I’ve been struggling with marketing for years and have bought several programs that weren’t right for me and didn’t get me anywhere. I’d basically given up focusing on marketing and decided to work in a clinic that gets practitioners clients, but this hasn’t turned in to a decent income after nearly 3 years and has been a financial struggle.
When I saw Marisa’s webinars for Experience Product Masterclass I was excited as she gives a whole process, from start to finish including coaching and was affordable even though I had to get a loan to do it. My thought was, “I hope this is it, it will get me through the other side of the struggle that I have had for years”.
I learned a heap. I think the biggest thing was that I understood why my business hadn’t taken off, because I don’t like talking to people about what I do with friends and strangers (which is my programming being brought up in a culture where you didn’t speak with strangers or talk with friends or family about what you did for work.) and was relying on flyers, business cards and a website.
In the early days, I had been doing healing fairs which did get me clients, but I had given up on that because it still didn’t seem to build my business consistently. In the end, I gave up on having a clinic and went to work in an office for just over a year, but still doing a bit of client work.
Most of the course details were new to me. I particularly loved doing the bird’s eye view because the process helped me to create a new product that I wasn’t fully aware of. For instance, I knew part of the steps but was delighted at how easy it was to become aware of the content that could be included in my program.
I didn’t accomplish my minimum target or anywhere near it, but what I did achieve were 3 new clients which was after giving them a taste of what I do and in that respect I got 100%. Unfortunately, one client only had one session because she had done a weekend course with a Guru and wanted to continue with him.
The coaching program wasn’t suitable for these 3 ladies and so I offered therapy instead. Part of the problem was that I had a very small number of people who responded to my survey, even though I had sent out 200+ emails, had contacted a lot of my friends and had sent out quite a number of free empowerment call vouchers to my old and more recent clients. The feedback from my friends and acquaintances was that they didn’t know of any women who were struggling to get over a past relationship.
I have a webinar coming up which unfortunately I couldn’t fit in before the deadline. I have 2 booked for that.
I’m disappointed on the results considering the effort and dedication and I put in. It took me heartache over a few days to narrow my niche which may have not been the best choice and also New Zealand is a very small population compared to USA.
Even so, the training is fantastic, well put together and comes with excellent support. I think that was the best thing, the online group coaching and access to a coach. Plus, of course, I can continue to improve on what I have learned. I’m not giving up!
What is your biggest takeaway from EPM?
That I now know what I need to do, that I need to be focused on connecting with people on a daily basis and remembering to chatter box.
And to be much more consistent in providing value. In the past, I think that I've tried to do too much at once and because I didn't get results, I gave up.
How did EPM help you become successful?
I don't feel successful right now. I haven't reached mission accomplished or sold any of my programs. What has happened is that I have 2 new clients, so not sure exactly what I will earn from that. (I had another one but she pulled out after session 1 due to choosing to follow a Guru's work).
But I do have another webinar on the 12th Feb. I had 2 people interested in it but couldn't get a time in before 5th Feb due to having clients in the evening and the evening that I allowed for it not being suitable.
How has EPM and your success impacted your life?
I feel much more confident in connecting with people. In fact I did a cold call last week, but for a different business and was surprised that I didn't feel nervous. I feel more positive that my business will take off as I now have a step by step process for it.
What has been the biggest change in your business?
The new knowledge that I can apply to my business and the increased confidence I have in myself. I have to say that this time of year is the worst time in NZ for launching something. We are in summer time and 6 week holidays. Then we have 2 public holidays 1 end of Jan and 1 first week in Feb. So things don't get started here again until after the Feb holiday.
Mmm, I really have to remember to change from a therapy model to a coaching model. I got a new client yesterday through the clinic I work at and didn't offer her a program but sessions on a 4 weekly basis prepaid. I really have to get offering a program wired in to my brain!
What are you most excited about moving forward with your Experience Product?
Looking forward to working with my tribe/clients and going through the program. I have set up a FB page. I'm also excited how the program can help my relationship coaching business.