I was struggling with a membership business that just wasn't taking off. I did a beta launch with 25 paid members. My members enjoyed the content of my monthly guest experts -- the experts were ah-mazing! I didn't know what was missing until Marisa's launch videos for EPM came across my inbox. I watched all 3 plus the live event and couldn't wait to jump on the phone with the EPM customer support. I loved what I saw but there was still something I didn't understand about my struggling membership business...until I spoke with Sophia about EPM.
My membership business is a "continuity" program with no beginning -- middle -- end for participants, no mission accomplished, no end result. That realization hit me like a ton of bricks. Yes, that was the problem exactly. I signed up for EPM right then and there.
I eagerly jumped into the course to learn how to create something valuable for my audience -- and how to make it compelling with a powerful mission accomplished. As goes the William Faulkner quote (I learned in EPM), "You have to kill your darlings," I am closing my current membership business, the continuity program and launching a powerful course that I learcreate through EPM. This year will be a great yened to ar for me, thanks to EPM!