Hi! I love seeing the latest wins that many of you are having as a result of EPM. I just thought I'd share one of my recent wins which is that I was interviewed by a leader in the gamification of learning space for the Gamification Talk Radio podcast.
I'm sharing how we rocketed engagement of a course in the most unlikely of places - a law firm - and had tremendous success. The interview is a lead-up to Gamicon in October. Have a listen.
I always thought that an online or coaching business was made up of hundreds of people and that if you didnt have a big long list of clients and email addresses you couldnt have a business. I am tired of running a regular brick and mortar business and wanted to transition into a different more flexible type of business where I could use my 29 years of design experience and really help other designers! My biggest shift is my realization that a pretty nice business can be built up with a small group...a few at a time. This can be pretty lucrative, too. I hadnt realized that! I have not gotten to mission accomplished yet..but i believe I will get there shortly Without Marisa's tutelage and incredible information and practical tips I never would have gotten anything off the ground. I believe I will be very successful and help many people in the process. That excites me very much! Thank you so much for everything!
Look what happened!!!! Thank y'all so much!!
ITERATING MY WAY TO AWESOME ????
After the beta launch of my EPM product, I've teased that content out to LiveStream Intensive, LiveStream ABC, LiveStream Mastery NOW AND LiveStreamLegends ????????????
Now launching LiveStream Intensive as a 4-hour masterclass for busy women in business on Facebook. Here's the link to learn what's involved http://bit.ly/LiveStreamIntensive
Upon graduation in June 2016, I was due to hang my shingle and did. Well, sort of. I tried to explain my services to potential clients. Mostly their eyes glazed over, furrows appeared between their brows, and the conversation essentially stopped. Or I was met with great resistance about how they were perfectly fine without any of my offerings. My message was flat.
The few clients that I managed to recruit and take through my coaching experienced results but I had little idea how to reach out to others or scale any of my services. I was definitely failing to create more interest. I read articles and books, listened to podcasts, took courses and still nothing moved the needle. I was simply building knowledge but I had no idea how to implement it in a strategic, progressive manner.
When I heard Marisa's Experience Product masterclass mission to design and market my coaching services in a way that would land for people. In a way that was really going to market for me and create the message I was so longing to get out to deliver, I was definitely in for the challenge.
I joined EPM mid week and set about the first module that very weekend. When my husband and I reviewed what I had written, we both agreed it was more effective than anything I had written in the last year! Imagine that, a couple of hours of presentation, a few exercises and voila, I had more in front of me than the hours, days and whole year I had spent working on it before!
As the course went on, I kept improving and clarifying my own voice and chosen product. EPM over delivered in comparison to any other course I had taken before: organization, exercises from simple to complex, direct coaching time, and education and support with the tech tools to deliver both the message and the product.
Today, I feel much more confident on not only how to describe what services I provide and how to deliver them effectively but also how I can grow my business with additional programs. The skills I learned in EPM, I can repeat, improve, be creative with, and never struggle as I was before. With EPM, I have reaped the benefits of all of Marisa's hard work on how to excel in delivery of one's services and how to make more impact in my client's lives and in my own business. Well done LYM, thank you!
What is your biggest takeaway from EPM?
This one is a toughie to answer - so many things really, understanding and writing copy, more tech knowledge, the coaching calls, the authenticity and caring in the community. I suppose the biggest one might be that there is a way to change the thud factor and how to do it. By having us experience the experience framework was definitely metta.
How did EPM help you become successful?
EPM was the best structure I have seen in any online course. I was able to quickly and clearly know what action was needed each week. Even down to how the videos and files were named, somehow no one has seemed to ever get that right! It specifically introduced me to what to do about creating an experience course because I knew the thud factor all too well. It helped me get over my perfectionist streak and start implementing the changes needed to my business. It also gave me the confidence to start with what I had and not wait until the entire marketing funnel and material was created, as in years from now knowing me! The amount of coaching time was definitely key. I want to keep the above comments but when reviewing this form, I believe I should say that is how it helped me become successful. I learned so much from the coaching calls - all of them.
How has EPM and your success impacted your life?
EPM has give me the confidence I needed to become more visible and truly deliver a unique experience for my clients. The success of chatterbox impacted my bottom line and my ability to pursue further progression with my business dream. Plus it has connected me with several terrific individuals committed to their own dreams!
What has been the biggest change in your business?
I understand the online space much more clearly now than ever before. It has healed any online course PTSD! As I look to improve my life, my business and the lives of others, I know now how to identify and make possible those changes through a variety of skillful experience tactics. My marketing was woeful before EPM, I did not understand copy at all and how to create different kinds of campaigns. I read it online, I saw it on webpages, but I had no idea how to articulate my own. EPM took me, step by step, through simple yet a masterful process, to create copy. Copy for my discovery call page, my sales page, in emails, while on sales calls, when simply just chatting to the person in the supermarket. Now I can communicate my coaching business and how it applies to people's problems with clarity and confidence!
