organized and delivered. I've never seen an online community or membership site like this, and LYM delivered 100% on the promise it made. Plus, there were many gems along the way, and lots of fun! So throughout my launch, even though I was not on exactly the same schedule as the EPM calendar (for example I was selling as early as November), I felt that added boost of support, clarity and accountability that pushed me to do better and better. Including the private clients I signed up during this period, it was a $156K launch all told! I'm thrilled!
How has EPM and your success impacted your life?
EPM become my gold standard for group programs, clearly!!:) I got exactly what I wanted, which was a peek into the world of Marisa's coaching and community, and oodles of seriously valuable, powerful business training. I now have an arsenal of tools, from spreadsheets to timelines to blueprints galore, and I know I will be referring back to the trainings and materials many times as I iterate forward (to awesome, obviously;)).
What has been the biggest change in your business?
Thanks to this launch, my fledgling coaching business now feels like an empire in the making! I was a full time career artist (TV composer and Broadway music director) for 25+ years, and turned to entrepreneurial pursuits online in an attempt to create long-term financial freedom, independent of the entertainment industry and its many foibles. In 2017, I produced my first summit, enrolled my very first "civilian" clients and earned about $70K in private coaching income with eight people. Just one year later, I have a thriving community of almost 40 high-end clients, most of whom are in my Mission Accomplished program. 2018 turned out to be my first $250,000 year and I plan to make AT LEAST $300K in 2019, with a stretch goal of $500,000. Here we go!!!
What are you most excited about moving forward with your Experience Product?
I am most excited to scale, build a team and explode the Mission Accomplished community! I'm seeing how Marisa managed to provide an extraordinary amount of personalized support and individual attention to 600+ participants, using a team of coaches, a beautifully executed platform and her own time, judiciously. I want to take what is currently an all-live program, primarily delivered by me, and build out the pre-recorded trainings and coaching team so that I am out of most of the day-to-day support, without sacrificing quality or results. It really feels like the sky's the limit on this program! Oh and also, I'm excited to add that "Experience Product" certification. I'm a sucker for great credits.;)
When I saw Marisa´s Webinar and heard her talk about the difference between an Experience Product and an Information Product, I was hooked! I was looking for a way to start my business, but I didn’t see how I could get to the people that I knew I could help when there is an ocean of information and courses and webinars out there.
My original idea was to translate courses of authors and leaders that I like and I follow because I thought it would be easier to reach those that could benefit from this. I might still do it with some courses later, but the big difference is that after going through EPM I got a lot more confidence and decided to create my own Experience Product.
While I was going through this program, the pieces started to fall into place, and I realized "I can do this." I know I still have a long way to go, but I learned so much and got so much help from my coach and all the coaches during the three weekly calls, plus the community, that I feel a lot more empowered.
I know this time I will go to the end because I think that this program gave me a strong base. I love the way Marisa tell us about her " mistakes" and how she solves them. She is such a genuine person! I feel very grateful to her and the whole team :-)
What is your biggest takeaway from EPM?
Many, I learned a lot. But if I have to name one, I think it would be the Heroic subscription.
How did EPM help you become successful?
It gave me a solid knowledge of how to develop and market a product in a different way rather than the traditional one, by using the experience product formula. And very important, it gave me more confidence in myself and my product.
How has EPM and your success impacted your life?
Even though I didn't hit Mission Accomplished yet, because I decided to launch later, I know that after all I learned and all the tools I got, I will succeed very soon. That makes me happy and give me a lot more confidence. I feel more powerful and confident!
What has been the biggest change in your business?
I was going to deliver products (mostly courses) from other people on my platform. I wanted to create my own products and courses but I thought I didn't have enough knowledge to design and develop my own products. Now I know I can do it.
What are you most excited about moving forward with your Experience Product?
I think it would be to present and market my fantastic experience product in my amazing Heroic Website.
I have been an online course creator for about 5 years and have about 15 courses that I sell to school teachers on how to improve their teaching and relate to their students in more effective ways. I have a lot of experience in this area having been a school administrator and School Professional Developer for the past 15 years. My courses up to this point are popular with students and receive what I considered "good" reviews. The courses had the typical type of curriculum that teachers would find in an online college class since my first experience in the online world was in fact, creating online university classes.
In my old courses, there were a few videos, some discussion boards, stuff to read and some practice-based activities to do. While I used module objectives to guide the content, designing a mission for the course and for each module was more inspiring and motivating. During Marissa's training I realized that although the course had meaningful information, and I tried to change it up by using several modalities, it could be a lot more fun by designing in some points of unstoppable momentum. I am now designing a totally new course and using what I have learned in the EPM course to make the modules more focused on the module mission and future self vision. I think the new design will provide peak emotional experiences that will keep my students wanting to keep learning new content from week to week.
