"I'd been successfully running my multiple 6 figure Executive Coaching business for 15 years (so money wasn't a driving factor) but... the bulk of my work was 'in person'. I was spending hours commuting and knew that exchanging 'time for money was keeping me on the very treadmill I wanted to get off.
Most of my business was repeat clients or referrals - the trust for which I'd worked hard to build and was lovely. But, for the last few years, I'd yearned to have a greater impact, beyond those who already know, like, and trust me by leveraging my time and widening my impact. The answer was to move my business online but I just didn't know how to do this successfully.
For years, I'd also dreamed of the freedom of running my business from anywhere so I could travel where and when I wanted to. 2 years ago I launched my first online course and it was an epic failure! Only 2 people enrolled. I stuffed up the time zone difference so live sessions were at 4 am and made so many mistakes my confidence was completely crushed. Hmmm, maybe I just didn't have what it takes to run an online business...
In January 2020, I set myself the goal of swapping my 80/20% face-to-face/online business to 20/80 but still didn't know-how. By March COVID-19 hit and my business dried up... completely. Yet what seemed like a disaster turned into a gift.
Now, I HAD to get my business 100% online or go bust!
When EPM was advertised in September the timing was perfect. I'd taken 'Hidden Story Power' with Marisa many years before and was still using many of the concepts I'd learned from it. While I hadn't taken any other courses with her since, I'd continued to follow her and knew that this program was exactly what I needed to finally hit my own Mission Accomplished - to successfully transition to a fully online business making as much or more than I was making in my previously face to face business. I needed a way to differentiate myself from other Executive Coaches who, like me, were simply learning how to do what they'd done previously online via Zoom.
But life is rarely all smooth sailing. 1 month after diving into EPM, my long overdue hip replacement was scheduled and I had to accept the reality of not being able to market and launch my 'Invisible to Impact Leadership Masterclass' within the time frame of EPM. I also had to accept that I would probably have no income for 2 months.
Rather than giving up, I continued with the training and coaching calls right up until my surgery in mid-January. Rather than focusing purely on the course, I implemented Chatterboxing with referral leads that were coming in, just to see what would happen.
Day 3 post-surgery saw me hobbling on crutches up and down the hospital corridor, listening to Modules 4 and 5 pieces of training with earphones and my phone in my dressing gown pocket! Although I was spaced out on drugs and very tired, I pushed on with EPM....
And then something weird happened! 10 days post-surgery I finally logged into my email and all the leads I'd been Chatterboxing with pre-surgery had emailed me saying, ""Yes"" to my $9,000 1:1 Executive Leadership Coaching Program! In the past my conversion rate had been ~65% and EPM Chatterboxing had converted this to 100%!
While I hadn't hit Mission Accomplished with my EPM Product (am on track to launch in late February and feel confident I can and will hit MA with it), I had exceeded my stretch goal x 3!
I now have the skills and confidence to actually realize my dream of having a greater positive impact AND being able to run my business from anywhere! For the first time, running my business on my terms, whilst giving my tribe exactly what they need, when they need it is within reach. :-)
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