While I didn't cross into Mission Impossible, I am feeling much more confident about moving forward with my business as it is my wish to complete one line across my Customer Journey. I'm leading people half way through their journey with me. I find them their VA and they are happy but then it all ends there.
There is so much more that I can offer business owners. Currently, that is to make VA matches but I want to fill more holes in their businesses. By creating the "How to Partner with Your VA and Double Your Webinar Sales" product in EPM it made me realize that I might specialize with offering VA services, perhaps by building specialized teams.
EPM has me thinking beyond what my business has been and that perhaps I can develop specialty VA services. David Guido
Before EPM, I was doing everything backwards. I am a Zig Ziglar Certified Coach and Certified Trainer - and as such I have the honor and privilege to coach and teach using Zig's time-tested material. I have also enrolled in and graduated from one of the most well-known online product creation and marketing programs in the world.
I also took courses in 3 other online marketing pro. Tens of thousands in programs - maybe 4. And all I did was lose a ton of money. What was I doing wrong? I was trying to sound exactly like Zig and the trainers/coaches I had. I was trying to fit their scripts into my personality. I was trying to make the Ziglar programs - and the proprietograms I created - fit into everyone and everyone.
Then EPM came along. I have discovered the keys to making this actually WORK for me! To have a specific niche before anything else...and a niche I am passionate about, that I can serve (and WANT to serve with unbridled passion). To determine the offer and the experience based on that niche. Then determine the marketing and delivery of the program...based on having all the crucial components in place first. I did not have any success with MoMENtum Academy and I am discouraged. Even disappointed.
However I KNOW I have the process at my fingertips that has allowed me to find my true voice, sound perfectly imperfect, creating, promoting and delivering the products and programs that are truly on my heart to deliver. And this has my VERY excited for the future!
Thank you for the massive course correction on how to do this Experience Product thing! I know this is the way to go and that it will eventually yield success, not just financially but more importantly in serving large numbers of people. The right people. The right way - my way. And I owe that awesomeness - and confidence - to EPM! Thank you!
What is your biggest takeaway from EPM?
I had invested heavily in EA and a little in PLF previously. In EPM I saw this process from an entirely different perspective. Seeing the creation of my program from the client-first perspective - and not worrying about the marketing or delivery until the product mission and niche was established - was a huge game-changer for me...and made me feel more confident in what I am offering and that it is the right thing to offer, for the right reasons. Looking at things in this "order" also makes the creation, marketing and delivery of the program easier to work through!
How did EPM help you become successful?
The program has not been a success but I still feel, with this new outlook/approach to creating an experience product (and seeing it as an Experience Product to being with), that EPM has made me far more successful at creating the right product for the right niche. The reason my results are so disappointing is precisely because of what EPM has helped me to become successful at: seeing the entire product creation & delivery processes in the correct order and with the proper foundation!
How has EPM and your success impacted your life?
I am discouraged and disappointed - but feel like I have the template to eventually be successful from a enrollment/financial perspective. This gives me the confidence to keep moving forward, despite the disappointment I currently feel.
What has been the biggest change in your business?
My approach. Being more real. Being myself...as opposed to sounding all cliche, as if I am following a template/script. I have many people comment on how much more "real" I sound when I shoot video, how much more authentic my emails feel; and how that will positively impact my efforts and my business going forward. Before I sounded like I was reading from a Burchard or Walker script. After I have found my authentic voice.
What are you most excited about moving forward with your Experience Product?
Re-visiting MoMENtum Academy as well as utilizing the Experience Product process for 2-3 programs that have been on the drawing board for over a year.