I had had the dream of redoing my whole business and moving out there into the online market place for the last 2 years. But alone with my computer, progress was slow. I didn't know what to do, in what order, how to package it or market it or sell myself. When I came across Marisa's programme I didn't really want to take it on at that time but I somehow knew I'd find myself pressing the BUY button and I did! My initial thought was "Oh s%$t! How much money have I just spent in the run up to Christmas?" but then i realised if i didn't spend it, I was never going to make any back and move forwards.
But I am so glad I did. I was pushed so much further than my comfort zone. Marisa and my coach were there to shed light, encourage, motivate and give invaluable feedback into, not only on my programme ideas but also my mindset and blocks I was putting up. Without the group coaching and group support from other EPMers it would have been a tough uphill and lonely slog.
Don's tech coaching was invaluable for me and, although it was still a challenge and the tech part of it for a newbie was time-consuming and slow-going all the way, I felt able to implement what he suggested and try out so many new tools and put the pieces in place that I needed.
It became so clear to me in January, that earning back the money in the 10 week deadline no longer mattered as it was putting everything together that has taught me what I need to know for my business to move forwards.
But i now have things almost ready and in place and ready to launch a couple of weeks later than the end date. I have gained a new doula client through chatterboxing in the campaign as well as a lot of confidence in my abilities and I'm excited to see what possibilities lie ahead in the next few months. Thank you so much - all of you have been amazing and I am missing the programme already!
What is your biggest takeaway from EPM?
So hard to name just one really! The biggest takeaway is the shift from not wanting to put myself out there and 'sell' myself to wanting to be more of service and help others - the shift in the marketing mindset. There are very few women in the west that know what i do and i now feel it is my duty to help new mothers to transition more naturally into motherhood. Another takeaway is just the amount of traction gained in implementing all the tech stuff - from email responders to opt in pages. Its been a huge learning curve but I've come so far in 10 weeks.
How did EPM help you become successful?
As above, a shift in mindset and making me take action and get stuff done that i have been procrastinating over for 2 years! I needed the deadline and pressure to focus on the tasks in hand and the immensely supportive community of help that i have had to ask silly questions to and get feedback on thing from the coach and the others in EPM.
How has EPM and your success impacted your life?
It has made me move in a forward direction, at great speed, which i wouldn't have done (and haven't done), sitting at home on my own. I haven't made the money back - yet - but I know I will soon but I now have a solid base for a 1:few coaching programme, 1:1 upsell and I also want to turn it into an e-course which now all feels so much easier than 10 weeks ago with the marketing and launching help.
What has been the biggest change in your business?
Before i was in the bottom earning bracket and feeling like it would take something drastic to move out of there. Now I have made a move towards putting myself out there more, both locally and in the online world, it feels like increasing my earnings would not be such a difficult thing to do. The focus and clarity and the momentum to keep moving forward with a clearer vision and a greater sense of optimism about what is actually possible in life is the biggest change in my business.
What are you most excited about moving forward with your Experience Product?
Everything! My launch online has been moved forward a couple of weeks as the tech got the better of me and my sales page was not ready. I have some local workshops booked in in the next 2 weeks and i am excited about going live with everything. I have the tools behind me to launch now and I can't wait to see what will happen in the next few months!
500+ people from various countries and professional backgrounds jumped into EPM. We each had a dream in mind, and most of us believe it can still come true.
The main feeling I take away from EPM is that Marisa allowed us to share in and watch this process through her eyes. I felt she held nothing back and gave her best. She was generous with useful bonuses that will continue to help us improve the products we build.
Yes, it's really difficult to create and market a product. And it's rare to find someone who offers all the nuts and bolts, in a clear and concise manner. As I revisit modules and videos, I'm discovering gems I missed the first time. It's clear Marisa was trying to anticipate our needs.
EPM got under my skin and helped me discover strengths I had underestimated. It helped me focus and push past my inner critic. This alone has made EPM worthwhile.
