Iterating my way to awesome!
Yesterday I held two captive audience events in the same city to promote my 1:Few Masterclass. This is my first Masterclass. I do a good deal of public speaking so I was pretty confident going in until...
Breakfast - 0% signed up on the spot. There were lots of great buying signals after the event as people came up to me to ask questions but nobody bought.
So I pulled aside a couple of people and we went through the presentation slide by slide over the next hour. I made lots of adjustments.
Lunch - 50% signed up on the spot! Wow!
Here's what I learned:
1) Shorter is better. We cut the presentation down by almost 40% by deleting slides and not going into so much detail.
2) Simpler is better. We shortened some slides to make them simpler and easier to understand.
3) Get people to ask tough questions. Because I had ample time because of a shorter presentation I asked this question, 'What's the tough question you are struggling with right now as you think about how this applies to your church?" And then I waited.....
"Will this work for a small church?"
"How much time will this take over the 8 weeks?"
"I'm not good with technology so will this work for me?"
"What happens if it's not for me and I want to quit?"
Allowing people an opportunity to vocalize their doubts which I'm sure others felt and then being able to answer them was a big win for all of us.
BTW I've started a Chatterbox Campaign today for everyone who didn't sign up. Plus we've got emails going out next week. So my goal is 50% conversion for breakfast and 75% conversion for lunch.
This "stuff" just got real! Grateful for everything I've learned thought EPM.