I have tried this entrepreneur thing more than a few times in my life. Among the many tries, I’ve had a construction business, a beer tap cleaning business, and (most recently) a managed services IT company. My success ranged from being a technician that hung out his shingle--little more than a glorified employee--to shuttering the business because I couldn't pay my bills. So you can understand my hesitation to try again and this time with a rather esoteric service offering. I call myself an Insight Designer™: I teach organizations and SME's how to craft their training with Cognitive Neuroscience and Cognitive Psychology for maximum retention, learner insight and performance outcome.
I had clients, well, I should say I had one client, and I saw myself tripping down the same historic path--a technician that had hung out my shingle who was little more than an employee with none of the benefits. To have a business, a real business that transcended me, I had to do something different. I had to learn about business systems that produced an ongoing cycle of clients and sales. I had to learn about marketing. I don’t remember what exactly introduced me to Marisa’s Experience Product Master class, but I do remember it was more than a year ago. For a list of reasons that don’t bear mentioning I ended up enrolling in another online course. Some of it was good but most of it wasn’t . . . for all of the reasons that online course aren’t very good.
I suppose it is a testimony to the effectiveness of Marisa’s email marketing campaign because the second time was the charm. Because I am in the learning business, and because I am keenly aware how poorly online learning performs, I was very interested in seeing the “Experience Formula” in action. And because the EMP class focuses directly on a systematic marketing process, I decided to give an online course another try.
In the interest of full disclosure I didn’t hit Mission Accomplished or qualify for the guarantee. The guarantee helped my decision to click the enrollment mouse, but dare I say the guarantee is . . . well, a safety net for a failure mindset. I get it. Having failed enough myself I think a healthy understanding of personal weaknesses is the only way to figure out how to improve. But here is what I learned: the value proposition for the EMP course is so good that it’s worth every penny no matter if you make “2,000 or a whole lot more in 10 weeks or less.” Hands down, this is the best online course I’ve ever participated in and I’ve built some that are pretty good.
Simply put the Experience Product Master Class delivers on what it says it does: a fully systematic approach for business development, course creation, and marketing. Having participated I know I have the tools to transform myself from a “technician who hung out his shingle” to the entity Brainformative that will lead a lead a thinking revolution.