I've spent my entire career in instructional design and teaching, and yet, my courses were not selling. I had "launch fatigue," and was losing hope that the online university I wanted to build was a bad idea until this course. EPM gave me an invaluable structured roadmap to online course creating like no other.
For the past year and a half, I've done 6 program launches and none of them met my enrollment expectations. My recent launch using the EPM way, reaped the most students I've attracted to date in one program. I tripled my income because of this course and I'm now really excited to build my online course empire with EPM wisdom in my hip pocket.
The biggest thing I learned was to connect and listen to my clients at a deeper level. This got me out from behind my computer and connected and in relationship with those who will engage with my programs.
I'm aiming for my first 5-figure launch now, and I'm confident that I can do it, thanks to Marisa and the EPM team.
What is your biggest takeaway from EPM?
The structure for creating an experiential course and marketing it.
How did EPM help you become successful?
The road map, the validation and the core elements of making and marketing an online course were steps above what I have been doing. It was a great refinement of strategy, instructional design and how to bring people into the program successfully.
How has EPM and your success impacted your life?
It has reignited my passion for creating online courses. This latest launch is my 6th launch in a row. I've learned more with each one, but this time, I broke a sound-barrier and NEW people joined my course instead of just my loyal followers. EPM has given me the roadmap and the validation that when using the methods, you can and will be successful.
What has been the biggest change in your business?
Adding new people into my community and growing my followers. I have loyal followers who buy almost everything I have, but I need more people to make the programs really successful. With simple strategies like the Chatterbox campaign, I got out from behind my computer and connected with people, this was a game changer for me.
What are you most excited about moving forward with your Experience Product?
The instructional design model is right up my ally. I've been in the Learning & Organization Development profession (lastly as the head of training for Starbucks) my entire life and was on the forefront of accelerated learning instructional design in the 90's. Marisa is right on track with how she creates, delivers and promotes courses. I am very grateful to have this reconnection to something I love... helping people truly learn and feel good about it!