During the course, I couldn't wait for Tuesdays and Thursdays to see the new content that Marissa would provide. I want to create courses that people can't wait to open and work through just as I did with EPM content. I feel that I can now create exactly that kind of course for my students. The only overwhelming thing for me now is how to find the time to now go back and recreate my 15 older courses in the same image! But not a bad problem to have, I think! lol
I also learned new ways to approach marketing - the one biggest area that I most dreaded in my business. I had seen people use many of the techniques that Marissa taught us in Module 4 but I never really understood how to implement those ideas in my own work. I gained a lot of good insight from module 4 that I can use to expand and grow my business.
I am looking forward to our live event and hope to continue gaining great ideas that I can use to build and grow my business. I have totally enjoyed EPM and what we have learned in this course! Thank you, Marissa for a great learning experience!
What is your biggest takeaway from EPM?
I really liked how Marissa blended static slides with video and made it fun to learn the information. I took another course from another provider that basically said fill up each module with a bunch of videos under 10 minutes each. I was not interested in watching their information and did not find it fun to learn. With this class, I looked forward to getting to my computer every Tuesday and Thursday to see what new information I would get. I also liked the Friday Tech sessions.
How did EPM help you become successful?
It motivated me to finish the learning modules and put together a new and much improved course. I have developed over 15 online courses in the past and they have sold well and been popular but none of them have the special "pizzazz" that I believe my new one will have. It has taken me twice as long to produce this one since I am creating meaningful videos but when I finish, I want to go back and experiencify my other courses to make them better as well.
How has EPM and your success impacted your life?
Same as how it helped me become successful. I don't have the course completely ready to deliver yet but I have written all of the scripts so now it is just a matter of creating the presentations and putting together the videos. I have already sold some spots in the course and I am hoping that when my current students see the new course, they will tell many, many others.
What has been the biggest change in your business?
I am creating a new website on Heroic. It is not finished yet because I am working on developing the product but I think it will be good once I get it set up and start sending traffic there. I appreciate the chance to use this new tool.
What are you most excited about moving forward with your Experience Product?
Seeing how students respond and where I will need to make revisions and iterate the product to awesome. I think it is shaping up pretty awesomely already so I hope my students will think so too. I am looking at course development in an entirely new way now and have lots of ideas on how to improve my old course collection.
While I didn't cross into Mission Impossible, I am feeling much more confident about moving forward with my business as it is my wish to complete one line across my Customer Journey. I'm leading people half way through their journey with me. I find them their VA and they are happy but then it all ends there.
There is so much more that I can offer business owners. Currently, that is to make VA matches but I want to fill more holes in their businesses. By creating the "How to Partner with Your VA and Double Your Webinar Sales" product in EPM it made me realize that I might specialize with offering VA services, perhaps by building specialized teams.
EPM has me thinking beyond what my business has been and that perhaps I can develop specialty VA services. David Guido
Before EPM, I was doing everything backwards. I am a Zig Ziglar Certified Coach and Certified Trainer - and as such I have the honor and privilege to coach and teach using Zig's time-tested material. I have also enrolled in and graduated from one of the most well-known online product creation and marketing programs in the world.
I also took courses in 3 other online marketing pro. Tens of thousands in programs - maybe 4. And all I did was lose a ton of money. What was I doing wrong? I was trying to sound exactly like Zig and the trainers/coaches I had. I was trying to fit their scripts into my personality. I was trying to make the Ziglar programs - and the proprietograms I created - fit into everyone and everyone.
Then EPM came along. I have discovered the keys to making this actually WORK for me! To have a specific niche before anything else...and a niche I am passionate about, that I can serve (and WANT to serve with unbridled passion). To determine the offer and the experience based on that niche. Then determine the marketing and delivery of the program...based on having all the crucial components in place first. I did not have any success with MoMENtum Academy and I am discouraged. Even disappointed.
However I KNOW I have the process at my fingertips that has allowed me to find my true voice, sound perfectly imperfect, creating, promoting and delivering the products and programs that are truly on my heart to deliver. And this has my VERY excited for the future!
Thank you for the massive course correction on how to do this Experience Product thing! I know this is the way to go and that it will eventually yield success, not just financially but more importantly in serving large numbers of people. The right people. The right way - my way. And I owe that awesomeness - and confidence - to EPM! Thank you!
What is your biggest takeaway from EPM?
I had invested heavily in EA and a little in PLF previously. In EPM I saw this process from an entirely different perspective. Seeing the creation of my program from the client-first perspective - and not worrying about the marketing or delivery until the product mission and niche was established - was a huge game-changer for me...and made me feel more confident in what I am offering and that it is the right thing to offer, for the right reasons. Looking at things in this "order" also makes the creation, marketing and delivery of the program easier to work through!
