Really out priced myself to just a few select clients who could only get the experience if they were willing to pay 100,000 to 500,000.00 USD for a product. Now I will offer pieces of the same program and expand my universe. I don't know if this is right however willing to give it a try. Thanks for the program. A lot of this wasn't new however delivered in a way that stuck thank you for that. Great Program. Tompkins
I love my yoga studio, but it's felt like we've been spinning our wheels for several years now. We had students who said they wanted more, but what we were offering wasn't resonating and we weren't seeing the interest or uptake in anything beyond our regular classes.
I had decided that I wasn't going to buy EPM until I watched the webinar, and in it I was won over by Marisa's enthusiasm and devotion to seeing us succeed. And I was struck with the realisation that that I could do nothing and we'd still be at this same point next year.
10 short weeks later and we have another service, another revenue stream and very happy students. A day long event that our students loved and were begging for more. We've got a second date scheduled and I have the tools and mindset to make it an even bigger success. All of which, wouldn't have happened without EPM.
Thank you Marisa and Team EPM.
I had a product that was being developed very slowly and I wondered if I'd ever finish it or get it out there. I knew something was off but couldn't put my finger on what that "thing" was. When I first heard about Marissa, I wasn't ready to take yet another course on how to sell something online but I decided to give it try. I joined EPM and finally found what was missing and was able to recraft my product/offer to be cleaner and clearer for my customers. I learned a new way to narrow down my focus and be a lot more specific than I thought I needed to be. I was able to utilize research in a new way and build a model that helps take me from just 'creating a product' and the 'pieces that go with it' to having a cohesive system that simplifies the way I needed to look at the entire process.
Marissa has an unusual ability to understand not only business, but also consumers/customers and, more importantly, the most effective way to combine the two. Her advice and guidance is practical, actionable and easy to understand. I'll continue to use the information and review the modules as I move ahead with my existing course (and future ones) and am certain I'll learn something new each time I dig in!
What is your biggest takeaway from EPM?
The extent of drilled online product/course/offering and down detail needed for multiple areas of launching an the narrowness of focus in messaging
How did EPM help you become successful?
By helping me understand what I mentioned in the biggest takeaway from EPM
What has been the biggest change in your business?
I was certain I had a very clear picture of my target audience and the messaging I needed to market to them but EPM gave me a different perspective on how to clarify my focus and tailor every element (concept, product details, emails, marketing etc) with that very specific focus…
What are you most excited about moving forward with your Experience Product?
It gave me a new look at how to use my customer research results and I'm looking forward to altering and adjusting my other products as I move forward... but to use all the new knowledge in a more realistic time frame for delivery.
As an empowerment coach for women, I knew I already had a good program for my clients. Women raved about the paradigm shifting ideas & information they learned from me, and recommended me to their friends.
Despite this positive feedback, however, I secretly felt very disappointed with the results of my work. The truth is, my program was good, but it was not great. In my heart I knew that my program introduced women to valuable information, but fell short of being a catalyst for true and lasting transformation.
There is a big difference between knowing something at a conceptual level, and actually being able to translate that knowing into new ways of being and doing.
My coaching programs were good at giving women a vision of what was possible if they learned how to make themselves a priority, but fell short when it came to actually providing the deep level of support they needed to break the chronic pattern of putting everyone else above their own needs and desires.
So my clients stayed stuck, not able to actually implement or sustain many of the empowering principles and practices that would lead to a real breakthrough in their lives. And I felt unfulfilled, both as a transformational coach and as a business owner, losing confidence in my ability to actually deliver what my programs promised to offer.
I wasn’t exactly sure how to solve the problem, but I intuitively sensed that I needed to step back and take a totally new look at the way I was designing and delivering my programs. In a moment of great synchronicity, this is when I first learned about Marisa’s Experience Product Masterclass.
From the moment I joined EPM, I knew I had found the answer to making my own programs go from good to great. The most valuable shift in mindset that I gained from EPM is to place transformational experiences, rather than information overload, at the heart of my program design.
From this core starting point, EPM then gave me a complete system, including practical, step-by-step instructions for how to design, market and deliver a new kind of experience for my clients - one that goes beyond information by creating all of the necessary conditions for real and lasting transformation to take place.
As a result of joining EPM, I am now poised to launch a totally redesigned 7- week group coaching program to my first group of 12 lucky women. At an initial price point of $3,000 per person, that’s a total revenue of $36,000. It feels great to fully trust in the design of my program and the outcomes it promises to deliver. It also feels great to feel completely confident charging what my services are truly worth.
