I was having the challenge of coming up with words that would capture the essence of who I serve and what the transformation people get from working with me so I could feel confident and authentically me in making compelling offers. See, each time I would go to launch a product on-line, I would come up with an excuse, being the perfectionist that I am, not to go through with it.
I joined Marisa's EPM Masterclass and I struggled mightily, to come up with a Mission that grounded my super power/secret sauce. I am so thankful to Marisa who so brilliantly helped me nail it down! Most surprising is the Deja vu feeling I had crafting the Bird's Eye View, when Coach Uwe instructed me to remove the teaching in it as marketing is about the "What" and not about the "How". He said this was my tendency because I wanted to help people so much. I had been asked very early in my career, why I insisted on "giving away mother's milk" and I never felt I really understood how I could change that until he explained it to me.
Now everything is coming together and becoming clearer i.e. how teaching while I was Marketing was diluting the communication of the value of my offers, all the wisdom and learnings from Marisa's EPM Masterclass, and how to design authentic compelling EPM product offers with confidence and heart.
What's really cool is that, as a side result of my Chatterbox Campaign, I was able to hit Mission Accomplished even though I have not actually launched my Experience Product on-line as yet. Thank you Marisa, Murray, Uwe, Don, Christine and rest of team!