How did EPM help you become successful?
The program has not been a success but I still feel, with this new outlook/approach to creating an experience product (and seeing it as an Experience Product to being with), that EPM has made me far more successful at creating the right product for the right niche. The reason my results are so disappointing is precisely because of what EPM has helped me to become successful at: seeing the entire product creation & delivery processes in the correct order and with the proper foundation!
How has EPM and your success impacted your life?
I am discouraged and disappointed - but feel like I have the template to eventually be successful from a enrollment/financial perspective. This gives me the confidence to keep moving forward, despite the disappointment I currently feel.
What has been the biggest change in your business?
My approach. Being more real. Being myself...as opposed to sounding all cliche, as if I am following a template/script. I have many people comment on how much more "real" I sound when I shoot video, how much more authentic my emails feel; and how that will positively impact my efforts and my business going forward. Before I sounded like I was reading from a Burchard or Walker script. After I have found my authentic voice.
What are you most excited about moving forward with your Experience Product?
Re-visiting MoMENtum Academy as well as utilizing the Experience Product process for 2-3 programs that have been on the drawing board for over a year.
Before EPM, I had my idea for a course, but I knew it was missing something regarding engagement and keeping my students involved. I originally joined the Experience Product Masterclass because I wanted to make my future programs more fun and engaging for my students while they learned their material. I wanted to know how to add aspects from gamification to my ideas for the course I was developing especially because I would be working with young teens and their parents.
Well, Marisa’s course not only taught us about adding engagement and fun to our programs but took us all through our own “experiences” along the way. During EPM, I experienced those “wins” myself and two big ones stand out the most.
My first big win was learning how to make sure all my students have small wins along the way and not just at the end of a long module. Plus, that a win wasn't just checking off a box of completion at the end of a lesson but that an actual action took place, and at least a small accomplishment was achieved. Adding the elements of engagement and wins also made me much more confident in the program’s value but also in my confidence to promote the course to my community.
My next big win concerned how to market my course. Before EPM, I wasn't sure what my best marketing efforts would be, but I assumed it would be the typical online marking efforts that are popular now like FB ads, building a large email list, getting a lot of followers and likes on the social media platforms, etc.
However, during EPM, I discovered I didn't have to do all that but that I had other simpler options to start with. That was a big game changer to realize that I didn't need to spend a long time building a list and a big following on the social media sites. I also learned to fine-tune my message so I could better reach my audience which helped me choose my best marketing plan. Then, I was able to confidently take my message and began making personal contacts and presenting the program to my community.
My biggest win, I suppose, is that upon graduating from the Experience Product Masterclass, I genuinely have a product that is fine-tuned down to the messaging and marketing and that I’m proud and confident to release it to my student and their parents.
What is your biggest takeaway from EPM?
So many! I came here to learn how to add gamification to my ideas for a course especially because I will be coaching young athletes. However, by going through all the steps, it helped me break down every area and fine-tune my message so I better reach my audience. Plus, I really needed the marketing training that you offer which fit my model so much better than most internet marketers promote.
How did EPM help you become successful?
Again, so many! I think fine-tuning my message down to one concise statement really helped my marketing. I have been able to use it in all kinds of marketing efforts that I have never used before.
How has EPM and your success impacted your life?
I guess the main way has been giving me the confidence to promote my program and to charge what my program is worth in the future, even though this is a Beta program at a Beta price, mainly to make sure the young athletes can navigate through the Thinkific platform.
What has been the biggest change in your business? Before EPM, I wasn't sure what my best marketing efforts would be but I assumed it would be the typical online marketing efforts that are popular now like FB ads, building a large email list, and other social media marketing ideas. However, during EPM, I was able to solidify my message and began making personal contacts and presenting my program that way to my local community. That was a big game changer to realize that I didn't need to spend a long time building a large list and a big following on the social media sites. I made a great sales page in Heroic which will help reach cold traffic which will lead to a consultation where they can get to know me better.
What are you most excited about moving forward with your Experience?
I have it all dialed in moving forward except hopefully Thinkific will be adding some gamification to help my students stay excited and engaged throughout the program.
Is there anything else you would like to add?
I have paid for many programs in the past and still didn't have a business nor clients. Now with EPM, I have both!!!
I was going around in circles in determining what the next step would be to grow my business. I was confused on what to include in a program, and how to lay it out. THe EPM program guided me through the process to develop my EP program from conception to markets to what is important to retain participant engagement. By the end of the program, I had a clear way forward for development of the program, pricing, and marketing methods.