I had been wanting to create an online course for a couple of years because I really wanted to have a low cost option for families who could not afford my services. I finally just threw a course together, finishing things minutes before each live class. I don't think one single student finished the program. So when I heard Marisa talk about her EPM program I knew I needed it.
I got my money's worth within the first module because I learned that in order for my students to be successful I needed to choose just ONE main objective for the course and I needed to take a few clients through the program before turning it into a 1:few program.
When Marisa talked about creating a map of my client's journey at M2M Live I realized I needed that in order to clarify my process to myself and my clients. Ultimately it was the overall client journey that got me to mission accomplished. I broke my therapy program into 6 steps and wrote an objective for each step.
This helped me recognize that a current client really needed to accomplish one more goal before moving on to a maintenance program and when I shared my 6 steps with my client and explained why I thought we needed to take a step back she was in agreement. She purchased a 12 week program package for $997.00
The email campaign I used in EPM to my tiny list of 38 generate 2 free consultations. One of the consultations was with a family I worked with previous who already trusted me.
Again, when I presented my 6 steps and explained why they were at step 2 and what needed to be accomplished before moving on they said it made sense and they purchased a $1,997.00 product package!!!
This is changing how I run my business and I can already see that it is going to get better results for my clients as well as generate more income for me! What a win-win!!!
Thanks so much Marisa!
What is your biggest takeaway from EPM?
I have to list 2 #1 Take some current clients through the process that I plan to turn into a 1:few program before creating the 1:few program. #2 Client Journey. This is changing everything for me! I realize that most parents want to jump to step 4 in my 6 step/program process (which I just developed in EPM).
Setting it up in a bird's eye view and writing an objective for each step really helped me recognize that each step is essential and it has also made sense to my clients. This is going to lead to families doing more sessions and getting better results!
How did EPM help you become successful?
I actually made my $1997.00 NOT from my Experience Product but instead from creating the bird's eye view of the client journey and selling a package for step 2. My EPM product was step 1.
EPM helped me accept I need to shift to a package model for my services, raise my rates and incorporate frequent consultations in my programs to support the in-person work. EPM also got me to send an email campaign that ultimately generated the sale. The most important parts of this were providing value in each email and having a firm deadline.
How has EPM and your success impacted your life?
I see how I can better serve my clients and make more money at the same time.
What are you most excited about moving forward with your Experience Product?
I'm excited to duplicate the process for each step in my client journey.