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Leila Kalmbach's Honest Experience Product Masterclass review

Leila Kalmbach

Your Graduation Story
I did a free beta test in the fall of a program and realized midway through that I was including way too much and needed to focus in on getting people results and cut out the rest. I had some ideas that EPM confirmed (make it about earning a certain amount of money, offer a results-based guarantee, walk people step by step through the process rather than just *telling* them what to do, etc.). Ultimately, I was hoping EPM would focus more on keeping people motivated and excited in the program rather than spending so much time on refining the program idea itself, since I'd already more or less honed my idea by doing the beta test, but it was still a very valuable experience.

Marisa had some great, clarifying ways of phrasing concepts that I was already considering for my program, and in the end that was the biggest benefit to me: confirmation that I was on the right track, and confidence that in fact, my ideas were really good and maybe I could actually do this (though in the end, I did not make any sales before the deadline). The other main benefit for me was watching how other people progressed through the program because that gave me some insight into how much and what type of coaching my own future students will likely need.

I think EPM would've benefited me more if I had less business knowledge going in, but I definitely learned new things, solidified concepts, and had some ""aha"" moments because connections I'd been struggling to make were suddenly laid out in a very clear way. I also appreciated hearing that marketing could be as simple as just talking to people, as I tend to overcomplicate things.

This program was extremely high-value for the price.

What is your biggest takeaway from EPM?
You need to talk to a lot of people to get a few yeses, even if you have the best product in the world.

How has EPM and your success impacted your life?
I realized that I'm smart and capable and have great ideas — I just need to trust myself more and follow through.

What has been the biggest change in your business?
I trust that I know what I'm doing and just need to keep doing it (and be more vocal about it).

What are you most excited about moving forward with your Experience Product?
I have the pieces in place and just need to keep going to find clients.


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