I'd been stuck at a plateau in my healing business for some years, wanting to move
away from one-to-one sessions and reach more people. Although successful, I was maxed out, exhausted and frustrated. What I lacked was a 'front door' that could bring people in. I knew I needed this, but didn't know how to shift the way I presented my work to achieve it. I wanted to launch a group programme using my years of experience in helping women overcome their traumas and negative conditioning, but didn't know how to produce something people would want to invest in - I knew I was focusing on the very deep stuff, and that most people don't realise my work even exists, let alone that they need it!
EPM looked to be exactly what I was looking for to translate my expertise into something which people could understand and want to buy!
Coming from an academic scientist background, I was well aware that I spoke too much through the 'how' and always explained exactly how all the theory worked, but I didn't know how else to approach things. EPM flagged up the weaknesses in what I'd been creating before and gave me the tools to start thinking in a completely different way. It soooo did not come naturally to me, but after a while I began to get the hang of it.
Big changes I made were to shift from 'personal development' niche to 'love and relationships' - I'm doing the same work, but under a different banner. My coach, Domonique, was fabulous and patiently explained why this step was essential, several times!! I thought of a great name 'Cinderella Bootcamp' and totally ditched the 'how' of what I was doing. It was very much a leap of faith for me to take such a radically different approach but I decided to follow Marisa's process through exactly.
The marketing was an even bigger challenge for me, as I had all the usual blocks around sales, talking about money, combined with a phone phobia, and worries about sending too many emails, but I decided to take the bull by the horns and just do it. I still have a way to go, but I've made big progress in simply being able to promote what I'm doing at all! You could not have met anyone more reticent and shy about promoting herself and her work than me.
On my first day of launch I reached mission accomplished, and at the end of launch I'd signed up an amazing 23 people, and had sales totalling $11974. I never imagined I'd be so successful.
What's worth noting here is that a number of the women who signed up had been on my list for years and hadn't been tempted by my previous creations, but they were ready to invest in my Cinderella Bootcamp. This shows that what I produced on EPM was vastly more attractive than what I'd done in the past. Hopefully this is the start of major expansion for my business and I'm already planning where to take it next.
I do feel that EPM has given me the tools I need to fulfil my mission of empowering women by enabling me to reach the people I'm meant to help. It's very exciting to have reached this point, and I'm looking forward to the next steps!
What is your biggest takeaway from EPM?
biggest takeaway forget the 'how' and done is better than perfect!
How did EPM help you become successful?
Helped me choose a great title, my downfall in the past! Got me out of my academic's scientist brain (which loves the how!). Also, I stopped promoting myself as personal development, and shifted to love and relationships.
How has EPM and your success impacted your life?
I've been wanting to launch a group programme for several years. Now it's out there, with 20 students signed up....hopefully the start of great things!
What has been the biggest change in your business?
It's too early to say as delivery doesn't start until next week, but I see this as the start of really doing my own thing and being free of teaching other people's modalities and being tied to other people's trademarks! HURRAY!!
What are you most excited about moving forward with your Experience Product?
My mission has always been to reach women who are ready to be empowered, and this is the way to achieve that goal.
Is there anything else you would like to add?
Really enjoyed the course. It flagged up several things I had been approaching in the wrong way in the past. Definitely worth the investment. I actually needed some of the information sooner than it was given. For example, I had already launched and got all my people signed up a week before the module 5 training was available, so I didn't have the welcome email sequence information when I actually needed it which was a bit frustrating. Pretty much everything else in the training was very good though. Domonique was brilliant.