High tech companies hold a "post-mortem" following a project. It's a teaching moment for future endeavors. This discussion asks, was Marisa too optimistic? Could such a large international group, with varied skill sets clear such a high bar in a short time? Perhaps there's food for thought. But, there's no doubt that Marisa cares about her students. And she has done a lot to minimize any negative impact by providing a guarantee and great bonuses.
For me, it was wonderful to spend 10 weeks with a big dreamer and a high achiever. Marisa has integrity. She stretches beyond what's comfortably possible. An extended elastic band never contracts to its original size.
So this has been a fun wild ride! You guys have been amazing for sure. I didn't click with my coach but it was ok because there was soooo much other support. It takes a lot of guts to put yourself out there and I wasn't all the way visible with this group, but that's ok too. I've come really far! I designed a whole program (that could use a lot of tweaking lol), but I didn't have anything before! I love the way Marisa thinks and teaches. I've learned a ton about marketing in general and will likely do the whole program again soon so I can soak even more in. Thank you all so much!!! This has truely been awesome!
Mission Accomplished! I had seven discovery sessions, working on my website, yet 5 clients signed up, YAY! I'm really excited to have been able to create an experience product, EMP rocks!
I think I posted this on my fb page (still getting used to fb), working on the techie stuff!
I was a far cry from anywhere near being able to launch an experience product. Through the course, I felt that I had gained more clarity about the kind of product I would want, that's huge! I realised that I enjoyed writing and also felt liberated to choose what I wanted to do based on my personal qualities. Marisa's presentations are very easy to follow, however it was too much for me to 'digest'. I felt that I was not ready to decide on the form of my experience product. I was really stuck as I seemed not ready to make the decision. I also want to get over the hurdle of getting my website up and running, it was too new with many new things bombarding me constantly so I was overwhelmed. But I was glad to think through many of the stuff in the first 4 modules. Will eventually plow through all the modules, before the end of the year! Who knows, I believe Marisa has provided all I need and I just need to be confident enough to launch and see the market respond!
2 things, first up, I have hit MA! With my product Traffic Lab.
All by chatterbox. I am just starting writing my perfect email campaign and making a sales page now. Next up I’ll start Facebook and Google ads.
Along the way I pivoted, well not so much a pivot as when I got to a fork in the road….. shall I turn left? Shall I turn right? I took both roads and added a 2nd product, a completely new one, The International Coach Registry – https://business.facebook.com/InternationalCoachRegistry
2nd thing, I can’t recall ever asking for testimonials, certainly not in the last 20 years. Never quite had the courage I guess. Thanks to EPM and MM, I took the plunge today and so far I have emailed 3 people asking for a testimonial. About to ask a few more. I got one back almost immediately, from one of our long-term digital agency clients and it blew me away. It was from a very smart, analytical business owner client, she said: “Working with Robert has opened a whole new world of understanding of online marketing and website SEO maximisation . He has filled the much-needed gap in the management skills of the Company and directly influenced an improvement in the turnover of the business.” She doesn't know it but I have a whole new bunch of ideas for her business that I'm about to unleash, should be a good year!
Thanks Marisa for giving me the impetus to ask for a testimonial.
I've just arrived in LA, really looking forward to M2M. See you there I hope
For at least a few years now, I’ve been contemplating why me (and other people) are unable to finish projects they start. I’ve done the research and know the theory, and while figuring out how to put it together, but not actually taking enough steps, randomly came across EPM. I joined because I knew I could at least see another perspective on how someone else (Marisa) tackled the problem. By joining EPM, I’ve been able to see a lot of the factors which contribute to mission accomplished in action. My business which I’ve been working on for a couple years now, which has not had a concrete launch or product has grown through EPM, because I have clarity in what I want to offer and what I need to do in order to move forward. I’ve also gotten a clearer picture on how to boost performance and completion rates of projects, which conveniently is part of my own coaching product. I have not made any sales yet, but am excited to be launching my experience product in the upcoming weeks and feel much more confident with what I have to offer, after having gone through EPM.