Even more exciting is the fact that this is just the beginning. Since the skills I learned in EPM are repeatable, I can look forward to continuing to improve and refine this program while increasing its price point, making it a signature, cornerstone offering in my business.
As my business grows and develops, I can then just as easily apply the EPM principles to the creation of new, experience-based offerings as the needs of my clients arise.
For all of these reasons and more, I can honestly say that EPM was one of the best investments I have made in myself, as both a business owner and transformation coach committed to her craft! Many thanks to Marisa and her entire team for walking their talk and showing me the way to take my own work from good to great!
What is your biggest takeaway from EPM?
My single most powerful take-away from the program is to organize my product around a single, very concrete and specific “Mission,” and designing EVERYTHING in my program to help my clients get from mission to mission accomplished.
How did EPM help you become successful?
It is a hallmark of Marisa’s programs to provide both a grand, bird’s eye view framework, combined with the “deep in the weeds” details you need to actually build that framework in real life. I feel like EPM’s big picture framework, combined with all the amazing step-by-step, very detailed exercises and tools, has given me everything I need to create life-changing experience products for my clients for years to come.
How has EPM and your success impacted your life?
I already had a good program for my clients. After EPM I feel like I have designed an exceptionally great program for my clients. This is going to translate into even more powerful transformational results for the people I serve, which will in turn increase my own fulfillment and financial success.
What has been the biggest change in your business?
Before EPM I was feeling very frustrated that the concepts and information I was sharing with my clients was very valuable and well-received, but they were still finding it challenging to put the information into action. EPM has taught me very concrete principles and practices of program design that now allow me to create a client experience which actually results in real and lasting change. My client’s success translates into my own greater fulfillment and confidence to actually deliver on the promises of my program. As a result, I feel more fully empowered to charge what I am worth for my services.
What are you most excited about moving forward with your Experience Product?
It’s clear that the knowledge I gained in EPM can continue to be used and mastered over years to come. I am most excited to “Iterate My Way To Awesome” with the creation of my signature program, which will become the foundation cornerstone for the success of my business.
Is there anything else you would like to add?
I would like it to be known that my accumulated XP’s as tallied on your website is not a true reflection of my commitment or participation in the program. While I must say it was really fun to hear the Ka-Ching sound after completing an exercise, on a practical level it did not work for me to track my progress in this way. I decided to track all of my complete and incomplete exercises inside of Omnifocus, my own task management software, so that I could more easily view and track everything I needed to do. I checked off XP’s after I watched a video, but left most of the Completed Action steps left unchecked to avoid having 2 different systems for tracking my progress. I plan to go through EPM a second time when I create the next iteration of my program, and perhaps will decide to have the satisfaction of hearing all of those Ka-Chings the next go-around. :)
I was stuck. I wanted to create an online product that would be transformative for my clients, but never quite knew how or where to start. The story was always the same, I would purchase a new information program that promised to be “the answer” but which in the end left me frustrated, disheartened, poorer, and no closer to my goal of building my product. The only thing I learned was that I didn’t want to build an formination product like the one I had just taken!
After much deliberation, I decided to take one last chance and join EPM. I am so glad I did. Marisa’s program gave me exactly what I needed to move forward. Her message about giving people “an experience” rather than just information and building a business that reflected “who and why I am” resonated with me completely. Each lesson in her program was filled with easy to understand actionable steps and constantly inspired me to continue until I reached mission accomplished. Before I knew it, I had built my first program and had my first customers. Thanks, Marisa.
What is your biggest takeaway from EPM?
1) How important it is to experiencify and to not just deliver another information product if you want your clients to succeed and reach mission accomplished 2) Done is better than perfect. This is my new mantra. 3) Figuring out my superpower. 4) Aligning my business with who I am, why I do what I do, and what I am meant to do.
How did EPM help you become successful?
Taught me the skills, techniques and tools I needed to build a transformational product and a business that represents me.
How has EPM and your success impacted your life?
I now have a business that allows me to do what I want when I want, get up when I want, work on the projects I want, work with the people I want, live where I want, and ultimately live a life that reflects who I am and what I am meant to do.
What has been the biggest change in your business?
I now have a new business that represents who am I and a new transformational product that will help my clients achieve their goals. I also now have a plan to grow my business.
What are you most excited about moving forward with your Experience Product?
I am eager to continue creating new products and building my business using all the marketing and experiencifying techniques I learned in EPM
EPM resonated right away and had me believe I might finally make a longstanding dream come true.
I kept up with the Program and earned a tee shirt. But then realized the product I was working on would be my second and not the first.
While working through EPM, I saw a thread running through all I do. And I knew it would in some way be part of any product I create. While professionally, my income is generated elsewhere, I was always drawn to life coaching. It's what the world asks me for.