What are you most excited about moving forward with your Experience Product?
That I can repeat the product I created, expand the product, apply the course to another idea and so on! I also think it's great that people will begin to see such a positive impact on their lives through experience programs rather than simply consuming another piece of information that gathers dust but doesn't make a difference in the world. It's time to change that and I am part of that momentum, awesome!
Is there anything else you would like to add?
Thanks again for curing any online course PTSD! Like many here, so many courses have been purchased and completed only to be left with a feeling of disappointment in delivery. I am happy to say it was a worthwhile investment through and through, thank you for you and your team's hard work and efforts.
Your Graduation Story
What an amazing roller coaster ride. EPM Live was a blast. I jumped in a few days after the official cart closing. I LOVE the Experience Product concept and I am convinced - even more now after EPM ended - that this is one one the key factors if you yearn to deliver an experience to your clients that empowers them to really achieve the transformation they need and also if you want to stand out of your competition.
Te stellar learning materials and the amazing coaching (and the high accountability and commitment) - ahh and the momentum of this amazing crowd - helped me to create a new product idea, a sales page, a sales email campaign, and other marketing campaigns in a very short amount of time. I would never had achieved so much without this program.
I haven't yet achieved my goal of selling my new program. I realized too late that my first stack of 3 campaigns wasn't working out as expected. When I realized this I haven't had enough energy left to do the proper pivot, and also couldn't do the last necessary steps (like reaching out even more to people) because of the energy drain.
Yet, I do feel that I had success! I achieved so much. I grew so much. I expanded my comfort zone. I met amazing people (coaches, and other students). I was able to fight mental success blocks. And now I have so much more knowing of how to create Experience Products - and market them.
AND I know that my financial success is just waiting around the corner. Just one iteration to awesomeness, just one expansion of the comfort zone (e.g. to making sales calls).
Thank you Marisa, Samara, Live Your Message team for this amazing ride. I'm so thrilled I want more ... :)
What is your biggest takeaway from EPM?
Making faster decisions really is better than waiting for the "perfect" one because the moment you've made (and submitted) the decision a new (internal) process starts that could not if you postpone the decision.
How did EPM help you become successful?
the training materials are stellar and fun (I've always looked forward to the delivery dates), DEADLINES are goldt for commitment and getting things done!, the wednesday group coaching calls, the opportunity to get Marisa's 1:1 coaching for 10 min where helping me shift and pivot in the right direction faster than ever expected, having a clear roadmap, having the two tracks (lessens overwhelm), the online training environment is leading-edge and super motivating
How has EPM and your success impacted your life?
lesser sleep? :D and I feel more self-confident (was high before but now even more)
What has been the biggest change in your business?
doing marketing more and more consistently, having more clarity on what I do and want to offer
What are you most excited about moving forward with your Experience Product?
to finally help people doing it (when next launch is financially successful
just wanted to let you know I love the “sale superhero enrollment conversation“ script. I am getting so much better response than I’ve ever had from sales conversations about my current program when I use it every time. Thank you! Dollar figures on sales is pending. But we are talking tens of thousands of dollars.
Also, Marisa, the paradigm of describing the steps in terms of the benefits people get up and not the process is also transforming conversations I’m having with my prospects. I can hardly wait to overhaul my marketing materials about my current program as well as create for my new one.
This weeks content is what I’ve been waiting for and I couldn’t be more excited! Furthermore I am absolutely noticing the power of the experience you are creating for me, and loving every minute of it.
What is your biggest takeaway from EPM?
so many.....put myself in the mind of the client, in their shoes.
How did EPM help you become successful?
techniques and methods rekindling passion and creativity
How has EPM and your success impacted your life?
hugely - but gotta board a plane right now
What has been the biggest change in your business?
powerful use of email sequences and funnels.
What are you most excited about moving forward with your Experience Product?
new products and ideas
Is there anything else you would like to add?
this has been kinda life changing
Your Graduation Story
Enrolling in EPM was something I consider necessary for taking a good idea and making it more valuable for those we serve. Less than 6 weeks in to the program, our family life turned on its head with hospice, death, and too many hospitalizations to count. Still, I was able to dive in and out of the training and apply the information, albeit slower than I'd like, yet still see results. Although I wasn't able to launch before today, I am looking forward to it in the coming weeks and excited infuse the methodology obtained thus far.
What is your biggest takeaway from EPM?
Community + accountability is key!
How did EPM help you become successful?
I have more tools in my toolbox that I can actually pull out and feel confident using!
How has EPM and your success impacted your life?
Knowing that there is a community of aligned minds has been priceless
What has been the biggest change in your business?
It will be the launch of our first completely virtual program!
What are you most excited about moving forward with your Experience Product?
Launching and scaling.
I'm finally launching my product! My husband is a video editor, and my CMO (Cheap Marketing Officer ????)
We did a series of 5 videos last week, for some free workshops I'm doing, and for my sales page and thank you page. I wanted to share them with y'all, SO happy with how they turned out!