Overall, I think the key takeaways for me personally are that I have been able to address and fight the perfectionist in me, and to build habits of doing (a.k.a. getting started choices) in order to move forward and create a great experience product myself.
What is your biggest takeaway from EPM?
I've learned that I need let go of perfection and focus on my getting started choices in order to generate momentum and keep going.
How did EPM help you become successful?
EPM helped me breakdown the steps I need to do in order to run a business and also increased my confidence in my abilities.
How has EPM and your success impacted your life?
I've become better at getting start and letting go of perfection. Consequently, I've become more confident in my ability to finish projects and help others.
What has been the biggest change in your business?
Before I was overwhelmed with the amount of different actions that are required in order to start a business. I am still somewhat overwhelmed, but have been able to break it down into manageable steps, and also create more structure and better put it into form.
What are you most excited about moving forward with your Experience Product?
I'm most excited about being to able to finish creating my experience product in order to help clients, and also to make money while doing it.
I'm soo excited. At the eleventh hour I reached Mission Accomplished. I'm too tired to share more than to say EPM is AMAZING! Thank you's to all of you, Marisa is high-end quality who attracts quality. Hope to see you at M2M Live
I decided to take the EPM course because it bothered me that clients weren’t finishing my courses. I knew that I needed to get them more engaged and give them a WOW experience.
Your course was the ticket to success I needed and I am so impressed with all the training that we received. It was a lot of information and intense keeping up with it all, but I was able to keep up with everything the lessons told us to do, and learned so much in the process.
You gave us everything we needed to create a successful program and launch. I even had time to make the first module of my course just so I could see how I could combine all that I had learned in the experience escalation sequence.
Now I feel like I can create programs that have surprises and other engaging activities to keep clients interested and moving through the program. This was truly one of the best courses I have taken and I will definitely recommend it to my network of coaches.
What is your biggest takeaway from EPM?
Knowing how to make programs more interesting and engaging
How did EPM help you become successful?
The information and modeling of the information was very helpful. The lessons were very thorough and took me step by step through the process. Everything I needed to know to create the product and launch it was there.
How has EPM and your success impacted your life?
It remains to be seen but I am grateful to have taken the course and now I want to take more time to go back through the lessons and go deeper into them.
What has been the biggest change in your business?
Before I was frustrated because people weren't completing my programs and I thought maybe my courses were too dry. Now I have an entry level product to offer that is more interesting and engaging and I know how to make more where that came from.
What are you most excited about moving forward with your Experience Product?
Doing another launch and get more sales.
Iterating my way to awesome!
Yesterday I held two captive audience events in the same city to promote my 1:Few Masterclass. This is my first Masterclass. I do a good deal of public speaking so I was pretty confident going in until...
Breakfast - 0% signed up on the spot. There were lots of great buying signals after the event as people came up to me to ask questions but nobody bought.
So I pulled aside a couple of people and we went through the presentation slide by slide over the next hour. I made lots of adjustments.
Lunch - 50% signed up on the spot! Wow!
Here's what I learned:
1) Shorter is better. We cut the presentation down by almost 40% by deleting slides and not going into so much detail.
2) Simpler is better. We shortened some slides to make them simpler and easier to understand.
3) Get people to ask tough questions. Because I had ample time because of a shorter presentation I asked this question, 'What's the tough question you are struggling with right now as you think about how this applies to your church?" And then I waited.....
"Will this work for a small church?"
"How much time will this take over the 8 weeks?"
"I'm not good with technology so will this work for me?"
"What happens if it's not for me and I want to quit?"
Allowing people an opportunity to vocalize their doubts which I'm sure others felt and then being able to answer them was a big win for all of us.
BTW I've started a Chatterbox Campaign today for everyone who didn't sign up. Plus we've got emails going out next week. So my goal is 50% conversion for breakfast and 75% conversion for lunch.
This "stuff" just got real! Grateful for everything I've learned thought EPM.