So, I restarted halfway, deciding not to over think this as usual. Instead, encouraged by words from a Facebook Group member, I went for what feels right. At this late stage, it was impossible to execute all the modules. So I decided to create the Sales Page, which forced me to work with the end in mind. I had to think through each section.
Now that the Sales Page nears completion, I can build the Product, while working 1:1 till it's ready.
Chatterboxing was the only campaign I had time for. I spoke to quite a few people to get a feel for what my product strengths might look like.
EPM is just what I needed to push me forward. Marisa's over delivery and involvement, are amazing. Having a personal coach has been a gift.
Mission Accomplished feels good!
What is your biggest takeaway from EPM?
EPM structure kept me on track. The early stages of the course helped me become completely focused on my unique abilities. I pivoted to a different product half way through the course.
How did EPM help you become successful?
Being in touch with my true strengths gives me the courage to push forward 100%. All the doubts fell away.
How has EPM and your success impacted your life?
This is only the beginning. But I'm focused now on what I want to do "when I grow up.
"
What has been the biggest change in your business?
Too early to tell. I'm optimistic.
What are you most excited about moving forward with your Experience Product?
Getting paid for what I happily did for free. Reaching more people.
I am a miracle mentor and so I wanted nothing less than a miracle when I found Marisa. I had been working on a product, The Miracle Meeting Place for over two years and although the membership site itself was awesome and my small beta community was thriving I didn't know how to effectlely get the word out about it. The funnel leading to the membership site was broken and after continual IT challenges, I was losing my enthusiasm for the project. I was beginning to resign myself to helping just a handful of people beocme miracle workers. Not very miraculous! :)
Then EPM came along, at exactly the right time... I have to say, it is near impossible to lose hope in or enthusiam for any online project you are engaged in while you are anywhere near Marisa Murgatroyd. She and her team know exactly how to cut through any online inertia and don't let you forget it! Day after day we were offered not only valuable insights but the step-by-step details needed to implement it all. During the EPM course I regained my self-confidence to put myself out there in a big way... I far surpassed my intial monetary goal just two weeks into the class using Marissa's "Chatterbox" strategy and so then could relax and begin to implement what I felt was most specifically valuable to me from the unbeleivably generous amount of information that was imparted in EPM each and every day. My membership site is now on firm footing and I am attracting a steady stream of new clinets into a forum where "we expect miracles, so miracles happen."
There was a time back there that I had no way forward. I had everything a girl could wish for, a transforming life experience, a book, a Tedx Talk and a national sold-out speaking tour, but nothing underpinning it I could build a future on. Now I have absolute clarity on who I am, what I can do and why I want to do it. I understand the terrain I have to cross, and know I can do that one step at a time from here on in, and build the way as I walk it. ?
Throughout the 10 weeks I was exhaustingly ill, and found completing the course modules impossible to keep up at the rate delivered alongside my life at it is currently. I realised this was a personal pattern, a focus on working hard that resulted in burnout; and so I reassessed my approach, and habits, and, instead of copying the program, I modelled the thinking. ?
This wasn't just enough to get me to mission accomplished, with three products being tested out and in process, it profoundly changed my mindset, my self-confidence, and my ability to convey my worth. It also impacted my knowledge of how much value I bring to others lives, I am excited by that. I don’t think I’ve begun to feel the full impact yet, I look forward to letting this year transform me.
What is your biggest takeaway from EPM?
That power of a community for feedback and encouragement. The power of observing other difficulties and using them to understand what to give to give them what they want.
How did EPM help you become successful?
I didn't make as much use of the training and the coach as I would like but, EPM is an intense, motivating and engaging program that really keeps you accountable and holds your attention. It gave me and end-to-end picture and the thinking to model.
How has EPM and your success impacted your life?
I wanted, and needed, proof of concept. I have never sold a service product or structured a course, I now have the foundation to do this. I tried other courses on my journey to learn this, and none have set the foundation for the end-to-end process the way EPM has. From here I can move forward, and always come back to it to iterate. I am one of those people who need to see the big picture and then I can apply it to my thinking.
What has been the biggest change in your business?
I have gone from stuck, in the dark and unschooled to having a way forward, and clients paying me what I am worth. I have gone from not having any framework for a service business, underpinning my inspirational and motivational platform, to having one - it is as simple as that.
What are you most excited about moving forward with your Experience Product?
I am excited to make a real difference in other people's lives, people who I want to be empowered to shape the kind of world I want to live in and, I am excited to grow my worth.
Is there anything else you would like to add?
I love the knowing. The knowing that I have the foundation for a way forward. The knowing that I can do it.